www.unacast.com
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35.152.104.113
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Submitted URL: http://www.gravyanalytics.com//
Effective URL: https://www.unacast.com/post/unacast-and-gravy-analytics-merge
Submission: On October 04 via api from US — Scanned from DE
Effective URL: https://www.unacast.com/post/unacast-and-gravy-analytics-merge
Submission: On October 04 via api from US — Scanned from DE
Form analysis 4 forms found in the DOM
/search
<form action="/search" class="search-form w-form"><input class="search-input w-input" maxlength="256" name="query" placeholder="" type="search" id="search-input" required=""><input type="submit" class="search-button button w-button" value="Search">
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/474803/16fd22fb-d9bb-40f5-a66d-9311338ac0f8
<form id="hsForm_16fd22fb-d9bb-40f5-a66d-9311338ac0f8" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/474803/16fd22fb-d9bb-40f5-a66d-9311338ac0f8"
class="hs-form-private hsForm_16fd22fb-d9bb-40f5-a66d-9311338ac0f8 hs-form-16fd22fb-d9bb-40f5-a66d-9311338ac0f8 hs-form-16fd22fb-d9bb-40f5-a66d-9311338ac0f8_2ab523b3-cb49-4118-89f2-24b6d0482efa hs-form stacked"
target="target_iframe_16fd22fb-d9bb-40f5-a66d-9311338ac0f8" data-instance-id="2ab523b3-cb49-4118-89f2-24b6d0482efa" data-form-id="16fd22fb-d9bb-40f5-a66d-9311338ac0f8" data-portal-id="474803"
data-test-id="hsForm_16fd22fb-d9bb-40f5-a66d-9311338ac0f8">
<fieldset class="form-columns-2">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your First name"
for="firstname-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>First name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your Last name" for="lastname-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Last
name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your Work email" for="email-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span> Work
email</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" name="email" required="" placeholder="@companyname.com" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_product_of_interest hs-product_of_interest hs-fieldtype-select field hs-form-field"><label id="label-product_of_interest-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your Product of interest"
for="product_of_interest-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Product of interest</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><select id="product_of_interest-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" required="" class="hs-input is-placeholder" name="product_of_interest">
<option disabled="" value="">Please Select</option>
<option value="Location data & analytics">Device-level location data (global)</option>
<option value="Aggregated foot traffic datasets (U.S.)">Aggregated foot traffic datasets (U.S.)</option>
<option value="Location insights platform">Location insights platform (U.S)</option>
<option value="Consumer data enrichment">Consumer data enrichment</option>
<option value="Advertising audiences">Advertising audiences</option>
<option value="Processing my company’s data">Processing my company’s data</option>
</select></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_source-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your UTM Source"
for="utm_source-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>UTM Source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_source" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your UTM Medium"
for="utm_medium-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>UTM Medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_medium" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_campaign-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your UTM Campaign"
for="utm_campaign-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>UTM Campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_content hs-utm_content hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_content-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your UTM Content"
for="utm_content-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>UTM Content</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_content" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your utm_term"
for="utm_term-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>utm_term</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_lead_source_most_recent hs-lead_source_most_recent hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-lead_source_most_recent-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class=""
placeholder="Enter your Lead Source (Most Recent)" for="lead_source_most_recent-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Lead Source (Most Recent)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lead_source_most_recent" class="hs-input" type="hidden" value="Web (HS Form)"></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_lead_source_detail_most_recent hs-lead_source_detail_most_recent hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-lead_source_detail_most_recent-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class=""
placeholder="Enter your Lead Source Detail (Most Recent)" for="lead_source_detail_most_recent-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Lead Source Detail (Most Recent)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lead_source_detail_most_recent" class="hs-input" type="hidden" value="Unacast - Meeting signup | embedded | website pages"></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_industry_rh hs-industry_rh hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-industry_rh-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your Industry (Apollo)"
for="industry_rh-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Industry (Apollo)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="industry_rh" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_annual_revenue__apollo_ hs-annual_revenue__apollo_ hs-fieldtype-number field hs-form-field" style="display: none;"><label id="label-annual_revenue__apollo_-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class=""
placeholder="Enter your Annual Revenue (Apollo)" for="annual_revenue__apollo_-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Annual Revenue (Apollo)</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="annual_revenue__apollo_" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-company-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your Company name"
for="company-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Company name</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="company" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_country hs-country hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-country-16fd22fb-d9bb-40f5-a66d-9311338ac0f8" class="" placeholder="Enter your Country/Region"
for="country-16fd22fb-d9bb-40f5-a66d-9311338ac0f8"><span>Country/Region</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="country" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Book a Meeting"></div>
