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WHAT IS SMARTLABEL®?

SmartLabel is the leading platform for savvy shoppers to find more information
than can fit on a package about thousands of food and beverage, personal care,
household, pet care, dietary supplements, and OTC products.

Stay up to date with SmartLabel®
Learn More



LEARN WHAT’S INSIDE SMARTLABEL

SmartLabel gives you the information you want – when you want it.

Find Products


Trusted by Consumers

Consumers want information. SmartLabel delivers.
Launched in 2015, shoppers use SmartLabel to learn more information on thousands
of participating products. From researching certifications to scanning products
for allergens, SmartLabel is a trusted source of information direct from
participating brands.


> “The uniform display tabs allow you to quickly locate information regarding
> allergens, product storage and usage, and certifications.”
> 
> Joanne B.

> “SmartLabel is an innovative way to find out about product basics and company
> information. It is a trendy way to shop.”
> 
> John H.




POWERED BY BRANDS

107,457
Individual Products
1,020
Brands


HERE’S WHAT PARTICIPATING BRANDS HAVE TO SAY ABOUT THE VALUE OF SMARTLABEL:



> “SmartLabel is a great tool for a more transparent industry. It allows us to
> provide further information that many consumers seek about our company and
> brands, and supports additional trust in our products.”  
> 
> Tom Langan, Head of Corporate Affairs & Communications, Unilever North
> America.  

> “We believe consumers have a right to know and to understand what ingredients
> are in their products. SmartLabel provides a consumer friendly platform to
> communicate this information both at point of purchase in-store as well as
> on-line for those who want in-depth information.”
> 
> Hal Ambuter, VP Regulatory & Government Affairs, Reckitt

