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PRIVACY POLICY


PRIVACY POLICY
LAST UPDATE: APRIL 6, 2020

Thanks for visiting the Privacy Policy of KPI Analytics (“we”, “us”, or “our”).
As a company powered by data, we respect and appreciate the importance of
privacy and data security.

We may update this Privacy Policy from time to time. If we do, we will notify
you by posting a notice on our main website, kpib2b.com, and updating the
“Effective Date” at the top of the page.

By accessing or using the Site and/or the Services, you acknowledge that you
have read this Privacy Policy and that you agree to the practices described in
this Privacy Policy as they relate to your Personal Information (defined below).

Collection and Use

We collect information in the following ways: (1) information you provide
directly to us as a result of marketing campaigns, (2) information provided to
us by our clients, affiliates, partners and, (3) information collected passively
through the use of technologies such as “cookies”, and (4) information we
collect through the indexers.

Information you provide directly to us

When you browse or visit our Site, contact us, or set up a user account with us,
we might collect any Personal Information that you voluntarily submit to us,
such as through a web form, in an email or other message (including in the
“envelope” of the message, such as the From: or Subject: lines), or during the
account creation process. Personal Information collected in this way includes
identifiers, such as your name, business address, email address, and similar
identifiers; the KPI products or services you’ve purchased or considered
purchasing, and similar commercial information; and professional or
employment-related information relevant to you as an agent of your business. As
this information is submitted by you in freeform text fields or over the phone,
we cannot control what you submit to us, but we ask that you only submit
personal information relevant to the interaction or the specific questions
asked. Except for direct KPI clients, KPI does not ask for, or collect,
financial information such as credit card or other banking information, billing
name, and billing address.

We use the information described in this subsection for our operational
purposes, such as responding to your inquiries, routing you to the KPI team
member who can assist you, referring you to a client, partner, affiliate or
other entity associated with KPI to assist you in learning more about solutions
that can help your organization.

Information provided to us by our clients, affiliates and partners

These entities share information with KPI for the express purpose of validating,
appending, correcting and otherwise ensuring your information is accurate and
relevant to promotions and marketing messages these entities wish to present.

All data shared with KPI is shared and stored securely. Whiles multiple entities
may share the same Organization and Contact data, KPI ensures the information
remains associated with the entity which shared it.

Information from cookies, web server logs, and other technologies

Like many other commercial websites, we may also gather information in
connection with your use of the Site or Services through the use of “cookies”
and other similar technologies such as web server logs, pixels, and end-user
website activity (collectively, “Tracking Technologies”). Personal Information
gathered through Tracking Technologies may include internet or other electronic
network activity information, such as IP addresses, hashed identifiers derived
from email addresses for the purposes of cross-device tracking for targeted
advertising, the date and time of visits, the pages viewed, links to/from any
page, and time spent at a site.

We use third-party analytics services, such as Google Analytics, a web analytics
service provided by Google, Inc. (“Google”). Google Analytics uses cookies to
help us analyze how users use the Site and enhance your experience when you use
the Service. For more information on how Google uses this data, go to
www.google.com/policies/privacy/partners/. You may also download the Google
Analytics opt-out browser add on, available here.

If you do not want information collected through the use of cookies, most
browsers allow you to automatically decline cookies, or be given the choice of
declining or accepting a particular cookie (or cookies) from a particular site.
You may also consider visiting aboutcookies.org, which provides helpful
information about cookies. You can choose to disable cookies for our Site but
this may limit (or in some cases completely disable) your ability to use our
Site and Services.

We use the information described in this subsection for auditing, security,
debugging, internal research and development, maintaining the quality and safety
of our Services, and service performance purposes. In particular, we use this
information to measure web traffic and usage activity on our Site for purposes
of improving and enhancing the functionality of our Site, to look for possible
fraudulent activity, and to better understand the sources of traffic and
transactions on our Site. Cookies also allow our servers to remember your
account information for future visits and to provide personalized and
streamlined information across related pages on our Site. In order to understand
and improve the effectiveness of our advertising, we may also use web beacons,
cookies, and other technology to identify the fact that you have visited our
Site or seen one of our advertisements.

Information from KPI Indexers

KPI Indexers collect a variety of information and data for purposes of creating
our database of Attribute Data and for providing the Services. We collect
Personal Information as Attribute Data, and to help us compile, organize, and
verify Attribute Data, in the following ways:

(1) from publicly accessible sources, both online and offline, algorithmically
through the KPI Indexers or provided by third parties;

(2) through licensing agreements directly with data brokers or other Companies,
pursuant to their privacy policies and terms and conditions; and

(3) directly contributed by individuals, about both Professionals and Companies,
either by claiming their KPI Professional Profile or in the form of information
given in exchange for marketing collateral, incentives and other exchanges of
value.

We use Attribute Data to provide the Services, for internal research and
development purposes, and to maintain and improve the quality of our Services.
We may also use Attribute Data to collect metadata, such as activity signals or
IP registration information. We use this metadata to improve the quality of the
KPI Indexers, to authenticate that certain Attribute Data (such as email
addresses or phone numbers) relate to business use and not personal use, and to
verify the accuracy, integrity, and completeness of our Attribute Data.

