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HILTON EMBASSY SUITES RESORT - SCOTTSDALE, AZ




Garage Door Business Owners...

"LEARN TO SCALE YOUR GARAGE DOOR BUSINESS, WITH 3-DAYS OF HANDS ON WORKSHOPS,
SHOP TOURS AND NETWORKING WITH INDUSTRY EXPERTS..."

GET TICKETS
LEARN MORE


When You Attend This Special 3-Day Event....
 

YOU'LL GET EVERYTHING YOU NEED TO:

 * Create a magnet for talent so you can easily attract A-players instead of
   chasing them
 * Build a winning culture so your team members feel valued, motivated, and
   eager to grow your business
 * Dial in your systems so you know your numbers, your team follow your
   procedures, and everything is under control
 * Multiply your revenue through bullet-proof sales processes and marketing
   strategies from multi-million dollar businesses 
 * Scale your home service business to new heights while making sure you can be
   there to enjoy the cherished moments with your loved ones




MEET YOUR HOST

TOMMY MELLO

Tommy Mello, CEO of A1 Garage, has emerged as a pioneering figure reshaping the
garage service industry. With an unwavering commitment to excellence and a
passion for innovation, Mello has propelled A1 Garage to 32+ locations in 20
states with $200+ Million in yearly revenue; while revolutionizing the customer
experience along the way.

Tommy embraces cutting-edge technologies and industry trends, ensuring that his
company stays ahead of the curve. His passion for continuous improvement is
reflected in the company's culture, where a dedicated team of professionals
shares his unwavering commitment to excellence.

Beyond his role as CEO, Tommy's passion is helping aspiring entrepreneurs
navigate the challenges of running their own businesses. He shares his knowledge
and insights through the Home Service Expert Podcast, his latest book "Elevate",
by hosting the "Freedom Event", and through the launch of "Home Service
Freedom."



3 DAYS | 6 WORKSHOPS

These 90-Minute Content Packed Workshops Will Give You Actionable Strategies to
Immediately Apply in Your Garage Door Business...



WORKSHOP:

SUPERCHARGE YOUR MARKETING




HOST
KATIE DONOVAN

Katie Donovan, founder and CEO of CAMP Digital, a leading digital marketing
agency for the trades.  Katie's leadership, vision, and commitment to delivering
results have earned her a spot on 100 People to Watch by Twin Cities Business in
2023, along with numerous awards and recognitions for CAMP Digital. As CEO,
Katie is dedicated to enabling continued growth for CAMP Digital’s people and
providing the best digital marketing services for the trades.



 

JUST SOME OF WHAT YOU'LL LEARN... 
 

 * Strategies the top companies are using to book more calls right now.
    
 * Updates from Google...  Keep up with the lates on LSA, GMB and PPC
    
 * Strategies for organic GMB ranking - what you need to do TODAY to get found
   on maps.
    
 * How to make the most of your current customers; the tactics you NEED to get
   the phone ringing when calls start to slow down.
    
 * Cost efficient ways to scale your marketing, even in the face of increased
   competition.
    
 * The key marketing metrics you should be watching daily... Take your eye off
   these, and you'll risk your marketing falling off a cliff!
    
 * Strategies for automating your follow up, using the latest marketing
   automation technologies
    
 * How to drop your cost per lead, buy building a solid brand. (Hint:
   there's more to it than just a pretty looking truck wrap.) 


 



WORKSHOP:

STEPS OF DELEGATION




HOST
TOMMY MELLO

Tommy Mello is the owner and operator of A1 Garage Door Service, a leading $200+
million home service business based in Phoenix, Arizona, with over 400 employees
in 19 states and 30 markets.

Overcoming several obstacles, Tommy was able to shift from being $50k in debt to
owning a multi-million home services company, currently the largest
independently owned garage door company in North America. 



 

JUST SOME OF WHAT YOU'LL LEARN... 
 

 * The eight step formula I use, every time I delegate - learn this to become an
   unstoppable delegator!
    
 * The mindset that destroys employee motivation (most owners subconsciously
   think this way... make sure you're not one of them!)
    
 * How to energize your team to get the outcome everyone wants.
    
 * The No. 1 thing Al Levi recommends before delegating anything (he grew hiw
   family's trade business to tens of millions, sold his stake, and went on to
   consult for businesses form $1M to $200M.)
    
 * A surefire way to get things done right, the first time.

 * Two things to do immediately when delegation goes wrong (sccording to a man
   who turned his one-man shop into the third largest chimney sweeping business
   in the US) 
    
 * Three advanced delegation tactics that we use in our $200M garage door
   company, still to this day!
    
 * How to identify what things to delegate to create the biggest impact


 



WORKSHOP:

PERFORMANCE PAY




HOST
JIM LESLIE

Jim Leslie is the Chief Technology Officer of A1 Garage Door Service. He is
known as Tommy’s right-hand man and go-to guy for building software needed by
A1, and is also a great contributor to the success of organizing Vertical Track
events.



