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NEXT LEVEL NEGOTIATIONS

What’s The Price provides procurement professionals with valuable insights into
the cost price of any product in the manufacturing industry.

Request a demo
Download the WTP Whitepaper (Negotiation results through the power of data)


EXPLORE YOUR PRODUCT’S COST DRIVERS

Profit 4,9%
Labour 14,5%
Overhead 9,6%
Materials 44,3%
GSA 26,8%
Unlock all with WTP


Some of the leading brands and SME’s that use our tools to gain a competitive
edge




WTP TOOK IT APART


TO SHOW YOU THE COMPLETE COST STRUCTURE
WITHIN MINUTES


COST DRIVERS

DIRECT MATERIAL COSTS

Battery neodymium magnet€0,14Battery housing€0,07Drill
chuck€2,14Handle€0,77Housing€1,82Li-ion battery cells€6,23Custom /
miscelaneos€1,00Drill bit set - bits€0,22Drill bit set - holder€0,07Total
Material Costs€12,47

Direct Materials48.9%Direct Labour0.8%Manufacturing Overhead 4.4%

Cost of Sales54.2%GSA & Other Expenses 40.9%Profit before Taxes4.9%

Total (ex works)100%Total Costs€25,48

Try now in WTP


GROW CHAIR

ALUMINIUM WINDOW

BINDER

WATERING CAN

CARDBOARD BOX

CAR TYRE

BATTERY DRILL MACHINE

SHOPPING CART

SWIVEL CHAIR

RAKE

+

YOUR PRODUCT





SEE YOUR PRODUCTS’ COST BREAKDOWN

Explore commodity prices and industry cost profiles of your products and share
fact based insights with your supplier.

Get started
“ After careful selection, we have chosen Should Costing software from WTP. This
tool is so smart and friendly that we expect it to provide many new insights for
our buyers and category managers.”
Jared GloverGlobal Strategy Director at Walmart
“Profit within one specific category has grown by €240.000 because of WTP.”
Michiel MakManager Category Management & Purchasing at Bouwmaat
“You can clearly see WTP was built bij buyers and not only by IT technicians.”
Ronald HaasertDirector Marketing & Merchandising at Staples
“Due to WTP we now focus on should cost price instead of purchasing price. It
gives us a lot of authority”
Robert Le LouxCEO at Fetim Group
“It’s difficult to give a very concrete indication of the results of using WTP.
What we can see now, after two years of intensive use, is that the price we pay
and the calculated should cost price in WTP are closer together. And I can
confidently say that the return on investment on the licensing for the tool is
easily obtained.”
Albert WolbrinkKramp
“Our ultimate goal is to be able to offer the best possible price to our
customers and we achieve that with WTP.”
Marijn LanenIntergamma
“ After careful selection, we have chosen Should Costing software from WTP. This
tool is so smart and friendly that we expect it to provide many new insights for
our buyers and category managers.”
Jared GloverGlobal Strategy Director at Walmart
“Profit within one specific category has grown by €240.000 because of WTP.”
Michiel MakManager Category Management & Purchasing at Bouwmaat
Previous
Next
How WTP can help you


5 STEPS TO STOP LEAVING MONEY ON THE TABLE

This is how our customers use WTP to get the most out of price negotiations

Discover price developments for key raw materials Such as plastics, woods, and
metals with ease using WTP's insightful data.
Uncover the unique cost drivers of every industry This will help gain a deeper
understanding of cost structures.
Determine the effect of buying in larger volumes Quickly and accurately get
insight in the discount ladder of your specific product
Save time and effort with our top-down cost model analysis We use big data sets
for quick and accurate should-costing.
Create supplier-ready one pagers with WTP reports Easily get the insight you
need to negotiate effectively
Discover price developments for key raw materials Such as plastics, woods, and
metals with ease using WTP's insightful data.



Uncover the unique cost drivers of every industry This will help gain a deeper
understanding of cost structures.



Determine the effect of buying in larger volumes Quickly and accurately get
insight in the discount ladder of your specific product



Save time and effort with our top-down cost model analysis We use big data sets
for quick and accurate should-costing.



Create supplier-ready one pagers with WTP reports Easily get the insight you
need to negotiate effectively




WTP SERVICES

NEW


WTP SERVICES, FULL INSIGHT INTO THE COST OF SERVICES

In addition to product costs, you can now see the cost of services in different
countries and industries.

 * Insights into >750 salaries from over 170 countries
 * Professional, scientific and technical services in >115 industries
 * Create cost models of the services most important to you

Get started



THIS IS WHERE WTP CAN MAKE THE DIFFERENCE

Turn data into insights to use in your negotiation. WTP gives you advantage in
these all to common scenarios. These are offered by actual WTP users.


EVALUATION OF TENDERS

A Dutch retailer used WTP to save 3% post-tender and 12% compared to a previous
tender, amounting to thousands of euros, by negotiating with suppliers based on
detailed product information and cost insights.

Read how


PROFIT FROM ECONOMIES OF SCALE

A wholesale industry client saved nearly €75,000 for the current year by using
WTP to negotiate benefits from increased purchase volumes, which were factored
into the marketing budget.

Read how


DEALING WITH PRICE INCREASES

A Do-It-Yourself market leader utilized WTP to adjust pricing and save over
€100,000 despite a 100% increase in raw material prices, by challenging existing
contract agreements with real-time data.

Read how


TAKE FULL ADVANTAGE OF THE BOM

A purchasing organization for building materials suppliers gained insights into
cost drivers and saved significantly by using WTP to challenge price increases
with both private label and A-brand suppliers.

Read how


GETTING STARTED IN AN INDUSTRY

A new purchasing manager at a pet food wholesaler achieved a 2.5% margin
expansion, valued at approximately €400,000, by using WTP to understand cost
components and formulate a purchasing strategy without prior industry knowledge.

Read how


REDEFINING NEGOTIATION STRATEGIES

An international retailer developed and tested 20 cost models with WTP’s
guidance, resulting in over €300,000 in savings and receiving board approval for
a company-wide rollout.

Read how


EYES ON THE COST...


NEGOTIATE ON TRUE COSTDRIVERS

Negotiate on what really matters, the up-to-date price build up and all cost
drivers of your product.

 * Get a cost breakdown of any product
 * Bring fact-based insights into negotiations
 * Gain authority with your suppliers

Upgrade your negotiations


... NOT JUST THE PRICE


GET ALL YOUR INSIGHTS FROM WTP

Our software provides all the data you need for your next negotiation, in an
easy-to-use format.

 * Over 3000 updated commodity prices
 * Spanning 360+ industries
 * Covering 160+ countries

Start saving costs



PRICING

WTP applies the principal of the higher the spend, the more savings. To make WTP
accessible from SMEs, we base pricing on the size of your procurement team.
As true buyers ourselves, we are happy to engage in conversation.
Get in touch for more information.

Get started

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