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PRIVACY NOTICE FOR THE PROCESSING OF PERSONAL DATA

In accordance with the provisions of the General Data Protection Regulation no.
679/2016 ("GDPR")

The company Ducati Motor Holding S.p.A. ("Ducati") as data controller informs
you of the following regarding the processing of your personal data pursuant to
art. 13 of EU Regulation 2016/679 on the protection of personal data
("Regulation"). 

1. Data Processing Purposes

Ducati processes the personal data that you provide upon registration on our
website https://www.ducati.com/ww/en/home ("Site") and on the specific sections
of the same during events, fairs and shows organized or attended by Ducati and
the personal data collected during your interaction with Ducati, including
details of your purchases. 

With reference to the activities of sale and interaction with Ducati, these also
include the activities carried out in points of sale and on-line, such as the
managing of your interaction with our websites and internet and mobile
applications (registration to websites/Apps and on-line initiatives such as
newsletter, mailing list, events, prize contexts, promotions) and providing to
you information/material, upon your request. The Privacy Policy of the Site is
published at the following web page: https://www.ducati.com/it/it/home/privacy.
We process your personal data for the following purposes.

a) Purposes necessary to Customer relationship management

Ducati processes your personal data to manage your registration and interaction
with the Site, our App (Ducati App Link) and to provide you with the products
and services that you require. Specifically, Ducati processes your personal data
for the following purposes: to allow registration and authenticated access to
the Site; to reply to your requests for information and/or material; to provide
you with the requested products, services and assistance, together with relevant
after-sale services (for example, guarantee), including the data processing
necessary to manage your electronic signature on contractual documentation
(through graphometric signature on tablet); to duly comply with contractual
obligations or to carry out pre-contractual activities on your request (for
instance, by contacting you after you requested a quotation) also through
transmission of data by Ducati to our sale network (i.e. dealers) or to third
parties which Ducati has a contract with. 

In addition, Ducati processes your personal data to comply with laws and
regulations relevant to the above specified activities and to exercise legal
claims.

The provision of data for the purposes indicated above is necessary and the
possible failure to provide such data will prevent Ducati from performing the
above mentioned activities, for example from replying to your requests for
information, material, from providing the products and services that you
requested. 

b) Additional purposes

· With your consent, which is optional, Ducati uses you personal data for
marketing purposes, notably to send you promotional newsletters, commercial or
advertising communications, for direct sales, product surveys aimed at detecting
Customers’ and Prospects’ satisfaction degree. 

Marketing activities are carried out through e-mail (newsletter), telephone,
sms, MMS, chat, banners on the Site,

instant messaging, social network and traditional mail, including sending you
invitations for events attended or organized by Ducati, by members of the sale
and assistance network of Ducati or by our business partners. These
communications also include offers on products, services and initiatives of
Ducati's commercial partners.

· With your consent, which is optional, Ducati uses your personal data for
profiling activities by collecting information on your preferences, habits,
lifestyle, information on your interaction with Ducati, as well as the details
of your purchases to create group and individual profiles ("profiling") and, if
you have given consent for marketing activities, also sending you personalized
promotional communications and offers. For these profiling activities we collect
also the following information: information we obtain from comparison between
information we have with data generally available to the public, for example
social network profiles that you decided to make publicly available; information
collected through cookies and other tracking technologies on the Site (please
refer to our Cookie Policy, available on the home page of the Site
(https://www.ducati.com/it/it/home); information collected through data
detection systems on your motorcycle - as applicable and only in compliance with
the Regulation. Tailored marketing activities are carried out by e-mail
(newsletters), telephone, SMS and MMS messages, chats, banners on website,
instant messaging, social networks and conventional mail, including invitations
to events. 

The provision of data for the marketing and profiling purposes indicated above
is optional and the possible failure to provide such data will not have any
consequences on the possibility for you to buy Ducati products and to receive
the information, material, and services that you require, including post sale
services. To verify or modify your preferences you may at any moment access your
profile page at My Ducati, in the section Privacy Management.

· On the basis of the legitimate interest of Ducati, in compliance with the GDPR
and within the limits of Italian law (Article 130, paragraph 4 of Legislative
Decree 196/2003 as amended by Legislative Decree 101/2018), we may use the
e-mail address you provided when purchasing our service and/or performance
and/or product to offer services, performance and products similar to those you
purchased (so-called "soft spam"). However, if you do not wish to receive such
communications, you may notify Ducati at any time by using the link on the
e-mail communications you receive. In this case, Ducati will interrupt the
aforementioned activity without delay. 

We may also send you surveys for non-commercial purposes, being absolutely not
mandatory, if you would like to help us evaluate and improve the quality of our
customer service. We collect data from your survey responses (both service and
product surveys) which on their own or if used together with other information
we hold about you, may allow us to identify you.

· In relation to the Ducati Link App, in order to use some of the
functionalities offered by the App data relating on your geographic location and
in some cases on your movements as registered by the GPS system of your Apple or
Android device is required. In particular, you can activate and deactivate at
any time, through the device on which the App is installed, the features related
to the geolocation service and recording of routes travelled, the sharing of
routes with other users of the App, the community services (possibility to
invite other users on suggested routes, comment on the routes and share photos),
the geolocation service of Ducati workshops, the recording of riding parameters,
and can receive warnings on bike maintenance and conditions. The data related to
your geographical position and your movements are processed by Ducati only to
activate the functions of the App when you request such functions. Data will be
recorded both on your device and on Ducati's servers, so that you can also
access them through MyDucati platform even in case of subsequent replacement or
loss of your device. You may at any time delete the data recorded via the App
itself or your MyDucati account. 

