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ACCESS UNTAPPED POTENTIAL

Enhance Your S&P 500 Holdings with Our Innovative Daily Covered Call Strategy.
Learn more by subscribing to our newsletter below.




OUR PURPOSE

At TappAlpha, we’re committed to unlocking financial opportunity for everyday
investors. Our mission is to make advanced investing simple, actionable, and
transparent using cutting-edge innovation and financial education.




OUR APPROACH


FINTECH-POWERED ETF INNOVATION:

TappAlpha unveils a fintech-powered ETF with a daily covered call strategy on
the SPY, marking a new era in combining technology with investment strategy.
Cloud-based automation, AI, and analysis make arduous strategy implementation
painless, reliable, and easy to run. This innovative approach aims to unlock
capital appreciation and income opportunities, leveraging the latest fintech
advancements for your benefit.


NEW DAILY COVERED CALL EXECUTION:

TappAlpha differentiates itself with a strategy that applies daily adjustments
to covered calls, aiming to responsively capture income opportunities in dynamic
market environments while conscientiously managing risk.


SIMPLIFIED INVESTING:

TappAlpha demystifies sophisticated investment strategies, providing you with
easy-to-use tools, enabling access to Wall Street-caliber opportunities for
growth and income.


TRANSPARENT AND ACTIONABLE SOLUTIONS:

Commitment to clarity and action is at the heart of TappAlpha. We ensure our
investment solutions are transparent, making it straightforward for you to
understand the strategies employed and the risks involved. This is key to
supporting informed decision-making and enhancing your investment experience.

HOW IT WORKS


SIMPLE STEPS

We leverage technology for:

01

Strategy Preparation

Option Type: Decide on option tool to use - covered call or cash covered put
based on underlying assets and duration.



Choose Underlying Assets: Select stocks or ETFs in line with core investing
strategy.

Risk Management: Set risk tolerance and portfolio coverage, which impacts the
interval for option position.

02

Market Analysis

Market Review: Analyze the market conditions keeping an eye on calendar events
to manage planned volatility spikes.

Identify Entry Points: Look for opportunities for entry to match fund risk
profile.

Analysis: Understand risk vs. premium reward based on entry points identified.

03

Trade Execution and Management

Selling Options: Execute trades by selling call or put options based on
platform's analysis. Focus on short dated options that expire within a day to
collect daily premiums if available for the underlying asset selected.

Monitor Positions: Keep a close eye on open positions throughout the day. Be
prepared to close or adjust positions based on market movement.

Profit and Loss Management: Set clear targets for taking profits and cutting
losses and manage the position against those parameters.


STRATEGY PREPARATION



 * Option Type: Decide on option tool to use - covered call or cash covered put
   based on underlying assets and duration.
 * Choose Underlying Assets: Select stocks or ETFs in line with core investing
   strategy.
 * Risk Management: Set risk tolerance and portfolio coverage, which impacts the
   interval for option position.




MARKET ANALYSIS



 * Market Review: Analyze the market conditions keeping an eye on calendar
   events to manage planned volatility spikes.
 * Identify Entry Points: Look for opportunities for entry to match risk fund
   profile.
 * Analysis: Understand risk vs. premium reward based on entry points
   identified.




TRADE EXECUTION AND MANAGEMENT



 * Selling Options: Execute trades by selling call or put options based on
   platform's analysis. Focus on short dated options that expire within a day to
   collect daily premiums if available for the underlying asset selected.
 * Monitor Positions: Keep a close eye on open positions throughout the day. Be
   prepared to close or adjust positions based on market movement.
 * Profit and Loss Management: Set clear targets for taking profits and cutting
   losses and manage the position against those parameters.



RESOURCE HUB


KNOW HOW

Explore our library of resources to gain investment knowledge about new
strategies and TappAlpha’s unique approach.
Learn More



WHITE PAPERS



We leverage innovation and education to help investors confidently pursue their
financial goals.


HARVESTING OPTION PREMIUMS

SELLING COVERED CALLS FOR INCOME

Download
“The benefits of option premium harvesting are compelling. For one, there is the
potential to generate income from premiums. And two, it has the capacity to help
reduce risk in your portfolio by providing an additive source of returns.”



EXPLORE INSIGHTS

Check out our blog, where we explore various investing topics.

