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MAIN NAVIGATION

* Business Models
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HOLISTIC SUPPORT FOR ALL YOUR AMBITIONS

* Producer Groups

LOSE THE CONSTRAINTS, KEEP THE CONTROL

* Financial Institutions

PARTNERSHIP DEVOTED TO YOUR MISSION

* Registered Investment Advisers

MORE SCALABLE AND FRICTIONLESS GROWTH

* Tax Professionals

GROWTH FOR BOTH SIDES OF YOUR BUSINESS

* Wirehouse Advisors

OWN YOUR FUTURE—ALL OF IT
* Solutions
* Solutions for Financial Advisors

TECH, TOOLS, AND TEAMS TO DRIVE GROWTH

* Solutions for Financial Institutions

DESIGNED FOR OUTSIZED PROGRAM SUCCESS
* Insights
* Research and Insights

CLEAR GUIDANCE, BALANCED PERSPECTIVE

* Latest Publications

DIVE INTO TOPICAL RESEARCH AND ANALYSIS

* Fed-O-Meter

OUR QUICK TAKE ON FED MONETARY POLICY
* About
* About Cetera

SEE WHAT DRIVES US TO DO WHAT WE DO

* Philanthropy

THE BEST INVESTMENT’S ALWAYS IN OTHERS

* Our Values

EXPLORE THE FOUNDATION OF OUR CULTURE

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PARTNERSHIP TO EXPAND YOUR CAPABILITIES

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MEET THE TEAM BEHIND YOUR GROWTH

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THE LATEST NEWS AND PRESS RESOURCES

* Diversity

CREATING OPPORTUNITY FOR EVERYONE

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SUPPORTING YOUR SUCCESS IS OUR BUSINESS.

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SEIZE THE FUTURE

Everyone has a vision for a better tomorrow. We help you create yours. From our
market research and investment guidance to our technology, platforms, and
programs designed to make it easier to pursue your goals, we are a premier
wealth hub ready to multiply opportunities for you and your clients.

PARTNERING FOR GROWTH

Outgrow your peers by up to 20%* with a solution suite of proven strategies
designed just for you. With one-on-one coaching throughout the journey, we’ll
help you maximize strengths, drive revenue transformation, and enhance your
potential.

Learn More

GET CLOSER TO YOUR CLIENTS

Our proprietary platform makes everything easier for your clients so you can
collaborate with them like never before. Clearly demonstrate the value of your
advice while building stronger relationships.

Learn More

MARKETING THAT WORKS SMARTER

It’s everything you’d expect—and so much more. Leverage customized marketing
plans and content designed to strengthen your brand, deepen client engagement,
recruit new talent, and give you a powerful organic growth strategy you can
employ with incredible ease.

Learn More

WE DON'T DEFINE OUR SUCCESS—YOU DO

We hold ourselves accountable for your satisfaction, measuring it every chance
we get. So go ahead. Reach for the stars. Our support's designed to help you get
there.