· With the account of some social networks, such as Facebook or Twitter, it will
indeed be possible to login to the App and the Site (the so-called "social
login"). Personal data used for the functioning of the App or registering on the
Site are collected directly from you, save when you expressly asks for
registration to the App and relevant login through social network at the first
access or following the same if you are already registered. If you use these
features, Ducati will store through the reference social network only the
information coming from your profile of which you expressly authorised the
sharing from the social network to Ducati. Matching the social network profile
will appear on your relevant social network accounts, whose specific privacy
policy should be referred to for further details. Ducati does not send any
information about you to social networks.

2. Method of processing and legal grounds for processing

Ducati will process your personal data with and without the aid of electronic
means, based on logics and procedures consistent with the purposes specified
below and in compliance with the Regulation, including the aspects of
confidentiality and security.

The data may be provided by you when registering in our points of sale on paper
forms and/or on electronic means, acquired during visits to our dealers and
resellers, provided during events, fairs and shows in which Ducati participates
or organised by Ducati, members of the Ducati sales and assistance network or by
Ducati's commercial partners, or provided during your interaction with Ducati's
websites, internet and mobile applications.

In compliance with the Regulations, your personal data is used to update and
rectify the information collected previously.

Your personal data are processed based on your consent, a legitimate interest of
Ducati for the performance of commercial activities, obligations arising from a
contract entered into between you and Ducati, or legal obligations.

You have however the right to withdraw the consent given at any time, thus
withdrawal however not affecting the legitimacy of any previous processing.

3. Recipients of your personal data

Personal data are accessed by our duly authorized personnel on a need-to-know
basis and disclosed to third parties in the following cases: (i) when disclosure
is required by applicable laws and regulations with respect to legitimate third
party recipients of communications such as authorities and public bodies for
their respective institutional purposes; (ii) when disclosure is necessary to
perform a contract or pre-contractual activities activated by your request, e.g.
communication of your data to one of our Dealers or business partners to enable
it to provide you with the information, products or services requested by you;
(iii) in case of disclosure to third parties in the event of extraordinary
transactions (e.g. mergers, acquisitions, sale of business, etc.).

Your personal data are also shared with our service providers, e.g. services of
a technical and organisational nature for the purposes specified above, like
independent contractors, even with associates, delivery, marketing and payment
management companies. We provide these entities with only the data necessary to
perform the agreed services and they act as Data Processors, based on the
instructions received from Ducati. 

Finally, in order to provide you with the Ducati products and services you have
requested (e.g. to ensure that you may obtain the same benefits worldwide),
other companies in the Ducati Group, importers, dealers and our commercial
partners may access your personal data under applicable privacy law.

4. Transfer of personal data outside the European Union

Some of the companies of the Ducati Group, the sales network or third parties
contractually linked to Ducati that may access your personal data are also
established outside the European Union, in countries that do not guarantee an
adequate level of protection of personal data according to the standards
established by the Regulation. Ducati takes the necessary precautions for a
legitimate transfer of data (e.g. through the implementation of Standard
Contractual Clauses approved by the European Commission). You may request
information on the cross-border transfer of your personal data at any time by
contacting Ducati or Ducati's Data Protection Officer at the addresses provided
below. 

5. Storage of personal data

Your personal data are kept by Ducati for the time being strictly necessary to
pursue the purposes for which they are collected. Legal regulations impose
obligations to keep documents for accounting and administrative purposes that
according to the ordinary period of limitation of the contractual actions we
will cancel after 10 years, starting from the moment of contract termination.

The data recorded by our Apps (e.g. Ducati App Link) will be kept for 12 months
starting from your last access, while the Account, including the data you
entered yourself, will be deleted upon your specific request.

The personal data processed for the "further purposes" listed above, will be
kept for a maximum of 5 years for non-Customers and 10 years for Customers and
former Customers. Such a term is considered appropriate given the frequency of
purchase of our products, which are deemed to be luxury goods. 

Once the retention period has expired, personal data will be automatically
deleted or made anonymous.

Upon request to the Data Controller and Data Protection Officer, the Data
Subject may receive detailed information on the storage times of personal data
processed by Ducati pursuant to the Regulation.

6. Data Controller and Data Protection Officer

The Controller of personal data processing is: Ducati Motor Holding S.p.A, with
headquarters in Via Cavalieri Ducati 3 - 40132 Bologna (BO), Italy. The Data
Protection Officer is domiciled at the headquarters of the Data Controller and
can be contacted at the following email address: privacy@ducati.com.

7. Your rights

You can contact Ducati as the Data Controller or Data Protection Manager at the
above addresses to get an updated list of our data processors (i.e. our service
providers), of the parties to whom the data are disclosed and to exercise the
following rights as per art. 15 et seq. of the Regulation; to get access to your
data to verify their existence and other information related to them, to obtain
their rectification or cancellation, to request data portability, to obtain
limitation of processing and to lodge a claim to the Supervisory Authority (the
Authority for the Protection of Personal Data).

In addition, you may, at any time, object to the processing of your personal
data processed for direct marketing purposes and, if required by a particular
situation, you may object to the processing of your personal data on the basis
of Ducati's legitimate interest unless Ducati has prevailing legitimate reasons
for proceeding with processing (e.g. the exercise or defence of a right in
court).






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