Find a Brand
Search Brand/Retail Brand 123 20 Mule Team 40 Knots Seafood 5th Avenue 9
Elements A.1. Abuela’s Autentico Acadia Act II Adams AHA Ahold AIR WICK®
Airheads Ajax Alexia Alfaro’s Alfaro’s Micro-Bakery Align all Almond Breeze
ALMOND JOY Almonds Alpine Lace Alvalle Always Always Discreet Always My Baby
Always Save AMAZING GRAINS American Sales Company Andi Capp’s Andy Capp’s Angela
Mia Angie’s Angie’s Boomchickapop Angies Annie’s Anzio & Sons Bakery Aquafina
Arc Arctic® Apples Ariel Armour Armour Star Arnold Artisan Nut-Thins Artisan
Soiree Cheese Co. Aussie AUSTIN BLUES Austin® Award Cuisine Axe Axion Baby Dove
Bacardi Mixers BAGEL BITES BAILEY’S Baken-Ets BAKER’S Baking Master Ball Park
Banner Banquet Bare barkTHINS Barnum’s Barq’s Barrel & Branch Basic Four Basket
& Bushel Bays Beaconsfield Bread Co. Bear Naked® Beefsteak Beehive Bread &
Pastry Co. BeeHive Bread & Pastry Co. belVita Ben & Jerry’s BENIHANA Bernstein’s
Bertolli Best Choice Best Foods Betty Crocker Beyond Clean Products Beyond Meat
Big Buy Big Mama Bigs Bimbo Birds Eye Bisquick BITTEN Blake’s Blue Bonnet Blue
Diamond Almonds Blue Diamond Almonds® Bob’s Big Boy Salad Dressing and Dips
Boboli BOCA Borateem BOTANICAL ORIGIN™ Bounce Bounce Professional Bounty Bowl &
Basket Bowl & Basket Specialty BRASSO® Braun Breaktime breath savers Breton
Breyers Bright & Early Brisk Brooks Brookside Brown ‘N Serve Brownberry Bubble
Yum bubly BUFALO Bugles BULL’S-EYE Burts Bees Bush’s Best Butterfinger Cadbury
Caleb’s Kola Caledonia Spirits CALGON® CALUMET Cannings Cap’n Crunch Cape
Covelle Seafood Market CAPRI SUN Care One CareOne Caress Carnation Carr’s®
Cascade Cascadian Farm Celeste Celsius Cha Ching Cha-Ching Charking Charmin
Cheer Cheerios Cheetos CHEEZ WHIZ Cheez-It® Chef Boyardee Chester’s Chex Chex
Mix CHI-CHI’S Chicken of the Sea Chips Ahoy! CHIPS AHOY!® Claim Jumper CLASSICO
CLAUSSEN Clear Splash Clearly by Best Choice Cleo & Leo Recipes CLO-CLO® Clorox
Clorox 2 Clorox Healthcare CloroxPro Coca-Cola Coca-Cola Energy Coca-Cola
Functional Coca-Cola Zero Sugar Cocoa Puffs Colgate COLLIDERS COLUMBUS Companion
Cookie Crisp COOL WHIP CORN NUTS Coronado Costa Country Kitchen COUNTRY TIME Cow
Belle Creamery CRACKER BARREL Cracker Jack Crav’n Flavor Cream CREATIVE ROOTS
Crest Crunch Crunch ‘n Munch CRYSTAL LIGHT Cuddle Soft Culinary Tours Cytosport
d-CON® D’Italiano Dare Dasani David Dawn Degree Degree Men Degree Women Del
Valle DELIMEX Dennison’s Dentyne Derma Geek Dermassage DEVOUR DI LUSSO Dibs
Dickinson’s diet Coke DINTY MOORE Disney Dogadan Dogsters Dole Dole Packaged
Foods Dolly Parton’s DON MIGUEL DONA MARIA Doritos Dove Downy Downy Professional
DREAM WHIP Dreft Dreyer’s Driftwell Drive Time Drumstick® Duke’s Duncan Hines
DunkAroos Dunkin’ DZA Brands Earth Balance EASY ON® EASY-OFF® Ebinger’s Eco Pea
Co. Edy’s® El Isleno Elitery Entenmann’s ENVIROSCENT EPIC Provisions Era Etee
ETHICAL BEAN Etos Eve of St Agnes Ever-Bake Evol. Evolve Fabuloso Fanta Fanta
Zero Sugar Farm Bread Fast Twitch FAT RABBIT Febreze Febreze Professional Fiber
One Fiddle Faddle Find Your Happy Place FINISH® Fire Cracker Fish Market Fisher
Five Alive Fixodent Flavor Originals Fleischmann’s Food City Food City Fresh
Food City Premium Food Club Food For Life Food Lion FOOD NETWORK Food Service
