bitcadet.com Open in urlscan Pro
104.26.1.111 Public Scan

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Submitted URL:
http://askbtcd.com/index.php/campaigns/kj400arw95cc6/track-url/rl919y3hcn09c/b94b298dbeec2ae6a0b4484b4c1da848dabedf80
Effective URL:
https://bitcadet.com/marketing-performance-cpa-calculator/
Submission: On November 01 via api (November 1st 2024, 10:30:31 pm UTC) from US — Scanned from CA

Form analysis
3 forms found in the DOM

<form id="cpaForm" siq_id="autopick_anpc8y3qht">
  <div class="input-group">
    <label for="aov">Average Order Value ($):</label>
    <div class="description">The average amount spent by customers per order.</div>
    <input type="number" id="aov" step="0.01" placeholder="$499.00" required="">
  </div>
  <div class="input-group">
    <label for="taxRate">Tax Rate (%):</label>
    <div class="description">The average tax rate applied to orders.</div>
    <input type="number" id="taxRate" step="0.1" placeholder="9.5%" required="">
  </div>
  <div class="input-group">
    <label for="returnRate">Return Rate (%):</label>
    <div class="description">The percentage of orders that are returned.</div>
    <input type="number" id="returnRate" step="0.1" placeholder="6.0%" required="">
  </div>
  <div class="input-group">
    <label for="cosPercent">Cost of Sales as a Percent of Sales (%): <span class="info-tooltip">? <span class="tooltip-text"> These are the direct costs associated with producing your goods or services. Ask your accounting team for the "Cost of Goods
          Sold (COGS)" or "Cost of Sales" as a percentage of revenue. It typically includes costs like materials and direct labor. </span>
      </span>
    </label>
    <input type="number" id="cosPercent" step="0.1" placeholder="58.0%" required="">
  </div>
  <div class="input-group">
    <label for="gaPercent">G&amp;A as a Percent of Sales (before ads cost) (%): <span class="info-tooltip">? <span class="tooltip-text"> G&amp;A stands for General and Administrative expenses. These are overhead costs not directly tied to production.
          Ask your accounting team for "G&amp;A expenses as a percentage of revenue". It typically includes salaries, rent, utilities, etc., but not advertising costs. </span>
      </span>
    </label>
    <input type="number" id="gaPercent" step="0.1" placeholder="15.0%" required="">
  </div>
  <div class="input-group">
    <label for="fulfillmentCost">Fulfillment cost per order (shipping &amp; handling) ($):</label>
    <div class="description">The average cost to fulfill and ship an order.</div>
    <input type="number" id="fulfillmentCost" step="0.01" placeholder="$38.00" required="">
  </div>
  <div class="input-group">
    <label for="returningCustomers">Returning customers (%):</label>
    <div class="description">The percentage of customers who make repeat purchases.</div>
    <input type="number" id="returningCustomers" step="0.1" placeholder="30.0%" required="">
  </div>
  <div class="input-group">
    <label for="repeatOrderRate">Repeat order rate:</label>
    <div class="description">The average number of repeat orders per returning customer.</div>
    <input type="number" id="repeatOrderRate" step="0.1" placeholder="0.5" required="">
  </div>
  <div class="input-group">
    <label for="targetNetMargin">Target Net Margin (%):</label>
    <div class="description">Your desired net profit margin as a percentage of sales.</div>
    <input type="number" id="targetNetMargin" step="0.1" placeholder="5.0%" required="">
  </div>
</form>

