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Understand Your MarketSearch And Shape Your ClassEngage Your Students And
FamiliesOptimize Your Funnel
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Solutions 
Understand Your MarketSearch And Shape Your ClassEngage Your Students And
FamiliesOptimize Your Funnel
Products & Services 
Encoura PlatformEduventures ResearchEnrollment Marketing ServicesDigital
Marketing Solutions
Resources 
Client Success StoriesWake-Up CallWebinarsEventsEduventures SummitPress Room
About 
About EncouraData SecurityCareers
LoginContact
 * Encoura
   
 * Eduventures Research

Industry-leading research and advisory services that support your institution’s
growth strategy.

Connect with Eduventures


EDUVENTURES SUMMIT 2024

Join campus leaders from around the country to explore ground-breaking research
and reimagine the future of higher education.

June 12-14, Loews Chicago Downtown

Learn More

ACTIONABLE RESEARCH TO EMPOWER STRATEGIC DECISION-MAKING





RECRUIT THE NEXT GENERATION

Leverage the industry's leading research on today's students and families to
recruit and enroll your best classes year after year.
Learn More  


RECRUIT GRADUATE & ADULT LEARNERS

Gain insights on the changing motivations & preferences of prospective adult
students to ensure your outreach & programs address their needs & priorities.
Learn More  


EVOLVE YOUR BRAND & COMMUNICATION STRATEGY

Understand student sentiment toward institutional communications & brands to
engage students with meaningful messaging on the best channels. Gain insights on
the changing motivations & preferences of prospective adult students to ensure
your outreach & programs address their needs & priorities.
Learn More  


IMPROVE YOUR ACADEMIC PORTFOLIO

Tap into leading program innovation solutions to evaluate new or current program
opportunities on the right modalities for your audiences.
Learn More  


EVOLVE YOUR ONLINE STRATEGY

Successfully implement online programs that engage the new generation of
students and capitalize on upcoming opportunities for success.
Learn More  



PROPRIETARY RESEARCH WITH A CONSULTATIVE APPROACH

Market ResearchPersona-Based MarketingProgram Innovation
Strengthen your understanding of today’s students and families to develop your
most effective enrollment and marketing strategic plans.
Prospective Student Brand Research™
Better understand prospective students’ decision-making factors & expectations
for college to shape your communications and brand reputation.
Learn More 
Admitted Student Research™
Learn what your admitted students think about your institution relative to
competitors to improve programming, communication, and financial aid.
Learn More 
Student Sentiment Research™
Understand students’ college search behaviors and perceptions about
institutional marketing to shape your prospective student outreach.
Learn More 
Prospective Parent Research™
Gain insight into the preferences and expectations of parents/guardians to
refine your communication strategies to address their top priorities.
Learn More 
Adult Prospect Research™
Discover important insights on today’s adult learners–including their delivery
mode preferences, behavioral mindsets, employment statuses, & more.
Learn More 
Transfer Student Research™

Discover what today’s transfer students reveal about their transfer plans,
experiences, and decision-making factors to strengthen your outreach to this
increasingly important student population.

Learn More 



Implement research-backed Mindsets to understand each of your populations’
post-secondary motivations & meaningfully personalize your communications.

Prospective Student Mindsets™

Identify the six distinct Student Mindsets for Gen-Z—understanding each
student’s primary motivations and expected outcomes for college.

Learn More 
Prospective Parent Mindsets™

Understand what’s on the minds of parents/guardians to refine your family
communications as they play larger roles in college searches.

Learn More 
Transfer Student Types™

Provide positive transfer experiences by understanding the unique motivations
and& priorities of students from each of the six Transfer Types.

Learn More 
Life After High School Mindsets™

Explore the motivations, goals, & reasons for choosing an alternative path of
traditional-aged students who opted not to enroll in college.




Learn More 
Adult Learner Mindsets™

Match your modality, student services, & pricing messaging to the four Mindsets
of adults to improve your engagement and meet your enrollment goals.

Learn More 


Implement programs specially designed for student success & backed by research
covering traditional students, adult learners, & online learning.
Program Strength Assessment
Evaluate your programs against internal and external benchmarks to create a
future-proof program portfolio.
Learn More 
Program Feasibility Study

Examine a single academic program to assess its potential for launch or growth.
Assess any program—undergraduate or graduate, online or on-campus, focused on
traditional students or adult learners. 

