www.contentstack.com Open in urlscan Pro
2606:4700::6811:bb19  Public Scan

Form analysis
0 forms found in the DOM

Text Content

___

 * Contentstack Pulse: Spring Product UpdateContentstack Pulse: Spring Product
   Update
 * Marketplace
   |
   Docs
   |
   Login
   |
   
 * | |
   Marketplace
   |
   Docs
   |
   Login
   |
   

Close


TOP RESULTS

Documentation

Your guide to our headless CMS platform

Quickstart in 5 mins

Here’s a quick guide that explains how to create a basic ...

Contentstack Basics

Contentstack is a CMS backend for your digital properties ...

Gartner: drive seamless digital customer experiences ...

Disjointed customer experiences are a widespread marketing ...

What is Composable Architecture

Today’s consumers expect to interact with your business on...

Content Management API

Contentstack is a headless, API-first content management ...

Forrester report: make omnichannel real in B2B commerce

B2B commerce has been reshaped by B2C’s quick and ...

POPULAR RESOURCES

Blog

DRIVE GROWTH: STRATEGIES FOR A DATA DRIVEN OPERATING MODEL

Blog

ELEVATE ENGAGEMENT WITH CUSTOMER JOURNEY ORCHESTRATION

Blog

ESSENTIAL DXP COMPONENTS FOR ROBUST COMPOSABLE ARCHITECTURES

Blog

WHY DIGITAL NEEDS TO GET FLEXIBLE

Guides

WHAT IS A HEADLESS CMS?

Blog

ELEVATE YOUR BRAND SUCCESS WITH A CONTENT SUPPLY CHAIN

TOP RESULTS

CLI

The Contentstack command-line interface (CLI) offers

Live preview

Live Preview allows content managers to preview content

JSON RTE

In the JSON Rich Text Editor, each paragraph is a block

Omnichannel content

Digital engagements usually happen across various platforms

Automation

Welcome to Contentstack Automation Hub, an automation

Workflows

Now that you have read through the workflow document

POPULAR RESOURCES


CONTENTSTACK
BASICS

See more


QUICKSTART
IN 5 MINS

See more


STARTER
APPS

See more


CONTENT DELIVERY
APIS

See more


CONTENT
MANAGEMENT APIS

See more


HOW-TO
GUIDES

See more
 * Platform
   Platform
   Platform overview
   Build the tech stack you’ve always wanted
   CAPABILITIES
   Headless CMS
   Innovate with our pioneering headless CMS
   Automation
   Integrate and simplify with clicks, not code
   Front-end hosting
   Deploy, host and scale your sites with ease
   Personalization
   Deliver the right story to the right audience at the right time
   AI
   AI innovation to propel your business
   
   Build on CONTENTSTACK
   Marketplace
   Bringing together best-in-class experiences
   Developer Hub
   Build and manage custom apps for the Contentstack platform
   Partner Ecosystem
   Choose from an array of partner capabilities and expertise
   Explore more
   Plans and pricing
   View our plans and pricing
   ROI Calculator
   See how your revenue stacks up with Contentstack
   Contentstack Pulse
   Stay in the know with our latest releases ofr each product
   Platform Changelog
   Check out our latest platforms updates for each product
   Designed for
   Developers and IT
   Build the tech stack you need to support the business
   Business Users
   Deliver on evolving customer demands
   Digital leaders
   Give your brand the Contentstack Experience Edge

 * Solutions
   Solutions
   Solutions overview
   Comprehensive solutions tailored to diverse industries and use cases
   
   industries
    * Retail
      Retail
      Innovate faster, foster customer loyalty and drive sales
    * Travel & tourism
      Travel & tourism
      Digital experiences that drive bookings and customer loyalty
    * Financial services
      Financial services
      Reimagine customer experience, ensure compliance, drive revenue
    * Technology industry
      Technology industry
      Modernize operations, harmonize data, uplevel digital experiences
   
   Use cases
    * E-commerce
      E-commerce
      Deliver seamlessly integrated omnichannel experiences
    * Localization
      Localization
      Digital experiences with culture, language and geography in mind
    * Personalization
      Personalization
      Deliver the right message at the right time on any channel

