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URL: https://www.experience.com.sg/linkedin-marketing-course
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LINKEDIN MARKETING
CRASH COURSE

12 Jan 2024

9 am - 12 pm (GMT+8)

OPTIMISE YOUR LINKEDIN MARKETING STRATEGY! JOIN THIS HANDS-ON COURSE TO ACQUIRE
BEST PRACTICES AND TACTICS IN ORGANIC GROWTH AND LINKEDIN ADVERTISING.

Benefits of Attending

Best Practices &

Pitfalls to Avoid

Practical Strategies you can Apply Instantly

Get your Questions Answered by the Trainer

Hands-on Exercises for Practical Application

Real-Life Examples of What Works & What Doesn't

Pre-course Assessment & Course Slides

Learning Outcomes

 * Understand the LinkedIn algorithm inside out

 * Understand the difference between personal branding and marketing via
   LinkedIn pages

 * Learn how to create an impactful LinkedIn content calendar

 * Learn how to use LinkedIn for Lead Generation and Community Building

 * Understand the pros and cons of LinkedIn Advertising

 * Walkthrough LinkedIn Campaign setup and targeting options

 * Learn how to optimise LinkedIn advertising campaigns

Online Format

3 hours instructor-led




COMPETENCY

Intermediate




CERTIFICATION

Receive an e-certificate of completion



Course Fee

SGD 200 per pax



Group Discount

10% off for 3 pax or more



Bundle Deal

10% off when you sign up for 3 courses!

Register


QUESTIONS? DROP US A NOTE!

TRAINER

SOTIRIOS SERIDIS
FOUNDER, XYZ LAB

Experienced performance marketing professional and digital marketing trainer
with 12 years of multi-national experience working with leading media agencies
and corporations on performance marketing, digital analytics, and marketing
automation.



Digital marketing experience:

 * 12 years in digital marketing x digital strategy x digital analytics

 * Built x2 performance marketing departments from the ground-up

 * Worked with agencies like Mediacom, Wavemaker, Essence, PHD, HAVAS

 * Worked with Unilever, Volkswagen, Etihad Airways, Google and various Fortune
   500 companies

 * Hands-on and best-in-class at paid search, paid social, digital analytics,
   SEO, e-commerce

 * Vertical expertise: Education, travel, hospitality, online marketplaces,
   automotive, financial services, real estate, e-commerce retail, FMCG retail,
   entertainment, food & beverage



Trainer experience:

 * Former Business Education Trainer at Facebook (via Rubicor)

 * Trained over 20 company and agency teams in Google Ads, SEO, analytics and
   paid social

 * Trained over 100 career changers in digital marketing, enabling them to
   secure a role in tech

 * Up-skilled over 500 individuals in digital marketing and analytics across SEA

COURSE AGENDA

Session 1: Organic LinkedIn Marketing



 * Understand the LinkedIn Algorithm

 * LinkedIn Features and Opportunities

 * LinkedIn Cold Outreach tactics and best practices

 * Personal Branding vs LinkedIn Pages

 * Personal Branding on LinkedIn - tips and best practices

 * Exercise: Create a mini content calendar for a personal brand

 * Growing a community via LinkedIn





Session 2: Paid Advertising on LinkedIn



 * LinkedIn Objectives and tracking set-up

 * LinkedIn Targeting options

 * LinkedIn Campaign set-up best practices

 * LinkedIn Reporting & Campaign Optimisation

Participant Testimonials

Practical tips given for effective marketing on LinkedIn."

Who Should Attend

 * Junior Marketing Executives

 * Junior Digital Marketing Managers

 * Marketing Managers

 * Marketing Directors

 * Digital Marketing Managers

 * Digital Marketing Directors

 * Brand Managers

 * Content Marketers

 * PPC Specialists

 * Media Leads

Preparation





Before the Course

Join the WhatsApp group chat to receive course updates



Complete the pre-course assessment to help the trainer understand your LinkedIn
marketing challenges and learning goals



Day of the Course

Join the Zoom meeting

The Experience Effect offers digital marketing online courses. We help brands
acquire street smart, real-world strategies.

Join Our Mailing List

Thank you for subscribing!

Courses

Google Analytics 4

SEO Strategy

Google Ads Campaign Optimisation

Content Marketing Strategy

Meta Ads Campaign Optimisation

Digital Marketing Bootcamp

TikTok Advertising

Digital Strategy

Go-To-Market Strategy

Social Media Analytics

Data Storytelling & Reporting

LinkedIn Marketing

B2B Lead Generation

Embarking on your CX Implementation

About Us

Our Online Learning Experience

Participant Testimonials

Who We Are

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Contact

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Customised Training

Request Training

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