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LEGAL

 * Legal
 * Privacy Policy
 * Intellectual Property
 * Compliance

Questions? CALL US 1-800-720-0371






Legal

Legal Privacy Policy Intellectual Property Compliance
 
 


PRIVACY INFORMATION

 

Learn how Salesforce is responding to the new SCCs in Salesforce's FAQ about
transfers of personal data

Learn more



LEARN ABOUT OUR COMMITMENT TO PRIVACY


RESOURCES IN RESPECT OF HOW WE PROTECT OUR CUSTOMER'S DATA AS A PROCESSOR

 
 * Global Privacy Resources for Salesforce Products
 * Data Processing Addendum
 * Data Processing Addendum FAQ
 * Data Transfer Mechanisms FAQ
 * Salesforce's Notice of Privacy Shield Certification
 * Trust and Compliance Documentation
 * Salesforce Audience Studio Privacy Policy
 * Salesforce's Notice of APEC PRP Certification
 * Salesforce's EU Processor Binding Corporate Rules
 * Salesforce's UK Processor Binding Corporate Rules
 * Salesforce Group Affiliates for UK Binding Corporate Rules for Processors




RESOURCES IN RESPECT OF HOW WE PROTECT DATA AS A CONTROLLER

 
 * Privacy Statement
 * Salesforce Candidate Privacy Statement
 * Salesforce Apps, Add-ins and Extensions Privacy Statement

COMPLIANCE CONTACT INFORMATION

To exercise your rights relating to your personal data, or if you have questions
regarding our privacy practices, please fill out this form, or email us at
privacy@salesforce.com. For more information about contacting us, see the
“Contacting Us” section below.

 




PRIVACY STATEMENT HIGHLIGHTS

 
When you use and interact with our websites or services, communicate with us,
visit our offices or attend our events, among other activities further described
within the full Privacy Statement, we may collect, use, share and process
information relating to you ("Personal Data"). These Privacy Statement
Highlights summarize our Personal Data processing practices and your related
rights.

IMPORTANT INFORMATION

Salesforce’s full Privacy Statement contains more information about Salesforce’s
privacy practices.

 


RESPONSIBLE SALESFORCE ENTITY

Salesforce, Inc. and/or its affiliated entities act as the controllers of your
Personal Data and are responsible for its processing, unless expressly specified
otherwise in our full Privacy Statement. For the avoidance of doubt, our Privacy
Statement does not apply to the extent we process Personal Data in the role of a
processor on behalf of our customers. A reference to “Salesforce,” “we,” “us” or
the “Company” is a reference to Salesforce, Inc. and its affiliates involved in
the processing activity. A list of Salesforce’s affiliates can be found in the
List of Subsidiaries section of Salesforce’s most recent Form 10-K, available
under the SEC Filings tab by selecting the “Annual Filings” filter on the page
located here. Please see the "Contacting us" section, below, for our contact
information and details of our Data Protection Officer (and in India, our
Grievance Officer).

PURPOSES FOR WHICH WE PROCESS PERSONAL DATA

We collect and process Personal Data for a variety of purposes, including:

 

 * to provide our websites and social media branded pages;
 * to display personalized advertisements and content;
 * to manage event registrations and attendance (including ensuring the health
   and safety of our visitors and employees); 
 * to send communications;
 * to handle contact and user support requests;
 * to provide and optimize the performance of our services; 
 * to bill for our services and manage our accounts (including usage and
   licensing compliance); 
 * to maintain the security of Salesforce and its services;
 * to administer surveys and conduct research; and
 * to comply with our legal obligations.

For the list of purposes for which we Process your Personal Data, please see the
full Privacy Statement

We only collect and process your Personal Data to the extent it is necessary for
fulfilling these purposes and where we can rely on a legal basis for such
processing as set out in our full Privacy Statement. Where required, we will ask
you for your prior consent to processing.

Please review the "What Personal Data do we collect?" and "Purposes for which we
process Personal Data and the legal bases on which we rely" sections in our full
Privacy Statement for further details. Also, please review the "How long do we
keep your Personal Data?" section to learn how long we store your Personal Data.

WHO DO WE SHARE PERSONAL DATA WITH?

We may share Personal Data with various parties, including:

 * Our contracted service providers that process Personal Data on our behalf for
   IT and system administration, credit card processing, research and analytics,
   marketing, customer support and data enrichment;
 * Affiliates within our current or future corporate group that process Personal
   Data for customer support, marketing, event management, technical operations
   and account management;
 * If you are using our services as an authorized user, with the Salesforce
   customer responsible for your access to the services for verifying your
   account, and reviewing compliance with our usage terms and policies;
 * Sponsors of events, webinar or contests for which you register;
 * Third-party networks and websites so that we can advertise on their
   platforms;
 * Specifically in relation to our AppExchange website, with our third-party
   partners who may contact you regarding their products or services; and
 * Professional advisers who provide consultancy, banking, legal, insurance and
   accounting services.

Please review the "Who do we share Personal Data with" section in our full
Privacy Statement for the full list and more detailed information.

INTERNATIONAL TRANSFER OF PERSONAL DATA

Your Personal Data may be collected, transferred to and stored by us in the
United States and by our affiliates and third parties (as disclosed in the full
Privacy Statement) in other countries. Therefore, your Personal Data may be
processed outside your  country or jurisdiction, including in places that may
not provide the same level of protection. As described in the "International
transfer of Personal Data" section of our full Privacy Statement, we have
implemented safeguards to ensure an adequate level of protection where your
Personal Data is transferred.

