thewebsiteflip.com Open in urlscan Pro
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WEBSITES FOR SALE

Each week we feature the best website businesses, brandable and aged domains for
sale. We share actionable growth strategies for each business. See example.


CASE STUDIES

Receive case studies with growth tactics we apply on our content sites. Apply
the strategies to your sites to expedite growth and position for a flip. See
example.


DATA-DRIVEN GUIDES

With over 215+ website flips, we share our successes, failures, and industry
insights. Each guide is data-driven, no fluff, and actionable. See example.

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GETTING STARTED

We’ve put together detailed guides on how to get started in buying, growing, and
selling content websites.

Learn how to buy websites, perform due diligence, and more. Read more.

Learn how to sell a site for the maximum valuation. Read more.

Learn how to start and grow a profitable niche site. Read more.

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CASE STUDIES

Our active case studies showcase how we buy, grow, and flip websites. Follow us
on the journey with monthly updates.

Learn how we grew the site from $300/mo to $7,000/mo in 9 months. Read more.

Learn how we grew the site from $1K/mo to $9K/mo. Read more.

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BUYING & SELLING WEBSITES

With over 14 years of experience and 215+ website asset transactions, we share
our framework, data, and insights into buying websites. We also share the
process of selling websites once you’ve grown the revenue and traffic.

13 BEST WEBSITE BROKERS, MARKETPLACES, GROUPS TO FIND DEALFLOW

HOW MUCH IS MY WEBSITE WORTH?

WEBSITE DUE DILIGENCE: 6-STEP FRAMEWORK FOR BUYING SITES

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NICHE SITE INSIGHTS

Check out insights on building niche sites from fresh and aged domains.

BUILDING NICHE SITES USING AGED DOMAINS: DUE DILIGENCE TIPS, WHERE TO BUY, FAQS

HOW TO FLIP WEBSITES FOR 6-FIGURES

HOW TO PICK A NICHE FOR AFFILIATE SITES: 14-STEP FRAMEWORK

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existing portfolio or website flipping strategy.

IS WEBSITE FLIPPING PROFITABLE IN 2023?

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HOW MUCH IS MY WEBSITE WORTH?

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the stats, pros, cons, easy wins, and growth blueprints.



Track record: 73% of the website we’ve analyzed have increased in traffic,
earnings, and valuation after 12 months.

Deal Flow (Nov 2): 4 Websites, 6 Aged and 8 Branded Domains

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Be confident when buying sites with due diligence tactics applied to 1,000+
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WHO’S BEHIND THE WEBSITE FLIP?

Hey, Mushfiq here! My team and I have been buying, growing, and flipping online
businesses since 2008. Our first website in the VoIP vertical was acquired in
2010 by a prominent media company. Since then, we’ve transacted on 215+ websites
to date with several 6-figure exits.

I started this newsletter, The Website Flip, to document my team’s journey with
case studies, and help newcomers understand the website flipping space. No
fluff. Straight actionable content.

Follow on Twitter, Facebook, LinkedIn! Also, you can hire me to help you build a
content business.



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QUESTIONS ABOUT WEBSITE FLIPPING

We receive many questions. Here are answers to the most common ones:


WHAT IS WEBSITE FLIPPING?

Website flipping is the idea of building or buying a content website, growing
revenues, and then selling it. The goal is to sell the website for more than you
bought it for, thus profiting. The debate whether to build vs buy a niche site
is a personal decision, but both have pros and cons.

The skillsets needed for website flipping include search engine optimization
(SEO), niche research, market research, monetization research, conversion rate
optimization (CRO), and project management. Many of these tasks can be
outsourced to specialists if need be.

Make sure to check out the website flipping course for a detailed deep dive into
the concepts.


HOW DO I BECOME A WEBSITE FLIPPER?