 * Customers
   Customers Overview
    * Customer care
      How we help you succeed
    * Case studies
      See how our customers achieve measurable impact
    * Contentstack Experience Awards
      Recognizing industry leaders demonstrating composable excellence
    * Customer support
      Get help and guidance from our experts
   
   Burberry Chooses Headess CMS to Enable Speed and Agility
   
   
 * Partners
   DO MORE WITH OUR PARTNER ECOSYSTEM
   Partners overview
   Learn about our partner ecosystem
   Find a partner
   Best-in-class partners
   Partner login
   Contentstack Partner Hub
   
   
 * Resources
   learn
    * Resource Center
      E-books, analyst reports and more
    * Blog
      DXP technology, tips, best practices, and how-tos
    * Podcasts
      Composable strategies and innovation from industry leaders
    * Glossary
      Definitions of terms related to headless CMS technology
   
   Develop
    * Documentation
      Your guide to our headless CMS platform
    * Developer Fast Track
      Start building today with our free trial
   
   EDUCATE
    * Contentstack Academy
      Role-based training with guided learning paths and certifications
   
   come and learn with us

 * Company
   About Contentstack
   Company overview
   Our vision, mission, and values
   Awards
   Industry awards and recognition
   News
   Headless CMS and composable industry news
   Press releases
   Contentstack News
   Events
   Check out our global industry events
   Social Responsibility
   Contentstack Corporate Social Responsibility
   Careers
   Join the Contentstack team
   Contact us
   Let us know how we can help you
   
   careers
   
   
   Explore opportunities to do your best work ever
   
   
 * Marketplace
 * Docs
 * Login
 * Language
    * English
    * Deutsch
    * Français

start freeTalk to Us
Start freeTalk to Us
Close


TOP RESULTS

Documentation

Your guide to our headless CMS platform

Quickstart in 5 mins

Here’s a quick guide that explains how to create a basic ...

Contentstack Basics

Contentstack is a CMS backend for your digital properties ...

Gartner: drive seamless digital customer experiences ...

Disjointed customer experiences are a widespread marketing ...

What is Composable Architecture

Today’s consumers expect to interact with your business on...

Content Management API

Contentstack is a headless, API-first content management ...

Forrester report: make omnichannel real in B2B commerce

B2B commerce has been reshaped by B2C’s quick and ...

POPULAR RESOURCES

Blog

DRIVE GROWTH: STRATEGIES FOR A DATA DRIVEN OPERATING MODEL

Blog

ELEVATE ENGAGEMENT WITH CUSTOMER JOURNEY ORCHESTRATION

Blog

ESSENTIAL DXP COMPONENTS FOR ROBUST COMPOSABLE ARCHITECTURES

Blog

WHY DIGITAL NEEDS TO GET FLEXIBLE

Guides

WHAT IS A HEADLESS CMS?