Protection of EU Personal Data One-Pager

 

YOUR RIGHTS RELATING TO YOUR PERSONAL DATA

You have certain rights relating to your Personal Data, subject to local data
protection laws. Depending on the applicable laws, these rights may include the
right to:

 

 * Access your Personal Data held by us;
 * Know more about how we process your Personal Data;
 * Rectify inaccurate Personal Data and, taking into account the purpose of
   processing the Personal Data, ensure it is complete;
 * Erase or delete your Personal Data;
 * Restrict our processing of your Personal Data;
 * Transfer your Personal Data to another controller, to the extent possible;
 * Object to any processing of your Personal Data;
 * Opt out of certain disclosures of your Personal Data to third parties;
 * Know what categories of Personal Data are shared for delivering
   advertisements on non Salesforce websites, applications, and services and the
   categories of recipients of such Personal Data;
 * Opt out of the sharing of your Personal Data for delivering advertisements on
   non-Salesforce websites, applications, and services;
 * If you’re under the age of 16, or such other applicable age of consent for
   privacy purposes in relevant individual jurisdictions, opt in to certain
   disclosures of your Personal Data to third parties; 
 * Not be subject to a decision based solely on automated processing, including
   profiling, which produces legal effects;
 * Withdraw your consent at any time (to the extent we base processing on
   consent); and 
 * Not be discriminated against for exercising your rights as described above.

 

For more details on your rights and choices and how to exercise them, please
review the "Your rights relating to your Personal Data" section in our full
Privacy Statement.

CONTACTING US

To exercise your rights relating to your Personal Data, or if you have questions
regarding our privacy practices, please fill out this form, email us at
privacy@salesforce.com or datasubjectrequest@salesforce.com, call us at
1-844-287-7147 or write to us at:

Salesforce Data Protection Officer (Salesforce Privacy Team) (and in India, a
Grievance Officer)

415 Mission St., 3rd Floor

San Francisco, CA 94105, USA

When you contact us, please indicate in which country and/or state you reside.

If you believe that we have not been able to assist with your complaint or
concern, and you are located in the EEA or the UK, you have the right to lodge a
complaint with the competent supervisory authority. If you work or reside in a
country that is a member of the European Union or that is in the EEA, you may
find the contact details for your appropriate data protection authority on the
following website.


 


PRIVACY




PRIVACY STATEMENT

 
Learn about our commitment to privacy protection
Privacy Statement highlights



 


 



 




SALESFORCE PRIVACY STATEMENT, EFFECTIVE AS OF MAY 23, 2023

 

At Salesforce, trust is our #1 value. This Privacy Statement describes
how Salesforce collects, uses, shares or otherwise processes information
relating to individuals (“Personal Data”) and the rights associated with that
processing.

A reference to “Salesforce,” “we,” “us” or the “Company” is a reference to
Salesforce, Inc. and its relevant affiliates involved in the collection, use,
sharing, or other processing of Personal Data. A list of Salesforce’s affiliates
can be found in the List of Subsidiaries section of Salesforce’s most recent
Form 10-K, available under the SEC Filings tab by selecting the “Annual Filings”
filter on the page located here.




1. RESPONSIBLE SALESFORCE ENTITY

 

Salesforce, Inc. and/or its affiliated entities are responsible for the
processing of your Personal Data as described in this Privacy Statement, unless
specified otherwise, and act as the controller of such Personal Data. A list of
Salesforce’s affiliates can be found in the List of Subsidiaries section of
Salesforce’s most recent Form 10-K, available under the SEC Filings tab by
selecting the “Annual Filings” filter on the page located here.

This Privacy Statement does not apply to the extent we process Personal Data in
the role of a processor or service provider on behalf of our customers,
including where we offer to our customers various products and services through
which our customers (or their affiliates): (i) create their own websites and
applications running on our platforms; (ii) sell or offer their own products and
services; (iii) send electronic communications to others; or (iv) otherwise
collect, use, share or process Personal Data via our products and services.

For detailed privacy information related to a Salesforce customer or a customer
affiliate who uses Salesforce products and services as the controller, please
contact our customer directly. We are not responsible for the privacy or data
security practices of our customers, which may differ from those explained in
this Privacy Statement. For more information, please also see Section 10.3
below.




2. PROCESSING ACTIVITIES COVERED

 

This Privacy Statement applies to the processing of Personal Data collected by
us when you:

 

 * Visit our websites that display or link to this Privacy Statement;
 * Visit our branded social media pages;
 * Visit our offices;
 * Receive communications from us or otherwise communicate with us, including
   but not limited to emails, phone calls, texts or faxes;
 * Use our products and services where we act as a controller of your Personal
   Data;
 * Register for, attend or take part in our events, webinars, programs,
   trainings, certifications or contests;
 * Act as or work for a service provider or supplier to Salesforce, to the
   extent Salesforce acts as a controller with respect to your Personal Data;
 * Are employed by a customer of our products and services where your
   information has been shared with us in our capacity as a controller (for
   example, during the contracting process); 
 * Participate in a Salesforce community such as that focused on open source
   development; or
 * Participate in surveys, research or other similar data collection facilitated
   by us.

 

We also host several online marketplaces such as AppExchange, which is an online
marketplace for on-demand web applications that run on the Salesforce platform
and that may be provided by us or by third parties (see
https://appexchange.salesforce.com/), Tableau’s Extension Gallery
(https://extensiongallery.tableau.com) which offers connectors and solutions
that provide additional functionality for Tableau, such as dashboard extensions,
and the Slack App Directory (https://tinyspeck.slack.com/apps), which offers
number applications that integrate with Slack. When applications, connectors,
extensions or other solutions are provided by us and they link to this Privacy
Statement, this Privacy Statement applies. When these offerings are provided by
third parties, the privacy statement of the third party applies and this Privacy
Statement does not. 

Our websites and services may contain links to other websites, applications,
platforms and services maintained by third parties. The information practices of
these third parties, including the social media platforms that host our branded
social media pages, are governed by their privacy statements, which you should
review to better understand their privacy practices

In some circumstances, we also collect, or our partners provide us with,
publicly available information which may contain Personal Data that you have
published or that has been made available online. The way in which our partners
collect this is detailed in their own privacy policies, available on their
websites.