 

JUST SOME OF WHAT YOU'LL LEARN... 
 

 * We’ll teach you the key principles behind Performance Pay!
    
 * We’ll show you examples of Performance Pay structures in practice!)
    
 * We’ll help you figure out how to implement Performance Pay in your business.
   


 



WORKSHOP:

SALES SUCCESS




HOST
JONITHAN PHILLIPS

Meet Jonithan Phillips, a veteran in garage doors and home services. As a senior
technician instructor at the A1 Garage Door Academy, Jonithan offers extensive
expertise. With experience in both residential and commercial installations,
plus service technician sales roles, Jonithan is a respected authority in the
industry. He's trained over 1,000 students, shaping the future of technicians
and sales professionals.



 

JUST SOME OF WHAT YOU'LL LEARN... 
 

 * Mindset Mastery: Learn to effectively shape your mindset for success in sales
   interactions.

 

 * Leave Personal Problems Behind: Understand the importance of leaving personal
   issues aside during client calls.

 

 * Relationship Building: Emphasize the importance of establishing rapport
   before diving into sales pitches.

 

 * Body Language Expertise: Master the skill of interpreting client body
   language to enhance communication.

 

 * Talking Money Strategically: Learn how to discuss financial aspects without
   directly focusing on price.

 

 * Address Client Concerns: Prioritize understanding and addressing client
   worries before presenting professional solutions.

 



WORKSHOP:

OPERATIONS MANAGEMENT




HOSTS
BRIAN DAVENPORT

Brian Davenport, Senior Vice President Operations at A1 Garage Door Service,
brings experience from previous roles at A1 Garage Door Service, Precision
Garage Door and PetSmart.   With a robust skill set that includes Team
Leadership, Customer Satisfaction, Planograms, Store Management, Merchandising
and more, Brian Davenport contributes valuable insights to the industry. 

 

LUKE MARTIN

Luke Martin was born in Concord, MA but was raised in Phoenix, AZ starting at a
young age. He attended Arizona State University where he studied
communications.  In January of 2011, Luke started Door Tech and his new business
venture had begun. Over the next 6 years he would grow the business to over $2
million in revenue and eventually sell the business to Tommy Mello and A1 Garage
Doors.  A1's rapid growth new opportunities continued to present themselves and
Luke soon found himself with an opportunity to become the VP of Sales for A1
Garage Doors.  In 2022 the company made the decision to prepare for a
transaction in the private equity space and Luke was promoted to Chief Operating
Officer to assist with this transition and continue to grow the revenue of the
company. He enjoys traveling with his fiancé and kids, cooking, and football
when he is not focused on the growth and success of A1. 



 

JUST SOME OF WHAT YOU'LL LEARN... 
 

 * Operational Leadership: we'll teach you how to manage and direct day-to-day
   business processes, focusing on ensuring efficiency, quality, and delivery of
   products or services

 

 * Change Leadership: we'll teach you a style of management that emphasizes the
   importance of improvement and adaptability in an organization

 

 * Operational Excellence: we'll teach you an approach to business management
   that emphasizes continuous improvement across all aspects of the business and
   within all business processes by creating a culture where management and
   employees are invested in business outcomes and empowered to implement change

 

 * Data Driven Decisions; we'll teach you how to use facts, metrics, and data to
   guide strategic business decisions that align with your goals, objectives,
   and initiatives

 

 * What Data to Track: We'll show you the data to track which could include the
   age and geographic location of customers or how your customers find your
   website (Google, social media, email, etc

 

 * Using Data to Improve Sales: we'll show you how to leverage the data and
   information being collected during every sales interaction to help
   personalize sales messaging, better anticipate the needs of customers, and
   create repeatable success with prospects



WORKSHOP:

BUILDING A WORLD-CLASS TRAINING PROGRAM




HOSTS:
ALISA IMPERIAL

Alisa Imperial is the Special Project Manager for A1 Garage Door Service.  She's
built her expertise over the past 25 years, primarily in hospitality leadership,
across the Southwest for some of the top luxury destinations.  Through his time,
she has developed a particular skill set in training, serving as Executive
Director and HR Regional Operations Manager in Tribal Gaming. She has also spent
over 10 year building and developing brands for several restaurants including
Panda Express and Shula's Steakhouse. She's now brought her seemingly endless
skill set to the A1 team, leading the charge to improve A1's already incredible
program.
 

TRAVIS RACKLEY

Travis Rackley is the Vice President of Operations East for A1 Garage Door
Service.  He has spent over two decades in the Garage Door Industry and
specializes in operations and training.  Implementing unique systems and
processes has allowed Travis to scale A1's Training Academy to assist in growth
and acquisitions nationwide.