Blog

ELEVATE YOUR BRAND SUCCESS WITH A CONTENT SUPPLY CHAIN

TOP RESULTS

CLI

The Contentstack command-line interface (CLI) offers

Live preview

Live Preview allows content managers to preview content

JSON RTE

In the JSON Rich Text Editor, each paragraph is a block

Omnichannel content

Digital engagements usually happen across various platforms

Automation

Welcome to Contentstack Automation Hub, an automation

Workflows

Now that you have read through the workflow document

POPULAR RESOURCES


CONTENTSTACK
BASICS

See more


QUICKSTART
IN 5 MINS

See more


STARTER
APPS

See more


CONTENT DELIVERY
APIS

See more


CONTENT
MANAGEMENT APIS

See more


HOW-TO
GUIDES

See more
Back to guides

 * Selecting a CMS
   * Headless CMS vs. traditional CMS: how to pick your best fit
   * Definitive CMS comparison for Gatsby users in 2024
   * Building a unified content hub for marketing, sales, product, and more
   * The headless CMS buyer's guide
   * Hybrid CMS vs. headless CMS: which one is right for your organization?
   * How to choose an enterprise CMS that’s right for your business
   * Why a modern CMS is essential for your business's growth
   * How to choose a CMS
 * Going Composable
   * What is a composable architecture?
   * Microservices boost composable DXP efficiency & agility
   * Your roadmap to successful website replatforming
   * Experience agility by transitioning to a microservices strategy
   * How to switch from a monolithic to a composable architecture in 7 steps
   * A marketer's guide to composable analytics
   * The ultimate marketer’s guide to composable DXPs
   * Composable Software: The Future of Business Innovation and Agility
   * How to create a content model in a headless CMS
 * What is a Headless CMS?
   * What is a headless CMS?
   * Enhance workflow efficiency with creative operations
   * How to enhance your product detail pages for growth
   * E-commerce platform migration: Path to enhanced performance
   * E-commerce replatforming: Steps for success in 2024
   * Reimagine your business operations with microservices
   * Why the headless approach is your e-commerce game changer
   * Discover the top headless commerce solutions for success in 2024
   * Top 6 headless commerce platforms in 2024: How to choose the right one
   * Headless CMS explained: A comprehensive guide
   * Discover the meaning of headless CMS
   * Headless CMS: history, benefits, use cases and beyond
   * Exploring the emergence and advantages of headless CMS platforms
   * Headless CMS vs. static site generator: how to get the best of both worlds
   * The ultimate headless commerce roadmap
   * How to nail your enterprise marketing strategy
   * What is a CMS?
   * What is a DXP? Understanding digital experience platforms
 * What is a Decoupled CMS?
   * What is a decoupled CMS?
   * Microservices technology stack: the best way to deliver Content as a
     Service
   * Monolithic vs. microservices: why decoupled and headless architectures are
     the future
   * Microservices & the cloud: the future of enterprise tech is stacks, not
     suites
   * Microservices: the ultimate guide
   * 7 microservices benefits you shouldn’t ignore
 * Content Architecture & Business Transformation
   * Optimize sales strategy with these 9 key funnel metrics
   * Drive success: Guide to demand generation best practices
   * Increasing visibility using proven content migration tactics
   * Optimize your workflow with digital asset management systems
   * Why your brand needs a digital asset manager now
   * Headless CMS and SEO tools: A winning combination
   * Comprehensive guide to setting up a headless CMS
   * The ultimate guide to content experience
   * Digital experience strategy: The core elements
   * Multi-site management made simple with a headless CMS
   * How to go composable in 6 steps
   * Localization strategy: building a scalable, global content operation
   * How to build an enterprise content management strategy
   * Omnichannel experiences
   * Build an omnichannel content strategy in 6 easy steps
   * How smarter content architecture drives business transformation
   * Headless e-commerce
   * Omnichannel content management
   * The essential digital experience primer
   * Omnichannel retailers: 5 examples of cutting-edge commerce
   * Content management workflow: How to craft a seamless system
   * How to create modern content experiences
   * Content experience management
   * How to get started with digital experience management
   * Future-proof your brand with digital experience design
   * Digital experience design 101
   * Agile CMS: Your key to a future-proof marketing strategy
   * Omnichannel marketing: The ultimate guide
   * Headless CMS SEO: Everything you need to know
   * How to get started with Agile marketing
   * What is a content experience framework?
   * The ultimate guide to digital experience platforms
   * Retail digital transformation: From in-store to omnichannel
 * CaaS: Content as a Service
   * An introduction to CaaS: the Content as a Service framework

Back to guides


THE ULTIMATE MARKETER’S GUIDE TO COMPOSABLE DXPS

Dec 22, 2022●6 min read

Talk to an expert

about something you read on this page

Contact an expert


Many content management systems today are being called digital experience
platforms (DXPs) because they have evolved to have more functionality and
features than the traditional CMS once had. However, identifying a true DXP
involves looking at the way a platform performs and interacts with other tools
and communication channels.

In this guide, we’ll tell you how to recognize a DXP, explain the difference
between monolithic and composable DXPs and show you how a composable digital
experience platform can better enable your marketing team to flex quickly to
keep pace with the ever-changing content needs your business and its customers
require.

From launching campaigns to making quick website changes without a developer,
you’ll learn why a composable digital experience platform can be a real game
changer for your marketing team.


