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TRAILBLAZING INNOVATIONS THAT REVOLUTIONIZE DATA PROTECTION

STEVE GROSSENBACHER - Director of Product Marketing, Zscaler Internet Access
May 13, 2024 - 7 min read



Protect Data


Contents

 1. Trailblazing innovations that revolutionize Data Protection
 2. More blogs

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This blog is a summary of Zscaler's new Innovation Launch around Data
Protection.  To watch the virtual event and see all the new innovations in
action, see the Launch Event Page

 


A UNIFED APPROACH TO SECURING DATA

Today’s new innovations announced around Zscaler’s Data Protection platform are
important steps in the next phase of data security. Organizations are thirsty
for smarter, better, and more streamlined approaches to data protection. With
that, Security Service Edge (SSE) has been the fastest growing security
architecture of the last 10 years, so it’s clear that cloud consolidation of
data protection is here to stay.

But why is it that the gold standard for data protection is now consumed from an
SSE Cloud? It starts with three little letters: DLP. Often confused with Data
Protection, DLP is the underlying technology where all the magic happens, as its
main goal is to find and classify data as sensitive or not. Any data protection
team knows that DLP is the heartbeat of their program. Once you have your DLP
policies in place, the next logical step is to send it hunting for data. This is
where the platform comes into play. It should bring everything together and
secure as many channels as possible, like web, endpoint, email, SaaS, IaaS,
private apps, and BYOD.

As you read about all our new Data Protection innovations, you’ll quickly
understand that Zscaler has been squarely focused on extending their industry
leading platform in new ways that fundamentally helps supercharge DLP. With
these new approaches to data protection, protection teams can improve
visibility, control, and context more than ever before, so sensitive data and
risks can be better controlled

Let’s see what all the fuss is about with these new innovations:

 


INNOVATION 1: MORE AI AUTO DATA DISCOVERY

In 2022, Zscaler announced an industry-first innovation around inline auto data
discovery. Leveraging AI/ML, Zscaler’s cloud was able to quickly and accurately
classify data as it moved through an organization's Zscaler tenant and
interactively provide guidance on where it was going and who was putting it at
risk. This enabled the organization to drastically accelerate deployments by
understanding their data landscape with tremendous speed right out of the box.

Building on this innovation, Zscaler has now scaled AI/ML auto data discovery to
endpoints and public clouds (via our DSPM). This further extends data protection
teams ability to understand even more data risks across devices, inline and
clouds. With complete visibility, it becomes even easier for organizations to
enforce meaningful protections that will keep data safe.

 


INNOVATION 2: DATA SECURITY POSTURE MANAGEMENT

DSPM is one of the hottest new technologies out there and many vendors and
organizations are starting to take notice. Built to help organizations
understand the data risks associated with misconfigured public clouds, DSPM is
an important step to help improve data hygiene across AWS, Azure, and GCP. But
it must be asked: Where should DSPM be consumed from?

At its core, DSPM is about understanding where your sensitive data is and what
risks it is exposed to. In addition to understanding misconfigurations, a great
DLP engine is core to this exercise. For data protection teams that are using
their centralized DLP to protect endpoint, email, and SaaS; adding public cloud
to this is a no brainer. This ensures you get consistent alerts on data as it
moves through the organization. For example, data downloaded from AWS, attached
to an email, and uploaded to Google Drive to share should all be inspected and
blocked by the same DLP engine. With SSE now the de facto standard from which
Data Protection and DLP should be consumed, adding DSPM to this equation makes a
ton of sense. This allows Data Protection teams to round out their protection
landscape to new channels with existing policies, while understanding what risky
public misconfigurations need attention.

Zscaler's DSPM deliver all of this on all fronts. With an integrated approach to
data protection, organizations get complete control over their public cloud data
and configurations. Quickly auto discover shadow data and understand all
misconfigurations attached to this data that expose it to risk. After risk is
understood, in-depth remmediation help IT teams quickly close gaps and secure
all public cloud data. Best of all Data Protection teams can easily add this to
their existing DLP policies, so deployment is a snap.