POST /marketing-performance-cpa-calculator/#gf_5

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  <div class="gform-body gform_body">
    <ul id="gform_fields_5" class="gform_fields top_label form_sublabel_below description_below validation_below">
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          class="gfield_label gform-field-label" for="input_5_1">First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_1" id="input_5_1" type="text" value="" class="medium" tabindex="49" placeholder="First Name" aria-required="true" aria-invalid="false"> </div>
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      <li id="field_5_2" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_5_2"><label
          class="gfield_label gform-field-label" for="input_5_2">Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_2" id="input_5_2" type="text" value="" class="medium" tabindex="50" placeholder="Last Name" aria-required="true" aria-invalid="false"> </div>
      </li>
      <li id="field_5_9" class="gfield gfield--type-email footer-subscription-email field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_5_9"><label
          class="gfield_label gform-field-label screen-reader-text" for="input_5_9">Business Email</label>
        <div class="ginput_container ginput_container_email">
          <input name="input_9" id="input_5_9" type="email" value="" class="medium" tabindex="51" placeholder="Business Email" aria-invalid="false">
        </div>
      </li>
      <li id="field_5_7" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_5_7"><label
          class="gfield_label gform-field-label" for="input_5_7">Company<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_7" id="input_5_7" type="text" value="" class="medium" tabindex="52" placeholder="Company" aria-required="true" aria-invalid="false"> </div>
      </li>
      <li id="field_5_8" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_5_8"><label
          class="gfield_label gform-field-label" for="input_5_8">Job Title<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_8" id="input_5_8" type="text" value="" class="medium" tabindex="53" placeholder="Job Title" aria-required="true" aria-invalid="false"> </div>
      </li>
      <li id="field_5_5" class="gfield gfield--type-checkbox gfield--type-choice field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_5_5"><label
          class="gfield_label gform-field-label gfield_label_before_complex">Alerts</label>
        <div class="ginput_container ginput_container_checkbox">
          <ul class="gfield_checkbox" id="input_5_5">
            <li class="gchoice gchoice_5_5_1">
              <input class="gfield-choice-input" name="input_5.1" type="checkbox" value="E-commerce" id="choice_5_5_1" tabindex="54">
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            <li class="gchoice gchoice_5_5_2">
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              <label for="choice_5_5_2" id="label_5_5_2" class="gform-field-label gform-field-label--type-inline">Configurators</label>
            </li>
            <li class="gchoice gchoice_5_5_3">
              <input class="gfield-choice-input" name="input_5.3" type="checkbox" value="Personalized Shopping Experiences" id="choice_5_5_3" tabindex="56">
              <label for="choice_5_5_3" id="label_5_5_3" class="gform-field-label gform-field-label--type-inline">Personalized Shopping Experiences</label>
            </li>
            <li class="gchoice gchoice_5_5_4">
              <input class="gfield-choice-input" name="input_5.4" type="checkbox" value="Emerging Trends" id="choice_5_5_4" tabindex="57">
              <label for="choice_5_5_4" id="label_5_5_4" class="gform-field-label gform-field-label--type-inline">Emerging Trends</label>
            </li>
            <li class="gchoice gchoice_5_5_5">
              <input class="gfield-choice-input" name="input_5.5" type="checkbox" value="People &amp; Technology" id="choice_5_5_5" tabindex="58">
              <label for="choice_5_5_5" id="label_5_5_5" class="gform-field-label gform-field-label--type-inline">People &amp; Technology</label>
            </li>
            <li class="gchoice gchoice_5_5_6">
              <input class="gfield-choice-input" name="input_5.6" type="checkbox" value="Digital Platforms" id="choice_5_5_6" tabindex="59">
              <label for="choice_5_5_6" id="label_5_5_6" class="gform-field-label gform-field-label--type-inline">Digital Platforms</label>
            </li>
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        </div>
      </li>
      <li id="field_5_10" class="gfield gfield--type-captcha field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_5_10"><label
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            <div class="grecaptcha-logo"><iframe title="reCAPTCHA" width="256" height="60" role="presentation" name="a-ux2bhvkuuhor" frameborder="0" scrolling="no"
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            <div class="grecaptcha-error"></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
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          </div>
        </div>
      </li>
    </ul>
  </div>
  <div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_5" class="gform_button button" value="SUBSCRIBE" tabindex="60"
      onclick="if(window[&quot;gf_submitting_5&quot;]){return false;}  if( !jQuery(&quot;#gform_5&quot;)[0].checkValidity || jQuery(&quot;#gform_5&quot;)[0].checkValidity()){window[&quot;gf_submitting_5&quot;]=true;}  "
      onkeypress="if( event.keyCode == 13 ){ if(window[&quot;gf_submitting_5&quot;]){return false;} if( !jQuery(&quot;#gform_5&quot;)[0].checkValidity || jQuery(&quot;#gform_5&quot;)[0].checkValidity()){window[&quot;gf_submitting_5&quot;]=true;}  jQuery(&quot;#gform_5&quot;).trigger(&quot;submit&quot;,[true]); }">
    <input type="hidden" name="gform_ajax" value="form_id=5&amp;title=&amp;description=&amp;tabindex=49&amp;theme=legacy">
    <input type="hidden" class="gform_hidden" name="is_submit_5" value="1">
    <input type="hidden" class="gform_hidden" name="gform_submit" value="5">
    <input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
    <input type="hidden" class="gform_hidden" name="state_5" value="WyJbXSIsIjU2YjVhOTVmMzQyNTIzZDYxZmVlNjk3YjQyZGY2ZmNkIl0=">
    <input type="hidden" class="gform_hidden" name="gform_target_page_number_5" id="gform_target_page_number_5" value="0">
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    <input type="hidden" name="gform_field_values" value="">
  </div>
  <p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js"
      value="1730500225490">
    <script>
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  </p>
</form>

