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STATE OF LOCAL MARKETING


THE STATE OF LOCAL MARKETING REPORT 2021-2022

THE STATE OF LOCAL MARKETING REPORT IS THE MOST COMPREHENSIVE STUDY ON LOCAL
MARKETING, WITH OVER 10,500 CHANNEL PARTNERS PARTICIPATING OVER THE LAST SEVEN
YEARS. DISCOVER LOCAL MARKETING BEST PRACTICES BASED ON MILLIONS OF DATA POINTS
AND LEARN WHAT COMPONENTS MAKE UP THE MOST EFFECTIVE LOCAL MARKETING STRATEGIES.
DOWNLOAD YOUR COPY TODAY TO MAXIMIZE THE IMPACT OF YOUR CHANNEL MARKETING
PROGRAM AND DRIVE MORE REVENUE GROWTH THROUGH LOCAL CHANNEL PARTNERS!

 

 


DISCOVER LOCAL MARKETING BEST PRACTICES



Through our research, we’ve identified local marketing best practices that
empower channel partners to expand their marketing competency and attract more
business at the local level. When applied at scale, these local marketing best
practices can drive significant year-over-year revenue growth for your brand.



“PARTNERS WHO SPENT 1% OR MORE OF THEIR REVENUE ON MARKETING ACHIEVED 14% HIGHER
REVENUE GROWTH.”



SHAPE YOUR LOCAL MARKETING STRATEGY



WE SURVEYED MORE THAN 2,400 CHANNEL PARTNERS THIS YEAR TO UNDERSTAND THE FACTORS
THAT ARE HOLDING THEM BACK FROM PARTICIPATING IN THEIR CORPORATE MARKETING
PROGRAM, HOW THEY’RE SPENDING THEIR CO-OP FUNDS, AND WHAT TACTICS ARE A
PRIORITY. USE THE DATA AND INSIGHTS REVEALED IN THE REPORT TO SHAPE YOUR LOCAL
MARKETING STRATEGY SO IT PROVIDES THE SUPPORT CHANNEL PARTNERS NEED TO SUCCEED
IN LOCAL MARKETING.



"1 IN 4 PARTNERS DON’T KNOW WHAT TYPES OF MARKETING SUPPORT IS PROVIDED TO THEM
THROUGH THE CHANNEL MARKETING PROGRAM."

LEVERAGE LOCAL MARKETING TRENDS



ACCESS TIMELY INSIGHTS AND LOCAL MARKETING TRENDS BASED ON REAL SPENDING
PATTERNS AND MARKETING ACTIVITY THROUGHOUT 2021. LEARN WHAT TACTICS PARTNERS
PRIORITIZE AND HOW TO BETTER SUPPORT THEM.



“SOCIAL MEDIA ADVERTISING IS A TOP PRIORITY FOR PARTNERS, BUT JUST 42% OF
PROGRAMS PROVIDE EVEN BASIC SUPPORT.”




DOWNLOAD THE STATE OF LOCAL MARKETING REPORT 2021-2022

Download
 



WHAT IS LOCAL MARKETING?



Local marketing is a strategy for disseminating a brand’s message through
channel partners who have a physical location within a community. These small
businesses are able to connect more meaningfully with local community members
and can therefore target the brand’s audience more effectively than corporate
marketers. While national marketing campaigns must appeal to a broad audience,
local marketing campaigns can be specific to a particular region, city, or town.
The increased relevancy and personalization of local marketing can drive
significant revenue for both a brand and its channel partners.



 

 

LOCAL MARKETING TIPS 2022

 * Partners ranked digital marketing tactics amongst the most effective
 * With the exception of television (67%) the top 10 tactics for effectiveness
   were digital
 * Online reputation management ranked as the most effective (81%)
 * Of the top tactics, only website (73%) and organic social media (68%) were
   used by more than half of partners
 * This represents an incredible opportunity for brands to leverage their
   channel marketing programs to help partners with the execution of the most
   effective tactics
 * Providing access to do-it-for-me program support along with assets and an
   appropriate level of fund reimbursement will incentivize partner
   participation

 
 


READY TO TAKE YOUR LOCAL MARKETING TO THE NEXT LEVEL?

PARTICIPATE IN STATE OF LOCAL MARKETING RESEARCH AND CLAIM YOUR FREE
PERSONALIZED LOCAL MARKETING MATURITY ASSESSMENT AND BENCHMARK REPORT

GET YOUR DETAILED DIAGNOSTIC REPORT WITH A CUSTOMIZED LOCAL MARKETING MATURITY
SCORE, ACTION PLAN, AND CONSULTATIVE SESSION WITH OUR CHANNEL MARKETING
STRATEGISTS TO REVIEW YOUR RESULTS AND DISCUSS OPPORTUNITIES FOR IMPROVING YOUR
LOCAL MARKETING PERFORMANCE.


Assess Your Local Marketing Maturity



BrandMuscle is the leader in integrated local and channel marketing, enabling
over 175 of the world’s top brands to scale their marketing programs and
accelerate revenue growth.

Reach us at (866) 464-4342 or contact us online




©2023 BrandMuscle, Inc. All Rights Reserved.
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