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MARKETING MANAGER


Foster City, CA, USA ● San Mateo County, CA, USA Req #746
Friday, May 3, 2024

We are an Equal Opportunity Employer. We maintain a drug-free workplace. Some
positions require pre-employment drug screening and all positions require
criminal background screening, on candidates selected for hire. We also
participate in E-VERIFY, a service of DHS and SSA, verifying the identity and
employment eligibility of all persons hired to work for the company.

Summary: This position works closely with marketing, property operations, and
our development group to develop, manage and execute marketing and advertising
initiatives for lease ups, renovations and stabilized communities. The position
plays an integral role in enhancing brand awareness within the digital space as
well as driving website traffic and acquiring quality leads. In addition, this
position identifies and evaluates new digital technologies and uses analytic
tools to better optimize marketing campaigns, email marketing, social media,
reputation management and display and search advertising. In addition, this
position will also help develop companywide marketing programs and policies that
continue to enhance the company brand. This candidate will have a strong
understanding of the various marketing channels – branding, display and search
advertising, email marketing, social media, reputation management, signage,
outreach and event marketing. This position reports directly to the Vice
President of Marketing. This position is hybrid and based in the Foster City, CA
corporate office.

 

Essential Duties and Responsibilities, include, but not limited to the
following: 

 * Manage the marketing strategy and execution for lease ups, renovations and
   stabilized communities to ensure it meets or exceeds the performance and
   financial goals set for the community.
 * Create marketing plans and budgets for new developments, acquisition and
   stabilized communities
 * Partner with internal team members and external vendors to implement creative
   marketing and advertising strategies and solutions that adhere to budgeted
   guidelines, including the use of internet, print, collateral, referrals,
   signage, outreach marketing, event marketing, and other tactics, and select
   the appropriate marketing techniques based on resident profile and market
   conditions
 * Provides additional and in-depth marketing support to underperforming
   communities by analyzing the current traffic and leasing performance,
   troubleshooting and identifying factors contributing to the performance,
   developing and implementing marketing, advertising, pricing and promotional
   campaigns, and closely following up and monitoring results
 * Project manage the branding, design of responsive websites, setting up and
   managing rent café marketing services and programs, social media, reputation
   management, SEM/SEO strategies, email marketing and any other digital related
   campaigns
 * Manage advertising and marketing sources by requesting appropriate lead
   tracking solutions numbers and emails and sourcing it back to Yardi,
   maintaining relationships with vendors, negotiating rates and informing team
   of new updates and incentives, reviewing contracts, overseeing, monitoring
   and adjusting digital campaign strategies
 * Collaborate with the Regional Portfolio Managers and Vice President of
   Marketing to develop and assist in strategic and tactical advertising
   campaigns and media plans for the communities, as well as execution of the
   digital plan
 * Update content and photos on the corporate website, community websites and
   advertising listing sites
 * Manage, monitor and evaluate social media and reputation programs to ensure
   content is cohesive with community branding and goals. Initiate innovative
   strategies to increase lead generation and engagement
 * Responsible for claiming and editing directory listings and setting up social
   and reputation accounts for the company
 * Reviews google analytics, advertising and marketing reports to analyze,
   adjust and make recommendations on ad source performance
 * Assists with new business proposals, presentations and attend meetings to
   secure new business and clients
 * Create and develop companywide marketing programs and policies to help
   enhance the brand
 * Research new products and services and assist with the pilot of new systems
   and programs
 * Assist with setting up training for our on-site associates with the various
   marketing vendors to ensure they are utilizing the programs and tools
   successfully
 * Assist with the marketing set up and transition of new acquisitions and/or
   dispositions
 * Create marketing agendas, attend meetings, and visit community and their
   competitor’s sites when necessary
 * Play an active role in managing, researching and recommending digital
   marketing initiatives. Stay abreast of the best practices and latest trends
   and incorporate them when appropriate
 * Provide technical support for all marketing systems and services
 * Work with other associates in the company as well as outside consultants
   (i.e., marketing, public relations, ad agencies, etc.) to coordinate
   campaigns to fit into the overall marketing and promotional goals of the
   organization
 * Provide support and assistance to Corporate Office, IT Group, Development,
   SVP of Operations, Regional Portfolio Managers, Business Managers and Onsite
   Teams
 * Support the Marketing Department in various projects and other duties as
   assigned 

