info.amplitude.com Open in urlscan Pro
104.17.71.206  Public Scan

Submitted URL: https://get.amplitude.com/dc/_Pa3c4W7r_otcTT75oWwmX3gUmrgIYIU2Sd3iVA5xAHncNnqNMK6w4zEZawz01GUPfQxqG3ZWmZf0-AVTZiQ0ZALmdvYi...
Effective URL: https://info.amplitude.com/plg-series-north-star-220101-apac?utm_campaign=FY22Q1-Webinar-APAC-PLG-Engagement-Webinar-Feb-24...
Submission: On March 17 via api from SG — Scanned from DE

Form analysis 6 forms found in the DOM

<form class="mktoForm mktoHasWidth mktoLayoutLeft" id="mktoForm_1803" novalidate="novalidate" data-styles-ready="true">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><input id="Email" name="Email" placeholder="Work Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
          aria-required="true"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><input id="Company" name="Company" placeholder="Company" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Phone" id="LblPhone" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><input id="Phone" name="Phone" placeholder="Phone Number" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel" class="mktoField mktoTelField mktoHasWidth mktoRequired"
          aria-required="true"><span id="InstructPhone" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Job_Level__c" id="LblJob_Level__c" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><select id="Job_Level__c" name="Job_Level__c" aria-labelledby="LblJob_Level__c InstructJob_Level__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
          <option value="">Job Level</option>
          <option value="Executive">Executive</option>
          <option value="Architect">Director</option>
          <option value="Manager">Manager</option>
          <option value="Individual Contributor">Individual Contributor</option>
        </select><span id="InstructJob_Level__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="mkto_Job_Function__c" id="Lblmkto_Job_Function__c" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><select id="mkto_Job_Function__c" name="mkto_Job_Function__c" aria-labelledby="Lblmkto_Job_Function__c Instructmkto_Job_Function__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
          <option value="">Job Function</option>
          <option value="Product">Product</option>
          <option value="Growth">Growth</option>
          <option value="Design/UX">Design/UX</option>
          <option value="Engineering">Engineering</option>
          <option value="Data &amp; Analytics">Data &amp; Analytics</option>
          <option value="Marketing">Marketing</option>
          <option value="Operations">Operations</option>
          <option value="Sales/Customer Support/Researcher/Student">Sales/Customer Support/Researcher/Student</option>
        </select><span id="Instructmkto_Job_Function__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
          <option value="">Country</option>
          <option value="United States">United States</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
          <option value="Antigua and Barbuda">Antigua and Barbuda</option>
          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia">Bolivia</option>
          <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Brazil">Brazil</option>
          <option value="Brunei">Brunei</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina Faso">Burkina Faso</option>
          <option value="Burundi">Burundi</option>
          <option value="Cabo Verde">Cabo Verde</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Canada">Canada</option>
          <option value="Central African Republic (CAR)">Central African Republic (CAR)</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">China</option>
          <option value="Colombia">Colombia</option>
          <option value="Comoros">Comoros</option>
          <option value="Democratic Republic of the Congo">Democratic Republic of the Congo</option>
          <option value="Republic of the Congo">Republic of the Congo</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Cote d'Ivoire">Cote d'Ivoire</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Eswatini (formerly Swaziland)">Eswatini (formerly Swaziland)</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="France">France</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Georgia">Georgia</option>
          <option value="Germany">Germany</option>
          <option value="Ghana">Ghana</option>
          <option value="Greece">Greece</option>
          <option value="Grenada">Grenada</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea-Bissau">Guinea-Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Honduras">Honduras</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
          <option value="India">India</option>
          <option value="Indonesia">Indonesia</option>
          <option value="Iran">Iran</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland">Ireland</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Jamaica">Jamaica</option>
          <option value="Japan">Japan</option>
          <option value="Jordan">Jordan</option>
          <option value="Kazakhstan">Kazakhstan</option>
          <option value="Kenya">Kenya</option>
          <option value="Kiribati">Kiribati</option>
          <option value="Kosovo">Kosovo</option>
          <option value="Kuwait">Kuwait</option>
          <option value="Kyrgyzstan">Kyrgyzstan</option>
          <option value="Laos">Laos</option>
          <option value="Latvia">Latvia</option>
          <option value="Lebanon">Lebanon</option>
          <option value="Lesotho">Lesotho</option>
          <option value="Liberia">Liberia</option>
          <option value="Libya">Libya</option>
          <option value="Liechtenstein">Liechtenstein</option>
          <option value="Lithuania">Lithuania</option>
          <option value="Luxembourg">Luxembourg</option>
          <option value="Macedonia (FYROM)">Macedonia (FYROM)</option>
          <option value="Madagascar">Madagascar</option>
          <option value="Malawi">Malawi</option>
          <option value="Malaysia">Malaysia</option>
          <option value="Maldives">Maldives</option>
          <option value="Mali">Mali</option>
          <option value="Malta">Malta</option>
          <option value="Marshall Islands">Marshall Islands</option>
          <option value="Mauritania">Mauritania</option>
          <option value="Mauritius">Mauritius</option>
          <option value="Mexico">Mexico</option>
          <option value="Micronesia">Micronesia</option>
          <option value="Moldova">Moldova</option>
          <option value="Monaco">Monaco</option>
          <option value="Mongolia">Mongolia</option>
          <option value="Montenegro">Montenegro</option>
          <option value="Morocco">Morocco</option>
          <option value="Mozambique">Mozambique</option>
          <option value="Myanmar (formerly Burma)">Myanmar (formerly Burma)</option>
          <option value="Namibia">Namibia</option>
          <option value="Nauru">Nauru</option>
          <option value="Nepal">Nepal</option>
          <option value="Netherlands">Netherlands</option>
