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2023 Digital Experience
Benchmark Report
Data and insights to make every visit count.

22023 Digital Experience Benchmark
Table of contents
03 Fast findings
04 Introduction
05 Measure the digital experience:
The good, the bad and the frustrating
06 The good: More activity unlocks great outcomes
09 The bad: Friction frustrates (and causes bounces)
13 Digital experience KPIs
13 Traffic segmentation
23 Session consumption
31 Session outcomes
35 About Contentsquare
36 Methodology
Table of contents
9
Industries
2,942
Websites
161 billion
Page Views
35 billion
Sessions
26
Countries
The dataset
The 2023 Digital Experience
Benchmark report shares the
most important digital KPIs driving
growth and their impact on the
digital experience and customer
happiness.

32023 Digital Experience Benchmark
Greater activity unlocks more revenue
(cha-ching!)
Sites with higher activity (the share of time
users spend interacting with content during
a visit) enjoy 19% higher conversion rates and
20% lower bounce rates than sites with the
lowest activity.
Save the session and boost revenue,
with speed!
Pages that load in under 1 second, compared
with those that exceed 2 seconds, cut bounce
rate by 5.5 percentage points (43.5% vs. 49.0%)
and average 1.2 additional page views per
session. These additional views help boost
conversion rate by 25%.
Optimize traffic—paying a premium
is painful
While digital traffic trended up, rising
+4.6% YoY in Q4, paid sources accounted
for more of it. Paid sources drove 31% of all
mobile traffic and 25% overall, though paid
conversion rates fell -2.9% overall.
$
Find and fix friction before it bites your
bottom line
Frustration is far too common across the
customer journey. More than one in three
visits (36%) cause frustration. Slow page load
is the most frequent and impactful issue.
Give love to MVPs: Most Visited Pages
Across industries, the pages that captured
the most visits varied. Here’s the page type
that most visitors viewed by industry:
Home Page:
Travel | Media
My Account:
Financial Services | Energy
Product Page:
Retail | Manufacturing
Category Page: Telecommunications |
Software | Services
Fast findings
Fast findings


































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Forrester Total Economic Impact™ study finds 602% ROI with Contentsquare
Forrester study finds Contentsquare’s DXA solution delivered 602% ROI in just
three years (with payback in under six months), helping enable:
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[Interactive] The 2023 Digital Experience Benchmark Explorerwebpage
[Report] 2023 Digital Experience Benchmarkpdf
Forrester Total Economic Impact™ study finds 602% ROI with Contentsquare pdf
[Video] Contentsquare 6-Minute Product Tourvideo




2023 DIGITAL EXPERIENCE BENCHMARK REPORT

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