initials.co.uk Open in urlscan Pro
2a03:b0c0:1:e0::47d:c001  Public Scan

Form analysis
0 forms found in the DOM

Text Content

4th Floor
Lion Court
25 Procter Street
London WC1V 6NY
+44 (0)20 7747 7400
admin@initials.co.uk


 * What We Do
 * Our Work
 * Insights
 * Life At Initials
 * Get In Touch




Back

Insights | Events


THE EVP ADVANTAGE

WHY INVESTMENT IN YOUR EVP IS INVESTMENT IN THE STRENGTH OF YOUR BUSINESS FOR
2022



CONTEXT

 

Is your business looking to modernise and evolve? Then you need to invest in an
EVP.

Increased competition for talent, rising staff costs and employee retention –
it’s never been more important to be seen as an employer of choice.

A strong Employee Value Proposition can help to overcome these issues, and our
seminar below explores how. We’ll discuss:

 * What is a good EVP?
 * Why is it more important than ever?
 * What are the traits of a good EVP?
 * Examples of EVP ecosystems
 * What specifics will benefit from a good EVP
 * 7 watch outs when developing your EVP



 

 

WHAT ARE THE TRAITS OF A GOOD EVP?




IT MUST BE VISIBLE

You are creating an employer brand that needs its own identity to assist in
communication. It should be visible on a day-to-day basis across every level of
the organization. A distinct Tone of Voice and Visual Identity can really help.


IT MUST BE FELT

Lip service is any good EVP’s kryptonite. You cannot just make statements if you
can’t demonstrate ways to deliver or support it. Shift the focus from WHAT to
HOW.


IT MUST BE CONSISTENT

In message, ambition and most importantly in its link to purpose. People want to
be part of a company with purpose and this needs to be baked into your EVP,
connecting employee experience directly with helping the company achieve the
greater good.


IT MUST BE DISTINCTLY OWNABLE

Involving your people in the creation process is critical to ensuring your EVP
is both real and aspirational and the most powerful way to bring your EVP to
life. Nurture ownership at every level.


IT MUST BE DIFFERENT FROM YOUR COMPETITION

Make it authentically yours, ensuring you tell the story of who you are and what
you stand for, essentially what makes you unique. It’s critical to connect
social causes, diversity, inclusion, wellness, and sustainability to your EVP.


IT MUST BE TRUE TO YOUR COMPANY’S REALITY

Balance talking about where you are going (your ambitions and intentions) with
what you’re doing to get there.


IT SHOULD BE RELEVANT

You should aim to tie it in with your external brand and let that influence your
internal employer brand, let them feed of each other.


IT SHOULD BUILD RELATIONSHIPS

The goal should be to turn ex-employees into Alumni that have future value to
the company.

WATCH THE EVENT RECORDING



If you enjoy the event presentation and want to speak to us further, we can
arrange to take you through the key steps to developing a kick ass EVP and how
you can make this a reality for your brand.

Contact: Abby Hartley, Head of Marketing: aha@initials.co.uk



Previous




THE ERA OF SOCIAL COMMERCE HAS ARRIVED

March 8, 2022

Next




FAD OR FUTURE? - DEMYSTIFYING TODAY’S FRAGMENTED WORLD OF EMERGING CHANNELS

April 19, 2022

4th Floor
Lion Court
25 Procter Street
London WC1V 6NY
+44 (0)20 7747 7400
admin@initials.co.uk
 * What We Do
 * Our Work
 * Insights
 * Life At Initials
 * Get In Touch
 * Privacy
 * T&Cs

© 2023 Initials. All rights reserved.

This website uses cookies to improve your experience. We'll assume you're ok
with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Close

PRIVACY OVERVIEW

This website uses cookies to improve your experience while you navigate through
the website. Out of these cookies, the cookies that are categorized as necessary
are stored on your browser as they are essential for the working of basic
functionalities...
Necessary
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly.
This category only includes cookies that ensures basic functionalities and
security features of the website. These cookies do not store any personal
information.
Non-necessary
Non-necessary
Any cookies that may not be particularly necessary for the website to function
and is used specifically to collect user personal data via analytics, ads, other
embedded contents are termed as non-necessary cookies. It is mandatory to
procure user consent prior to running these cookies on your website.
SAVE & ACCEPT