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Search Engine Visibility


SEARCH ENGINE VISIBILITY HELP




WHAT IS SEARCH ENGINE OPTIMIZATION AND WHY SHOULD I CARE?

You’ve heard the term “SEO” but you’re not sure what it’s all about or if you
even need to know. This video provides an overview of how SEO works and why it
matters.

This video is Lesson 3 of the How-To series for Introduction to SEO.








WHAT IS SEARCH ENGINE OPTIMIZATION?

Search Engine Optimization (SEO) is the process of improving internal and
external aspects of a website, or Web page, to increase its organic visibility
for search engines. SEO involves editing the website's HTML code and content to
make it more search engine friendly, and then promoting the site to increase its
relevance on the Web.

Once search engines are alerted to your website's presence, they scan the code
and content of your site and index the information. Search engines analyze the
website content to determine when and where your website displays on a
search-engine result page.

The page content (text displaying on a Web page) should be inviting,
comprehensive, and — within reasonable limits — contain as many of the site's
keywords as possible.

Some search engines, including Google®, pay particular attention to the number
of websites linking to your website when determining the importance and ranking
of your site. These external links are called back links.


WHY SHOULD I CARE ABOUT SEO?

You've heard the phrase "Location, location, location!" and its importance when
shopping for business real estate. The same applies to the placement of your
website on search engine result pages. According to research, the higher your
site is listed as a search result, the more traffic you're going to get.

Quality traffic means increased revenue and more publicity. Search engine
traffic can lead to an organization’s success or failure.

The goal of SEO is to land your website in the top few pages of search pdat
results page. This is not easy. It takes a lot of time and constant tweaking to
increase your search engine rankings.

To assist you with the process, Search Engine Visibility guides you through
optimizing your website for search engine inclusion. Search Engine Visibility
analyzes your site by applying various rules based on what search engines see
when they visit your site. Search Engine Visibility reports the results of the
analysis, and suggests measures you can take to improve the optimization of your
site.

Note: We offer an SEO service where our experts optimize your site for you, if
you prefer to spend your time on other things.


MORE INFO

 * Set up my site
 * Optimizing More Site Pages
 * Grow my online business
 * Learn more about planning, building and growing your business.


RELATED ARTICLES

Search Engine Visibility FAQ

What Are 'Organic' Versus Paid Search Engine Listings?

How Do Search Engines See the Web:

Why isn't my site showing up on search engine results pages?

How Do Search Engines Read My Page Content?

Need help? Call our award-winning support team 24/7 at +65 6349-4240
We love taking your call.
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