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 1. Home
 2. Microsoft


HAS BING AI MANAGED TO PUT A DENT IN GOOGLE'S MARKET SHARE? HERE ARE THE STATS.

By Jez Corden
published 2 days ago

Users still don't care about Bing.

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Comments (1)

(Image credit: Windows Central | Bing Image Creator`)


Earlier this year, Microsoft unveiled its revamped version of Bing, deeply
integrated with ChatGPT. The hype was palpable, and errors in Google's own
similar efforts actually managed to dent the search giant's share price
temporarily, as its dominance in search seemed threatened for the first time in
decades. Alas, according to at least a couple of research firms, it seems that
Bing is still struggling to find mass market adoption. 



Bing Chat allows users to search via natural language, but it is often
criticized by content creators for the way it simply regurgitates existing
content, offering only a small link citation as compensation for the work of
human writers. Bing Chat offers a way to search for and digest information more
succinctly than many websites offer, although it potentially comes at the price
of reducing the business viability of offering free content on the web. Bing
Chat and similar services have the potential to vacuum traffic, replacing search
engines' roles as middle-man. If Bing manages to damage the sites that produce
the content that trains its AI, it could ironically end up dumber as a result.
As of right now, however, it seems that the adoption of Microsoft's brand of
ChatGPT is fairly slow. 

Stat Counter is one service that tracks browser market share, and as you can see
below, it paints a pretty bleak picture for Bing. Bing's market share according
to the service hovers around 2.5%, and hasn't increased meaningfully since the
advent of Bing Chat.





(Image credit: Stats Counter)

The full counter effectively shows Bing's market share as completely flat, with
no visible change month over month. That doesn't mean interest in generative AI
content is low, however. 

RECOMMENDED VIDEOS FOR YOU...Windows Central




ChatGPT on OpenAI itself hit millions of users more rapidly than services like
Instagram and even TikTok. The capabilities it offers have truly immeasurable
potential for all sorts of domestic and industry roles, with vast concerns about
how it could disrupt labor markets in the coming years ahead. 



Another analytics firm, Statista, offered a slightly more rosy picture of Bing's
adoption. According to Statista, Bing has been trending upwards against Google
over the past few years. However, Statista seems to suggest that Bing actually
lost market share against Google over the past few months. 



Data from Statista over the past few years shows a steady improvement in Bing's
market share in recent years, although it still remains tiny compared to the big
Alphabet giant.  (Image credit: Statista)

It's hard to know for certain exactly how accurate the stats above are. Only
Microsoft and Google know for sure exactly how many users their respective
services are getting at any given time, but the trends are likely accurate. Bing
has historically struggled to gain market acceptance versus Google, owing to
Google's entrenched mindshare and oft-superior services and results. Google's
mapping tools are far more comprehensive than Microsoft's, and Google's
attention to local search results helps it win on the global stage. Microsoft's
Bing service enjoys a better market share in the United States than in most
regions, but by most metrics, even that seems to be within the single-digit
range. Could Microsoft's fortunes change in the future?

Microsoft has opened its Bing Chat AI service to the public, no longer requiring
a waiting list. This could impact results down the line, but the current trends
above aren't exactly encouraging. Reportedly, ChatGPT costs an eyewatering
$700,000 dollars to run per day, putting a question mark on the long-term
business viability of the service. 

Either way, Microsoft is going heavy on AI services and systems, baking Bing
ChatGPT into various products. Microsoft also announced an investment in British
AI start-up Builder.AI today, which offers co-pilot-like services to build apps
and websites using natural language, in lieu of coding knowledge. Don't expect
the AI hype train to wind down any time soon. 


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Jez Corden
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Co-Managing Editor

Jez Corden a Managing Editor at Windows Central, focusing primarily on all
things Xbox and gaming. Jez is known for breaking exclusive news and analysis as
relates to the Microsoft ecosystem while being powered by caffeine. Follow on
Twitter @JezCorden and listen to his Xbox Two podcast, all about, you guessed
it, Xbox!


Topics
AI
ChatGPT
Bing
Bing Chat
Google

See all comments (1)


1 Comment Comment from the forums
 * LStrick13
   I'm just glad Bing finally works and I can actually use it for all my
   searches.
   Reply
 * View All 1 Comment



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