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Resources / Business


20 TIPS FOR ESTABLISHING A CORPORATE GIVING PROGRAM

Posted by Andrea Johnson



Corporate giving is a growing and worthy trend in workplaces. Companies see the
need to give back and employees feel good about working for an organization that
cares about people, their community and the planet. Corporate giving programs
will look different for each company, but here are 20 tips to help you get
started. 


WHEN, WHERE AND HOW TO START 

 1. Start at the Beginning – Establish a corporate giving program at the
    founding of your organization, even if it’s small. This enshrines giving as
    a core value for the company, and you can always grow the program as the
    business grows.
 2. Go Local – If you need a good launching pad for basic community engagement,
    start with your local United Way. They fight for the health, education and
    financial stability of every person in every community. Then once you become
    more engaged with the needs of your community, you can branch out into other
    areas of giving that align with your company’s mission.
 3. Try Well-known Groups – Some more specific community options include your
    local symphony, ballet, arts school, Boys and Girls Club, Salvation Army or
    food bank. Operation Christmas Child and Angel Tree efforts are usually
    seasonal but very worthy of consideration. Genius Tip: Get ideas for
    organizing a holiday Angel Tree.
 4. Think Global – Consider supporting water filters, mosquito nets or a well
    through a child development organization such as Compassion International or
    World Vision. Some nonprofits even offer trips where employees can go visit
    the work in which they invested.

--------------------------------------------------------------------------------

Encourage employees to tutor local students with a sign up! SAMPLE

--------------------------------------------------------------------------------


HOW TO SELECT YOUR CAUSE(S) 

 1. Identify Nonprofits – Find a nonprofit that is serving a need that reflects
    the passion and heartbeat of your company. This not only reflects
    consistency in your overall mission, but it makes it easier for your
    employees to get behind the cause. For example, an engineering firm can
    support engineering education through scholarships or engineering
    initiatives in high schools. This not only helps individual students, it
    ensures the organization has a future workforce, and employees will
    hopefully see themselves as inspiring the next generation of engineers.
 2. Diversify – Don’t feel like you have to only pinpoint one specific cause. If
    you’re that engineering firm, you can also invest in a variety of other
    causes, from renewable energy to biomechanical innovation. Find at least one
    local nonprofit and an international cause.
 3. Be Proactive and Strategic – In choosing a nonprofit to support, do your
    homework and select a cause that is effecting positive change. Look at their
    past annual reports to help determine their impact and how they manage their
    finances. Talk to other giving partners who are already supporting the
    organization to gain an understanding of their experience working with them.
 4. Set Clear Parameters – To avoid mission creep, set clear parameters
    determining what kind of cause(s) you choose. For example, the company
    president may have a pet project, but if it does not fit in the established
    parameters for giving, then it is much easier to say no.
 5. Select a Cause – When the time comes to choose your giving partners, ask
    yourself if you can see your employees connecting with the cause. This will
    help with morale and makes it easier to build momentum after the initial
    education phase.

--------------------------------------------------------------------------------

Organize a group employee donation with an online sign up! SAMPLE

--------------------------------------------------------------------------------


HOW TO NAVIGATE TAX IMPLICATIONS AND DOCUMENTATION 

 1. Manage Corporate Contributions – A corporate giving program allows companies
    to make tax-deductible contributions to eligible 501(c)(3) organizations
    that are selected either by the business, employees or both. All types of
    businesses are able to claim a charitable contribution for the amount of
    money they give to charity, but there are limitations as to how much is
    deductible in the current year, so it is best to consult with your tax
    advisor.
 2. Match Employee Contributions – A corporate giving program can be structured
    to allow employee contributions up to a certain amount to be matched by the
    business, which allows the employees to make a greater impact with their
    charitable giving. Put parameters around the matching gifts. For example,
    the company can say, “We love dogs and trees, but all matching gifts must go
    to an area of human need.” This prevents matching gifts from going to areas
    that don’t align with the company’s core values.


HOW TO PROMOTE AND COMMUNICATE GIVING 

 1. Brand Giving – Match communication to the company culture. Make it fun! For
    example, have employees submit artwork or a tagline for the annual
    company-branded giving campaign. Have a committee select finalists, and the
    officers of the company can select the winning idea. Then use the winning
    design or tagline in campaign communication, on T-shirts and signage, etc.  
 2. Set Up a Meet and Greet – Plan a lunch and learn with a representative from
    the nonprofit. Putting a face to the name makes it more likely employees
    will engage with a cause. Plus, it helps them connect more deeply with their
    community. Genius Tip: Collect RSVPs for a lunch event with an online sign
    up.
 3. Market the Cause – Generate social media buzz on your internal networks. For
    instance, do you have a regular employee newsletter, bulletin board or
    intranet where you can communicate? Make corporate giving a routine part of
    business that is enmeshed with the company culture.
 4. Keep Up Communication – Update employees to keep them engaged and remind
    them that they are a part of the nonprofit’s success. Regularly pass along
    the nonprofit’s newsletters to employees and make sure any volunteering and
    giving opportunities are publicized.