Foodhold Formula 409 Francisco Frank’s’ Red Hot Frank’s’ Red Hot Freedom’s
Choice Freihofer’s French’s Fresca Fresh & Finest by Our Family Fresh Bake
Frito-Lay Fritos Frontera Frosty Paws Fruit by the Foot Fruit Roll-Ups
Fruittella Frutly Full Circle Market Funfetti Funyuns Fuze Fuze (diet) Gain
Gamesa Gardein Gardetto’s Gatorade Gebhardt General Mills General Mills Multiple
Brands GEVALIA Giant Gillette GLASS PLUS® Glee Gleem Globe Glutino Go-Gurt
GODIVA Goetze’s Gold Medal Gold Peak Gold Peak Zero Sugar Golden Bake Golden
Grahams GOLDEN ISLAND® Gonzalez Gonzalez Supremo Good & Plenty Good Graces Good
Humor GOOD SEASONS Good Skin MD Good Thins GRAINS AND GLORY Grandma Sycamore’s
Grandma’s GREEN GIANT Green Mountain Amenities Green Works GreenWise GREY POUPON
Grillo’s Grillo’s Pickles Guaranteed Value Gulden’s Gushers Gustare Vita
Haagen-Dazs Häagen-Dazs® Haggen Hair Biology Hair Food Halls Halo Top
Handi-Snacks Hannaford Hawaiian Style Bowls HC The Smart Choice Head & Shoulders
Health Warrior Healthy Choice Hearth Of Texas Heartland Grains HEATH Hebrew
National Heiner’s HEINZ Hellmann’s HERB-OX Herbal Essences HERDEZ HERSHEY’S
HERSHEY’S KISSES HERSHEY’S mr. Goodbar HERSHEY’S Symphony HERSHEYS Hi-C HICKORY
COUNTRY Hidden Valley Hilo Life Hola Churros! Hole In The Wall Homemade Home 360
Home 360 Baby Home Base Home Made Simple HOMEBAKE 425/30 HomeBase Honest Honest
Kids Honest Tea Honest Yerba Mate Honey Maid Honeycrisp HORMEL HORMEL ALWAYS
TENDER HORMEL BLACK LABEL HORMEL BREAD READY HORMEL CURE 81 HORMEL DELI MEATS
HOUSE OF TSANG Hungry-Man Hunt’s Hunts Hy-Vee Hy-Vee HealthMarket Hy-Vee One
Step Hy-Vee Select Hy-Vee True HyChi ICE BREAKERS Icee Idahoan IHOP Illy
Immaculate Baking Company Inca Kola Inca Kola (diet) INSTANT POT Irish Spring
It’s Your Churn Ivins’ Ivory Ivory Snow Izze J Hungerford Smith J.J. Nissen J.L.
KRAFT Jack Link’s JELL-O JENNIE-O JET-PUFFED Jewel Jif Jiffy Pop Jolly Rancher
Jubilee Just JUST CRACK AN EGG JUST SPICES JUSTIN’S Kangaroo Kashi® Kay’s Kay’s
Ice Cream Keebler® Kellogg’s Corn Flakes® Kellogg’s Frosted Flakes® Kellogg’s
Raisin Bran® Kellogg’s® Kellogg’s® All-Bran® Kellogg’s® Apple Jacks® Kellogg’s®
Club® Kellogg’s® Corn Pops® Kellogg’s® Cracklin’ Oat Bran® Kellogg’s® Crispix®
Kellogg’s® Crunch Mania® Kellogg’s® Eggo® Kellogg’s® Froot Loops® Kellogg’s®
Frosted Flakes® Kellogg’s® Frosted Mini-Wheats® Kellogg’s® Gripz® Kellogg’s®
Honey Smacks® Kellogg’s® Krave™ Kellogg’s® Mueslix® Kellogg’s® Nutri-Grain®
Kellogg’s® Rice Krispies Treats® Kellogg’s® Rice Krispies® Kellogg’s® Smart
Start® Kellogg’s® Special K® Kellogg’s® Toasteds® Kellogg’s® Town House®
Kellogg’s® Zesta® Kern’s Kevita Kid Cuisine King’s Hawaiian Kit Kat KIT KAT®
Kiwi Kix Klondike Klorkleen/PurOne Knorr KNOX KOOL-AID Kozy Shack KRAFT KRAFT
HEINZ NOTCO KRAFT MAC AND CHEESE Krusteaz Kurkure L. La Choy La Cocina De
Josefina La Panzanella LA VICTORIA Lady Speed Stick Laffy Taffy Land O Lakes
Larabar LAUNCHBOX Laura Scudder’s Lay’s LEA & PERRINS Lender’s lesley stowe
Lestoil Levy’s Libby’s Life Wtr LIME-A-WAY® Limited Time Originals Lipton
Liquid-Plumr LIVE WELL KITCHEN LLOYD’S Log Cabin Looza Lorna Doone Love Beauty
And Planet Love Home And Planet Lowes Foods Lucerne Lucky Charms Lucky Loaf