4.7 out of 5 stars in advisor satisfaction based on over 17,000 reviews**

I’m forever grateful for this partnership with Cetera. It truly is one of
action, not words.
Philip Hurst
Cathay Wealth Management
Cetera enhances the client experience with more personal interaction through
thoughtful client-facing technology.
Paul Ewing
Prosperity Advisors
Cetera is about growth! If you can't grow here, you can't grow anywhere.
Anthony Fauci
Guided Professional Solutions, LLC
Cetera's Resource Center breaks their backs to make sure customer service is
delivered at the highest level.
Adrienne Radakovic
Stella Wealth Advisors LLC
The Resource Center goes above and beyond, taking ownership and providing
solutions every step of the way.
Tony Yu
East West Investment Services
We love the technology and ease of use. It just fits.
Matt Logan
Matt Logan Inc.
Cetera's leadership demonstrates a commitment to helping us continually find
ways to drive growth forward.
Clint Gault
Wealth Health LLC
We couldn't imagine taking our business somewhere else.
John Brackett
BAR Financial
Working with Cetera is like working with a super-supportive partner rather than
a broker-dealer service center.
John Coury
Cathay Wealth Management
The Resource Center and concierge support teams constantly seek to take the
service provided to the next level.
Amy Luukko
Joyful Wealth Planning
Cetera's structure of having a Growth Officer to partner with has allowed our
program to reach new heights.
Michael Simon
GTE Federal Credit Union
Cetera has helped my financial professionals grow their practices faster than
they ever could have imagined.
Chuck Maushardt
Cetera Investors
Cetera feels like a family. I've never felt alone, and actually feel protected
and part of the team.
J. Todd Watkins
Philanthropy Financial
I’m forever grateful for this partnership with Cetera. It truly is one of
action, not words.
Philip Hurst
Cathay Wealth Management
Cetera enhances the client experience with more personal interaction through
thoughtful client-facing technology.
Paul Ewing
Prosperity Advisors
Cetera is about growth! If you can't grow here, you can't grow anywhere.
Anthony Fauci
Guided Professional Solutions, LLC
Cetera's Resource Center breaks their backs to make sure customer service is
delivered at the highest level.
Adrienne Radakovic
Stella Wealth Advisors LLC
The Resource Center goes above and beyond, taking ownership and providing
solutions every step of the way.
Tony Yu
East West Investment Services
We love the technology and ease of use. It just fits.
Matt Logan
Matt Logan Inc.
Cetera's leadership demonstrates a commitment to helping us continually find
ways to drive growth forward.
Clint Gault
Wealth Health LLC
We couldn't imagine taking our business somewhere else.
John Brackett
BAR Financial
Working with Cetera is like working with a super-supportive partner rather than
a broker-dealer service center.
John Coury
Cathay Wealth Management
The Resource Center and concierge support teams constantly seek to take the
service provided to the next level.
Amy Luukko
Joyful Wealth Planning
Cetera's structure of having a Growth Officer to partner with has allowed our
program to reach new heights.
Michael Simon
GTE Federal Credit Union
Cetera has helped my financial professionals grow their practices faster than
they ever could have imagined.
Chuck Maushardt
Cetera Investors
Cetera feels like a family. I've never felt alone, and actually feel protected
and part of the team.
J. Todd Watkins
Philanthropy Financial
I’m forever grateful for this partnership with Cetera. It truly is one of
action, not words.
Philip Hurst
Cathay Wealth Management
Cetera enhances the client experience with more personal interaction through
thoughtful client-facing technology.
Paul Ewing
Prosperity Advisors
Cetera is about growth! If you can't grow here, you can't grow anywhere.
Anthony Fauci
Guided Professional Solutions, LLC
Cetera's Resource Center breaks their backs to make sure customer service is
delivered at the highest level.
Adrienne Radakovic
Stella Wealth Advisors LLC
The Resource Center goes above and beyond, taking ownership and providing
solutions every step of the way.
Tony Yu
East West Investment Services
We love the technology and ease of use. It just fits.
Matt Logan
Matt Logan Inc.
Cetera's leadership demonstrates a commitment to helping us continually find
ways to drive growth forward.
Clint Gault
Wealth Health LLC
We couldn't imagine taking our business somewhere else.
John Brackett
BAR Financial
Working with Cetera is like working with a super-supportive partner rather than
a broker-dealer service center.
John Coury
Cathay Wealth Management
The Resource Center and concierge support teams constantly seek to take the
service provided to the next level.
Amy Luukko
Joyful Wealth Planning
Cetera's structure of having a Growth Officer to partner with has allowed our
program to reach new heights.
Michael Simon
GTE Federal Credit Union
Cetera has helped my financial professionals grow their practices faster than
they ever could have imagined.
Chuck Maushardt
Cetera Investors
Cetera feels like a family. I've never felt alone, and actually feel protected
and part of the team.
J. Todd Watkins
Philanthropy Financial
I’m forever grateful for this partnership with Cetera. It truly is one of
action, not words.
Philip Hurst
Cathay Wealth Management
Cetera enhances the client experience with more personal interaction through
thoughtful client-facing technology.
Paul Ewing
Prosperity Advisors
Cetera is about growth! If you can't grow here, you can't grow anywhere.
Anthony Fauci
Guided Professional Solutions, LLC
Cetera's Resource Center breaks their backs to make sure customer service is
delivered at the highest level.
Adrienne Radakovic
Stella Wealth Advisors LLC
The Resource Center goes above and beyond, taking ownership and providing
solutions every step of the way.
Tony Yu
East West Investment Services
We love the technology and ease of use. It just fits.
Matt Logan
Matt Logan Inc.
Cetera's leadership demonstrates a commitment to helping us continually find
ways to drive growth forward.
Clint Gault
Wealth Health LLC
We couldn't imagine taking our business somewhere else.
John Brackett
BAR Financial
Working with Cetera is like working with a super-supportive partner rather than
a broker-dealer service center.
John Coury
Cathay Wealth Management
The Resource Center and concierge support teams constantly seek to take the
service provided to the next level.
Amy Luukko
Joyful Wealth Planning
Cetera's structure of having a Growth Officer to partner with has allowed our
program to reach new heights.
Michael Simon
GTE Federal Credit Union
Cetera has helped my financial professionals grow their practices faster than
they ever could have imagined.
Chuck Maushardt
Cetera Investors
Cetera feels like a family. I've never felt alone, and actually feel protected
and part of the team.
J. Todd Watkins
Philanthropy Financial
I’m forever grateful for this partnership with Cetera. It truly is one of
action, not words.
Philip Hurst
Cathay Wealth Management
Cetera enhances the client experience with more personal interaction through
thoughtful client-facing technology.
Paul Ewing
Prosperity Advisors
Cetera is about growth! If you can't grow here, you can't grow anywhere.
Anthony Fauci
Guided Professional Solutions, LLC
Cetera's Resource Center breaks their backs to make sure customer service is
delivered at the highest level.
Adrienne Radakovic
Stella Wealth Advisors LLC
The Resource Center goes above and beyond, taking ownership and providing
solutions every step of the way.
Tony Yu
East West Investment Services
We love the technology and ease of use. It just fits.
Matt Logan
Matt Logan Inc.
Cetera's leadership demonstrates a commitment to helping us continually find
ways to drive growth forward.
Clint Gault
Wealth Health LLC
We couldn't imagine taking our business somewhere else.
John Brackett
BAR Financial
Working with Cetera is like working with a super-supportive partner rather than
a broker-dealer service center.
John Coury
Cathay Wealth Management
The Resource Center and concierge support teams constantly seek to take the
service provided to the next level.
Amy Luukko
Joyful Wealth Planning
Cetera's structure of having a Growth Officer to partner with has allowed our
program to reach new heights.
Michael Simon
GTE Federal Credit Union
Cetera has helped my financial professionals grow their practices faster than
they ever could have imagined.
Chuck Maushardt
Cetera Investors
Cetera feels like a family. I've never felt alone, and actually feel protected
and part of the team.
J. Todd Watkins
Philanthropy Financial
I’m forever grateful for this partnership with Cetera. It truly is one of
action, not words.
Philip Hurst
Cathay Wealth Management
Cetera enhances the client experience with more personal interaction through
thoughtful client-facing technology.
Paul Ewing
Prosperity Advisors
Cetera is about growth! If you can't grow here, you can't grow anywhere.
Anthony Fauci
Guided Professional Solutions, LLC
Cetera's Resource Center breaks their backs to make sure customer service is
delivered at the highest level.
Adrienne Radakovic
Stella Wealth Advisors LLC
The Resource Center goes above and beyond, taking ownership and providing
solutions every step of the way.
Tony Yu
East West Investment Services
We love the technology and ease of use. It just fits.
Matt Logan
Matt Logan Inc.
Cetera's leadership demonstrates a commitment to helping us continually find
ways to drive growth forward.
Clint Gault
Wealth Health LLC
We couldn't imagine taking our business somewhere else.
John Brackett
BAR Financial
Working with Cetera is like working with a super-supportive partner rather than
a broker-dealer service center.
John Coury
Cathay Wealth Management
The Resource Center and concierge support teams constantly seek to take the
service provided to the next level.
Amy Luukko
Joyful Wealth Planning
Cetera's structure of having a Growth Officer to partner with has allowed our
program to reach new heights.
Michael Simon
GTE Federal Credit Union
Cetera has helped my financial professionals grow their practices faster than
they ever could have imagined.
Chuck Maushardt
Cetera Investors
Cetera feels like a family. I've never felt alone, and actually feel protected
and part of the team.
J. Todd Watkins
Philanthropy Financial

