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COMMUNICATING WITH PARENTS ABOUT VACCINES



STRATEGIES FOR ADDRESSING PARENTAL CONCERNS ABOUT VACCINATION

Interested in coverage solutions from NORCAL Mutual?

While the number of people getting vaccinations for their children is relatively
stable,1 some parents are hesitant about or refuse vaccines, or want to depart
from the recommended schedule, yet patient safety and public health goals call
for physicians to discuss vaccination with parents in order to facilitate wide
vaccine acceptance.

In this special report, NORCAL's risk management experts identify the most
helpful strategies for communicating with parents about vaccination.


CONCERNS

 * Learn the seven major parental concerns about vaccines.


CHALLENGES

 * Understand the five parental vaccine-attitude types.


BEST PRACTICES

 * Learn appropriate communication strategies to address parental concerns about
   vaccines.

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The NORCAL Group of companies provide medical professional liability insurance,
risk management solutions and provider wellness resources to physicians,
healthcare extenders, medical groups, hospitals, community clinics, and allied
healthcare facilities throughout the country. They share an A.M. Best “A”
(Excellent) rating for their financial strength and stability.  NORCAL Group
includes NORCAL Mutual Insurance Company and its affiliated insurance companies.
Please visit norcal-group.com/companies for more information.



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SPECIAL REPORT REFERENCES

1. Holly A. Hill, et al. “Vaccination Coverage Among Children Aged 19–35 Months
— United States, 2017.” Morbidity and Mortality Weekly Report,
2018;67:1123–1128. doi:10.15585/mmwr.mm6740a4 (accessed 5/10/2019)

2. Julie Leask, et al. “Communicating with Parents About Vaccination: a
Framework for Health Professionals.” BMC Pediatrics, 2012;12:154.
doi:10.1186/1471-2431-12-154 (accessed 5/10/2019)

3. Gregory A. Poland, Ray Spier. “Fear, Misinformation, and Innumerates: How the
Wakefield Paper, the Press, and Advocacy Groups Damaged Public Health.” Vaccine,
2010;28(12):2361-2362. (login and subscription required for access)

4. Brendan Nyhan, et al. “Effective Messages in Vaccine Promotion: A Randomized
Trial.” Pediatrics, 2014;133(4):e835-842. (login and subscription required for
access)

5. Margie Danchin, Terry Nolan. “A Positive Approach to Parents with Concerns
About Vaccination for the Family Physician.” Australian Family Physician,
2014;43(10):690-694. (accessed 5/10/2019)

6. Douglas J. Opel, et al. “Development of a Survey to Identify Vaccine-Hesitant
Parents: The Parent Attitudes About Childhood Vaccines Survey.” Human Vaccines,
2011;7(4):419–425. doi:10.4161/hv.7.4.14120 (accessed 5/10/2019)

7. Fay A. Rozovsky. “Of Consent, Informed Refusal, and Measles Vaccination.”
Journal of Healthcare Risk Management, 35: 37-41. doi:10.1002/jhrm.21177. (login
and subscription required for access)

8. Kathryn M. Edwards, Jesse M. Hackell, The Committee on Infectious Diseases,
The Committee on Practice and Ambulatory Medicine. “Countering Vaccine
Hesitancy.” Pediatrics, Sep 2016, 138(3) e20162146; doi:10.1542/peds.2016-2146
(accessed 5/10/2019)

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its affiliated companies.
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