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GROCERY SHOPPERS FLOCKED TO WEB FOR PRODUCT SHORTAGE SOLUTIONS

By PYMNTS  |  December 29, 2022
 | 



New data from Google shows grocery shoppers were acutely impacted by product
shortages this year.

According to the 2022 edition of the technology company’s “Year in Search,”
shortages were on consumers’ minds. Among the top-10 searches for shortages
throughout the year included queries for baby formula, sriracha shortage, cream
cheese, avocados and lettuce. These searches turn up articles on how the
shortages originated, how consumers are responding and predictions for the
future, among other content.

These findings indicate that consumers’ shopping experiences were significantly
impacted by the challenges grocers had keeping shelves stocked — and grocers
should take note. After all, this factor is one of the key considerations
influencing where shoppers get their food.

According to research from PYMNTS’ study “Decoding Customer Affinity: The
Customer Loyalty to Merchants Survey 2022,” created in collaboration
with Toshiba Global Commerce Solutions, which drew from a survey of more than
2,000 United States consumers, 51 percent of shoppers said ensuring that the
grocery products they want are in stock and available for purchase is key to
ensuring their continued patronage of a given merchant.

When there are these issues, consumers want greater transparency. PYMNTS’ study
last year, Removing Friction at the Checkout: How Payment Experiences Influence
Consumer Choice, created in collaboration with Checkout.com, found that 56
percent of consumers cite lack of inventory status/product availability as a
point of friction.

The study also found that several other factors, including price, proximity and
payment or fulfillment features, play significant roles in impacting consumers’
loyalty. However, in an interview with PYMNTS, Larissa Russell, co-founder and
CEO of Pod Foods, a company that offers a wholesale marketplace to connect
grocers and emerging consumer-packaged goods (CPG) brands, argued that
shelf-stocking will increasingly be a priority for grocery shoppers.

“It all becomes who has the most relevant assortment in their store,” she said,
“because if the consumer can’t get a product in grocery store, they’re going to
look for it somewhere else.”

Amid these challenges, brands and retailers alike have been looking to
automation to improve their forecasting and in turn to head off or mitigate
challenges going forward. In October, multinational food and beverage
giant PepsiCo said it is planning to automate and digitize more of its supply
chain data, leveraging increasingly intelligent data analytics to predict
purchasing trends and avoid shortages or overproducing items not in demand.

“We’re becoming much more digital, becoming much more insightful and precise as
a company, and that applies … to our supply chain,” PepsiCo CEO Ramon Laguarta
told analysts on a call. “I think we’re becoming much more integrated in our
[demand] forecasting … and we’re able to execute a certain level of higher
complexity in our business.”

Grocers have been doing the same, with grocers large and small, ranging from
Hy-Vee to Walmart, deploying robotics to get more granular about their
inventory. In August, grocery supply chain-focused inventory management
platform Vori announced the close of a Series A funding round totaling $10
million. The company digitizes inventory management data in an effort to improve
grocers’ ordering and shelf-stocking.

These kinds of solutions can be especially key for independent grocers, which
disproportionately bear the brunt of these supply chain challenges.

“We know that an independent that is not the number one or not the number two
retailer in any manufacturer means a force farther down the pecking order.
Chances are we may be not getting our fair share of inventory,” IGA (Independent
Grocers Alliance) President and CEO John Ross told PYMNTS in an interview. “Of
course, that creates an adversarial relationship with our suppliers. It's very
emotional. So, getting back in stock, getting back to normal terms might mean
reducing our top line, but a more healthy relationship with the supply chain
would be good for everyone.”

 

PYMNTS Data: Why Consumers Are Trying Digital Wallets

A PYMNTS study, “New Payments Options: Why Consumers Are Trying Digital Wallets”
finds that 52% of US consumers tried out a new payment method in 2022, with many
choosing to give digital wallets a try for the first time.