Luigi’s LUNCHABLES Luvs LYSOL® LYSOL® IC™ MADAM by Madam C.J. Walker Magic
Mushroom Magnum Maier’s MAIN STREET KITCHEN Maker Mallomars Manwich Manzanita
Sol Marie Callender’s Marinela Mary B’s MARY KITCHEN Mas Master Matador Maui
Style MAXWELL HOUSE MAXWELL HOUSE INTERNATIONAL McCormick MCP Mealtime MED PASS
Melé Meliora Mello Yello Mello Yello Zero Sugar Mennen Mentos Metamucil Mezco
MIA Italian Style Michiru Microban Milk Duds Milwaukee’s MINUTE Minute Maid
Minute Maid Aguas Frescas Minute Maid Juice To Go Minute Maid Kids Minute Maid
Lemonade & Fruit Drinks Minute Maid Plus+ Minute Maid Plus+ Plus+ Minute Maid
Pulpy MIO MIRACLE WHIP Miss Vickie’s Mist Twst MOMOFUKU Moore’s MOP & GLO®
Morning Fresh Farms MorningStar Farms® Mother’s Mott’s Mott’s MOUNDS Mountain
Dew Mountain High Move Over Butter Moxie Mr. Clean Mrs Baird’s MRS GRASS Mrs.
Butterworth’s Mrs. Paul’s Mug Muir Glen Multipet Munchies Munchos Murphy Oil
Soap Murphy’s Naturals Muscle Milk My Black Is Beautiful Nabisco Naked Nalley
NANCY’S Native NATURAL CHOICE Nature Valley Nature’s Harvest Natures Place
Natures Promise Natures Promise Organic NBD. Near East Neon Zebra Nervive Nestle
Nestle Toll House Newman’s Own Newtons Nexxus Nilla Wafers Ninjamas Nito NO
CONSUMER BRAND None Such NOTCO Nou NOXON® Noxzema Nucoa Nut Harvest Nut-Thins
Nutella Nutri-Grain® Nutter Butter O Organic O Organics O THAT’S GOOD Oak Glen
Oatmeal Crisp Ocean Spray Odom’s Tennessee Pride Off The Eaten Path Olay Old
Country Old El Paso OLD ENGLISH® Old Home OLD SMOKEHOUSE Old Spice Oldham’s One
Step Open Acres Open Nature Open Pit Oral-B Orchard Valley Harvest ORE-IDA
OREIDA Oreo OREO® OREO® CHIPS AHOY!® Oroweat Orville Orville Redenbacher’s OSCAR
MAYER Oui Our Family Outshine® OVEN FRY Oven Joy Over the Top Overjoy Overjoyed
P.F. Chang’s Palmolive Pam Pampers Pantene Pantry Paperbird Paperbird Premium
Parkay Pasta Noodles Company Pasta Roni PATH Paws Happy Life PAYDAY Peace Peace
Hard Tea Pearl Milling Company Pelon Pelo Rico Pepsi Pepto-Bismol Persil
PGProLine Professional PHILADELPHIA PhillySwirl Pibb Pibb Zero Sugar Pillsbury
Pine-Sol PIONEER WOMAN Pip Pop PLANTERS Pond’s Pop-Tarts® PopCorners
Popcornopolis POPPERS Poppycock Popsicle POWERADE POWERADE Power Water POWERADE
Zero Sugar Premium Price Rite Prilosec OTC Primi Primo Taglio Pringles®
Progresso Propel Protein One Publix Publix Bakery Publix Deli Publix Premium
Puffs Pure Harmony Pure Leaf Pure Organic Pure Softness Purex Purple Carrot
Q-Tips Quaker Quiet & Roar Rainbo Raisin Nut Bran Ranch Style Ratio RE-fresh
Scalp Care Real Simple Red Acre Farms Red Button Vintage Creamery Red Fork Red
Rock Deli Reddi Wip Reddi-Wip Redding French Bakery Reese’s REESES Refreshe
Renuzit RESOLVE® Rice A Roni Ricolino RID-X® Ritz Ro*Tel Rockstar Rocky Mountain
Water Rold Gold Rolo Rooted Ritual Rosarita Ruffles S.O.S Sabritas Sabritones
SADLER’S SMOKEHOUSE Safeguard Safeguard Professional Sahale Snacks Salpica San
Luis Sourdough Sanalac Sandwich Bros. SANKA Santa Cruz Organic Santitas Sara Lee
Sargento Scharffen Berger Schmidt’s Seagrams Seagrams (diet) Secret Select SEVEN
SEAS Seventh Generation SHAKE ‘N BAKE ShopRite ShopRite Kitchen ShopRite Trading