          <option value="New Zealand">New Zealand</option>
          <option value="Nicaragua">Nicaragua</option>
          <option value="Niger">Niger</option>
          <option value="Nigeria">Nigeria</option>
          <option value="North Korea">North Korea</option>
          <option value="Norway">Norway</option>
          <option value="Oman">Oman</option>
          <option value="Pakistan">Pakistan</option>
          <option value="Palau">Palau</option>
          <option value="Palestine">Palestine</option>
          <option value="Panama">Panama</option>
          <option value="Papua New Guinea">Papua New Guinea</option>
          <option value="Paraguay">Paraguay</option>
          <option value="Peru">Peru</option>
          <option value="Philippines">Philippines</option>
          <option value="Poland">Poland</option>
          <option value="Portugal">Portugal</option>
          <option value="Qatar">Qatar</option>
          <option value="Romania">Romania</option>
          <option value="Russia">Russia</option>
          <option value="Rwanda">Rwanda</option>
          <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
          <option value="Saint Lucia">Saint Lucia</option>
          <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
          <option value="Samoa">Samoa</option>
          <option value="San Marino">San Marino</option>
          <option value="Sao Tome and Principe">Sao Tome and Principe</option>
          <option value="Saudi Arabia">Saudi Arabia</option>
          <option value="Senegal">Senegal</option>
          <option value="Serbia">Serbia</option>
          <option value="Seychelles">Seychelles</option>
          <option value="Sierra Leone">Sierra Leone</option>
          <option value="Singapore">Singapore</option>
          <option value="Slovakia">Slovakia</option>
          <option value="Slovenia">Slovenia</option>
          <option value="Solomon Islands">Solomon Islands</option>
          <option value="Somalia">Somalia</option>
          <option value="South Africa">South Africa</option>
          <option value="South Korea">South Korea</option>
          <option value="South Sudan">South Sudan</option>
          <option value="Spain">Spain</option>
          <option value="Sri Lanka">Sri Lanka</option>
          <option value="Sudan">Sudan</option>
          <option value="Suriname">Suriname</option>
          <option value="Swaziland (renamed to Eswatini)">Swaziland (renamed to Eswatini)</option>
          <option value="Sweden">Sweden</option>
          <option value="Switzerland">Switzerland</option>
          <option value="Syria">Syria</option>
          <option value="Taiwan">Taiwan</option>
          <option value="Tajikistan">Tajikistan</option>
          <option value="Tanzania">Tanzania</option>
          <option value="Thailand">Thailand</option>
          <option value="Timor-Leste">Timor-Leste</option>
          <option value="Togo">Togo</option>
          <option value="Tonga">Tonga</option>
          <option value="Trinidad and Tobago">Trinidad and Tobago</option>
          <option value="Tunisia">Tunisia</option>
          <option value="Turkey">Turkey</option>
          <option value="Turkmenistan">Turkmenistan</option>
          <option value="Tuvalu">Tuvalu</option>
          <option value="Uganda">Uganda</option>
          <option value="Ukraine">Ukraine</option>
          <option value="United Arab Emirates">United Arab Emirates</option>
          <option value="United Kingdom">United Kingdom</option>
          <option value="United States">United States</option>
          <option value="Uruguay">Uruguay</option>
          <option value="Uzbekistan">Uzbekistan</option>
          <option value="Vanuatu">Vanuatu</option>
          <option value="Vatican City (Holy See)">Vatican City (Holy See)</option>
          <option value="Venezuela">Venezuela</option>
          <option value="Vietnam">Vietnam</option>
          <option value="Yemen">Yemen</option>
          <option value="Zambia">Zambia</option>
          <option value="Zimbabwe">Zimbabwe</option>
        </select><span id="InstructCountry" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderState"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap"><label for="subscribeOptin" id="LblsubscribeOptin" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div><strong>I’d like to receive emails about news &amp; updates from Amplitude.</strong>
        </label>
        <div class="mktoGutter mktoHasWidth"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth"><input name="subscribeOptin" id="subscribeOptin" type="checkbox" value="yes" aria-labelledby="LblsubscribeOptin InstructsubscribeOptin" class="mktoField"><label for="subscribeOptin"
            id="LblsubscribeOptin"></label></div><span id="InstructsubscribeOptin" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol">
      <div class="mktoOffset"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="privacyPolicyAgreement" id="LblprivacyPolicyAgreement" class="mktoLabel mktoHasWidth">
          <div class="mktoAsterix">*</div>You consent to Amplitude processing&nbsp;your personal data in accordance with our <a href="https://amplitude.com/privacy" target="_blank" id="">Privacy Policy</a>.
        </label>
        <div class="mktoGutter mktoHasWidth"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth mktoRequired"><input name="privacyPolicyAgreement" id="privacyPolicyAgreement" type="checkbox" value="yes" aria-required="true"
            aria-labelledby="LblprivacyPolicyAgreement InstructprivacyPolicyAgreement" class="mktoField"><label for="privacyPolicyAgreement" id="LblprivacyPolicyAgreement"></label></div><span id="InstructprivacyPolicyAgreement" tabindex="-1"
          class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="campaignContent" class="mktoField mktoFieldDescriptor mktoFormCol" value="invite1"><input type="hidden" name="campaignSource" class="mktoField mktoFieldDescriptor mktoFormCol" value="marketo">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="campaignMedium" class="mktoField mktoFieldDescriptor mktoFormCol" value="email"><input type="hidden" name="City" class="mktoField mktoFieldDescriptor mktoFormCol" value="Singapore">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="campaignTerm" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="campaignID" class="mktoField mktoFieldDescriptor mktoFormCol" value="FY22Q1-Webinar-APAC-PLG-Engagement-Webinar-Feb-24">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="GCLID__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Bambu_blaid__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative"><button type="submit" class="mktoButton">Register Now</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor" value="1803"><input type="hidden"
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    class="mktoField mktoFieldDescriptor" value="13727"><input type="hidden" name="cr" class="mktoField mktoFieldDescriptor" value=""><input type="hidden" name="kw" class="mktoField mktoFieldDescriptor" value=""><input type="hidden" name="q"
    class="mktoField mktoFieldDescriptor" value="">
</form>

