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YOURSTORY | STORIES ABOUT STARTUPS & ENTREPRENEURSHIPS


Backed by Zerodha’s Nithin Kamath, this smart appliance is catering to Indian
cooking needs
Ishan Patra | 6 min read


Top 10 Web3 Indian startups we covered in 2022
Rishabh Mansur | 6 min read

D2C brands

Impatient consumers, profitability to decide state of India’s D2C ecosystem in
2023

From skincare to food, 2022 witnessed consumers committing to their favourite
brands. Now, D2C companies must overcome inflated marketing budgets, the rocky
road to profitability, and ever-changing user preferences to stand out.


Sowmya Ramasubramanian | 6 min read
Emerging in Amrit Kaal: How MSMEs in 2023 will define the roadmap for
Atmanirbhar Bharat
Palak Agarwal | 6 min read


ONDC to make its first Tier II city launch next week
Sowmya Ramasubramanian | 2 min read

By Sowmya Ramasubramanian

Impatient consumers, profitability to decide state of India’s D2C ecosystem in
2023

From skincare to food, 2022 witnessed consumers committing to their favourite
brands. Now, D2C companies must overcome inflated marketing budgets, the rocky
road to profitability, and ever-changing user preferences to stand out.


Backed by Zerodha’s Nithin Kamath, this smart appliance is catering to Indian
cooking needs
Ishan Patra | 6 min read

Top 10 Web3 Indian startups we covered in 2022
Rishabh Mansur | 6 min read
Emerging in Amrit Kaal: How MSMEs in 2023 will define the roadmap for
Atmanirbhar Bharat
Palak Agarwal | 6 min read

ONDC to make its first Tier II city launch next week
Sowmya Ramasubramanian | 2 min read

D2C brands

Impatient consumers, profitability to decide state of India’s D2C ecosystem in
2023

From skincare to food, 2022 witnessed consumers committing to their favourite
brands. Now, D2C companies must overcome inflated marketing budgets, the rocky
road to profitability, and ever-changing user preferences to stand out.


Sowmya Ramasubramanian | 6 min read

Backed by Zerodha’s Nithin Kamath, this smart appliance is catering to Indian
cooking needs
Ishan Patra | 6 min read


Top 10 Web3 Indian startups we covered in 2022
Rishabh Mansur | 6 min read

Emerging in Amrit Kaal: How MSMEs in 2023 will define the roadmap for
Atmanirbhar Bharat
Palak Agarwal | 6 min read


ONDC to make its first Tier II city launch next week
Sowmya Ramasubramanian | 2 min read
In Spotlight
Elever
This investing app is helping customers elevate their financial health
Bengaluru-based personalised investing app Elever is not blindly return-centric.
Instead, the focus is to use the returns to help people achieve their lifestyle
goals.



Sananda Bhattacharya
Arista Vault
Here’s how technology and innovation are driving the growth of Arista Vault,
India’s first smart luggage brand
Arista Vault is a smart tech company offering products in the smart luggage
category. They recently raised a round of funding from Germany-based MainStage
Angel Network and UK-based Pontaq VC.



Shubhangi . Mishra
CodeGym
This interactive educational platform helps you learn Java programming from
scratch
CodeGym has an ambitious goal – to help one million people become Java
developers. To achieve it, the team creates courses for beginners and people
with zero knowledge of programming, who want to switch from different industries
or start careers as Java developers.



Rajarshi Chatterjee
Scrut Automation
How Scrut Automation is simplifying information security for cloud-native
organisations
With 200+ customers and a presence across India, APAC, Europe and North America,
Scrut has worked with leading companies like Treebo, Apty, Gameskraft, Defiant,
Pando, Qapita, among others.



Simantika Choudhury
Startup Stories
Discover new, disruptive startups
UpriverHow Upriver helps brands stand out on ecommerce marketplaces
Gurugram-based Upriver uses data analytics and AI tools to grow a brand’s
revenue on Indian and international marketplaces as well as through D2C
channels.
Pooja Malik · 4 min read

--------------------------------------------------------------------------------

The Turning Point
A hunt for a good vet during the pandemic led to the launch of Vetic
Trisha Medhi · 4 MIN READ

--------------------------------------------------------------------------------

pet care and grooming products
Food and skincare for your pets: How Right4Paws thinks its bet on all-natural,
probiotic ingredients sets it apart
Ayshwaria Lakshmi · 4 MIN READ