Our Services are designed to help our customers and partners in a wide variety
of ways, including by helping them determine which Companies might make the best
customers, identify the contacts within those organizations by department, role
or seniority that might improve or expedite their interactions with those
Companies, and enabling them to personalize their interactions with those
Companies. Please note that the use of Attribute Data by our customers is
governed by their respective privacy policies.

What do we use your information for?

Any of the information we collect from you may be used in one of the following
ways:

 * To personalize your experience
   (your information helps us to better respond to your individual needs)

 * To improve our website
   (we continually strive to improve our website offerings based on the
   information and feedback we receive from you)

 * To improve customer service
   (your information helps us to more effectively respond to your customer
   service requests and support needs)

 * To administer a contest, promotion, survey or other site feature and.or
   marketing tactic

 * To send periodic emails

> The email address you provide for order processing, may be used to send you
> information and updates pertaining to your order, in addition to receiving
> occasional company news, updates, related product or service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails,
we include detailed unsubscribe instructions at the bottom of each email. You
may also send an email (from the email you wish to unsubscribe) to
dataprivacy@kpib2b.com with the term “unsub” in the subject line.

We may share your Personal Information:

 * with our clients;
 * with our affiliates;
 * with our third party service providers (for example, to help distribute our
   Services, communicate with you, remove repetitive or duplicate information
   from our systems, process payments, or provide other operational services);
 * to correlate, match, or verify information from your Personal Address Books
   with information held by our service providers and trusted partners;
 * with partners and cosponsors as part of a poll, quiz, survey, contest, reward
   program, or other activity;
 * as part of a change in control or sale of all or part of KPI or its
   subsidiaries;
 * to verify or enforce our Terms of Services or other applicable policies and
   guidelines; or
 * as required by law (for example, in response to valid legal process from a
   government agency).

In addition, we may share information stored in our DataFresh Database with
users of our Services or with our business clients. We may make the information
in the DataFresh Database available to our business clients for their internal
business purposes, including marketing purposes, or for further resale. We may
also make the information in the DataFresh Database available to partners for
data hygiene related processes and for marketing business information, including
by contacting the companies and business individuals represented in the
DataFresh Database for employment, commercial and business opportunities and for
other purposes permitted by law.

We may share other information that is not Personal Information for various
business reasons and purposes. When we share this information, we ensure that no
individual contributing user or visitor is specifically identified or linked to
such information.

How We Retain Information

We keep your Personal Information for as long as necessary to fulfill the
purposes outlined in this Privacy Policy. Unless otherwise required under
applicable law, we retain your information in our DataFresh Database for as long
as that information is useful.

How we protect your information

We implement a variety of security measures to maintain the safety of your
personal information when you enter, submit, or access your personal
information.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to
your computers hard drive through your Web browser (if you allow) that enables
the sites or service providers systems to recognize your browser and capture and
remember certain information

We use cookies to understand and save your preferences for future visits and
compile aggregate data about site traffic and site interaction so that we can
offer better site experiences and tools in the future.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy
Protection Act), we do not collect any information from anyone under 13 years of
age. Our website, products and services are all directed to people who are at
least 13 years old or older.

California Consumer Privacy Act

We are in compliance with the requirements of California Consumer Privacy Act
(CCPA). You have the right to the following:

 * Know what personal data is being collected on you
 * Know whether your personal data has shared and with whom
 * Say no to the sales of your personal data
 * Access your personal data
 * Request a business to delete any personal information about a consumer
   collected from that consumer
 * Not be discriminated against for exercising your privacy rights

General Data Privacy Regulation -EU

KPI Analytics is a US based marketing firm focused on US based prospects. That
stated, we also work to comply with GDPR (General Data Privacy Regulation -EU)
standards.

Key Points of GDPR Compliance:

 * We source contact data from GDPR compliant vendors
 * We target contacts who have a high propensity to benefit from the offers KPI
   markets to them
 * We make it easy to unsubscribe from all offers and marketing
 * We maintain the highest levels of security

The legal grounds for us processing your personal data for the purposes set out
in the “How We Use Your Information” section above will typically be because:

 * you provided your consent;
 * it is necessary for our contractual relationship;
 * the processing is necessary for us to comply with our legal or regulatory
   obligations; and/or
 * the processing is in our legitimate interest (for example, to protect the
   security and integrity of our systems and to provide you with customer
   service, etc.).
 * When we rely on your consent as a legal basis for processing your personal
   data (including to disclosing your personal data to third parties), you have
   the right to withdraw such consent at any time by contacting us at
   dataprivacy@kpib2b.com.

Your Consent

By accessing or using the Site and/or the Services, you acknowledge that you
have read this Privacy Policy and that you agree to the practices described in
this Privacy Policy as they relate to your Personal Information as outlined in
this policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this
page.

Contacting Us

To request, review, or take action on any of the requirements above, please
contact us at dataprivacy@kpib2b.com. If there are any questions regarding this
privacy policy you may contact us using the information below.

KPI Analytics Inc
2802 Flintrock Trace Suite 364
Austin, TX 78738
USA
privacypolicy@kpib2b.com


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