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What does it take to make the best decision when buying or selling a home?

You might be surprised.
It’s NOT what you think it is.

Continue reading to find out what they are…







INTUITION • EMOTION • LOGIC

Why Intuition Is Important:  Sometimes the nerves, anticipation or lack of
education can get into the way of intuition, all of which are common while
moving through the home buying or selling process. I’ve seen it many times when
client needs swing in a wide pendulum from what they want and or need. I address
a client’s intuition by speaking about what they are feeling in their gut. It
important to address fears and what could be a red flag when viewing a home. I
talk with a client and their intuition to make sure it “just feels right” for
them.

Why Emotion Is Important:  Buying and selling a home is an emotional process.
Yes, it’s business too, but homes will be the place to bring your new baby home
to, you’ll retire in, you’ll laugh, cry and feel all of life’s experiences. Not
connecting emotionally means not realizing the way your home will support you
during all emotional phases of your life. Picking a home purely because of logic
feels sterile, cold and empty. For emotions to exist clients must “emotionally
“move, and I always ask questions after a showing to help determine if the
client has mentally placed their belongings in a home they have connected with
emotionally.

Why Logic Is Important:  This can look like not having proper funds, not
understanding market trends, having unrealistic expectations, and poor
communication skills. For any relationship to work communication, mutual
respect, and trust are the most crucial elements. These elements are built
though me understanding your needs, hearing your dreams and putting together
logical education and solutions for your dreams to be realized. It is logical to
know that you will need a certain amount of funds as a down payment, earnest
money, and closing costs, the reaction of the market, certain homes within the
market and to trust that I have your best interest at heart. Through my
educational process your expectations will be addressed, you’re understanding of
the process and the path for home buying or home selling will be clear.



Charlotte Franklin is a Fort Collins, Colorado based real estate agent whose
passion for the industry is driven by three things – logic, intuition, and
emotion. 

Having a deep understanding for how these ideas work together to drive home
buying and selling decisions, Charlotte has made it her goal to educate clients
using a multi-faceted, non-traditional, decision making approach that has
resulted in 100% client satisfaction.  

Northern Colorado is one of Charlotte’s favorite areas of Colorado, working with
buyers and sellers spanning from Longmont to Loveland and Fort Collins, to Red
Feather Lakes all the way to Greeley, and more.    



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