3. WHAT PERSONAL DATA DO WE COLLECT?

 

3.1 Personal Data we collect directly from you

The Personal Data we collect directly from you may include identifiers,
professional or employment-related information, financial account information,
commercial information, visual information, and internet activity information,
among others. We may collect such information in the following situations:

Situations Categories of Personal Data If you express an interest in obtaining
additional information about our services; request customer support (including
accessing the Help & Training Portal); use our “Contact Us” or similar features;
register to use our websites or to receive communications; sign up for an event,
webinar or contest; participate in a program, training, certification or survey;
use our products and services; download certain content; or are employed by a
customer of our products and services where your information has been shared
with us Contact information, such as your name, job title, company name,
address, phone number, email address, username and password, other information
you have voluntarily chosen to share If you make purchases via our websites or
register for an event or webinar Contact information, financial and billing
information, such as billing name and address, credit card number or bank
account information If you attend an event

Attendee badge information which may include name, title, company name, address,
country, phone number and email address, image and video

If you give your explicit consent and only for specified events, your biometric
information, such as an image of your facial features for identification
purposes

During the Covid-19 pandemic, this may also include health status, including
your temperature, COVID-19-related symptoms, exposure to COVID-19 positive
individuals, vaccination status, testing results, and recent travel history

If you register with us for a variety of purposes, including joining a community
that we host or participating in a program, training or certification Username,
photo, video or other biographical information, such as your occupation,
location, social media profiles or usernames, company name, areas of expertise
and interests If you interact with our websites or emails Information about your
device and your usage of our websites or emails (such as Internet Protocol (IP)
addresses or other identifiers), which may qualify as Personal Data (please see
Section 4 below) using cookies, web beacons, or similar technologies If you use
and interact with our products and services Information about your device and
your usage of our services through log files and other technologies, some of
which may qualify as Personal Data (including Usage Data) (please see Section 4
below) If you communicate with us via a phone call If you communicate with us
via a phone call If you visit our offices

Name, email address, phone number, company name, time and date of arrival, image
or video

During the Covid-19 pandemic, this may also include health status, including
your temperature, COVID-19-related symptoms, exposure to COVID-19 positive
individuals, vaccination status, testing results, and recent travel history

If you voluntarily submit certain information to us, such as filling out a
survey, responding to a questionnaire or participating in other forms of
research Information you have provided as part of that request, which may
include Personal Data and special categories of Personal Data, to the extent you
voluntarily choose to provide it If you are a supplier or service provider to
Salesforce (or work for a supplier or service provider) Contact information,
payment and billing information

 

If you provide us, our service providers or our affiliates with any Personal
Data relating to other individuals, you represent that you have the authority to
do so, and where required, have obtained the necessary consent, and acknowledge
that it may be used in accordance with this Privacy Statement. If you believe
that your Personal Data has been provided to us improperly, or want to exercise
your rights relating to your Personal Data, please contact us by using the
information in Section 13 below.

3.2 Personal Data we collect from other sources

We also collect information about you from other sources including partners from
whom we collect or purchase Personal Data or who provide us with publicly
available information which may contain Personal Data. We may combine this
information with Personal Data provided by you.

Provision of the services:

 * The Personal Data we collect to provide our products and services may include
   information you have made publicly available online (such as when using
   social media sites) or that is published by third parties and contains
   information about you (such as news articles). For a select number of
   services, we collect this Personal Data from partners who may receive this
   data when you visit or use their services or through the third parties they
   work with.
 * In addition, the Personal Data we collect to provide our products and
   services may include location information from third parties, which helps us
   offer features like identity management and multi-factor authentication.

Advertising: The Personal Data we collect from other sources for the purposes of
tailored advertising includes identifiers, professional or employment-related
information, education information, commercial information, visual information,
internet activity information, and inferences about preferences and behaviors.
We, collect this from third party providers of business contact information,
including mailing addresses, job titles, email addresses, phone numbers, intent
data (or user behavior data), IP addresses, social media profiles, LinkedIn URLs
and custom profiles for purposes of targeted advertising, delivering relevant
email content, event promotion and profiling, determining eligibility and
verifying contact information. This helps us update, expand, and analyze our
records, identify new customers, and create more tailored advertising to provide
services that may be of interest to you.

Additional sources: In addition to the aforementioned, we collect Personal Data
from the following sources:

 * Another individual at your organization who may provide us with your personal
   information, which may include Personal Data and special categories of
   Personal Data, to the extent you consent to providing it and sharing it, for
   the purposes of obtaining services and assessing our goals related to
   encouraging diversity within our vendors; and 
 * Platforms such as GitHub to manage code check-ins and pull requests. If you
   participate in an open-source or community development project, we may
   associate your code repository username with your community account so we can
   inform you of program changes that are important to your participation or
   relate to additional security requirements.
 * Only where necessary for security purposes, we may collect information that
   is publicly available online (such as accessible through search engines or
   public social media sites), as well as images, physical descriptions and
   other pertinent information necessary to address a credible security threat
   to our employees, events or premises.




4. WHAT DEVICE AND USAGE DATA DO WE PROCESS?

 

We use common information-gathering tools, such as tools for collecting data,
cookies, web beacons, pixels, and similar technologies to collect information
that may contain Personal Data as you navigate our websites, our services, or
interact with emails we have sent to you.

4.1 Device and Usage Data

As is true of most websites, we gather certain device information when
individual users visit our websites. This information may include (i)
identifiers, such as user ID, organization ID, username, email address and user
type; (ii) commercial information; and (iii) internet activity information such
as IP address (or proxy server information), device and application information,
identification numbers, location,browser type, Internet service provider or
mobile carrier, user interactions such as the pages and files viewed, website
and webpage interactions including searches and other actions you take,
operating system type and version, system configuration information, date and
time stamps associated with your usage and details of which of our products and
product versions you are using. This information is used for the purposes set
out in section 5 of this Privacy Statement below.

In addition, we gather certain information automatically as part of your use of
our products and services (“Usage Data”).. This information may include
identifiers, commercial information, and internet activity information such as
IP address (or proxy server), mobile device number, device and application
identification numbers, location, browser type, Internet service provider or
mobile carrier, the pages and files viewed, website and webpage interactions
including searches and other actions you take, operating system type and
version, system configuration information, date and time stamps associated with
your usage and details of which of our products and product versions you are
using. This information is used for the purposes set out in detail in section 5
of this Privacy Statement below. In addition, we may use aggregated Usage Data
for other internal business purposes, such as to identify additional customer
opportunities and to ensure that we are meeting the demands of our customers and
their users. Please note that this Usage Data is primarily used to identify the
uniqueness of each user logging on (as opposed to specific individuals), apart
from where it is strictly required to identify an individual for security
purposes or as required as part of our provision of the services to our
customers. For more information regarding Tableau specifically, please see here
and here.
 