 

JUST SOME OF WHAT YOU'LL LEARN... 
 

 * How to build an training program that creates effective technicians on
   demand.
    
 * How to create a training program that is right sized for your business.
    
 * Learn to train a trainer to create strong techs and culture
    
 * Tricks & Tips for making a training program highly effective
    
 * Tools to execute a successful training experience no matter how big or small
   your company is. 


 


REGISTER NOW!


AGENDA

Name Time Wednesday, 29. May 2024 Shop Tour #1 starting at 9am09:00 - 09:30 Shop
Tour #2 starting at 9:30am09:30 - 10:00 Shop Tour #3 starting at 10am10:00 -
10:30 Shop Tour #4 starting at 10:30am10:30 - 11:00 Shop Tour #5 starting at
11am11:00 - 11:30 Shop Tour #6 starting at 11:30am11:30 - 12:00 Shop Tour #7
starting at 12pm12:00 - 12:30 Shop Tour #8 starting at 12:30pm12:30 - 13:00
Registration, Cocktails and Vendor Meet n Greet15:00 - 17:00 VIP Dinner
Event19:30 - 21:30Thursday, 30. May 2024 Registration and Coffee Networking07:30
- 08:20 Opening Comments - Tommy Mello08:20 - 08:30 Marketing Workshop - Katie
Donovan08:30 - 10:00 HSF Events Update10:00 - 10:10 Break10:10 - 10:20 Steps of
Delegation - Tommy Mello10:20 - 11:15 Lunch Sponsored by Ingage11:15 - 12:30
Adam Coffey Virtual Q/A12:30 - 13:00 Ken Goodrich and Tom Howard Panel13:00 -
14:00 Performance Pay Workshop - Jim Leslie14:00 - 14:45 Break14:45 - 15:00
Operations Workshop - Brian Davenport and Luke Martin15:00 - 16:30 Jason Payne -
State 48 Roofing16:30 - 17:00 Awards and Thankyous!17:00 - 17:15 GDF 10117:15 -
17:25 Closing Comments17:25 - 17:40Friday, 31. May 2024 Coffee Networking07:30 -
08:20 Opening Comments - Tommy Mello08:20 - 08:30 Sales Workshop - Jonithan
Phillips08:30 - 10:00 Break10:00 - 10:15 Ryan Fenn - CHIIRP10:15 - 11:00 Tom
Howard - Lee's Air Conditioning Heating and Building Performance11:00 - 11:45
Lunch Sponsored by Consumer Fusion11:45 - 13:30 Training Workshop - Alisa
Imperial and Travis Rackley13:30 - 15:00 Sebastian Jimenez - Rilla15:00 - 15:45
Closing Comments - Tommy Mello15:45 - 16:45




TICKET OPTIONS



VIP

VIP ADMISSION - REG $1495

$1195

Includes:

 * 2-Day Access to General Sessions

 * General Session Meals

 * Premium Vendor Networking

 * A1 Garage Shop Tour (Wednesday)

 * Cocktail Hour (Wednesday)

 * Expedited Registration

 * VIP Dinner (with Tommy Mello)

 * VIP Event Seating

( Only 30 VIP Tickets Available! )

SOLD OUT!

GENERAL

GENERAL ADMISSION - REG $1099

$895

Includes:

 * 2-Day Access to General Sessions

 * General Session Meals

 * Premium Vendor Networking

 * A1 Garage Shop Tour (Wednesday)

 * Cocktail Hour (Wednesday)


REGISTER


VERTICAL TRACK VENUE & HOTEL

Name
Embassy Suites by Hilton Scottsdale Resort
Full Address
5001 N Scottsdale Rd
Scottsdale, AZ 85250
United States
Phone
+1 480-949-1414
Hotel Amenities
Featured amenities include a business center, express check-out, and
complimentary newspapers in the lobby. Free self parking is available onsite.
Relax with a refreshing drink from the bar/lounge or one of the 2 poolside bars.
A complimentary buffet breakfast is served on weekdays from 6:00 AM to 9:00 AM
and on weekends from 7:00 AM to 10:30 AM.

Dip into one of the 2 outdoor swimming pools or 2 spa tubs and enjoy other
recreational amenities, which include a health club. This hotel also features
complimentary wireless internet access, gift shops/newsstands, and wedding
services.

When you stay at Embassy Suites by Hilton Scottsdale Resort in Scottsdale,
you'll be near the airport, within a 10-minute drive of Arizona State University
and Camelback Mountain. This hotel is 5 mi (8.1 km) from Talking Stick Resort
Casino and 5.9 mi (9.5 km) from Tempe Town Lake.

Room Block Registration Link
Embassy Suites Booking Link



SPONSORS

PREMIUM/TITANIUM

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