www.tubefilter.com Open in urlscan Pro
192.124.249.112  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * Millionaires
 * Charts
 * YouTube
 * TikTok

Newsletter




MARKIPLIER STARRED IN A PRIME VIDEO EXCLUSIVE. WHY ISN’T AMAZON PROMOTING IT?

By James Hale • 10/18/2024 •


If your streaming service was the exclusive home to a TV series starring one of
YouTube‘s longtime stars, wouldn’t you be promoting the heck out of it?

We think so, but Amazon apparently doesn’t agree. It picked up rights to The
Edge of Sleep, a long-awaited, six-episode, live-action adaptation of
Markiplier‘s scripted podcast starring the man himself, and so far has been
pretty weird about advertising it.

Markiplier (aka Mark Fischbach) announced The Edge of Sleep would become a TV
show way back in 2021. He would star and executive produce, with The Revenant
producer New Regency serving as the project’s production studio and independent
financier. In March 2023, Fischbach switched talent reps, signing with UTA, and
the duo planned to take the then-fully-shot Edge of Sleep show out and shop it
around to potential distribution outlets.


SUBSCRIBE FOR DAILY TUBEFILTER TOP STORIES

Subscribe

Well, they found one…but couldn’t say what it was. And that hush-hush continued
for months: just a couple weeks ago, on Sept. 30, Fischbach returned from a
monthlong YouTube break to post The Plan, a video about how he needed fans to
help support The Edge of Sleep when it came out.

But he couldn’t say where they’d need to go to support it. Apparently, “for
legal reasons,” he said, he couldn’t disclose which distributor had picked it
up.

“Where? You don’t get to know. Actually, you probably would like to know but I
can’t tell you for some reason,” he said. “We’re legally not allowed to say
where it is coming out until the day it comes out.”

Fans in the comments frothed with anticipation, but some wondered what the deal
was. What distributor wouldn’t want them to know where it was going to air?
Their questions were answered on Oct. 15, when Amazon dropped all six episodes
of The Edge of Sleep a full three days before its stated release date of Oct.
18, with no announcement and no promotion. Once it dropped, Fischbach quickly
uploaded a followup video, still asking fans to tune in and help bump The Edge
of Sleep with early viewership.

“It’s available right now […] on Prime Video. I couldn’t say that before, for
reasons I still do not fully understand,” he said. “But it’s out now, so I’m not
going to wait any longer, because no one else is waiting for this. Or, I mean,
everyone else is waiting for this, because all the marketing is still set to go
up on the 18th, and it is currently the 15th, which means we have a few days
where we are on our own.”









While we here at Tubefilter don’t expect Amazon to put on the kind of fanfare
for a miniseries as it does for shows like The Rings of Power or the Russo
brothers’ very expensive failure Citadel, it is strange that Amazon is giving
this kind of handling to a show from a YouTuber with 37 million subscribers, 150
million views a month, a history of producing acting projects in partnership
with YouTube, and a future lead role in the adaptation of hit indie horror game
Iron Lung that’s slated to go to theaters. We know Amazon is willing to promote
creator-fronted projects; it announced MrBeast’s now-contentious Beast Games not
long after the $100 million deal’s ink was dried.

But despite Amazon’s handling, The Edge of Sleep surged to Prime’s #9
most-watched property shortly after Fischbach’s second video. We’ve talked a lot
lately about the power of content creators’ fandoms, and that surge is an
obvious example. Fischbach knows that power, too: he’s relied on his fans this
way before.

Back in 2022, he said he would start a “tasteful” OnlyFans if viewers would get
his two podcasts, Distractible and Go! My Favorite Sports Team, trending on
Spotify and Apple charts, plus watched his documentary about his family,
Markiplier from North Korea. They ended up meeting all three conditions, and
when Fischbach started his official OnlyFans account (with proceeds going to
charity) in December 2022, the sheer deluge of enthusiastic signups crashed the
site.

Now that it’s Oct. 18, The Edge of Sleep‘s original release date, we’ll see if
the marketing Fischbach mentioned comes from Amazon, or if the ecommerce giant
will stay mum on his miniseries.






SUBSCRIBE FOR DAILY TUBEFILTER TOP STORIES

Stay up-to-date with the latest and breaking creator and online video news
delivered right to your inbox.



Subscribe


RELATED STORIES

 * Jynxzi signs with Right Click Culture–and gets $1 million in brand deals
   (Exclusive)
 * Wendigoon and Evan Royalty’s S.T.A.L.K.E.R. film is the latest creator
   project to hit theaters
 * Amazon cuts out the middleman and gets its own ‘Shark Tank’
 * Ironmouse sets new Twitch sub record at 321,000
 * Valkyrae becomes a CEO with the launch of Hihi Studios


NEWSLETTER

Subscribe for daily Tubefilter Top Stories



Subscribe



TRENDING STORIES

 * Markiplier starred in a Prime Video exclusive. Why isn’t Amazon promoting it?
 * McDonald’s is launching the Chicken Big Mac, and Kai Cenat is the official
   taste tester
 * The NBA’s “most expansive creator program” tips off with Kai Cenat collab
 * TikTok’s 18-and-up videos have arrived. Don’t get the wrong idea about what
   that means.
 * Jake Paul is opening 25 sports bars




Tubefilter, Inc

About Contact Terms of Use

© Copyright 2007 - 2024 Tubefilter, Inc.