--------------------------------------------------------------------------------

Renon India
Surat-based Renon India wants to power an all-electric future
Sujata Sangwan · 4 MIN READ
Just In
Paytm board approves Rs 850 Cr buyback at Rs 810 per share
Naina Sood


Tier II, III cities supercharged ecommerce in 2022: Unicommerce
Sowmya Ramasubramanian


Google to focus on investing in women-led early-stage startups
Press Trust of India


Shiba Inu more popular than Bitcoin for first-time crypto buyers on WazirX
Rishabh Mansur


Brands
Everything else that happens at YourStory
Previous
A YourStory initiative to amplify the voices of small and medium businesses.
Explore
Compelling stories of inspiring and entrepreneurial women.
Explore
Showcasing India's enterprising small and medium businesses
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Stories from India Inc. on the technology and innovation highway.
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Telling inspiring and uplifting social impact stories.
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Video-news about everything startups, tech, digital, and a lot more.
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Fast wheels, latest moto trends, product reviews and conversations on the
Automotive Industry.
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Lifestyle and culture magazine, showcasing the best things in life.
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Stories focused on delivering objective, incisive, fact-based news and analysis
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Discover blockchain and crypto startups from India and around the world.
Explore
Stories focused on the upcoming and promising Creator’s Economy.
Explore
बदलाव, बराबरी और आत्मनिर्भरता की प्रेरक कहानियाँ.
Explore
இந்தியாவின் தொழில்முனைவோர்களுக்கான பிரத்யேகமான முதல் டிஜிட்டல் மீடியா தளமாகும்.
Explore
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In Depth
Deep data-driven stories on the entrepreneurial ecosystem
Just In
With 5X growth in demand, RentoMojo eyes gross revenue run rate of Rs 200 Cr by
March 2023
Trisha Medhi · 3 min read
Coursera
Think who is the customer, what is the problem, how do you solve it: Coursera
CEO
Team YourStory · 7 min read
H-1B
Job loss and visa woes: Impact on H-1B visa holders from India and what they can
do
Team YourStory · 9 min read
e-commerce boom
Coming soon: Dabur India’s D2C portal
Priya Sheth · 5 min read
Just In
With 5X growth in demand, RentoMojo eyes gross revenue run rate of Rs 200 Cr by
March 2023
Trisha Medhi · 3 min read

Coursera
Think who is the customer, what is the problem, how do you solve it: Coursera
CEO
Team YourStory · 7 min read
H-1B
Job loss and visa woes: Impact on H-1B visa holders from India and what they can
do
Team YourStory · 9 min read
e-commerce boom
Coming soon: Dabur India’s D2C portal
Priya Sheth · 5 min read
Jobs
Back-to-office mandate evokes mixed response, firms may have to embrace fluid
work models
Ishan Patra · 11 min read
online pharma
Tata 1MG’s growth prescription
Priya Sheth · 6 min read
Electric vehicle
Is the EV market in India ready to swap batteries?
Ayshwaria Lakshmi · 10 min read
Just In
Drone startups dream of IPOs after winning multi-crore government tenders
Tarutr Malhotra · 8 min read
beauty
Purplle's path to a GMV of $250M by FY23
Priya Sheth · 5 min read
BNPL
BNPL catches festive cheer, ecomm spending up 60% despite regulatory hiccups
Naina Sood · 7 min read
Work Culture
Startups face a moment of reckoning as employees ditch the hustle culture
Sowmya Ramasubramanian · 6 min read
Instagram
From YouTube videos to Instagram Reels, how the creator economy reshaped after
the pandemic
Prasannata Patwa · 8 min read

Events & Sessions
Explore upcoming events and new age agendas
SheSparks
03 Mar 2023

View Event


Metaverse Summit
20 Jan 2023

View Event


TechSparks 2022
This event has ended

View Event


Future of Work 2023
10 - 11 Feb 2023



Videos
Check out Yourstory's shows, visual stories & interviews with changemakes all
over the world
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Raul Rebello on building lending businesses, Mahindra Finance' role in providing
credit

In this conversation with Shradha Sharma, CEO & Co-Founder at YourStory, Raul
Rebello talks about Mahindra Finance’s recovery post-pandemic, the company’s
plans with customer and product diversification and his bullish sentiment of
growing consumer demand in this sector.
View Highlights

Playlist
NOW PLAYING
Mahindra Finance

Raul Rebello on building lending businesses, Mahindra Finance' role in providing
credit

