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HomeThink Tank15 Best Friendship Day Campaigns That Touched Millions
Think Tank
15 BEST FRIENDSHIP DAY CAMPAIGNS THAT TOUCHED MILLIONS
By Pallavi
July 24, 2023
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Friendship Day is a special occasion celebrated worldwide to cherish the bond of
friendship. It’s a day to express love, appreciation, and gratitude towards our
friends who bring joy and support to our lives. Over the years, several brands
and organizations have created creative and heartwarming campaigns to celebrate
Friendship Day and engage their audiences. In this article, we will explore the
ten best Friendship Day campaigns that not only struck an emotional chord but
also went viral, captivating the hearts of millions.
BEST FRIENDSHIP DAY CAMPAIGNS
1. CADBURY DAIRY MILK
In this touching advertisement, a girl excitedly prepares to go on stage,
sharing a photo on social media. However, she receives hurtful comments that
shatter her confidence. Thankfully, her supportive girlfriend leaves a heartfelt
comment (), inspiring others to do the same. With an outpouring of love and
encouragement from friends, her confidence is restored, and she takes the stage
with newfound strength. The ad beautifully emphasizes the importance of
supporting our friends no matter the circumstances.
2. COCA-COLA
Check out this Coca-Cola Friendship Vending Machine – Spreading Happiness, One
Friendship at a Time!
Coca-Cola consistently excels in crafting successful campaigns, always hitting
the right chords. Their Friendship Day social media campaigns have continuously
grown over the years, spanning multiple platforms. They prioritize creating
engaging experiences through innovative activations and fostering meaningful
interactions on social media.
3. SKYBAGS
In this advertisement, the friend really wants his friend’s lecture notes. After
asking for a while, the friend agrees to give them the notes. ‘Celebrate this
Friendship Day with that one friend who’s never willing to give up, even if the
odds are against them.’
4. HONDA
Honda celebrates the profound friendships built during shared adventures like
trips, bike rides, and memorable car stories. On Friendship Day, they take this
bond to new heights through an exciting Bingo challenge on social media.
5. LAYS
This ad serves as a powerful reminder of the essence of friendship. In a world
where the internet and social media consume our time, the ad highlights how we
often neglect genuine connections with friends when we meet them. However, a
twist occurs when the internet connection unexpectedly goes down. Initially,
people are frustrated, but soon, they adapt to the situation and start engaging
with each other. When the internet is finally restored, something remarkable
happens – they prioritize meaningful interactions over their online presence.
The ad skillfully captures the importance of cherishing real-life moments and
fostering true friendships.
6. DOMINOS
7. HERSHEY INDIA
Chocolate is for sharing, and Hershey India knows it! Hence, the brand organised
a simple contest asking followers to share friendship stories by tagging their
friends to win a special hamper.
8. CROMA
9. SWIGGY
10. KFC
On Friendship Day, KFC seized the chance to promote unity and diversity with
their ‘Friendship Bucket’ of chicken. They cleverly integrated their products
into the campaign, celebrating the spirit of unlikely friendships. Comedian
Mallika Dua also joined in to create segments on these heartwarming bonds. The
campaign was a success, and many enjoyed the joy of the Friendship Chicken
Bucket – a treat for everyone!
11. SOCIETY AND PARLE G
When two iconic tea-time brands of India come together, it’s a heavenly match.
So, it’s no surprise that they joined forces for a delightful Friendship Day
social media campaign.
12. GILLETTE VENUS
Venus’ campaign joyfully celebrated the unbreakable bond between girlfriends,
encouraging them to embrace fearlessness and let go of inhibitions. It reminded
everyone that your best friend always knows what’s best for you!
13. DUNZO
During the #FriendshipDay celebration, Dunzo promoted embracing and including
others as a measure of goodness. They sent warm wishes to @zomatoin,
@swiggyindia, @ubereats_ind, and their followers. The campaign included a
giveaway where participants could win goodies by getting their friends to follow
Dunzo and tagging them. The response was overwhelming, and winners were eagerly
awaited!
14. HDFC
15. FEVICOL – ONE OF THE BEST FRIENDSHIP DAY CAMPAIGNS
Also Read: Best Friendship Day Quotes to Share with Your Best Friends
10 ENGAGING SOCIAL MEDIA FRIENDSHIP DAY CAMPAIGN IDEAS TO CELEBRATE FRIENDSHIP
DAY IN STYLE!
As friendship day is around the corner so find below some engaging ideas to
celebrate friendship day.
1. #FriendsForever: Encourage users to share their oldest and most cherished
friendship pictures, using the hashtag #FriendsForever. Feature the best
entries on your brand’s social media accounts.
