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A KEY ACCOUNT MANAGER’S ACTIVISM BEGINS WITH GRANDMA AND MACHO CULTURE
on Mar 4 2022
Judineth, or Judy as most know her, grew up surrounded by rather traditional
gender roles. For stronger gender equity, she stresses the importance of a
changed mindset and role models.
At work, Judy radiates a certain confidence that can partially be attributed to
over 10 years of experience in logistics. As a Key Account Manager based in
Belgium, she supports pharma accounts which are known for their challenging
supply chains.
Even in stressful moments, which are inevitable in her trade, you will always
find her in a rare fusion of focus and blissfulness. Her confidence and positive
outlook are an intrinsic part of her personality, as well as one other important
element:
A passion for activism.
Judy is a bold advocate for gender equity. Advocates we still desperately need
in 2022. The role activism has played in Judy’s life doesn’t have a starting
point. It was something that was always there.
IN GRANDMOTHER’S FOOTSTEPS
Growing up in Nicaragua, Judy’s childhood differed greatly from that of her
Belgian colleagues.
At the time, the Nicaraguan Revolution was still in full swing. Opposition
against the ruling dictatorship was on the rise and women represented a big
chunk of active militia members. This empowered Nicaragua’s first true women’s
rights movement tackling topics like domestic violence and sexual abuse.
“My abuela ran a project that supported affected women and children to be more
self-sufficient by getting jobs, education and so on. To me, she is the
strongest person I know,” says Judy.
From a young age, Judy realised that role models like her grandmother are the
ones that bring change. Judy’s grandmother had been a strong supporter of
women’s rights even from the early days. Her bravery had a big impact on Judy’s
character development and how she not only perceives activism, but lives it.
“She showed me that despite the prevalence of our macho culture, women can take
on prominent roles too,” says Judy proudly.
THE BIG MOVE
Years before Judy even thought of a life abroad, her grandmother led a
cooperation with the municipality of Mol in Belgium. The idea was to raise
awareness and set up charitable missions for social projects in Nicaragua. The
missions’ focus were for women and children from poor backgrounds.
16-year-old Judy was interested. The arrangements were made for her to fly over
and take part in her grandmother’s project abroad. And even though it was Judy’s
first time in Belgium, it certainly would not be the last. She met a local boy,
fell in love, stayed in touch across continents, and moved back at the age of 20
to build a new life.
But the influence of her grandmother’s work never left her. She found new ways
to express her experience growing up in Nicaragua to friends and colleagues
living in Belgium: “Next to all of its warm elements that make me love my
origins, the challenge that Latin American culture is still facing is that many
people continue to uphold traditional or outdated gender roles. It is
unfortunately typified by machismo*,” Judy says.
While she adjusted to a drastically different life in Europe, Judy remained true
to her personal commitment to speak up about injustice and women and children’s
rights—in Nicaragua and abroad.
GENDER INEQUITY KNOWS NO BORDERS
In Belgium she quickly learned that, while machismo is not culturally engrained
like in her home country, gender inequalities still exist.
From the general association of logistics as a man’s world to wage gap and the
lack of female representation in management boards—gender inequity knows no
borders.
Judy: “Don’t get me wrong: At Kuehne+Nagel, I feel valued for my work—by my
co-workers, bosses and the customers I work with—regardless of my gender or
origins. However, many women still cannot envision themselves in roles
traditionally associated with men.”
As the outspoken person she is, Judy remains critical of the quick-fix solutions
that governments, institutions and companies propose. “Quota for women in
management boards, as are in place in Europe, are not a solution for me. What
needs to change is our mindsets. That’s why initiatives like International
Women’s Day are still important, although I hope that one day they won’t be
needed anymore.”
For Judy, one way to approach a change in mindsets is to have role models to
look up to. For her, it is undoubtedly her grandmother.
And perhaps, unknowingly, she is becoming one herself. It is not a role that has
criteria, but if it did, Judy would be a yes on many levels:
* Yes, you can be a woman and claim your spot in whichever corporate role you
aspire.
* Yes, you can be an expat, master the language and build a successful career.
* Yes, you can be a mother and balance your private and personal life.
* And perhaps most importantly: Yes, you can speak up for yourself and others
and make the world a fairer place.
At Kuehne+Nagel we strive to build a workplace where everyone feels like they
belong and where opportunity is equitable. Have a look at our other blog
articles to learn more about our culture and values.
*Machismo (/ m ə ˈ tʃ iː z m oʊ, m ɑː-,-ˈ tʃ ɪ-/; Spanish: [maˈtʃismo];
Portuguese: [maˈʃiʒ.mu]; from Spanish and Portuguese "macho", male) is the sense
of being "manly" and self-reliant, the concept associated with "a strong sense
of masculine pride: an exaggerated masculinity".
* #IWD
* #genderequity
* #women
* #logistics
* #activism
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