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GROCERY DELIVERY EXPANDS AS RETAILERS COMPETE FOR DIGITAL SPENDING

By PYMNTS  |  December 14, 2022
 | 



This week, Food Lion expands eCommerce, Target invests in grocery delivery, and
Getir buys Gorillas.

Ahold Delhaize subsidiary Food Lion, which has more than 1,100 stores across 10
Southeastern and mid-Atlantic states, announced Monday (Dec. 12) that it is
expanding its Food Lion to Go curbside pickup network, following on the heels of
its delivery expansion, announced Friday (Dec. 9).

As to the former, the grocer is adding 25 more stores for pickup, and regarding
the latter, the company brought delivery to two additional states. With these
two expansions, the company now offers at least one of the two eCommerce
fulfillment options at 86% of the locations it serves.

“With some of the busiest months ahead for our customers, we are excited to
expand this convenient service to more stores in the Food Lion footprint,” Evan
Harding, the grocer’s director of digital and eCommerce, said in a statement.
“With the Food Lion to Go service, we provide our neighbors the option to shop
through the channel they prefer, in-store or online, still ensuring they have
access to the freshest groceries at affordable prices.”

The pickup expansion can be especially key to attracting online customers,
considering that this fulfillment method is the most popular among shoppers.

Research from the latest edition of PYMNTS’ monthly ConnectedEconomy™ study,
“ConnectedEconomy™ Monthly Report: The Gender Divide Edition,” which drew from a
survey of more than 2,600 U.S. consumers in October, found that 45% of men and
36% of women buy groceries online for curbside pickup. Meanwhile, 43% and 35%,
respectively, order in advance for home delivery, and 42% and 28%, respectively,
use same-day delivery aggregators.

Target Expands Delivery Network

In an effort to expand its same-day delivery capabilities, Target is adding more
sortation centers, facilities wherein orders that were picked in stores are
organized to be sent out to consumers’ homes.

The chain’s same-day grocery and retail delivery subsidiary Shipt announced
Monday in its 2022 Shipt Business Snapshot Report that Target opened six such
facilities in the last year with plans to add more throughout 2023. The news
comes as the retailer’s delivery business grows, with Shipt seeing an 11%
increase in orders year over year.

Certainly, demand for same-day delivery is significant. Findings from the July
edition of PYMNTS’ ConnectedEconomy™ series, “ConnectedEconomy™ Monthly Report:
The Rise of the Smart Home,” which drew from a May survey of nearly 2,700 U.S.
consumers, revealed that 33% of those surveyed had ordered products online from
a same-day delivery website such as Shipt in the previous month.

Getir Closes Acquisition of Gorillas

Days after reports circulated that Turkey-based ultrafast grocer Getir would
acquire German quick commerce startup Gorillas with the help of an additional
$100 million investment in the latter from its backers, the sale was confirmed.

Getir officially announced the acquisition Friday.

“Markets go up and down, but consumers love our service, and convenience is here
to stay,” Getir founder Nazim Salur said in a statement. “The super-fast grocery
delivery industry will steadily grow for many years to come, and Getir will lead
this category it created seven years ago.”

Salur’s comments reference the difficult year that ultrafast players have had,
with many of the leading players retreating from markets they had only recently
launched in and announcing major layoffs.

These struggles come as global inflation has many consumers reevaluating their
spending, opting for lower prices over instant convenience. PYMNTS research
illuminated these trends in the United States. Research from the October edition
of the Consumer Inflation Sentiment study, “Consumer Inflation Sentiment:
Consumers Buckle Down on Belt-Tightening,” which drew from a survey of more than
2,600 U.S. consumers in September, found that 58% of shoppers have cut back on
nonessential grocery spending.

How Consumers Pay Online With Stored Credentials
Convenience drives some consumers to store their payment credentials with
merchants, while security concerns give other customers pause. For “How We Pay
Digitally: Stored Credentials Edition,” a collaboration with Amazon Web
Services, PYMNTS surveyed 2,102 U.S. consumers to analyze consumers’ dilemma and
reveal how merchants can win over holdouts.

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