Learn More



FREQUENTLY ASKED QUESTIONS

How does this approach work?

The strategy revolves around selling covered call options. For every share of
stock you own, you sell someone the right, but not the obligation, to buy that
stock from you at a specified price (called the “strike price”) within a certain
timeframe. By doing this, you receive a premium, which is income added to your
account. If the stock’s price remains below the strike price by the option’s
expiration date, you keep both the stock and the premium. However, if the stock
price rises above the strike price, the option might be exercised, meaning
you’ll need to sell your stock at that higher strike price, potentially missing
out on some upside. TappAlpha provides tools and insights to help manage and
understand these dynamics, ensuring you’re informed every step of the way.
TappAlpha’s platform also assists with the similar strategy of executing
cash-covered puts.

What are the risks of this strategy?

The main risk is forgoing potential upside gains. If your stock’s price rises
beyond the sold call’s strike price before its expiration, you miss out on
additional profits. While you don’t incur a loss, you do leave potential
earnings on the table. The downside risk of owning the underlying shares still
remains.  TappAlpha aids in understanding this risk, ensuring decisions fit your
risk tolerance.

What is the upside of this strategy?

Immediate Income:

When you sell a covered call option, you receive a premium upfront. This means
direct and immediate income, regardless of whether the option is exercised or
not.

Downside Protection: 

The earned premium can offset minor stock price dips, acting as a financial
cushion, and potentially preventing net losses on slight declines.

Enhanced Portfolio Returns: 

Even in a stagnant market, where your stock remains flat, slightly increases, or
slightly falls, the option premium you earn can boost your overall returns.

With TappAlpha, you can harness these benefits effectively and easily.


WHAT THEY SAY ABOUT US

"I like that TappAlpha is applying strategies that Wall Street is using and
bringing them to Main Street."




Matt Y

“I want access to an index position like SPY with upside opportunity with the
options - that’s what (TappAlpha) provides.”




Dennis H

“I like buy and hold and I don’t have time for executing options strategies, so
having those available on the open market, while leveraging technology. That’s
something.”



John C

“I’ve got complex spreadsheets and it takes me hours in a day to execute the
trades, so participating in the strategy without the complexity is a win.”



Larry K

"I like that TappAlpha is applying strategies that Wall Street is using and
bringing them to Main Street."




Matt Y

“I want access to an index position like SPY with upside opportunity with the
options - that’s what (TappAlpha) provides.”




Dennis H

“I like buy and hold and I don’t have time for executing options strategies, so
having those available on the open market, while leveraging technology. That’s
something.”



John C

“I’ve got complex spreadsheets and it takes me hours in a day to execute the
trades, so participating in the strategy without the complexity is a win.”



Larry K

"I like that TappAlpha is applying strategies that Wall Street is using and
bringing them to Main Street."




Matt Y

“I want access to an index position like SPY with upside opportunity with the
options - that’s what (TappAlpha) provides.”




Dennis H

None of the customers listed received any form of compensation from TappAlpha
for their endorsement. The following testimonial represents the experience of an
individual client and should not be construed as a guarantee of future
performance or results. Past performance is not indicative of future returns.
Investing involves risks, and there is no assurance that any specific investment
strategy will be successful.

Our firm appreciates the feedback from our valued clients, but it’s essential to
recognize that each client’s situation is unique. The testimonials provided here
are not intended to serve as personalized investment advice.

Before making any investment decisions, we recommend consulting with a qualified
financial professional who can consider your specific circumstances, risk
tolerance, and investment goals.


HAVE MORE QUESTIONS?
DON’T HESITATE TO REACH US

 * info@tappalpha.com

 * +1 (206) 222-8646

 * 3700 W Lawton Street - Seattle, WA 98199

 * Media Inquiries:
   Caitlyn Foster
   (610) 228-2056tappalpha@gregoryfca.com

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Copyright © 2024 TappAlpha. All Rights Reserved.

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Investment services offered by Tapp Finance (“we” or “us”). This website is for
informational purposes only and does not constitute investment advice. Investing
involves risk, including the potential for loss of principal. Past performance
is not necessarily indicative of future results.

Automated Investment Advice (“Robo-Advisor”). Our robo-advisor service provides
automated investment recommendations based on our options trading algorithms. We
do not consider your individual circumstances and you should not treat the
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