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HI, I’M YANTING

I’m a writer and content marketer based in sunny Singapore. I help businesses
and organisations put their best foot forward with narratives that are
compelling, relevant, and human.

I’m a storyteller with more than 10 years of writing experience, and come from a
diverse background that spans across journalism, marketing, and employer
branding. I’ve written for the likes of Singapore Press Holdings (SPH), Tech in
Asia, Gojek, GovTech, and the Public Service Division (Prime Minister’s Office),
and have reached hundreds of thousands of readers with my work.

My strength lies in helping brands build authenticity. This is where my prior
experience in journalism and marketing comes in handy. I combine my
understanding and empathy for the reader with research, A/B testing, and data
analysis to craft narratives that are consistently relevant, memorable, and
persuasive. This is the art and science of storytelling which I enjoy honing and
putting into practice with each project that comes my way.

I work best with collaborative clients who have a clear sense of purpose and a
contagious enthusiasm for the brand they’re building.


EDUCATION & WORK



National University of Singapore

 * 2nd Class Honours (Upper) in Communications and New Media

Singapore Press Holdings (2011-2012)

 * Freelance journalist (undergrad)

Tech in Asia (2016-2018)

 * Community editor | Product marketer

Gojek (2019-2020)

 * Social media and employer branding specialist

DBS (2020-2021)

 * Employer branding specialist

Freelance (2023-Present)

 * Writer and content marketer




CLIENTS




What others say


 * "YAN TING IS A SKILLED WRITER WITH A KEEN INTUITION FOR UNDERSTANDING
   READERS’ PREFERENCES. SHE VALIDATES HER ASSUMPTIONS WITH DATA, CONTINUALLY
   IMPROVING OVER TIME. THIS RARE MINDSET HAS HONED HER WRITER’S INTUITION."
   
   Willis Wee, CEO of Tech in Asia


 * "YAN TING HAS A REMARKABLE ABILITY TO CAPTURE THE ESSENCE OF OUR ORGANIZATION
   AND CONVEY IT THROUGH COMPELLING NARRATIVES. HER ATTENTION TO DETAIL,
   COMBINED WITH A CREATIVE APPROACH TO STORYTELLING, HAS RESULTED IN ENGAGING
   CONTENT THAT RESONATES WITH OUR AUDIENCE, BOTH INTERNALLY AND EXTERNALLY."
   
   Susan Chen, formerly SVP: Global Head of Leadership and Talent Development at
   Gojek Singapore


 * "BACK IN 2017, YAN TING HELPED ME TO TELL THE STORY OF MY PRODUCT TEAM
   PHILOSOPHY AT CAROUSELL. IT’S SOMETHING THAT IS EXTREMELY USEFUL IN
   DESCRIBING MY WORKING STYLE TO OTHERS. PEOPLE STILL REFER THE ARTICLE TO ME
   EVEN TILL TODAY."
   
   Andrius Baranauskas, Director of Product, Shopify


 * "YAN TING CONSISTENTLY DELIVERS HIGH-QUALITY CONTENT THAT SHOWS A KEEN
   UNDERSTANDING OF THE PROJECT OBJECTIVES AND TARGET AUDIENCE. SHE IS
   PROFESSIONAL, RELIABLE, PAYS ATTENTION TO DETAILS, AND MEETS DEADLINES. SHE
   ALSO ACTIVELY CONTRIBUTES VALUABLE INSIGHTS AND SUGGESTIONS TO ENHANCE THE
   OUTCOME OF PROJECTS. I HIGHLY RECOMMEND WORKING WITH HER!"
   
   Raphael Goh, Owner of Raphael Photography & Design


WORK WITH ME

Content marketing strategy, articles, newsletters, ads and social media copy,
website copy, brand copy, and more!

Industries

 * HR and talent acquisition

 * Tech companies and startups

 * Government organisations


READY TO WORK TOGETHER?

Let's get started!

Contact

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