POST /marketing-performance-cpa-calculator/#gf_8

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_8" id="gform_8" action="/marketing-performance-cpa-calculator/#gf_8" data-formid="8" novalidate="" siq_id="autopick_z4jkk34xq9">
  <div class="gform-body gform_body">
    <ul id="gform_fields_8" class="gform_fields top_label form_sublabel_below description_below validation_below">
      <li id="field_8_1" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_8_1"><label
          class="gfield_label gform-field-label" for="input_8_1">First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_1" id="input_8_1" type="text" value="" class="medium" tabindex="49" placeholder="First Name" aria-required="true" aria-invalid="false"> </div>
      </li>
      <li id="field_8_2" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_8_2"><label
          class="gfield_label gform-field-label" for="input_8_2">Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_2" id="input_8_2" type="text" value="" class="medium" tabindex="50" placeholder="Last Name" aria-required="true" aria-invalid="false"> </div>
      </li>
      <li id="field_8_9" class="gfield gfield--type-email footer-subscription-email field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_8_9"><label
          class="gfield_label gform-field-label screen-reader-text" for="input_8_9">Business Email</label>
        <div class="ginput_container ginput_container_email">
          <input name="input_9" id="input_8_9" type="email" value="" class="medium" tabindex="51" placeholder="Business Email" aria-invalid="false">
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      </li>
      <li id="field_8_7" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_8_7"><label
          class="gfield_label gform-field-label" for="input_8_7">Company<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_7" id="input_8_7" type="text" value="" class="medium" tabindex="52" placeholder="Company" aria-required="true" aria-invalid="false"> </div>
      </li>
      <li id="field_8_8" class="gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_8_8"><label
          class="gfield_label gform-field-label" for="input_8_8">Job Title<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_8" id="input_8_8" type="text" value="" class="medium" tabindex="53" placeholder="Job Title" aria-required="true" aria-invalid="false"> </div>
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        <div class="ginput_container ginput_container_checkbox">
          <ul class="gfield_checkbox" id="input_8_5">
            <li class="gchoice gchoice_8_5_1">
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            <li class="gchoice gchoice_8_5_2">
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            </li>
            <li class="gchoice gchoice_8_5_3">
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              <label for="choice_8_5_3" id="label_8_5_3" class="gform-field-label gform-field-label--type-inline">Personalized Shopping Experiences</label>
            </li>
            <li class="gchoice gchoice_8_5_4">
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              <label for="choice_8_5_4" id="label_8_5_4" class="gform-field-label gform-field-label--type-inline">Emerging Trends</label>
            </li>
            <li class="gchoice gchoice_8_5_5">
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            <li class="gchoice gchoice_8_5_6">
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      </li>
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  <div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_8" class="gform_button button" value="SUBSCRIBE" tabindex="60"
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</form>

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MARKETING PERFORMANCE CPA CALCULATOR

Are you struggling to determine if your marketing efforts are truly paying off?
Our CPA Calculator is designed specifically for CMOs and Digital Marketing
Managers like you. It helps you assess the effectiveness of your campaigns by
calculating key metrics such as Break-Even CPA, Profit Driven CPA, and Target
ROAS.

By inputting your business's specific data, you'll gain valuable insights into
your marketing performance and make data-driven decisions to optimize your
campaigns. Don't leave your marketing ROI to guesswork – use our calculator to
drive real results!


QUICK START WITH DEMO COMPANIES

Not sure where to begin? Explore these demo companies based on real-world
scenarios. Find one similar to your business or explore different models. Click
"Select" to populate the calculator with that company's data.

Show Demo Companies

ADVENTUREPACK GEAR (OUTDOOR EQUIPMENT)

E-commerce site for camping, hiking, and outdoor adventure gear.

View company details

AOV: $199

Tax Rate: 7.5%

Return Rate: 8%

Cost of Sales: 60%

G&A: 15%

Fulfillment Cost: $18

Returning Customers: 40%

Repeat Order Rate: 1.5

Target Net Margin: 8%

Select

KIDLEARN TOYS (EDUCATIONAL TOYS)

Online toy store specializing in educational and STEM toys.

View company details

AOV: $79

Tax Rate: 6%

Return Rate: 5%

Cost of Sales: 50%

G&A: 20%

Fulfillment Cost: $10

Returning Customers: 45%

Repeat Order Rate: 1.8

Target Net Margin: 7%

Select

FRESHMEAL DELIVERY (MEAL KIT SERVICE)

Subscription-based meal kit delivery service.

View company details

AOV: $89

Tax Rate: 6%

Return Rate: 1%

Cost of Sales: 45%

G&A: 20%

Fulfillment Cost: $12

Returning Customers: 50%

Repeat Order Rate: 3.5

Target Net Margin: 8%

Select

LUXESTYLE BOUTIQUE (HIGH-END FASHION)

Online boutique for designer clothing and accessories.