4.2 Cookies, web beacons and other tracking technologies on our website and in
email communications

We use technologies such as web beacons, pixels, tags, and JavaScript, alone or
in conjunction with cookies, to gather information about the use of our websites
and how people interact with our emails.

When you visit our websites, we, or an authorized third party, may place a
cookie on your device that collects information, including Personal Data, about
your online activities over time and across different sites. Cookies allow us to
track use, infer browsing preferences, and improve and customize your browsing
experience.

We use both session-based and persistent cookies on our websites. Session-based
cookies exist only during a single session and disappear from your device when
you close your browser or turn off the device. Persistent cookies remain on your
device after you close your browser or turn your device off. To change your
cookie settings and preferences for one of our websites, click the Cookie
Preferences link in the footer of the page. You can also control the use of
cookies on your device, but choosing to disable cookies on your device may limit
your ability to use some features on our websites and services.

We also use web beacons and pixels on our websites and in emails. For example,
we may place a pixel in a marketing email that notifies us when you click on a
link in the email. We use these technologies to operate and improve our websites
and marketing emails. – please see more details in the “Advertising Cookies” row
in the table below. For instructions on how to unsubscribe from our marketing
emails, please see Section 10.4 below.

The following describes how we use different categories of cookies and similar
technologies and your options for managing the data collection settings of these
technologies:

Type of Cookies Description Managing Settings Required cookies

Required cookies are necessary for basic website functionality. Some examples
include: session cookies needed to transmit the website, authentication cookies,
and security cookies.

If you have chosen to identify yourself to us, we may place on your browser a
cookie that allows us to uniquely identify you when you are logged into the
websites and to process your online transactions and requests.

Because required cookies are essential to operate the websites, there is no
option to opt out of these cookies.

Functional cookies

Functional cookies enhance functions, performance, and services on the website.
Some examples include: cookies used to analyze site traffic, cookies used for
market research, and cookies used to display advertising that is not directed to
a particular individual. 

Functional cookies may also be used to improve how our websites function and to
help us provide you with more relevant communications, including marketing
communications. These cookies collect information about how our websites are
used, including which pages are viewed most often.

We may use our own technology or third-party technology to track and analyze
usage information to provide enhanced interactions and more relevant
communications, and to track the performance of our advertisements.

Salesforce may also use HTML5 local storage or Flash cookies for the
above-mentioned purposes. These technologies differ from browser cookies in the
amount and type of data they store, and how they store it.

 

We need your prior consent to use functional cookies. To change your cookie
settings and preferences, including those for functional cookies, click the
Cookie Preferences link in the footer of the page.

To learn how to control functional cookies via your individual browser settings,
click here.

To learn how to manage privacy and storage settings for Flash cookies, click
here

Advertising cookies

Advertising cookies track activity across websites in order to understand a
viewer’s interests and to direct marketing to them. 

We sometimes use cookies delivered by us or by third parties to show you ads for
our products that we think may interest you on devices you use and to track the
performance of our advertisements. For example, these cookies collect
information such as which browser you used when visiting our websites.

Salesforce also contracts with third-party advertising networks that collect IP
addresses and other information from web beacons on our websites, from emails
and on third-party websites. Advertising networks follow your online activities
over time and across different websites or other online services by collecting
certain data through automated means, including through the use of cookies.
These technologies may recognize you across the different devices you use. When
we work with third party advertising networks, we require them to restrict their
data processing to only what is necessary to provide us with the advertising
services we request.

We need your prior consent to use of targeting and advertising cookies. To
change your cookie settings and preferences, including those for targeting and
advertising cookies, click the Cookie Preferences link in the footer of the
page.

 

See Section 4.3, below, to learn more about these and other advertising networks
and your ability to opt out of collection by certain third parties.

 

For more information about Tableau and Slack’s use of cookies specifically,
please see the Tableau Cookie Policy and the Slack Cookie Policy.

4.3 Notices on behavioral advertising and opt-out for website visitors

As described above, we or one of our authorized partners may place or read
cookies on your device when you visit our websites for the purpose of serving
you targeted advertising (also referred to as “online behavioral advertising” or
“interest-based advertising”). To learn more about targeted advertising and
advertising networks, please visit the opt-out pages of the Network Advertising
Initiative, here, and the Digital Advertising Alliance, here. To opt-out of
targeted advertising that is provided to us and to third parties by Salesforce
Audience Studio, click here.

To manage the use of targeting and advertising cookies on this website, click
the Cookie Preferences link in the footer of the page or consult your individual
browser settings for cookies. To learn how to manage privacy and storage
settings for Flash cookies, click here. Various browsers may also offer their
own management tools for removing HTML5 local storage. 

 

4.4 Opt-Out from the setting of cookies on your individual browser

In addition to using the user preference center, in many cases you may opt-out
from the collection of non-essential device data on your web browser (see
Section 4.1 above) by managing your cookies at the browser or device level. In
addition, if you wish to opt-out of interest-based advertising, click here (or,
if located in the European Union or United Kingdom, click here).  To opt-out of
targeted advertising that is provided to us and to third parties by Salesforce
Audience Studio, click here. Please note, however, that by blocking or deleting
cookies and similar technologies used on our websites, you may not be able to
take full advantage of the websites.

While some internet browsers offer a “do not track” or “DNT” option that lets
you tell websites that you do not want to have your online activities tracked,
these features are not yet uniform and there is no common standard adopted by
industry groups, technology companies, or regulators. Therefore, we do not
currently commit to responding to browsers’ DNT signals with respect to our
websites. Salesforce takes privacy and meaningful choice seriously and will make
efforts to continue to monitor developments around DNT browser technology and
the implementation of a standard.

4.5 Social Media Features

Our websites may use social media features, such as the “Tweet” button and other
sharing widgets (“Social Media Features”). Social Media Features may allow you
to post information about your activities on our website to outside platforms
and social networks. Social Media Features may also allow you to like or
highlight information we have posted on our website or our branded social media
pages. Social Media Features are either hosted by each respective platform or
hosted directly on our website. To the extent the Social Media Features are
hosted by the platforms themselves, and you click through to these from our
websites, the platform may receive information showing that you have visited our
websites. If you are logged in to your social media account, it is possible that
the respective social media network can link your visit to our websites with
your social media profile.