POST /index.php/leadCapture/save3

<form class="mktoForm mktoNoJS" action="/index.php/leadCapture/save3" method="post">
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="FirstName">
      </label>
      <input type="text" class="mktoField mktoTextField" name="FirstName" id="FirstName">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="LastName">
      </label>
      <input type="text" class="mktoField mktoTextField" name="LastName" id="LastName">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Email">
      </label>
      <input type="text" class="mktoField mktoTextField" name="Email" id="Email">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Company">
      </label>
      <input type="text" class="mktoField mktoTextField" name="Company" id="Company">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Phone">
      </label>
      <input type="text" class="mktoField mktoTextField" name="Phone" id="Phone">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Job_Level__c">
      </label>
      <input type="text" class="mktoField mktoTextField" name="Job_Level__c" id="Job_Level__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="mkto_Job_Function__c">
      </label>
      <input type="text" class="mktoField mktoTextField" name="mkto_Job_Function__c" id="mkto_Job_Function__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Country">
      </label>
      <input type="text" class="mktoField mktoTextField" name="Country" id="Country">
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Text Content

WATCH ON-DEMAND



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WEBINAR ON-DEMAND


DEFINE YOUR NORTH STAR


WEBINAR HOSTS:


NATE FRANKLIN

Product Marketing Director, Amplitude


EDIT ME: SPEAKER2 NAME TOKEN

EDIT ME: Speaker2 Title token


EDIT ME: SPEAKER3 NAME TOKEN

EDIT ME: Speaker3 Title token

Before digital products became the business, customer acquisition was the end
game. But that's no longer enough. Today's winners are optimizing for
engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the
metrics, frameworks and tools that are helping today's most successful brands
move beyond thinking of digital as a collection of channels or acquisition
funnels, and instead as the complete customer journey.

 * Watch On-Demand: Define Your North Star
 * Watch On-Demand: Optimize for Retention
 * Watch On-Demand: Driving Customer Engagement

In this first session, attendees will learn:

 * Definition of the North Star Metric and how it drives growth
 * How to determine your product's North Star
 * Case studies and best practices to start building your North Star





WHO SHOULD ATTEND?

Data leaders and architects looking to understand where product analytics (and
Amplitude) fit into their data management strategy. And product and growth
leaders looking to better understand the role of data and how to avoid
roadblocks.




WHY IS DATA INTEGRATION & MANAGEMENT IMPORTANT?

In a study by Harvard Business Review, companies with advanced data strategies
are 2x as likely to report more then 30% revenue growth.


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