The process of getting started can be boiled down to these high-level steps:

 1. Decide on if you are going to build a site from scratch or buy one
 2. If buying, find a website to buy from different brokers, marketplaces, or
    private sellers
 3. Perform website due diligence
 4. Negotiate back and forth with the broker or seller to determine its worth
 5. Acquire the site and transfer ownership to your accounts
 6. Grow the site’s traffic and revenues
 7. Position the site for sale
 8. Flip the website for profit
 9. Rinse and repeat

There are tons of nuances in all of these steps.

If you want to save time, we launched The Course on Website Flipping, which
covers the ins and outs of getting started over 6+ hours of videos. Get a decade
of experience in a single day!


IS WEBSITE FLIPPING PROFITABLE?

Yes, website flipping is profitable. The Website Flip has done 215+ website
acquisitions, which we’ve bought, grown, and sold. Several of these acquisitions
have been 6-figure exits. Here are the numbers behind a few of our flips:

 1. Wellness website: acquired for $5,650 in July 2020 and sold in December 2020
    for $30,100. The site was earning $300/mo and when sold it was earning
    $936/mo.
 2. Dating website: acquired for $32,000 in early 2019 earning about $1,000/mo.
    The site currently earns $9,000/mo. The site is valued at $315,000 to
    $350,000.
 3. Outdoor website: acquired for $23,000 in April 2020. The site was earning
    $300/mo. We scaled the site to earn $3,000 to $6,000 per month depending on
    the time of the year. The site valued at $140,000 to $160,000.

As you can see, website flipping is profitable. When growing a site, we are
building up the monthly income and simultaneously the website asset value. It’s
this two-pronged approach that makes the business model lucrative.

This was a selection of our website flips that we have niche site case studies
for. For insights across most of our website flips since 2018, read this
write-up.


HOW ARE WEBSITE VALUATIONS CALCULATED?

On average in 2022, content websites are selling at 35 to 45 times monthly
average profits, or in other words 2.9 to 3.75 times annual profits. The average
profits are calculated usually using the profits from the last 6-months or last
12-months (if the niche is seasonal).

Example: if a site is earning $1,000 per month on average across the last
6-months, then the site can sell for around $35,000 to $45,000.

Read the detailed framework on website valuations.


WHERE CAN I BUY AND SELL WEBSITES?

For more information on where to buy a website, check out this guide on website
brokers. If you are looking to sell a website, check out The Website Flip
Brokerage services.


CAN I INVEST INTO WEBSITES WITHOUT OPERATING?

Yes! We did a deep dive write-up into website investment funds. The operator of
the fund raises money, acquires the websites, and operates them. It’s hands-off
for the investors.

The alternative is to hire dedicated website operators, who will manage the
day-to-day of your website portfolio on your behalf. In return, they usually
charge a fixed fee plus equity.

--------------------------------------------------------------------------------


SEE WHAT OUR FANS ARE SAYING

Check out what our fans are saying about our newsletter and website flipping
services.

“Mushfiq is very knowledgable about his subject matter and a great resource.

His website is an in-depth resource, and I gained a lot from my consulting
session with him.”

– Jared Bauman from NichePursuits.com

“Mushfiq is the real deal. I started following his newsletter at the beginning
of the year and this is how my site progressed:

January – $386
February – $1,130
March – $1,974

Would recommend :)”

– Josh May

“Five Stars for Mushfiq’s Consulting Service! I read a TON of info on websites
and Mushfiq’s is absolutely top of the stack. Always actionable, to the point,
honest and on the mark. I hired Mushfiq to do a tear-down consult of one of my
larger sites and it was a terrific investment. Highly recommend!”

– Rachel Parisi

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 * Consulting
   * Due Diligence Review
   * Easy Win Teardown
   * Aged Domain Review
   * Strategy Phone Call (30% OFF)
 * Case Studies
   * The Website Flip
   * Outdoor Site
   * Health Site
   * Dating Site
   * Wellness Site
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   * Buy a Website
   * Sell a Website
   * Growing a Website
   * Weekly Deal Flow
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 * About
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