Salesforce also allows you to log in to certain of our websites using sign-in
services. These services authenticate your identity and provide you the option
to share certain Personal Data from these services with us such as your name and
email address to pre-populate our sign-up form.

Your interactions with Social Media Features are governed by the privacy
policies of the companies providing them.

4.6 Telephony log information

If you use certain features of our services on a mobile device, we may also
collect telephony log information (like phone numbers, time and date of calls,
duration of calls, SMS routing information and types of calls), device event
information (such as crashes, system activity, hardware settings, browser
language), and location information (through IP address, GPS, and other sensors
that may, for example, provide us with information on nearby devices, Wi-Fi
access points and cell towers).


5. PURPOSES FOR WHICH WE PROCESS PERSONAL DATA AND THE LEGAL BASES ON WHICH WE
RELY

We collect and process your Personal Data (including, where legally permissible,
special categories of Personal Data) for the following purposes and relying on
the following legal bases:

Purpose

Description

Legal basis

 Providing our websites (including our social media pages)

 We process your Personal Data to operate and administer our websites and to
provide you with the content you access and request 

 Our legitimate interest in providing online content to our customers and
prospective customers regarding our service offering and related information

 Improving our websites


 We process your Personal Data to analyze overall trends and help us improve the
user experience on our websites


Our legitimate interest in providing a relevant and well-functioning website for
the benefit of our website visitors 

Promoting the security of our websites


We process your Personal Data by tracking use of our websites and verifying and
investigating activity

Our legitimate interest in promoting the safety and security of our websites and
in protecting our rights and the rights of others

Displaying personalized advertisements and content 



We process your Personal Data to conduct market research, advertise to you,
provide personalized information about us on and off our websites and to provide
other personalized content based upon your activities and interests


Our legitimate interest in advertising our products and services or, where
necessary, to the extent you have provided your prior consent

Please see Section 10 below, to learn how you can control the processing of your
Personal Data by Salesforce for personalized advertising purposes

 

Registering visitors 

We process your Personal Data, including registration information and associated
non-disclosure information, for security reasons

Our legitimate interest in protecting our offices, staff, visitors and our
confidential information against unauthorized access

Managing event registrations and attendance


We process your Personal Data to plan and host events or webinars for which you
have registered or that you attend, including sending related communications to
you

Where you explicitly consent, we also may process your biometric Personal Data
to facilitate event registration and for security reasons

Performance of a contract or where we receive your explicit consent

Ensuring the health of our visitors and employees


We process your Personal Data (which may include special categories of Personal
Data) (where legally permitted) during office visits and at events during the
COVID-19 pandemic to ensure the health and safety of our visitors and employees 

Consent and explicit consent or in our legitimate interest to ensure the health
of our employees and visitors where necessary for reasons of public interest in
the area of public health 

Ensuring the safety and security of our employees, events and premises

We process your Personal Data where necessary based on a credible threat to our
employees, events or premises

 

Our legitimate interest in protecting our employees, events and premises

Sending communications

We process your Personal Data to send you marketing information, product
recommendations and other non-transactional communications (e.g., marketing
newsletters, telemarketing calls, SMS or push notifications, information about
our products, news or events) about us, our affiliates and partners

Our legitimate interest in conducting direct marketing or where you have
provided your prior consent (please see Section 10 below to learn how you can
control the processing of your Personal Data by Salesforce for marketing
purposes)

Recording phone calls

We process your Personal Data, including recording phone calls (in accordance
with applicable laws) for training, quality assurance, and administration
purposes


If required under applicable law, we will give you the option to object to a
call being recorded

Consent or our legitimate interest in maintaining the high quality of our phone
calls with users


Handling contact and user support requests

We process your Personal Data, if you fill out a “Contact Me” web form or
request user support, or if you contact us by other means including but not
limited to via phone

Necessary for the performance of a contract or our legitimate interest in
fulfilling your requests and communicating with you

Providing our services 

We process your Personal Data to perform our contract with you for the provision
of our services and to satisfy our obligations under the applicable terms of use

Necessary for the performance of a contract or our legitimate interest to
provide and administer our services

Developing and optimizing the performance of the services

We process your Personal Data to develop, optimize, and improve the performance
of the services

Legitimate interest to develop services and ensure that the services are
performing in line with customer expectations; if special categories of Personal
Data are processed, where the Personal Data is manifestly made public by the
data subject

Providing personalized interactions We process your Personal Data to customize
our interactions with you

Legitimate interest to offer the best-in class services to our customers

 

Managing our customer and user accounts

We process your Personal Data (including Usage Data) to manage customer and user
accounts generally, such as billing, customer correspondence and customer
relationship management

Necessary for the performance of a contract or our legitimate interest in the
management of customer and user accounts

Managing usage and licensing compliance

We process your Personal Data (including Usage Data) to assess and manage usage
and licensing compliance with the applicable terms of use of our services

Necessary for the performance of a contract or our legitimate interest in
managing the provision of our services to customers

Preparing internal reports and business modeling 

We process your Personal Data (including Usage Data) for internal reporting and
business modeling purposes (e.g., forecasting, revenue, capacity planning,
product strategy)  

Our legitimate interest in the management of our business operations

Maintaining our security 


We process your Personal Data (including your Usage Data) for the purposes of
maintaining Salesforce’s own security, including investigating, detecting and
preventing suspicious activity, fraud and cybercrime that may affect Salesforce
or its services

Our legitimate interest in promoting the safety and security of Salesforce
generally and to protect our rights and the rights of others

Managing compensation for employees 

We process your Personal Data (including your Usage Data) for the purposes of
determining compensation for Salesforce employees, such as commission

Necessary for the performance of a contract with an employee or our legitimate
interest in fairly compensating our employees

Undertaking financial reporting 

We process your Personal Data (including your Usage Data) for the purposes of
financial reporting

Our legitimate interest in meeting our obligations associated with the reporting
of our finances

Aggregating data

We process your Personal Data (including your Usage Data) for the purposes of
aggregating this information to ensure that it is no longer identifying

Our legitimate interest in minimizing the amount of Personal Data processed as
part of the noted processing activity  

Managing, and participating in, webinars, contests, programs, training,
certifications or promotions

We process your Personal Data if you register for a webinar, contest, promotion,
training, certification or a program.

