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BRANDINDEX

Powerful, daily brand and competitor tracking

Measure brand health, monitor growth, and track advertising to create an
unbeatable strategy. Daily data, from thousands of consumer interviews every day
across 54 markets, gives your business the edge it needs to succeed.

Contact us



TRACK DAILY PERFORMANCE

Strategize your growth with 16 vital brand health metrics as clear KPIs. Helping
you analyze and benchmark your success against your goals, your competitors, and
your entire market.

 * Media & communication metrics:
   Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of
   Mouth Exposure
 * Purchase funnel metrics:
   Purchase Intent • Consideration • Current Customer • Former Customer
 * Brand perception metrics:
   General Impression • Customer Satisfaction • Quality • Value • Corporate
   Reputation • Recommendation • Index (overall brand health)




EXPLORE LIVING DATA

Chart brand trajectories right up to the present day with 15+ years of
historical brand data and our ever-growing source of constantly evolving living
data.

Create the picture that matters most to you, using a range of time-periods and
chart-types, easily downloading the data via an API feed to share directly with
colleagues or clients.

Immediately identify and take act on any changes in your brand's perception,
seizing opportunities in your sector.

YouGov BrandIndex is part of an ever-growing source of constantly evolving,
connected intelligence. We call it living data.

Track your strategy with YouGov BrandIndex, then easily connect to YouGov's
other solutions; Plan your strategy, Explore online behavior, Activate campaigns
and more.

A truly 360° view of your audience.


BENEFITS


A CONSTANT EYE ON BRAND PERFORMANCE


AGILE

React to changes in perception as they unfold, with daily data.


TIME-RICH

Capture your brand’s performance over time with over a decade of historical
brand data.


VAST

Track brand health across multiple metrics, sectors, and markets simultaneously.


SAVVY

Benchmark your competitive edge by watching the daily performance of your
competitors.


FLEXIBLE

Add your own custom trigger questions to enrich perception around specific
campaigns or initiatives.


SIMPLE

Access your data in one unique online platform with a single login.

CASE STUDIES


WHY YOUGOV?

You’re in good company. Join the top brands that use YouGov BrandIndex.

"Being able to tap into YouGov’s suite of products allowed us to evaluate and
directly attribute the increase in brand awareness for Coors Banquet. . . Using
YouGov BrandIndex for brand health tracking, combined with YouGov Profiles for
consumer media behaviors, unlocked a powerful insight that we would not have
been able to get otherwise.”

Matt Slater, Senior Manager, Marketing Insights at Molson Coors

Read the case study





SECTORS


INTELLIGENCE ACROSS INDUSTRIES

BrandIndex gives instant access to daily brand tracking across 40+ industries,
including:

 * Automotive
 * Banking and Finance
 * Charities
 * Consumer Electronics
 * Digital, Media and Technology
   

 * FMCG
 * Health and Cosmetics
 * Public Transport, Utilities and Services
 * Real Estate
 * Retail
   

 * Sport
 * Travel and Leisure
 * Telco
 * Video Gaming & Esports
   

ARTICLE
about 6 hours ago

Toyota tops YouGov’s Automotive & Mobility Rankings in Thailand for the second
year running



ARTICLE
about 6 hours ago

Honda leads YouGov’s Automotive & Mobility Rankings in Indonesia for the second
year running



ARTICLE
about 7 hours ago

Maruti Suzuki Tops YouGov’s Automotive & Mobility Rankings in India for the
second consecutive year



ARTICLE
about 7 hours ago

Toyota tops YouGov’s Automotive & Mobility Rankings in Saudi Arabia yet again



ARTICLE
about 14 hours ago

Top automotive and mobility brands in 2022: The Nordics



ARTICLE
about 21 hours ago

DraftKings spends a lot on marketing. Who remembers seeing an ad?



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Solutions & Products


EXPLORE OUR CONNECTED LIVING DATA SOLUTIONS


PROFILES

Unparalleled audience intelligence with thousands of data points.


CHARITYINDEX

Understand public opinions on UK Charities.


GAMEINDEX

Daily video game franchise and publisher brand tracking.


CULTUREINDEX

Continuously measure public brand perception of the UK's top cultural brands and
attractions.


DESTINATIONINDEX

Track public perception of the world's most popular travel hotspots.

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ABOUT YOUGOV

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.



COMPANY

 * About Us
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 * Press Office
   

GLOBAL SITES

 * Australia
 * China
 * Denmark
 * Finland
 * France
 * Germany
 * Hong Kong
 * India
 * Indonesia
 * Italy
 * Malaysia
 * Mexico
 * Middle East
 * Norway
 * Pakistan
 * Philippines
 * Poland
 * Singapore
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * United Kingdom
 * United States
 * Vietnam
   

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.

Company
 * About Us
 * Contact Us
 * Careers
 * Investor relations
 * Press Office
   

Global sites
 * Australia
 * China
 * Denmark
 * Finland
 * France
 * Germany
 * Hong Kong
 * India
 * Indonesia
 * Italy
 * Malaysia
 * Mexico
 * Middle East
 * Norway
 * Pakistan
 * Philippines
 * Poland
 * Singapore
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * United Kingdom
 * United States
 * Vietnam
   

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