Qualifications:  

 * Position is hybrid and based in the Foster City, CA corporate office
 * 10-15% travel is required; mainly in the Western United States
 * Advertising creativity and Internet savvy
 * Strong understanding of marketing fundamentals
 * Strong internet, mobile and social media aptitude
 * Working knowledge of search engine marketing including search engine
   optimization, local search and pay per click advertising
 * Working knowledge of online reputation management and social media
 * Knowledge and understanding of Google Analytics
 * Attention to detail and a high level of accuracy required
 * Advanced organizational and time management skills
 * Team player (excellent attitude, professionalism and enthusiasm)
 * Flexible and ability to change quickly
 * Self-starter mindset; ability to work in a fast-paced environment with
   multiple competing deadlines
 * Constantly seek innovative and better ways to accomplish goals
 * To perform this job successfully, an individual must be able to perform each
   essential duty satisfactorily. The requirements listed below are
   representative of the knowledge, skill, and/or ability required. Reasonable
   accommodations may be made to enable individuals with disabilities to perform
   the essential functions.

Education/Experience:

 * Bachelor's degree in Marketing, Public Relations, Communications, Media
   Studies strongly preferred.
 * Knowledge of the real estate development and multi-family experience is
   required.
 * Understanding of 3rd party fee management and ability to manage to varying
   owner criteria.
 * In-depth knowledge of various media outlets, digital marketing best practices
   and results tracking is required.

Language Ability: Excellent verbal and written communication skills required.
Proficiency in the English language, both written and verbal, is required. 

Writing: Knowledge on how to write effective copy in a variety of styles for
websites, advertising listings, collateral and social media and review sites -
Facebook, Instagram, Yelp, Google, etc.  

 

Research: Ability to monitor, learn and adapt in the fast-changing environment.
Identify new services and products that can help improve the company’s
performance or enhance the overall brand 

 

Communication Skills and Problem-Solving: Knowing how to best communicate the
company's and/or properties’ messages on different platforms, including managing
the need to convey sensitive issues or deal with angry residents and customers 

 

Interpersonal Skills: As a direct connection between the company, the employees,
the residents and the public, strong interpersonal skills and being approachable
online and in person 

 

Technical Skills: Understanding computers, Internet access and having excellent
tech savvy talents Advanced level of Microsoft office suite, graphic design, and
InDesign is strongly preferred. Experience with Yardi Voyager Software is
required 

 

Graphic Design Skills: Knowledge of Photoshop, Adobe Illustrator, InDesign or
equivalent design software programs to resize images or produce collateral such
as print ads, flyers or promotional pieces 

 

Reasoning Ability: Ability to solve practical problems and deal with a variety
of concrete variables in situations where only limited standardization exists. 
Ability to interpret a variety of instructions furnished in written, oral,
diagram, or schedule form. 

 

Physical Demands: The physical demands described here represent those that an
employee must meet to perform the essential functions of this job successfully.
Reasonable accommodations may be made to enable individuals with disabilities to
perform essential functions. While performing the duties of this job, the
employee is frequently required to be mobile and to talk or hear. The employee
is occasionally required to lift up to 25 pounds. The vision requirements
include close vision and the ability to adjust focus.

This job description is not intended to be all–inclusive, and the employee will
also perform other reasonably related business duties as assigned by the
immediate supervisor and other management as required.

This job description does not constitute a written or implied contract of
employment.


OTHER DETAILS

 * Pay Type Salary
 * Min Hiring Rate $80,000.00
 * Max Hiring Rate $85,000.00

Apply Now

 * Foster City, CA, USA
 * San Mateo County, CA, USA

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