In some cases where the training or certification is through your employer, we
will share your we will share your Personal Data with your employer

Some webinars, contests, programs, trainings, certifications and promotions have
additional rules containing information about how we will process your Personal
Data

Consent, necessary for the performance of a contract or our legitimate interest
in providing the webinar, contest, promotion, training, certification or
promotion

Managing payments

If you have provided financial information to us, we process your Personal Data
to verify that information and to collect payments to the extent that doing so
is necessary to complete a transaction and perform our contract with you

Necessary for the performance of a contract

Administering surveys and conducting research

We process your Personal Data (including, where legally permitted, special
categories of Personal Data) in order to meet the goals set out in surveys or
research as well as to analyze our compliance with internal policies

Consent or explicit consent (if required under applicable law) or our legitimate
interest in conducting the survey or research based on its stated goals (where
no special categories of Personal Data are in scope)

Participating in a Salesforce community, such as that focused on open-source
development 

We process your Personal Data, such as your username associated with your
community account, in order to host and maintain the community for the benefit
of its members

Our legitimate interest in hosting and maintaining such a community for the
benefits of its members, as well as in order to inform you of program changes
that are important to your participation or relate to additional security
measures

Collecting diversity information


We process your Personal Data (including special categories of Personal Data) to
the extent you voluntarily consent to provide it to meet our broader community
goals related to diversity and equality of opportunity 

Consent or explicit consent (if required under applicable law)

Complying with legal obligations


We process your Personal Data (including Usage Data) when cooperating with
public and government authorities, courts or regulators in accordance with our
legal obligations under applicable laws to the extent this requires the
processing or disclosure of Personal Data to protect our rights

Legal obligation or our legitimate interest in protecting against misuse or
abuse of our websites or services, protecting personal property or safety,
pursuing remedies available to us and limiting our damages, complying with
judicial proceedings, court orders or legal processes, responding to lawful
requests, or for auditing purposes


If we need to collect and process Personal Data by law, or under a contract we
have entered into with you, and you fail to provide the required Personal Data
when requested, we may not be able to perform our contract with you.


6. WHO DO WE SHARE PERSONAL DATA WITH?

We may share your Personal Data as follows:

 

 * Service providers: With our contracted service providers, who provide
   services such as IT and system administration and hosting, credit card
   processing, research and analytics, marketing, events planning, customer
   support and data enrichment for the purposes and pursuant to the legal bases
   described above in Section 5;
 * Salesforce affiliates: With affiliates within the Salesforce corporate group
   and companies that we acquire in the future after they are made part of the
   Salesforce corporate group, to the extent such sharing of data is necessary
   to fulfill a request you have submitted via our websites or for customer
   support, marketing, technical operations, event registration and account
   management purposes. A list of Salesforce’s affiliates can be found in the
   List of Subsidiaries section of Salesforce’s most recent Form 10-K, available
   under the SEC Filings tab by selecting the “Annual Filings” filter on the
   page located here; 
 * Event sponsors: If you attend an event or webinar organized by us, or
   download or access an asset on our website, we may share your Personal Data
   with sponsors of the event. If required by applicable law, you may consent to
   such sharing via the registration form or by allowing your attendee badge to
   be scanned at a sponsor booth. In these circumstances, your information will
   be subject to the sponsors’ privacy statements. If you do not wish for your
   information to be shared, you may choose to not opt-in via event/webinar
   registration or elect to not have your badge scanned, or you can opt-out in
   accordance with Section 10 below;
 * Partners: With specific partners that offer supplementary services to those
   provided by Salesforce, such as partners that offer sustainability resources,
   or that resell Salesforce services, to the extent you consent to such sharing
   (where required by applicable law);
 * Customers with whom you are affiliated and the applicable partner responsible
   for access to your services: If you use our services as an authorized user,
   we may share your Personal Data with your affiliated customer and/or the
   applicable partner responsible for your access to the services to the extent
   this is necessary for verifying accounts and activity, investigating
   suspicious activity, or enforcing our terms and policies; 
 * Contest and promotion sponsors: With sponsors of contests or promotions for
   which you register in order to fulfill the contest or promotion;
 * Third party networks and websites: With third-party social media networks,
   advertising networks and websites, so that Salesforce can market and
   advertise on third party platforms and websites;
 * Third party AppExchange partners: Specifically in relation to the AppExchange
   website, if you choose to interact with or use third-party tools, we may
   share your Personal Data with our third party partners who may contact you
   regarding their products or services in accordance with law or our
   contractual commitments;
 * Professional advisers: In individual instances, we may share your Personal
   Data with professional advisers acting as service providers, processors, or
   joint controllers - including lawyers, bankers, auditors, and insurers who
   provide consultancy, banking, legal, insurance and accounting services, and
   to the extent we are legally obliged to share or have a legitimate interest
   in sharing your Personal Data;
 * Third parties involved in a corporate transaction: If we are involved in a
   merger, reorganization, dissolution or other fundamental corporate change, or
   sell a website or business unit, or if all or a portion of our business,
   assets or stock are acquired by a third party. In accordance with applicable
   laws, we will use reasonable efforts to notify you of any transfer of
   Personal Data to an unaffiliated third party;
 * Third party accounts: In relation to Tableau, if you connect to your third
   party accounts through our products, we will use that information to
   authenticate you, enumerate the data sources available to you, download any
   data you request us to, and download and refresh authentication tokens or
   persist authentication information such as user names and passwords as
   necessary to continue to connect to these data; and
 * Public authorities: With public and government authorities, to the extent we
   are compelled to disclose Personal Data to comply with our legal obligations.

We may also share aggregated Usage Data with Salesforce’s service providers for
the purpose of helping Salesforce in such analysis and improvements.
Additionally, Salesforce may share Usage Data on an aggregate basis in the
normal course of operating our business; for example, we may share information
publicly to show trends about the general use of our services.

Anyone using our communities, forums, blogs, or chat rooms on our websites may
read any Personal Data or other information you choose to submit and post.