WHY CETERA?

We help bring your aspirations to life. Our exceptional Advice-Centric
Experience® gives our financial professionals and financial institutions
unmatched flexibility as they lean in to their purpose and fulfill a critical
need: empowering everyday people with greater financial well-being at every
stage of life.

Learn More

8,000+

Financial Advisors†

$365B

Assets Under Administration†

$125B

Assets Under Management†

$120B

RIA Assets Under Management†

WELCOME, SECURIAN WEALTH MANAGEMENT GROUP!

We may be a new partner, but we think you’ll find our culture and drive to help
you fulfill your purpose a familiar fit. Let’s do great things together.

Learn More

View all

RESEARCH AND INSIGHTS

Chart a clearer path forward with the help of our investment management team.
They bring clarity to market trajectories and investor behavior within the
context of national and global events.

WEEKLY RECAP

Equities Backtrack

13 Feb 2023
Read More

COMMENTARY

Not Out of the Woods

08 Feb 2023
Read More

MONTHLY RECAP

January 2023 Recap

01 Feb 2023
Read More

QUARTERLY RECAP

Fourth Quarter 2022 Recap

03 Jan 2023
Read More

*Average growth differential between Cetera-affiliated advisors engaged in the
Growth360 program and those who are not.

**Based on Cetera's Resource Center and Technology Services Group customer
experience surveys, Jan. 1, 2021 – Feb. 15, 2023.

†Number of affiliated financial professionals and financial data as of Dec. 31,
2021.

MORE ABOUT CETERA FINANCIAL GROUP

* Contact Us
* FAQ
* Careers
* Press Room

SITES FOR FINANCIAL ADVISORS

* Disclosures
* Sitemap

CETERA ADVISOR

“Cetera Financial Group” refers to the network of independent retail firms
encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC,
Cetera Investment Services LLC (marketed as Cetera Financial Institutions or
Cetera Investors), and Cetera Financial Specialists LLC. All firms are members
FINRA/SIPC. Cetera Financial Group is located at 655 W. Broadway, 11th Floor,
San Diego, CA 92101.

Individuals affiliated with Cetera firms are either Registered Representatives
who offer only brokerage services and receive transaction-based compensation
(commissions), Investment Adviser Representatives who offer only investment
advisory services and receive fees based on assets, or both Registered
Representatives and Investment Adviser Representatives, who can offer both types
of services.

Learn more about our firm's background and Investment Professionals on FINRA's
BrokerCheck.

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Wiktionary, allowing people with cognitive disorders to decipher meanings of
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printing mode, enable a virtual keyboard, and many other functions.

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www.cetera.com Open in urlscan Pro 44.237.243.99 Public Scan

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www.cetera.com Open in urlscan Pro
44.237.243.99 Public Scan

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