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Form analysis
2 forms found in the DOM

Name: wf-form-home-3 — GET

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Name: wf-form-home — GET

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Feature adoption
Improve adoption of features

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Increase activation rates

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Get feedback from users
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Create on-brand experiences

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Automate messaging sequences

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Target the right user cohorts

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Measure impact and ROI
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IN-APP ENGAGEMENT PLATFORM FOR CONSUMER APPS

We help growth and marketing teams improve feature adoption and retention with
in-app messages. Without developer effort.

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BUILD IMMERSIVE EXPERIENCES FOR YOUR USERS

Choose from tooltips, coachmarks, spotlights and more to engage users as they
use your app
UI modules
PIP Video
Widgets
Floater
Spotlights
Tooltips
Blinkers
Coachmarks


ZOMATO USES A PIP VIDEO TO INTRODUCE "ZPL"

To introduce both existing and new users to the launch of ZPL, Zomato used a PiP
video to increase awareness.


WIDGETS IN COINDCX TO SHOW MILESTONES FOR ENGAGEMENT

By showing appropriate milestones according to the user state, the app can drive
trade volumes and higher lifetime value.


TOKOPEDIA USES A FLOATER TO IMPROVE CONVERSIONS

The Indonesian e-commerce company runs a floating action button to promote
discounts, sales and other kinds of offers.

This floater is non-intrusive and doesn't disturb the checkout flow at all.


JAR USES SPOTLIGHTS TO LAUNCH THEIR NEW FEATURE "GOLDX"

Jar recently launched GoldX, which facilitates their users to lease gold to
retail jewellers, who can then use it as part of their working capital. After
the fixed duration, jewellers will return the leased metal along with additional
earnings.


GOOGLE PAY USES TOOLTIPS TO ACTIVATE NEW USERS

Google Pay brings attention to the 2 most important features that help new users
see the value in the app. By using tooltips on the Scan and Search feature, they
drastically reduce time-to-value and increase activation rates.


JAR USES BLINKERS TO DRAW ATTENTION TO "SAVE MORE"

To get more users to save their "round-offs", Jar users an animation to draw
attention to the CTA.


NETFLIX USES COACHMARKS TO INTRODUCE "DOWNLOADS"

To introduce both existing and new users to feature releases, mobile apps like
Netflix use Coachmarks to highlight and provide education on the new feature.

WITH EVERY BRAND DOING PUSH NOTIFICATIONS, EMAILS, SMS, WE TURNED TO IN-APP
ENGAGEMENT TO DRIVE THE NEXT LEVEL OF GROWTH. USING PLOTLINE, WE’VE SEEN VERY
HIGH IMPACT ON OUR TARGET METRICS.

Damini Mishra
Lead Product Manager @ Khatabook
Read case study


BUILD IN-APP MESSAGES THAT MATCH YOUR DESIGN THEME

Get started in minutes, but you always have the flexibility for deep
customization

INTUITIVE UI BUILDER

Drag and drop elements to build beautiful UI



UNMATCHED DESIGN FLEXIBILITY

Customize fonts, backgrounds and more




TARGET USERS WITH REAL-TIME SEGMENTATION

Only show relevant experiences based on who your users are and what actions
they've taken inside your app

PROPERTIES, EVENTS, COHORTS AND MORE

Target on events and attributes in real-time



IMPORT COHORTS FROM YOUR FAVOURITE TOOLS

Import from Amplitude, Mixpanel, CleverTap and more


MEASURE IMPACT AND ROI OF YOUR CAMPAIGNS

Iterate at lightning speed to build winning experiences

A/B TESTING

Measure impact between control and target cohorts



BUILD AN EXPERIMENTATION ENGINE

Iterate till you find the right in-app message that drives user success


Testimonials


HEAR IT FROM THOSE WHO ALREADY USE PLOTLINE!

“We’ve seen 10X ROI on our investment in Plotline. Our new feature, GoldX, saw
almost 80% higher adoption among users that saw the Spotlight. We're now
actively running 10+ flows to improve multiple in-app funnels.”

Utkarsh Garg

Head of Growth


“Plotline helps us configure in-app messages that would otherwise be time
consuming and require efforts of multiple teams. 10/10 would recommend to anyone
who's looking to create a real impact on their metrics.”

Nikhil Joshi

Growth Manager


“We were able to uncover key insights into how our users think about our loan
journey, helping us plan initiatives that can reduce drop-offs.”

Kavya Gupta

Senior Product Manager





INTEGRATIONS


CONNECT YOUR FAVOURITE APPS

Build cohorts on Plotline, or simply import from other applications

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USE CASES


BUILT FOR DRIVING IN-APP GROWTH

Use in-app messages for use cases across the funnel

Feature adoption

Launch features and communicate their benefits with in-app messages


Improve feature adoption >
Activation and onboarding

Guide new users to their aha moment quickly and increase activation rates


Improve activation >
Surveys and Feedback

Understand why users drop-off and improve your product roadmap


Uncover pain-points >


IMPROVE FUNNEL METRICS WITH PLOTLINE

Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that
use Plotline to run in-app engagement and boost their activation, feature
adoption, and retention metrics.

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