For more information on the recipients of your Personal Data, please contact us
by using the information in Section 13 below.


7. INTERNATIONAL TRANSFER OF PERSONAL DATA

Your Personal Data may be collected, transferred to and stored by us in the
United States and by our affiliates and third-parties disclosed in Section 6,
above, that are based in other countries.

Therefore, your Personal Data may be processed outside your country or
jurisdiction, including in places that are not subject to an adequacy decision
by the European Commission or your local legislature or regulator, and that may
not provide for the same level of data protection. We ensure that the recipient
of your Personal Data offers an adequate level of protection and security, for
instance by entering into the appropriate back-to-back agreements and, if
required, standard contractual clauses or an alternative mechanism for the
transfer of data as approved by the European Commission (Art. 46 GDPR) or other
applicable regulators or legislators. Where required by applicable law, we will
only share, transfer or store your Personal Data outside of your jurisdiction
with your prior consent.


8. CHILDREN

Our websites and services are not directed at children. We do not knowingly
collect Personal Data from children under the age of 13. We do not knowingly
collect Personal Data for children between 13-18 unless we have obtained consent
from a parent or guardian or such collection is subject to a separate agreement
with us or the visit by a child is unsolicited or incidental. If you believe we
have mistakenly or unintentionally collected Personal Data of a minor without
appropriate consent please contact us by using the information in Section 13
below and we will take steps to delete their Personal Data from our systems.


9. HOW LONG DO WE KEEP YOUR PERSONAL DATA?

We may retain your Personal Data for a period of time consistent with the
original purpose of collection (see Section 5 above) or as long as required to
fulfill our legal obligations. We determine the appropriate retention period for
Personal Data on the basis of the amount, nature, and sensitivity of the
Personal Data being processed, the potential risk of harm from unauthorized use
or disclosure of the Personal Data, whether we can achieve the purposes of the
processing through other means, and on the basis of applicable legal
requirements (such as applicable statutes of limitation).

After expiry of the applicable retention periods, your Personal Data will be
deleted. If there is any data that we are unable, for technical reasons, to
delete entirely from our systems, we will implement appropriate measures to
prevent any further use of such data.

For more information on data retention periods, please contact us by using the
information in the Section 13 below.


10. YOUR RIGHTS RELATING TO YOUR PERSONAL DATA

10.1 Your rights

You may have certain rights relating to your Personal Data, subject to local
data protection laws. Depending on the applicable laws these rights may include
the right to:

 

 

 * Access your Personal Data held by us;
 * Know more about how we process your Personal Data;
 * Rectify inaccurate Personal Data and, taking into account the purpose of
   processing the Personal Data, ensure it is complete;
 * Erase or delete your Personal Data;
 * Restrict our processing of your Personal Data;
 * Transfer your Personal Data to another controller, to the extent possible;
 * Object to any processing of your Personal Data;
 * Opt out of certain disclosures of your Personal Data to third parties;
 * Know what categories of Personal Data are shared for delivering
   advertisements on non-Salesforce websites, applications, and services and the
   categories of recipients of such Personal Data;
 * Opt out of the sharing of your Personal Data for delivering advertisements on
   non-Salesforce websites, applications, and services;
 * If you’re under the age of 16, or such other applicable age of consent for
   privacy purposes in relevant individual jurisdictions, opt in to certain
   disclosures of your Personal Data to third parties; 
 * Not be subject to a decision based solely on automated processing, including
   profiling, which produces legal effects ("Automated Decision-Making");
 * Withdraw your consent at any time (to the extent we base processing on
   consent), without affecting the lawfulness of the processing based on such
   consent before its withdrawal; and
 * Not be discriminated against for exercising your rights as described above.

 

Where we process your Personal Data for direct marketing purposes or share it
with third parties for their own direct marketing purposes, you can exercise
your right to object at any time to such processing without having to provide
any specific reason for such objection.

Please note that Automated Decision-Making currently does not take place on our
websites or in our services.

 

10.2 How to exercise your rights

To exercise your rights, please contact us by using the information in Section
13 below. Your Personal Data may be processed in responding to these rights. We
try to respond to all legitimate requests within one month unless otherwise
required by law, and will contact you if we need additional information from you
in order to honor your request or verify your identity. Occasionally it may take
us longer than a month, taking into account the complexity and number of
requests we receive. If you are an employee of a Salesforce customer, we
recommend you contact your employer’s system administrator for assistance in
correcting or updating your information.

Some registered users may update their user settings, profiles, organization
settings and event registrations by logging into their accounts and editing
their settings or profiles.

To update your billing information, discontinue your account or request return
or deletion of your Personal Data and other information associated with your
account, please contact us by using the information in Section 13 below.

10.3 Your rights relating to customer data

As described above, we may also process Personal Data submitted by or for a
customer to our products and services. To this end, if not stated otherwise in
this Privacy Statement or in a separate disclosure, we process such Personal
Data as a processor on behalf of our customer (and its affiliates) who is the
controller of the Personal Data (see Section 1 above). We are not responsible
for and have no control over the privacy and data security practices of our
customers, which may differ from those explained in this Privacy Statement. If
your data has been submitted to us in our role as a processor by or on behalf of
a Salesforce customer and you wish to exercise any rights you may have under
applicable data protection laws, please inquire with them directly. Because we
may only access a customer’s data upon their instructions, if you wish to make
your request directly to us, please provide us the name of the Salesforce
customer who submitted your data to us. We will refer your request to that
customer, and will support them as needed in responding to your request within a
reasonable timeframe.

10.4 Your preferences for email and SMS marketing communications

If we process your Personal Data for the purpose of sending you marketing
communications, you may manage your receipt of marketing and non-transactional
communications from Salesforce by clicking on the “unsubscribe” link located on
the bottom of Salesforce marketing emails, by replying or texting ‘STOP’ if you
receive Salesforce SMS communications, or by unsubscribing here. Please note
that, notwithstanding the above, you will continue to receive marketing and
non-transactional communications from CMO Club unless you manage your receipt of
such communications by clicking on the “unsubscribe” link located on the bottom
of CMO Club’s marketing emails.

You may also turn off push notifications on Salesforce apps on your device, or
unsubscribe by contacting us using the information in the “Contacting us”
section, below.

