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 * October 13, 2023


WATCH: ZIDA LAUNCHES TOURISM INVESTMENT PLATFORM

--------------------------------------------------------------------------------

Minister Barbara Rwodzi addresses a Sanganai/Hlanganani breakfast meeting


Sikhulekelani Moyo, mskhulekelani16@gmail.com 

ZIMBABWE Investment Development Agency (Zida) is today launching an online
match-making platform that will link tourism investors as part of measures to
boost investment in the sector whose target is a US$5 billion industry by 2025. 

Investment opportunities in the sector include among others, construction of
convention and exhibition centres, hotels, lodge and other such facilities to
grow the industry. 

In 2020 President Mnangagwa launched the National Tourism Recovery and Growth
Strategy to re-start the sector whose contribution to the national economy was
heavily crippled by the Covid-19 pandemic.

Under the National Tourism Recovery and Growth Strategy, the Government expects
to increase tourism earnings to US$5 billion by 2025. 

Money – Image taken from Pixabay

Tourism is one of the key economic pillars expected to contribute significantly
to the realisation of vision 2030. Addressing journalists at a press conference
yesterday, Tourism and Hospitality Industry Minister Barbara Rwodzi said it was
the Second Republic’s vision to create an inclusive tourism industry that
uplifts communities and promote sustainable development. 

“In line with this vision, I am pleased to announce that the Government will
continue to support the promotion of investments in the tourism sector. This
online match-making platform aims to provide equal opportunities for all
stakeholders to participate and benefit from the tourism sector,” she said.



Minister Rwodzi said the platform also serves as a space for local and foreign
investors, operators and communities to explore and access tourism investment
opportunities.



“The tourism investment matchmaking platform is a testament to our commitment to
transparency, accountability and inclusivity. By supporting this initiative we
are creating an enabling environment that encourages investment, job creation
and sustainable resource management,” she said.

 Minister Rwodzi said the Government’s endorsement of the initiative aligns with
the broader goals outlined in the National Development Strategy 1 (NDS1). 

According to the economic blueprint, the tourism sector is one of the key
pillars of the economy and is expected to contribute at least US$600 million to
total capital investments as the country targets a US$5 billion tourism economy
by year 2025. Minister Rwodzi said by promoting inclusive tourism practices,
Government wants to ensure that the benefits of tourism are shared by all.

“I would like to express my gratitude to Zida for their dedication and efforts
in spearheading the Tourism Investment Matchmaking Platform. Together we can
unlock the full potential of our tourism and hospitality industry and create a
brighter future for all Zimbabweans,” she said.

Speaking during the same event, Zida chief executive officer Mr Tafadzwa Chinamo
said investment is central to growth and sustainable development as it expands
an economy’s productive capacity and drives job creation and income growth. 

He said as Zida, they appreciate that a one-size-fit all approach does not work
hence in collaboration with the Zimbabwe Tourism Authority (ZTA), they will
develop tailor-made activities, approaches and strategies, which will promote
invest growth for the tourism sector.

African safaris



“As you are all aware ZTA will be hosting the Zimbabwe Tourism Investment Forum
tomorrow (today). I am delighted to announce the launch of the Tourism
Investment Matchmaking Platform during the forum,” said Mr Chinamo.

“This platform is designed to bring together tourism promoters and investors
seamlessly and efficiently. Our goal is to make it easier for investors to find
the right opportunities in the tourism sector and for promoters to access the
capital and expertise they need to grow their businesses.”

On the other hand, Mr Chinamo said the platform allows local and international
investors to connect with tourism promoters in Zimbabwe. 



African safaris



In September, Zida launched a similar initiative with the mining sector. The
platform allows claim holders to register their claims and specify the type of
assistance they are seeking such as technical assistance, tributary partnership,
joint venture partnership, debt funding, or a buyer for the mining claim.

The launch of the Tourism Investment Matchmaking Platform will be held today at
the Zimbabwe Exhibition Centre during the Tourism Investment Forum taking place
on the sidelines of Sanganai/Hlanganani World Tourism Expo which kicked off
yesterday in  Bulawayo. 

The forum will be held under the theme: “Tourism Investment — Re-imagining
Sustainable Partnerships”.

Sanganai/Hlanganani – World Tourism Expo is an annual Tourism Trade Fair
organised by the Zimbabwe Tourism Authority and supported by the Tourism and
Hospitality Industry Ministry. It showcases the widest variety of Africa’s best
tourism products and attracts international visitors and media from across the
world.

The event is being attended by Government institutions and agencies, local
authorities, business associations, pension funds, asset companies, banking and
financial institutions. — @SikhulekelaniM1

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   African safaris

 *  * Chronicle Editor
    * October 13, 2023
   
   
   BATTLE OF ZAMBEZI . . . MIGHTY WARRIORS READY FOR SHEPOLOPOLO

 *  * Chronicle Editor
    * October 13, 2023
   
   
   BATTLE OF ZAMBEZI . . . MIGHTY WARRIORS READY FOR SHEPOLOPOLO


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