FUNCTIONALITY IS THE KEY TO IDENTIFYING A TRUE DXP

A digital experience platform or DXP is a central hub where content is managed
and stored for the purpose of delivering personalized experiences to customers
throughout the buyer journey. It enables the seamless integration of multiple
apps and services.

Gartner defines a DXP as “an integrated set of core technologies that support
the composition, management, delivery and optimization of contextualized digital
experiences.”

As this definition tells us, a DXP is not necessarily a single platform. Instead
it’s a variety of solutions that are controlled and work cohesively from one
central hub.

It’s important to note that all DXPs are not equal. DXPs can be built on a
traditional, monolithic architecture or with a composable architecture, and
there are significant differences between the two.


DXP ARCHITECTURE: COMPOSABLE VS. MONOLITHIC

The most important consideration when choosing the right DXP is its
architecture. Is the DXP built on a “monolithic'' or a “composable”
architecture? While it’s not crucial that you understand everything about what
these terms mean, it’s important to know this one key difference: A monolithic
architecture is limiting, while DXPs built with composable architecture
virtually have no limits.  


WHY MONOLITHIC ARCHITECTURE IS LIMITING

A digital experience platform built on a monolithic architecture will provide
some flexibility to integrate with third-party apps and services. This
flexibility can help your marketing team deliver more personalized experiences
to customers as it connects with analytics tools and other services. However,
because of its very nature, this type of DXP limits what you can and cannot do.

That’s because the platform’s vendor controls the type of technology that will
work with the system. They not only control which third-party apps, services and
communication channels can be integrated with the platform but also how they
will interact.

This might not be an issue if you find a platform that works with all the
channels, third-party services and analytics tools that you rely on today. But
what happens down the road when you want to leverage new tools that come to
market that aren’t compatible with the monolithic platform? Other than telling
the vendor you would like to be able to integrate these tools, your hands are
tied and you’re left with two options: Stick with a platform that doesn’t allow
you to integrate tools you need, or start all over again by shopping for a new
platform.


WHY COMPOSABLE ARCHITECTURE IS LIMITLESS

A DXP built with composable architecture is composed of a set of independent
APIs — editable software modules — that work together to deliver personalized
content experiences at various touch points throughout the customer journey.

A composable DXP houses an organization's content and campaigns, and it brings
together all its sophisticated marketing tools and technology including
automation, e-commerce and analytics. The DXP works with cloud-based and
microservices solutions.

The term “composable digital experience platform” gained popularity when Gartner
released a report called “Adopt a Composable DXP Strategy to Future-Proof Your
Tech Stack” in December of 2020. That report elevated composable DXPs and
indicated that organizations using them would have an advantage over their
competitors with statements like this one: “... by 2023, organizations that have
adopted an intelligent composable approach will outpace competition by 80% in
the speed of new feature implementation.”

It’s true that speed is an important advantage of composable DXPs. These
platforms make it easier to customize and scale to align with your
organization's unique needs and growth into the future. You’re in total control
when choosing the tools your DXP leverages now, when you want to add or remove
them, and when scaling your DXP later to add new services that haven’t been
developed yet. This is what we mean by “limitless.”

Adding new functionality is as simple as adding a new API, replacing an existing
API, editing an API or integrating it with a different third-party application,
service or channel.

There’s also less downtime since failures in one service are isolated from
others on the platform. Likewise, services can be added or removed without
affecting everything else.


5 BENEFITS OF A COMPOSABLE DXP  

As you might have gleaned, DXPs with composable architecture offer a myriad of
benefits that empower marketing teams to enrich customer experiences. With
composable platforms, marketers will benefit from greater:

Speed: Launch campaigns faster and enhance customer experience without having to
wait for developers to change coding.

Knowledge: Data from multiple sources and channels provides a more complete
picture of the buyer. These include website analytics, social media, loyalty
programs, customer relationship management and more.

Agility: Customer data and feedback allow you to pivot quickly to deliver more
targeted and personalized content experiences at various touch points throughout
the buyer journey.

Ease of use: Content editors can modify user interfaces and content experiences
without help from developers. And since all content is managed in one central
location, it’s simple to access, edit and repurpose content quickly as needed.