22:38

food processing

Reviving traditional recipes, health and livelihoods in one go

15:30
baby care startup

Maate: Making new mothers choices easier

19:00
Entrepreneur

Highway to Swades: Rediscovering India’s Superpowers is entrepreneur and World

16:58

Inspiration
Stories of individuals & communities driving change
Inspiration
Founders of Onco and Binks share the highs and lows of their funding journey
Niyati Joshi Gupta · 4 min read
YUJ Designs Consulting
How these first-gen entrepreneurs are creating an impact on global design
Team YS · 6 min read
AWS HER Leadership
Leading from the front with a never-say-die attitude, HSBC’s Aparna Kumar is
raring to go
Team YourStory · 6 min read
AWS
Meet Metropolis Healthcare’s Ameera Shah, the force behind revolutionising
India’s pathology industry
Team YourStory · 6 min read
Inspiration
Founders of Onco and Binks share the highs and lows of their funding journey
Niyati Joshi Gupta · 4 min read

YUJ Designs Consulting
How these first-gen entrepreneurs are creating an impact on global design
Team YS · 6 min read
AWS HER Leadership
Leading from the front with a never-say-die attitude, HSBC’s Aparna Kumar is
raring to go
Team YourStory · 6 min read
AWS
Meet Metropolis Healthcare’s Ameera Shah, the force behind revolutionising
India’s pathology industry
Team YourStory · 6 min read

Companies
Companies to check out today
Lujobox
Lujobox is offering Luxury Beauty Subscription Box for women in India.
Dexler Energy
Dexler Energy is a solar developer helping industries and businesses to adopt
solar energy systems.
CollegeTpoint
CollegeTpoint is a technology-driven start-up which makes college selection easy
for students looking to pursue undergraduate engineering degree.
Biosense
Biosense is among the leading point of care testing and instrumentation
companies in India.
Unhedged
Unhedged is building the next-gen robo-adviser.
Lujobox
Lujobox is offering Luxury Beauty Subscription Box for women in India.
Dexler Energy
Dexler Energy is a solar developer helping industries and businesses to adopt
solar energy systems.
CollegeTpoint
CollegeTpoint is a technology-driven start-up which makes college selection easy
for students looking to pursue undergraduate engineering degree.
Biosense
Biosense is among the leading point of care testing and instrumentation
companies in India.
Unhedged
Unhedged is building the next-gen robo-adviser.
Discover more

