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PRIDE SIGN DECAYED AS A MAN FOUGHT CANCER. NEIGHBORS REVIVED IT.

Silver Spring neighborhood restores iconic LOVE sign to honor its creator, Mike
Heffner, who died of cancer last year.

8 min
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Tony Brown and his late husband put up a LOVE sign in 2021 that was not designed
to be permanent. This one is. (Robb Hill for The Washington Post)
By Emma Uber
July 18, 2024 at 9:00 a.m. EDT

The sign was one of Mike Heffner’s many eccentric ideas.

A graphic designer, Heffner concocted an elaborate way to celebrate his first
Pride Month married to Tony Brown, building 4-foot tall plywood letters that
spelled “LOVE” in front of the couple’s Silver Spring home.

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In the years that followed, neighbors embraced the sign, posing their costumed
children next to it for Halloween photos, admiring the twinkling lights Heffner
meticulously wrapped around the letters for Christmas and referencing the “Love
House” as a landmark for directions.



But when Heffner was diagnosed with Stage 4 lung cancer in May 2023, the sign
deteriorated alongside its creator’s health.

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Wind and rain had set the letters askew. The paint depicting the Pride flag on
the “O” was chipped. The bottom of the letter “E” was amputated, a reminder of
the time neighbors had spotted teenagers snapping off a piece of the sign and
chased the kids down until they dropped it.

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Heffner looked out at the sign every day until he died on Oct. 6, 2023.

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Hours after Heffner passing, neighbors again flocked to the Love House. This
time, in an impromptu vigil, the community resolved to honor Heffner and rebuild
a permanent reminder of his legacy.


MAKING A STATEMENT



Heffner was an outspoken member of the LGBTQ+ community and longtime vocal
advocate for accessible HIV/AIDS care when he and Brown first met in 2016. At
47, Brown had only recently come out and was enamored of the man who led his
life so unabashedly. Brown moved to Silver Spring and instantly felt welcomed by
the new community, but initially balked when Heffner encouraged him to fly the
Pride flag outside their home or outwardly celebrate their sexuality.

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“There’s a power to coming out,” Brown said. “Mike pulled me along a little bit,
but I think there was also this energy about coming out at that stage after so
long and not wanting to hide anymore.”

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After five years together, they married in January 2021. Then Heffner told Brown
about his idea to celebrate their first Pride Month together as a married
couple. The graphic designer was known for appreciating aesthetic beer can
labels, carrying paint pens in his pockets to write cheery messages on rocks and
dressing Franz — the mannequin he ordered to sell clothes on Depop — in dried
sunflower hats and dish towel neck scarfs. So when Heffner proposed the project,
Brown knew the drill — he headed to the store to buy some plywood and ponder the
logistics while Heffner, the creative director both at work and home, dreamed
about what to paint on the sign.

While clearly a symbol of LGBTQ+ acceptance, the couple erected the sign in June
2021 amid the pandemic and the Black Lives Matter movement.

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“All of these things were converging and we felt like we wanted to project
something that was positive but also make a statement,” Brown said.

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The meaning of the sign evolved over time. It became an emblem for the quiet
Silver Spring neighborhood of Rosemary Hills, where well-trimmed hydrangea
bushes line the sidewalks and residents banded together to fly Pride flags
outside their homes after one neighbor’s was repeatedly stolen.

“The sign itself to me symbolizes a caring community,” neighbor Molly Chehak
said. “It’s about pride in our neighborhood, both in the literal sense and in
the LGBTQ sense. We’re proud of being a neighborhood that is inclusive and
celebratory.”



The sign’s significance shifted once again as Heffner fell ill.

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Heffner did not want to keep his sickness a secret. After ensuring his two
children and Tony’s four daughters were among the first to know, he asked
neighbors to spread the news of his diagnosis. Chehak helped organize a
CaringBridge page to keep loved ones updated on his condition and, alongside
Heffner’s longtime business partner Lucy Pope, spent nearly every day at the
pair’s home finding small ways to make life a little easier like dropping off
groceries or walking the dog.