Omnichannel reach: Composable DXPs empower marketers to more easily reach
customers wherever they are, on the devices and channels they rely on the most.


ENRICHING THE CUSTOMER JOURNEY

Customers today expect personalized content experiences that are relevant to
their daily lives and needs. Until recently, that’s been a tall order for
marketing to fill due to the limitations of traditional CMSes and monolithic
DXPs.

At best, reaching customers throughout the buyer journey, from awareness to
loyalty, has meant cobbling together apps and services to reach them at the
different stages through different channels; writing a lot of content for
different audiences and platforms; running analytics, problem solving, making
changes and trying new approaches. The result was disjointed content that was
hard to get to customers on time and difficult to manage.

Composable DXPs enable marketers to more easily manage all the different
communication channels like social media and websites, to deliver more
consistent messaging throughout the buyer journey. Customers enjoy more relevant
and personalized content delivered in real-time across at all the different
touch points throughout the buyer journey.


IS A DXP A GOOD FIT FOR YOUR MARKETING NEEDS?

There are several factors to consider when deciding whether your organization
and marketing team need a DXP including price, business needs and growth and
current satisfaction with your existing platform. If a traditional CMS that
integrates with a few apps and services fulfills your current needs now without
any significant pain points, then making the switch may not be worthwhile at the
moment.

However, the opposite may be true if you find your current platform is stifling
the kinds of content experiences your marketing team is able to deliver to
customers and potential buyers. If you’re ready for more freedom and flexibility
to adapt your websites and content with greater speed, knowledge, agility and
ease, this is a clear sign that it’s time to consider a composable DXP.


LEARN MORE

What are the critical ingredients for adopting a digital-first marketing
strategy? Contentstack CMO Susan Beerman shares her expert insights in this
episode of "Contentstack LIVE."

Schedule a free demo to experience the game-changing benefits of a composable
architecture with Contentstack’s digital experience platform.





About Contentstack

The Contentstack team comprises highly skilled professionals specializing in
product marketing, customer acquisition and retention, and digital marketing
strategy. With extensive experience holding senior positions in notable
technology companies across various sectors, they bring diverse backgrounds and
deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an
impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3
industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust
Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a
demo, starting a free trial, or joining a small group demo today.

Follow Contentstack on Linkedin

Talk to an expert

about something you read on this page

Contact an expert


RELATED ARTICLES

Here are other CMS articles we think you'll find useful.

Jun 07, 2024 | 8 min. read


OPTIMIZE SALES STRATEGY WITH THESE 9 KEY FUNN...

HighlightsYou’ll learn about:Conversion rate: Measures the number of leads that
buy your products or pay for your servicesSales velocity: The rate at ...

Read the guide
May 28, 2024 | 11 min. read


DRIVE SUCCESS: GUIDE TO DEMAND GENERATION BES...

HighlightsYou’ll learn about how to:Attracts customers without sounding too
sales-orientedCreates interest and awareness in products/servicesDemand ge...

Read the guide



EXPERIENCE OUR PLATFORM

sensors

Join a group demo



Explore the power of Contentstack in our commitment-free monthly group demo




Register
chat

Request a 1:1 demo



Discover how Contentstack can help your business unlock the power of content





Request
code_blocks

Start a free trial



Start building today on our platform with full access to our support staff if
you need help



Start

QUICK LINKS

Platform

Why Contentstack?

Resources

Customers

Partners

Company

POPULAR LINKS

Developers

Marketplace

Careers

Docs

Academy

SOCIAL

 * 
 * 
 * 
 * 
 * 
 * 

Built with Contentstack. Hosted on Launch.

Copyright © 2024 Contentstack Inc. All rights reserved.

 * Legal
 * Terms
 * Privacy

 * Cookies Settings

Cookies Settings

DeutschFrançais
Powered by Localize
English







COOKIE SETTINGS

By clicking “Accept All Cookies”, you agree to the storing of cookies on your
device to enhance site navigation, analyze site usage, and assist in our
marketing efforts.
Cookies Settings Accept All Cookies



PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

Cookies Details‎

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

Cookies Details‎

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

Cookies Details‎

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

Cookies Details‎
Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Confirm My Choices

Edit