HOW TO ENCOURAGE PARTICIPATION AFTER THE INITIAL PUSH 

 1. Get Involved – For a local nonprofit, encourage employees to volunteer,
    donate and visit the charity’s operations. When employees can meet
    beneficiaries in person and hear their stories, it goes a long way to
    inspire their long-term support.
 2. Give Volunteers Incentives – To promote involvement, offer employees paid
    time off to volunteer individually or as a group. For example, the marketing
    department may take a Friday afternoon to go volunteer together. This builds
    team unity as well as further engages employees with the nonprofit. Genius
    Tip: Organize a company day of service with an online sign up.
 3. Set Goals – Consistently include giving partners in company updates and set
    clear goals. For example, set employee participation targets each year and
    give a reward when the goal is met. Have fun with this: Maybe an executive
    will shave his longtime beard if the company beats a participation goal or a
    another team leader will volunteer to get a whipped pie in the face. 

--------------------------------------------------------------------------------

Keep track of individual matched employee donations with a sign up! SAMPLE

--------------------------------------------------------------------------------


HOW TO EVALUATE IF YOUR DONATION IS MAKING AN IMPACT  

 1. Research and Evaluate – Review a company’s annual reports and 990s — most
    are available online. If you’re a larger donor and have a particular program
    goal, make sure to schedule a regular check-in with the nonprofit. You don’t
    want to find out at the end of the year that the nonprofit isn’t making the
    most of your corporate giving.
 2. Build Relationships Between Organizations – Establish a good relationship
    with the charity’s executive director and/or head development officer. Open
    and honest communication about the nonprofit’s challenges and
    accomplishments will benefit both sides.

Finally, make it fun! There is a lot of truth to the old adage it is better to
give than to receive. When you encourage your employees in their giving by
making it fun and engaging, your money will go a long way.  Learn more about
SignUpGenius’ corporate giving programs here. 

Andrea Johnson is a native Texan living in Charlotte, N.C., with her husband and
two daughters. She enjoys running, photography and good chocolate. 


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Resources / Business


20 TIPS FOR ESTABLISHING A CORPORATE GIVING PROGRAM

Corporate giving is a growing and worthy trend in workplaces. Companies see the
need to give back and employees feel good about working for an organization that
cares about people, their community and the planet. Corporate giving programs
will look different for each company, but here are 20 tips to help you get
started. 






WHEN, WHERE AND HOW TO START 

 1. Start at the Beginning – Establish a corporate giving program at the
    founding of your organization, even if it’s small. This enshrines giving as
    a core value for the company, and you can always grow the program as the
    business grows.
 2. Go Local – If you need a good launching pad for basic community engagement,
    start with your local United Way. They fight for the health, education and
    financial stability of every person in every community. Then once you become
    more engaged with the needs of your community, you can branch out into other
    areas of giving that align with your company’s mission.
 3. Try Well-known Groups – Some more specific community options include your
    local symphony, ballet, arts school, Boys and Girls Club, Salvation Army or
    food bank. Operation Christmas Child and Angel Tree efforts are usually
    seasonal but very worthy of consideration. Genius Tip: Get ideas for
    organizing a holiday Angel Tree.
 4. Think Global – Consider supporting water filters, mosquito nets or a well
    through a child development organization such as Compassion International or
    World Vision. Some nonprofits even offer trips where employees can go visit
    the work in which they invested.

--------------------------------------------------------------------------------

Encourage employees to tutor local students with a sign up! SAMPLE



--------------------------------------------------------------------------------


HOW TO SELECT YOUR CAUSE(S) 

 1. Identify Nonprofits – Find a nonprofit that is serving a need that reflects
    the passion and heartbeat of your company. This not only reflects
    consistency in your overall mission, but it makes it easier for your
    employees to get behind the cause. For example, an engineering firm can
    support engineering education through scholarships or engineering
    initiatives in high schools. This not only helps individual students, it
    ensures the organization has a future workforce, and employees will
    hopefully see themselves as inspiring the next generation of engineers.
 2. Diversify – Don’t feel like you have to only pinpoint one specific cause. If
    you’re that engineering firm, you can also invest in a variety of other
    causes, from renewable energy to biomechanical innovation. Find at least one
    local nonprofit and an international cause.
 3. Be Proactive and Strategic – In choosing a nonprofit to support, do your
    homework and select a cause that is effecting positive change. Look at their
    past annual reports to help determine their impact and how they manage their
    finances. Talk to other giving partners who are already supporting the
    organization to gain an understanding of their experience working with them.
 4. Set Clear Parameters – To avoid mission creep, set clear parameters
    determining what kind of cause(s) you choose. For example, the company
    president may have a pet project, but if it does not fit in the established
    parameters for giving, then it is much easier to say no.
 5. Select a Cause – When the time comes to choose your giving partners, ask
    yourself if you can see your employees connecting with the cause. This will
    help with morale and makes it easier to build momentum after the initial
    education phase.