View company details

AOV: $450

Tax Rate: 7%

Return Rate: 15%

Cost of Sales: 55%

G&A: 18%

Fulfillment Cost: $20

Returning Customers: 40%

Repeat Order Rate: 1.2

Target Net Margin: 10%

Select

TECHGADGET PRO (CONSUMER ELECTRONICS)

Online retailer of smartphones, laptops, and accessories.

View company details

AOV: $599

Tax Rate: 8.5%

Return Rate: 5%

Cost of Sales: 70%

G&A: 12%

Fulfillment Cost: $15

Returning Customers: 35%

Repeat Order Rate: 0.8

Target Net Margin: 6%

Select

ECOCLEAN SOLUTIONS (ECO-FRIENDLY HOME PRODUCTS)

Sustainable household cleaning and personal care products.

View company details

AOV: $65

Tax Rate: 6.5%

Return Rate: 3%

Cost of Sales: 40%

G&A: 22%

Fulfillment Cost: $8

Returning Customers: 45%

Repeat Order Rate: 2

Target Net Margin: 7%

Select

FITLIFE SUPPLEMENTS (HEALTH AND WELLNESS)

Online store for vitamins, protein powders, and supplements.

View company details

AOV: $85

Tax Rate: 5.5%

Return Rate: 4%

Cost of Sales: 35%

G&A: 25%

Fulfillment Cost: $6

Returning Customers: 65%

Repeat Order Rate: 2.5

Target Net Margin: 9%

Select

PETPAMPER ESSENTIALS (PET SUPPLIES)

E-commerce platform for premium pet food, toys, and accessories.

View company details

AOV: $95

Tax Rate: 6.5%

Return Rate: 3%

Cost of Sales: 55%

G&A: 18%

Fulfillment Cost: $12

Returning Customers: 70%

Repeat Order Rate: 2.2

Target Net Margin: 8%

Select

BEAUTYGLOW COSMETICS (BEAUTY PRODUCTS)

Online beauty store offering makeup, skincare, and hair care products.

View company details

AOV: $75

Tax Rate: 7%

Return Rate: 6%

Cost of Sales: 45%

G&A: 22%

Fulfillment Cost: $8

Returning Customers: 60%

Repeat Order Rate: 2

Target Net Margin: 9%

Select

SEASONALCHEER DECOR (HOLIDAY DECORATIONS)

Seasonal e-commerce store specializing in holiday decorations.

View company details

AOV: $120

Tax Rate: 7%

Return Rate: 5%

Cost of Sales: 50%

G&A: 20%

Fulfillment Cost: $15

Returning Customers: 40%

Repeat Order Rate: 0.8

Target Net Margin: 8%

Select
Demo company values have been applied. Scroll down to see the results.
Average Order Value ($):
The average amount spent by customers per order.
Tax Rate (%):
The average tax rate applied to orders.
Return Rate (%):
The percentage of orders that are returned.
Cost of Sales as a Percent of Sales (%): ? These are the direct costs associated
with producing your goods or services. Ask your accounting team for the "Cost of
Goods Sold (COGS)" or "Cost of Sales" as a percentage of revenue. It typically
includes costs like materials and direct labor.
G&A as a Percent of Sales (before ads cost) (%): ? G&A stands for General and
Administrative expenses. These are overhead costs not directly tied to
production. Ask your accounting team for "G&A expenses as a percentage of
revenue". It typically includes salaries, rent, utilities, etc., but not
advertising costs.
Fulfillment cost per order (shipping & handling) ($):
The average cost to fulfill and ship an order.
Returning customers (%):
The percentage of customers who make repeat purchases.
Repeat order rate:
The average number of repeat orders per returning customer.
Target Net Margin (%):
Your desired net profit margin as a percentage of sales.
Calculate Reset


RESULTS

Average order value (post tax/returns): $

This is your actual revenue per order after accounting for taxes and returns.


Profit per order (before ads costs): $

The amount you're making on each order before considering advertising costs.


Profit per customer (before ads costs): $

Your profit per customer, taking into account returning customers and repeat
orders.


Break-Even CPA: $

This is the maximum you can spend to acquire a customer without losing money.


Profit Driven CPA: $

This is your target Cost Per Acquisition. It represents the maximum amount you
can spend to acquire a customer while still meeting your profit goals.


Target ROAS:

This is your target Return on Ad Spend. For every dollar spent on advertising,
you should aim to generate this much in sales to meet your profit goals. For
example, a ROAS of 4 means you should generate $4 in sales for every $1 spent on
ads.



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