Please note that opting out of marketing communications does not opt you out of
receiving important business communications related to your current relationship
with us, such as communications about your subscriptions or event registrations,
service announcements or security information.

10.5 Your preferences for telemarketing communications

If you want your phone number to be added to our internal Do-Not-Call
telemarketing register, please contact us by using the information in Section 13
below. Please include your first name, last name, company and the phone number
you wish to add to our Do-Not-Call register.

Alternatively, you can always let us know during a telemarketing call that you
do not want to be called again for marketing purposes.


11. HOW WE SECURE YOUR PERSONAL DATA

We take appropriate precautions including organizational, technical, and
physical measures to help safeguard against accidental or unlawful destruction,
loss, alteration, and unauthorized disclosure of, or access to, the Personal
Data we process or use.

While we follow generally accepted standards to protect Personal Data, no method
of storage or transmission is 100% secure. You are solely responsible for
protecting your password, limiting access to your devices and signing out of
websites after your sessions. If you have any questions about the security of
our websites, please contact us by using the information in Section 13 below.


12. CHANGES TO THIS PRIVACY STATEMENT

We will update this Privacy Statement from time to time to reflect changes in
our practices, technologies, legal requirements, and other factors. If we do, we
will update the “effective date” at the top. If we make a material update, we
may provide you with notice prior to the update taking effect, such as by
posting a notice on our website or by contacting you directly, or where required
under applicable law and feasible, seek your consent to these changes.

We encourage you to periodically review this Privacy Statement to stay informed
about our collection, processing and sharing of your Personal Data.


13. CONTACTING US

Salesforce has appointed a Data Protection Officer and, in India, a Grievance
Officer. To exercise your rights regarding your Personal Data, or if you have
questions regarding this Privacy Statement or our privacy practices please fill
out this form, email us at privacy@salesforce.com or
datasubjectrequest@salesforce.com, call us at +1-855-938-3410, or write to us
at:

Salesforce Data Protection Officer (Salesforce Privacy Team)

415 Mission St, 3rd Floor

San Francisco, CA 94105, USA 

When you contact us, please indicate in which country and/or state you reside.

We are committed to working with you to obtain a fair resolution of any
complaint or concern about privacy. If, however, you believe that we have not
been able to assist with your complaint or concern, and you are located in the
European Economic Area or the United Kingdom, you have the right to lodge a
complaint with the competent supervisory authority.  If you work or reside in a
country that is a member of the European Union or that is in the EEA, you may
find the contact details for your appropriate data protection authority on the
following website.


14. ADHERENCE TO APEC CROSS BORDER PRIVACY RULES (CBPR) AND APEC PRIVACY
RECOGNITION FOR PROCESSORS (PRP) SYSTEM

We participate in both the APEC CBPR and APEC PRP system. If you have an
unresolved privacy or data use concern that we have not addressed to your
satisfaction, please contact our third party dispute resolution provider (free
of charge) at https://trustarc.com/dispute-resolution/.


15. ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS

The California Consumer Privacy Act (as amended by the California Privacy Rights
Act) requires businesses to disclose whether they sell or share Personal Data.
As a business covered by the CCPA, we do not sell Personal Data.  We may share
Personal Data (in the form of identifiers and internet activity information)
with third party advertisers for purposes of targeting advertisements on
non-Salesforce websites, applications and services. In addition, we may allow
third parties to collect Personal Data from our sites or services if those third
parties are authorized service providers who have agreed to our contractual
limitations as to their retention, use, and disclosure of such Personal Data, or
if you use Salesforce sites or services to interact with third parties or direct
us to disclose your Personal Data to third parties.

California law requires that we detail the categories of Personal Data that we
disclose for certain “business purposes,” such as to service providers that
assist us with securing our services or marketing our products, and to such
other entities as described in Sections 5 and 6 of this Privacy Statement. We
disclose the following categories of Personal Data for our business purposes:

 

 * Identifiers;
 * Commercial information;
 * Internet activity information;
 * Financial information;  
 * Professional and employment-related information; 
 * Education information;
 * Geolocation data;
 * Audio and visual data;
 * In limited circumstances where allowed by law, information that may be
   protected characteristics under California or United States law; and
 * Inferences drawn from any of the above information categories. 

 

California law grants state residents certain rights, including the rights to
know and access specific types of Personal Data, to learn how we process
Personal Data, to request deletion of Personal Data, to request correction of
Personal Data, to opt-out of sharing your Personal Data for third party
advertising purposes, and not to be denied goods or services for exercising
these rights.

If you are a California resident under the age of 18 and have registered for an
account with us, you may ask us to remove content or information that you have
posted to our website(s). Please note that your request does not ensure complete
or comprehensive removal of the content or information, because, for example,
some of your content may have been reposted by another user. 

For information on how to exercise your rights, please refer to Section 10.2 of
this Privacy Statement. If you are an authorized agent wishing to exercise
rights on behalf of a California resident, please contact us using the
information in the “Contacting Us” section above and provide us with a copy of
the consumer’s written authorization designating you as their agent.

If you would like to opt-out of shares using your cookie identifiers, turn on a
Global Privacy Control in your web browser or browser extension. Please see the
California Privacy Protection Agency’s website at
https://oag.ca.gov/privacy/ccpa for more information on valid Global Privacy
Controls.  If you would like to opt-out of shares using other identifiers (like
email address), please refer to Section 10.2 of this Privacy Statement.

We may need to verify your identity and place of residence before completing
your rights request. 


CALIFORNIA PRIVACY RIGHTS REPORTING

 

Requests Submitted Requests Fulfilled in Whole Or In Part* Average Days to
Respond Median Days to Complete a Request** Requests for access to Personal Data
24 21 1 45 Requests to delete Personal Data 60 51 1 38

Objections to processing Personal Data

2

2

1

37

 

*Requests may be unable to be completed due to factors like the inability to
verify the resident’s identity or lack of response.

**Time to complete a request may depend in part on receipt of information from
the person making the request, such as information to verify the person’s
identity or information about the action requested.

Data is for all requests received by the Salesforce Family Affiliates from
California residents between January 1 and December 31, 2021.







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