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CTV BLUEPRINT NEWS


TOP CTV TRENDS FOR 2024 AND THE INDUSTRIES BENEFITING MOST

As consumers continue to move away from traditional TV in favor of smart TVs and
streaming devices, advertisers are following suit, turning to connected TV

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THE VALUE OF OVER-THE-TOP (OTT) ADVERTISING FOR CAR DEALERSHIPS

Over-the-top advertising for car dealerships, also known as OTT ads, gives
advertisers a better way to reach people who are in the market for a

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INDUSTRIES WITH HIGHEST CTV INVESTMENT FOR 2024

With the growing shift from traditional TV to streaming platforms, certain
industries are increasing their investments in connected TV (CTV) in 2024.
Industries such as

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CTV ADVERTISING IN AUTOMOTIVE

As people continue to switch from traditional TV to smart TVs and streaming
devices, car companies are following suit, using connected TV (CTV) advertising
campaigns

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TOP INDUSTRIES WHERE VIDEO MARKETING IS TAKING OFF

Video marketing is quickly growing in popularity for businesses across many
industries. People tend to prefer video content over still text, and industries
are finding

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ADVERTISING ON HULU

Hulu ads give advertisers the flexibility of digital advertising mixed with the
engagement of traditional TV, making them a great option for a wide variety

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WHAT IS OTT PROGRAMMATIC ADVERTISING?

OTT programmatic advertising mixes the benefits of over-the-top content delivery
with programmatic ad buying, allowing advertisers to reach their target
audiences in more effective ways.

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WHAT IS PROGRAMMATIC BUYING?

Programmatic media buying is changing the way advertisers buy ad slots, making
the process accessible even for people without a media buying background. For
beginners,

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PROGRAMMATIC MEDIA BUYING FOR BEGINNERS

The world of advertising has evolved over the years, and marketers now have
powerful tools like programmatic media buying that can improve how they buy

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OTT AUDIENCE TARGETING

OTT ads, or over-the-top ads, allow advertisers to target highly specific
audiences using the data that’s collected by the platforms. In this article,
we’ll cover

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STREAMING TV ADS

Streaming TV ads mix traditional TV advertising with the flexibility of digital
advertising, making them an effective tool for brands of all kinds. In this

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CONNECTED TV ADVERTISING

CVT video advertising is a type of marketing that uses smart TVs (televisions
that can connect to the internet) to deliver ads to specific audiences.

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USING VIDEO ADVERTISING TO REACH A BROADER AUDIENCE

Digital video advertising allows brands to reach a broad audience across a wide
range of platforms like social media, streaming services, and mobile apps. We

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WHAT IS AVOD VS. SVOD VS. TVOD?

Ad-supported video on demand (AVOD), subscription video on demand (SVOD), and
transactional video on demand (TVOD) are three different types of video
platforms that deliver

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USING DSP AUDIO TO REACH YOUR AUDIENCE

DSP audio advertising, or demand-side audio advertising, is becoming more
popular as businesses look for new ways to reach consumers. Here, we’ll cover
what DSP

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TARGETED CTV ADVERTISING

Targeted CTV advertising combines traditional TV formats with the data-driven
capabilities of digital advertising. In this article, we’ll explain what CTV
advertising is, give examples

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USING A DEMAND-SIDE PLATFORM TO REACH A BETTER AUDIENCE

Demand-side platforms (DSPs) are a type of software that allows users to buy
more targeted, data-driven digital ads. This helps advertisers maximize their ad
spend

Read More »

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