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MCDONALD’S IS GETTING RID OF SELF-SERVE SODA MACHINES

By Jordan Valinsky, CNN
Updated 10:56 AM EDT, Tue September 12, 2023
Link Copied!
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McDonald's self-serve fountain machines are being phased out.
Gado/Getty Images
New York CNN  — 

McDonald’s is getting rid of one of its biggest perks.

The fast food chain is eliminating its self-serve soda machines by 2032 at its
US restaurants, the company said, explaining that the change will make the
experience consistent for customers and crew across the chain.

For decades, McDonald’s let customers fill (and refill) their own drinks at its
dining rooms. However, consumer behavior has changed since the pandemic, and the
chain has experienced a surge in business through its drive-thru and delivery
services, with fewer people choosing to eat in its dining rooms, reducing the
need for the machines.

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McDonald’s future includes restaurant designs with smaller or no dining rooms
(and high-tech drive thrus) to reflect that new reality. Digital sales (i.e.
orders made on its app or through its partners like Uber) now make up 40% of its
total sales, according to its most recent earnings report.

The chain also recently teased another major change, called “CosMc’s,” a new
small-format location that includes a reduced dining area.

“There’s a number of places around the US where we are significantly
underdeveloped relative to where the population exists today,” CEO Chris
Kempczinski told analysts in June. “That opens up for us a whole bunch of
development opportunities for us to go after.”

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In the past, ditching dining rooms was “off limits” but customer habits have
changed so much since the height of the pandemic. McDonald’s hasn’t released
further details about the “CosMc” concept.

Other chains are experimenting with reinventing their designs too, including
Chipotle, Taco Bell and Starbucks.


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