Interviews
In depth and insightful conversations with leaders across India Inc
By Beverly White
Bhopal startup is helping people get rid of recyclable waste from their doorstep
Founded in 2014, The Kabadiwala is a tech platform that is addressing the
problem of garbage collection by providing monetary benefits to people for
selling household waste.
By Beverly White
Wandering, but not lost: Meet Desi Wander Women , a trio of friends looking for
their next adventure
Besides raising awareness, the trio also hope to make young girls across the
country realize that if they have an adventurous dream in mind, they can achieve
it.
By Madanmohan Rao
Art, design, creativity - Bengaluru Design Festival insights from
author-educator Emma Roberts
In an expert interview from this international design festival, YourStory
presents speaker insights on impactful connections between culture, art, and
design.
By Bibhu Mishra
Taking India to the global stage of Web3: Sandeep Nailwal’s untold story of
building Polygon
Launched in 2017, Polygon enables blockchain networks to connect and scale, and
aims to create a multi-chain ecosystem. It has partnered with top brands like
Coca-Cola and Starbucks and aims to become one of the top three Web3 platforms
in the world.
By Madanmohan Rao
Creativity, constraints, conviction: Insights from Bengaluru Design Festival by
Ajay Jain, Tata Motors
As the media partner for the international design festival, YourStory presents
speaker insights on automotive design and beyond.
By Madanmohan Rao
How digital platforms transform business: strategy insights from author Timo
Vuori
In this interview, platform expert Timo Vuori shares examples, frameworks, and
tips for leaders to leverage platform business models. Here are some takeaways.
By Madanmohan Rao
Courage, creativity, capacity - design and founder tips from Blinkit’s Ashish
Goel
Designer, entrepreneur and author Ashish Goel was a speaker at DesignUp 2022. He
shares expert tips on epic and everyday courage, framing failure, and values for
founders.
By Rishabh Mansur
Meet the man who rose from poverty to build a multi-billion-dollar Web3 startup
Polygon co-founder Sandeep Nailwal never planned to become an entrepreneur.
Today, he is a founder of a multi-billion dollar company and is setting his
sights on making it one of the biggest companies in Web3.
By Madanmohan Rao
‘If you are passionate about what you are doing, the money will come,’ says
author Dhruv Nath
Author, educator, investor, and mentor Dhruv Nath shares valuable insights on
startup metrics, entrepreneurship frameworks, and pandemic resilience. Here are
some key takeaways.
By Madanmohan Rao
Entrepreneurship, education, empathy: Tips from TN Hari, co-author, ‘Winning
Middle India’
Investor, mentor, and author TN Hari shares valuable insights on India’s startup
ecosystem, opportunities for founders, and market trends. Here are some key
takeaways.
By Madanmohan Rao
“We should have faith in ourselves and the power of STEAM,” say authors of ‘The
IT Story of India’
Industry experts Kris Gopalakrishnan, N Dayasindhu, and Krishnan Narayanan share
insights on the tech industry, startup ecosystems, and collaborative growth.
By Bibhu Mishra
From product-tech startup to home services unicorn, the long and winding journey
of Urban Company
Shradha Sharma sat down with Abhiraj Singh Bhal to talk about the challenges of
creating a consumer services brand that has now become a household name, and how
the company has evolved from a non-profitable product-tech company to a
prominent service company.
By Madanmohan Rao
‘Your personal brand sets your reputation’ – communication tips from Karthik
Srinivasan, DesignUp 2022
As media partner for the DesignUp 2022 conference, YourStory presents speaker
insights on media, communication, and entrepreneurship.
By Shubhangi . Mishra
This edtech startup focuses on the learner-centered paradigm of education
With almost 2 million registered learners on its platform, Hyderabad-based
Infinity Learn strives to fuel learners' success and become a dominating K-12
player through holistic learning and teaching.
By Naina Sood
Airtel Payments Bank to get external investors, spin off before IPO: CEO
Anubrata Biswas, Airtel Payments Bank MD & CEO, speaks with YourStory on the
board’s intent to spin off the unit as a separate entity and diversify its cap
table ahead of an IPO that will be ‘sooner rather than later’.

YS Visuals
Data-driven research reports on the Indian startup ecosystem
Yourstory
visuals
Hiring in India records 13% YoY growth ahead of festive season: Report
By Pooja Malik
Over 70% experts doubt fintechs' profitability in next 2-3 years
By Naina Sood
Indian YouTube creative ecosystem supported 6,83,900 jobs in 2020: Report
By Pooja Malik
Indian millionaires splurge on Taj, Tanishq, Rolex, Mercedes-Benz: Report
By Debolina Biswas
Tiger Global, Sequoia, and SoftBank emerge as India’s top unicorn backers:
YourStory Research
By Team YS
Mobile commerce, in-app shopping to hit an all-time high: Adjust report
By Team YS
Indian startups go ballistic in Q3 2021, raise highest ever Y-o-Y funding in
past 7 years
By Team YourStory
[Startup Bharat] How India’s Tier II cities are emerging as new startup hubs
buzzing with funding activity
By Team YourStory
Startup funding: Indian startups raise $3.76B in Q1 2021; early and late-stage
firms shine
By Meha Agarwal
YourStory's 2020 Annual Funding Report: State of the Indian Startup Ecosystem
By Team YS
Funding in 2020 and outlook 2021: Indian startups show resilience amid pandemic
and the way forward
By Meha Agarwal
Decoding Flipkart’s Big Billion Days 2020 playbook
By Ryan Frantz
AppNirbhar Bharat: A YourStory report with an 11-point recommendation for
creating a robust app ecosystem
By Shradha Sharma
[RESEARCH] Funding 2020: More deals, less money - an in-depth look at H1
investment trends in the Indian startup ecosystem
By Team YourStory
COVID-19 Indian Innovators: Meet the 30 startups under C-CAMP battling the
pandemic the #Aatmanirbhar way
By Team YS
Smartphone sales likely to take a hit in India amid Coronavirus outbreak, says
Phonecurry report
By Sampath Putrevu
Lack of data skills cost India Inc $4.6B, says survey
By Sampath Putrevu
Startups weather a stormy year to raise investments: YourStory’s Funding Report
2019
By Sameer Ranjan
Startup funding in the time of economic slowdown: YourStory’s funding report for
Jan-Sep 2019
By Sameer Ranjan
The next internet users will come from Tier II and III cities of India: Anil
Kumar, RedSeer
By Team YourStory



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