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“What was truly amazing, particularly as he got more sick, is that we had a
schedule and people were over here and sitting with him and helping all the
time,” Brown said.

Brown said the final months of his husband’s life were marred with grief and
uncertainty, but also an outpouring of support. Even the final two weeks of
Heffner’s life, when he entered hospice care, were filled with nightly
festivities at the Love House.

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“That was truly a wonderful two weeks of people being with him,” Brown said. “It
was like every night was a party here. People came and we would make dinner and
work in the yard. Those are things I’m going to remember.”

Neighbors Katie and John Loughran had read pleas for ways to help Heffner or
prevent sign vandalism flooding the neighborhood listserv. At the beginning of
October, they launched a GoFundMe page asking for donations to restore the sign.
In the description, they detailed Heffner’s cancer and the sign’s decay. They
sent the page around the neighborhood, but never fathomed the response.

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It raised nearly $4,000 in the first week.

“I don’t think it was anyone’s idea from the get-go that it would be a memorial
to Mike, but it became clear that this is what it is,” Chehak said. “It’s a
tribute to him.”



The night Heffner died, Brown knelt to place his lighted candle at the foot of
the sign. It joined the 38 others stuck in the earth of his front yard — one for
each person who had flocked to the sign after hearing Heffner had died just
hours before.

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The group broke into song, singing, “This little light of mine, I’m gonna let it
shine.” Why that children’s lullaby, Brown did not know. But much like the
impromptu vigil itself, it just felt right.

Later, in front of the 250 people gathered for Heffner’s formal memorial, Brown
would reference that night and that song. During the vigil, Brown said,
Heffner’s legacy became intertwined with the sign.

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“There’s no rhyme or reason, we all know that — but I like the concept that we
all have a finite amount of light to shine,” Brown said. “Some of us hold back —
just a little — to conserve and prolong. But others of us, like Mike, shine with
abandon.”


LOVE RETURNS

This June, three years after the creation of the original sign, the neighborhood
rallied around the Love House once again.

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The GoFundMe covered the cost of a metalworker, and extruded aluminum letters
replaced the dilapidated plywood, solidifying the sign’s permanence.

The rest of the funds went toward making Brown’s landscaping vision a reality.
On a recent Wednesday, a team of volunteers helped him turn fallen tree limbs
into benches and create a rock garden in memory of the trail of painted pebbles
Heffner always left in his wake. They planted flowers meant to attract
butterflies. Tony’s daughters — Isabel, Caroline, Chloe and India — painted the
letters as neighbors stopped by to offer refreshments and swap stories of the
girls’ stepdad.

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The new letters boast different designs, each a tribute to Heffner. The rainbow
striped “L” represents the original sign’s message of LGBTQ+ pride.

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Caroline, 23, adorned the “O” with peace signs, flowers and other funky designs
as a nod to the free love movement of the 1960s.

A professional artist, 26-year-old Isabel painted what her dad and stepdad had
fondly coined her “non-gendered love blobs” on the “V.” The pair had daydreamed
about Heffner one day putting the blobs — which look like colorful human figures
all embracing one another — on stickers and other merchandise.

Finally, 20-year-old Chloe replicated Heffner’s handwriting to scrawl “love is
love” all over the “E.” She studied the stylized writing Heffner often used to
write positive messages on the rocks he left behind for people to find.



Those who knew Heffner loved the original sign even in its state of disrepair
because of its connection to their friend, but Chehak said even those who do not
know Heffner’s story can appreciate the new sign.

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“Tony and Mike made the first sign as a lark … it was something you just put up
temporarily in your yard,” Chehak said. “But this feels like public art. It’s
really beautifying the neighborhood.”

The colorful local landmark has already made an impression in the few weeks it’s
been complete, with neighbors spotting the letter carrier and other passersby
stopping to take photos with the sign. His husband, Brown said, would have loved
it.

“Mike doesn’t have a gravestone yet,” Brown said. “It is in so many ways the
most fitting marker that we can have for the energy that Mike brought and the
life that he lived.”

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