Company Shurfine Sierra Mist Siganture Farms Signanture Select Signature Cafe
Signature Care Signature Farms Signature Kitchens Signature Pet Care Signature
Reserve Signature Reserve. Signature Select Simply Simply Almond Simply Done
Simply Enjoy SIMPLY HEINZ Simply Juice & Drinks Simply Lemonade Simply Light
Simply Oat Simply Orange Simply Spiked Lemonade Simply Spiked® Limeade Skinny
Cow® SKIPPY SKOR Slim Jim Smart Balance Smart Living SMART MADE SMART ONES
Smartfood smartwater Smucker’s Snack Pack Snuggle Sobe SodaStream Soft Scrub
Softsoap Soiree Artisan Cheese Co. Sol Tropical Soleil Soulboost Sour Patch
Southern Style Nuts SPAM Speed Stick Spitz SPRAY ‘N WASH® Spring & Vine Sprite
Sprite Zero Sugar Squirrel Brand St. Ives Stacy’s STAGG Starbucks Starry Stater
Bros. Stater Bros. Markets Stop & Shop STOVE TOP Stressballs Stroehmann Stubborn
Soda Studio by Tide Suavitel Sunbeam SunChips SuperPretzel SURE-JELL Surf
Swanson Swedish Fish Sweet & Sour Chicken Sweet P’s Bake Shop Swiffer Swiss Miss
TableMakers TACO BELL TACO BELL HOME ORIGINALS Take & Bake Takis Takis Crisps
Takis Hot Nuts Takis POP! Takis Stix Takis Waves Talenti Tampax TANG TASSIMO
Taste of Inspirations TASTY Tazo Teddy Grahams Terry’s Terry’s Best TGIF That’s
Smart! The Bakery The Candy Shoppe The Good Stuff The Real Good Food Company The
Right To Shower The Rustik Oven The Secret Nature Of Fruit THICK & EASY Thomas’
Tia Rosa Tide Tide Professional Tijuana Mama Til the Cows Come Home TINGLY TEDS
Tippy Toes Toast Crunch Toblerone Tom’s of Maine TopCare TopCare® Topo Chico
Topo Chico Hard Seltzer Topo Chico Hard Seltzer Alcoholic Sparkling Water Topo
Chico Hard Seltzer Margarita Topo Chico Mixer Topo Chico Sabores Tops Tostitos
Total Totino’s TRESemmé Trident Triscuit Trix Tropicana Tum-E Yummies Tw!ster
Twistos TWIZZLERS Udi’s Gluten Free Ultra Brite UnMuddled USDA Meat USDA Produce
USDA Seafood VALLEY FRESH Value Corner Van Camp’s Van De Kamp’s VANI-SOL®
VANISH® Vaseline VELVEETA Venus VEO Vero VIA ITALIA Vicks Vinta vitaminwater
vitaminwater Zero Sugar Vlasic Vogel Popcorn Voost Waterfront Bistro Waterless
Wendy’s Western WHATCHAMACALLIT Wheat Thins Wheaties Whippet Whistling Tea White
Russet Whole Fruit Wholesome Pantry WHOLLY WHOPPERS Wide Awake Coffee Co.
Wiejske Wyroby Wilde Terra Winslow’s Seafood Soups Wish Bone Wish- Bone
Wish-Bone Wolf Brand Chili Wonderworks WOOLITE® WYLERS Yachak Yoplait YORK
YOSHIDA YUBAN ZAGNUT Zero Candy Bar Zoet Zout

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thousands of food, beverage, personal care, household, and pet care products as
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ABOUT THE CONSUMER
BRANDS ASSOCIATION

With 75 CPG members representing 2,000 brands, the Consumer Brands Association
unites the industry whose products Americans depend on every day. Consumer
Brands focuses our work on three core areas: Championing smart regulations,
increasing packaging sustainability, and ensuring frictionless supply chains.

From household and personal care to food and beverage products, the consumer
packaged goods industry plays a vital role in powering the U.S. economy,
contributing $2 trillion to U.S. GDP and supporting more than 20 million
American jobs.

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