--------------------------------------------------------------------------------

Organize a group employee donation with an online sign up! SAMPLE



--------------------------------------------------------------------------------


HOW TO NAVIGATE TAX IMPLICATIONS AND DOCUMENTATION 

 1. Manage Corporate Contributions – A corporate giving program allows companies
    to make tax-deductible contributions to eligible 501(c)(3) organizations
    that are selected either by the business, employees or both. All types of
    businesses are able to claim a charitable contribution for the amount of
    money they give to charity, but there are limitations as to how much is
    deductible in the current year, so it is best to consult with your tax
    advisor.
 2. Match Employee Contributions – A corporate giving program can be structured
    to allow employee contributions up to a certain amount to be matched by the
    business, which allows the employees to make a greater impact with their
    charitable giving. Put parameters around the matching gifts. For example,
    the company can say, “We love dogs and trees, but all matching gifts must go
    to an area of human need.” This prevents matching gifts from going to areas
    that don’t align with the company’s core values.


HOW TO PROMOTE AND COMMUNICATE GIVING 

 1. Brand Giving – Match communication to the company culture. Make it fun! For
    example, have employees submit artwork or a tagline for the annual
    company-branded giving campaign. Have a committee select finalists, and the
    officers of the company can select the winning idea. Then use the winning
    design or tagline in campaign communication, on T-shirts and signage, etc.  
 2. Set Up a Meet and Greet – Plan a lunch and learn with a representative from
    the nonprofit. Putting a face to the name makes it more likely employees
    will engage with a cause. Plus, it helps them connect more deeply with their
    community. Genius Tip: Collect RSVPs for a lunch event with an online sign
    up.
 3. Market the Cause – Generate social media buzz on your internal networks. For
    instance, do you have a regular employee newsletter, bulletin board or
    intranet where you can communicate? Make corporate giving a routine part of
    business that is enmeshed with the company culture.
 4. Keep Up Communication – Update employees to keep them engaged and remind
    them that they are a part of the nonprofit’s success. Regularly pass along
    the nonprofit’s newsletters to employees and make sure any volunteering and
    giving opportunities are publicized.




HOW TO ENCOURAGE PARTICIPATION AFTER THE INITIAL PUSH 

 1. Get Involved – For a local nonprofit, encourage employees to volunteer,
    donate and visit the charity’s operations. When employees can meet
    beneficiaries in person and hear their stories, it goes a long way to
    inspire their long-term support.
 2. Give Volunteers Incentives – To promote involvement, offer employees paid
    time off to volunteer individually or as a group. For example, the marketing
    department may take a Friday afternoon to go volunteer together. This builds
    team unity as well as further engages employees with the nonprofit. Genius
    Tip: Organize a company day of service with an online sign up.
 3. Set Goals – Consistently include giving partners in company updates and set
    clear goals. For example, set employee participation targets each year and
    give a reward when the goal is met. Have fun with this: Maybe an executive
    will shave his longtime beard if the company beats a participation goal or a
    another team leader will volunteer to get a whipped pie in the face. 

--------------------------------------------------------------------------------

Keep track of individual matched employee donations with a sign up! SAMPLE



--------------------------------------------------------------------------------


HOW TO EVALUATE IF YOUR DONATION IS MAKING AN IMPACT  

 1. Research and Evaluate – Review a company’s annual reports and 990s — most
    are available online. If you’re a larger donor and have a particular program
    goal, make sure to schedule a regular check-in with the nonprofit. You don’t
    want to find out at the end of the year that the nonprofit isn’t making the
    most of your corporate giving.
 2. Build Relationships Between Organizations – Establish a good relationship
    with the charity’s executive director and/or head development officer. Open
    and honest communication about the nonprofit’s challenges and
    accomplishments will benefit both sides.

Finally, make it fun! There is a lot of truth to the old adage it is better to
give than to receive. When you encourage your employees in their giving by
making it fun and engaging, your money will go a long way.  Learn more about
SignUpGenius’ corporate giving programs here. 



Andrea Johnson is a native Texan living in Charlotte, N.C., with her husband and
two daughters. She enjoys running, photography and good chocolate. 


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