 



Zscaler DSPM Dashboard - Data and Exposure Visibility

 


INNOVATION 3: GENAI SECURITY

The hottest IT challenge on the planet right now is GenAI applications. As a
shadow IT app on steroids, these new GenAI apps have the ability to drive
significant productivity, but at what cost? Scared of the data loss potential,
many organizations are flat out blocking all of these apps, which is
understandable. With this challenge in mind, Zscaler has released powerful new
capabilities that enable IT organizations to get maximum visibility into the use
of these AI apps so as to make better blocking decisions. Centralized around a
new dashboard, Zscaler reveals everything you need in one place for great data
protection. From AI usage, to peer comparison, to in-depth understanding of all
data loss, this dashboard enables teams to quickly understand AI risks.

But the real power of this approach is seeing the actual input prompts that
users are sending to AI applications. For every user you can see the AI app they
are using, the input prompt they sent to the App, and what type of data was in
that prompt. This is contextual visibility at its best, so you can make better
blocking decisions. With Zscaler you can then enforce DLP inspection to block
sensitive content or even isolate users and AI apps in our secure cloud browser.

 



Zscaler Gen AI Security - App Usage Visibility

 

 



Zscaler Gen AI Security - In-depth visibility of user input prompts

 


INNOVATION 4: EMAIL DLP

Email is one of the most dangerous channels for data loss. It’s extremely easy
to attach data to emails and purposely or accidentally send them in risky ways.
New to Zscalers platform is the ability to do real-time inspection of email via
SMTP relay. Delivered as a Smarthost, Zscaler can now be easily inserted into
organizations email infrastructure as an additional hop. It works with existing
MTAs and gives you DLP actions like Caution, Block, Quarantine, Encrypt, or even
Custom Headers. The best part is it seamlessly integrates with Zscaler’s
centralized DLP, so all your existing policies and engines can be quickly scaled
into email to inspect content and attachments for sensitive data risks. This
enables organizations to further consolidate around SSE and reduce the cost and
complexity of existing point product email solutions.

 


INNOVATION 5: UNIFIED SAAS SECURITY

Securing SaaS Platforms can often be a tricky task. Sometimes overlooked, these
platforms need special care and attention as tons of business data resides in
platforms like Office 365 or Google. Up until now there were several disjointed
approaches needed to accomplish SaaS Security. CASB allows you to control risk
sharing and SSPM enables you to scan for dangerous misconfigurations. To manage
risky integrations of third-party apps organizations have had to look to SaaS
Supply Chain Security.

To help organizations bring this all together and drive better correlation,
Zscaler has released Unified SaaS Security. This new approach consolidates
everything you need into on platform and workflow, so you can manage and secure
all aspects of your SaaS Security. With CASB, SSPM and SaaS Supply chain
integrated into one single approach, organizations get the complete visibility
and correlation they need to make better risk decisions around these important
SaaS Platform.

 


BRING IT ALL TOGETHER

As you can see, Zscaler has doubled down in several areas to help further extend
the industry's most comprehensive Data Protection Platform. With one platform
you can easily inspect structured and unstructured data, across data in motion,
at rest and in use, across all the channels you need to properly secure all your
data. The power of this platform helps you find data faster, secure data better,
and retire legacy technical debt around one consolidated approach.

 

           
 

If you’re ready to see how Zscaler can help you transform your data protection
strategy, we’d love to hear from you or tell you more. Here are a couple
options:

 * Innovation Launch: Watch our launch event and see all these innovations up
   close and personal
 * Deep-Dive Breakouts: If you want to double click on any innovation or explore
   resources, you can see several breakouts around AI, DSPM, SSPM and Email
 * Learn about Data Protection: Explore our Data Protection Solution
 * Talk to someone: Reach out to us to get a demo or see if Zscaler may be right
   for your organization





Thank you for reading


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