Learn More 
Bachelor's Market Update

Equip academic leaders across your institution with insights on where the
bachelor’s market is headed and how to assess the readiness of your school’s
program portfolio.

Learn More 
Master's Market Update

Set your institution up for successful program innovation through knowledge of
the current forces affecting the graduate market and actionable insights for the
upcoming year to best serve today’s master’s students.

Learn More 
Program Explorer Study

Provide resilience by understanding the relative health of your existing
programs and identifying the most promising programs for your institution to
potentially launch in the market.

Learn More 
Custom Research Study

Explore research questions that are not addressed by traditional Program
Feasibility Studies. Assess non-degree markets, provide data-driven enrollment
projections, shape online strategy, and more.

Learn More 




EDUVENTURES WAKE-UP CALLS

The Wake-Up Call is a weekly analysis of higher education research, news, and
survey data, as well as industry events, and insider perspectives – delivered to
your inbox every Tuesday morning.
Read Wake-Up Calls


WEBINARS

Want to find out what our latest research is revealing? How about the insights
our principal analysts are uncovering for their research reports? Or what about
an innovative approach another institution tried and is willing to share? Then
don't miss out on our upcoming webinars.
Watch Webinars


WE CREATE SUCCESS WITH OUR PARTNERS

Schedule a Meeting


RECRUIT THE NEXT GENERATION

By looking at our competition, we are able to compare our strengths and our
weaknesses and identify where growth opportunities lie. This has helped us
better reach the right students.
Vice President for Enrollment, Randolph-Macon College




EVOLVE YOUR COMMUNICATION STRATEGY

The Mindset information really helped us pivot our content focus with confidence
... allowing us to augment financial aid support with a personalized video,
leading to extremely high engagement with admitted students in yield.
Senior Director of Integrated Enrollment Marketing, George Mason University




RECRUIT ADULT AND GRADUATE LEARNERS

The insights gained through our relationship with Eduventures have been
invaluable. The keen analyses from the custom research reports and the
intelligence gathered from the research library have helped shape our strategy
at the Harvard Extension School and Division of Continuing Education.
Executive Director, Strategic Planning and Marketing, Harvard Division of
Continuing Education




IMPROVE YOUR ACADEMIC PORTFOLIO

The Program Strength Assessment Scorecard was incredibly powerful for us. We
spoke about it at the deans’ level, and it led us to remove certain programs, to
reinvest positions and allocations into other new initiatives, and to work with
our marketing team—implementing many of the recommendations by Eduventures.
Senior Vice President for Academic Affairs and Provost, Husson University





OUR EXPERTS

The Eduventures Research analyst team represents some of the brightest and most
experienced research analysts in the industry. As foremost experts in domains
specific to higher education, our goal is to create competitive advantage for
the institutions we serve.

CARA A. QUACKENBUSH

Executive Vice President

RICHARD GARRETT

Chief Research Officer

KIM REID

Principal Research Analyst




WHY EDUVENTURES?

Eduventures combines industry-leading research and strategic insights to empower
your institution for success.
Meet with Us
Voice of the Student 
Learn exactly what words students are using to describe your institution, their
college dreams, and your competitors to shape your recruitment efforts.
Industry-Leading Research 
Gain top industry insights and action steps from expert research analysts and
proprietary market data to embrace new and effective approaches to recruitment,
student success, and program innovation.
Extensive & Expertise 
Evaluating over 500+ programs annually for institutions with widely varying
strategies, goals, and sophistication, Eduventures analysts have a level of
exposure to the market you can tap into like an honorary member of your team.
Dedicated Research Analyst 
Foundational to Eduventures is access to our senior and principal research
analysts. These experts help you address specific challenges facing your
institution through ongoing advising around key areas of focus.
Strategic & Actionable 
Eduventures forward-looking and actionable research is based on proprietary
market data and advisory services that support clients at both strategic and
operational levels.


GET STARTED!

Encoura is ready to empower you with forward-thinking and actionable research to
achieve your institution’s goals. Reach out to us today!
Get Started


MEET ENCOURA

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