2. Friendship Day Giveaway: Host a Friendship Day giveaway, where participants
have to tag their best friends in the comments to enter. Additionally, the
winners could receive customized friendship-themed merchandise or gift cards.
3. Throwback Thursday: On Friendship Day week, initiate a “Throwback Thursday”
campaign, inviting users to share nostalgic photos and stories of their fondest
memories with friends.
4. Friendship Day Playlist Challenge: Ask users to collaborate on a Spotify or
Apple Music playlist by adding their favorite friendship songs. Share the final
playlist, and let users vote for the ultimate Friendship Day anthem.
5. Friend Appreciation Wall: Create a dedicated “Friend Appreciation Wall” where
users can post heartfelt messages or short video shoutouts for their best
friends. Promote this initiative throughout your social media channels.
6. Friendship DIY Contest: Challenge followers to get creative by making
friendship-themed DIY crafts, cards, or videos. Reward the most innovative
entries with prizes sponsored by your brand.
7. Friendship Day Stories Challenge: Encourage users to share personal stories
about how they met their best friends or the impact their friends have had on
their lives. Feature these heartwarming stories on your social media platforms.
--------------------------------------------------------------------------------
Also Read:
* A Round-Up of Best Father’s Day 2023 Campaigns
* Best Mother’s Day Campaigns in 2023
--------------------------------------------------------------------------------
VIRTUAL FRIENDSHIP DAY CELEBRATION
1. Virtual Friendship Party: Organize a live virtual party on your preferred
social media platform, complete with interactive games, trivia, and surprise
giveaways. Invite influencers to join the celebration for added engagement.
2. Virtual Friendship Day Brunch: Host a virtual brunch session where users can
share their favorite brunch recipes and meal ideas for celebrating Friendship
Day together.
CHARITABLE ACTIVITY FOR FRIENDSHIP DAY
1. Friendship Day Charitable Initiative: Launch a social media campaign that
combines friendship celebration with giving back. For every post or story
shared with a designated hashtag, your brand can donate a certain amount to
a charity supporting friendship-related causes.
Furthermore, remember to tailor these ideas to suit your brand’s identity and
target audience. Engaging with influencers and partnering with other brands for
cross-promotion can further enhance the success of your Friendship Day social
media campaign.
FINAL THOUGHTS ON BEST FRIENDSHIP DAY CAMPAIGNS
Friendship Day campaigns have the potential to touch hearts, evoke emotions, and
create a sense of unity among people. The ten campaigns mentioned above are a
testament to the power of creativity and emotional storytelling in capturing the
essence of friendship and making it go viral. As Friendship Day approaches each
year, these campaigns serve as a reminder of the significance of friends in our
lives and how brands can play a role in celebrating these cherished bonds.
FAQS ON FRIENDSHIP DAY CAMPAIGNS
Q: WHAT IS FRIENDSHIP DAY, AND WHEN IS IT CELEBRATED?
A: Friendship Day is a special occasion celebrated worldwide to honor and
appreciate the bond of friendship. It is typically observed on the first Sunday
of August in most countries.
Q: WHY ARE FRIENDSHIP DAY CAMPAIGNS ESSENTIAL FOR BRANDS AND ORGANIZATIONS?
A: Friendship Day campaigns allow brands and organizations to connect
emotionally with their audience, showcase their values, and reinforce the
significance of friendships in people’s lives.
Q: WHAT MAKES A FRIENDSHIP DAY CAMPAIGN GO VIRAL?
A: A viral Friendship Day campaign usually combines emotional storytelling,
creativity, and relatability. Campaigns that evoke strong emotions, resonate
with a wide audience, and also encourage user participation are more likely to
go viral.
Q: HOW DO THESE CAMPAIGNS IMPACT THE AUDIENCE?
A: Friendship Day campaigns profoundly impact the audience by evoking feelings
of nostalgia, joy, and gratitude. They inspire people to cherish their
friendships and create shared experiences.
Q: CAN THESE CAMPAIGNS INSPIRE REAL-LIFE ACTS OF FRIENDSHIP?
A: Absolutely! Best Friendship Day campaigns often inspire people to engage in
acts of kindness and show appreciation to their friends in meaningful ways, both
online and offline.
Which is your favorite one from the above-mentioned friendship day campaigns?
Let us know in the comment section below.
RELATED
Best Brand Campaigns of Friendship Day 2023August 8, 2023In "Think Tank"
Best Friendship Day Quotes to Share with Your Best FriendsJuly 10, 2023In "Think
Tank"
Zakir Khan shares Tips To Avoid Being Friendzone In Pepsi AdAugust 4, 2023In
"Campaign Dissection"
* Tags
* Best Campaigns
* Friendship Day
* International Friendship Day
* Social Media Campaigns
* Top Friendship Day Campaigns
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