</div><input name="hs_context" type="hidden"
value="{"embedAtTimestamp":"1728028892785","formDefinitionUpdatedAt":"1726249154168","lang":"en","embedType":"REGULAR","renderRawHtml":"true","userAgent":"Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/129.0.0.0 Safari/537.36","pageTitle":"Unacast and Gravy Analytics: The Future of Location Insights","pageUrl":"https://www.unacast.com/post/unacast-and-gravy-analytics-merge","isHubSpotCmsGeneratedPage":false,"hutk":"a28b174d3dd1f57843f7ab532b96adf3","__hsfp":90950173,"__hssc":"224655173.1.1728028894451","__hstc":"224655173.a28b174d3dd1f57843f7ab532b96adf3.1728028894451.1728028894451.1728028894451.1","formTarget":"#hbspt-form-2ab523b3-cb49-4118-89f2-24b6d0482efa","rumScriptExecuteTime":1550.7000007629395,"rumTotalRequestTime":2027.3000001907349,"rumTotalRenderTime":2155.6000003814697,"rumServiceResponseTime":476.5999994277954,"rumFormRenderTime":128.30000019073486,"connectionType":"4g","firstContentfulPaint":0,"largestContentfulPaint":0,"locale":"en","timestamp":1728028894479,"originalEmbedContext":{"portalId":"474803","formId":"16fd22fb-d9bb-40f5-a66d-9311338ac0f8","region":"na1","target":"#hbspt-form-2ab523b3-cb49-4118-89f2-24b6d0482efa","isBuilder":false,"isTestPage":false,"isPreview":false,"isMobileResponsive":true},"correlationId":"2ab523b3-cb49-4118-89f2-24b6d0482efa","renderedFieldsIds":["firstname","lastname","email","product_of_interest","utm_source","utm_medium","utm_campaign","utm_content","utm_term","lead_source_most_recent","lead_source_detail_most_recent","industry_rh","annual_revenue__apollo_","company","country"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.6227","sourceName":"forms-embed","sourceVersion":"1.6227","sourceVersionMajor":"1","sourceVersionMinor":"6227","allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1728028892933,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"Unacast and Gravy Analytics: The Future of Location Insights\",\"pageUrl\":\"https://www.unacast.com/post/unacast-and-gravy-analytics-merge\",\"userAgent\":\"Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/129.0.0.0 Safari/537.36\",\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1728028892935,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"DE\""},{"clientTimestamp":1728028894470,"level":"INFO","message":"Retrieved analytics values from API response which may be overriden by the embed context: {\"hutk\":\"a28b174d3dd1f57843f7ab532b96adf3\"}"}]}"><iframe
name="target_iframe_16fd22fb-d9bb-40f5-a66d-9311338ac0f8" style="display: none;"></iframe>
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/474803/f0bde8a8-398e-41a8-a7e1-8cd6e400143c
<form id="hsForm_f0bde8a8-398e-41a8-a7e1-8cd6e400143c" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/474803/f0bde8a8-398e-41a8-a7e1-8cd6e400143c"
class="hs-form-private hsForm_f0bde8a8-398e-41a8-a7e1-8cd6e400143c hs-form-f0bde8a8-398e-41a8-a7e1-8cd6e400143c hs-form-f0bde8a8-398e-41a8-a7e1-8cd6e400143c_606e47b2-9ae5-437f-8265-c6d18a1c1ba7 hs-form stacked"
target="target_iframe_f0bde8a8-398e-41a8-a7e1-8cd6e400143c" data-instance-id="606e47b2-9ae5-437f-8265-c6d18a1c1ba7" data-form-id="f0bde8a8-398e-41a8-a7e1-8cd6e400143c" data-portal-id="474803"
data-test-id="hsForm_f0bde8a8-398e-41a8-a7e1-8cd6e400143c">
<fieldset class="form-columns-1">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your " for="email-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" name="email" required="" placeholder="Business Email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-firstname-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your First name"
for="firstname-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>First name</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="firstname" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-lastname-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Last name"
for="lastname-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Last name</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="lastname" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-company-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Company name"
for="company-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Company name</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="company" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_phone hs-phone hs-fieldtype-phonenumber field hs-form-field" style="display: none;"><label id="label-phone-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Phone number"
for="phone-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Phone number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="phone" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_state hs-state hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-state-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your State/Region"
for="state-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>State/Region</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="state" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_country hs-country hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-country-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Country/Region"
for="country-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Country/Region</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="country" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_jobtitle hs-jobtitle hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-jobtitle-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Job title"
for="jobtitle-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Job title</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="jobtitle" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_department hs-department hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-department-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Department"
for="department-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Department</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="department" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/linkedin_company_page hs-0-2/linkedin_company_page hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/linkedin_company_page-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class=""
placeholder="Enter your LinkedIn company page" for="0-2/linkedin_company_page-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>LinkedIn company page</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/linkedin_company_page" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_0-2/phone hs-0-2/phone hs-fieldtype-phonenumber field hs-form-field" style="display: none;"><label id="label-0-2/phone-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Phone number"
for="0-2/phone-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Phone number</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/phone" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_0-2/website hs-0-2/website hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-0-2/website-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Website URL"
for="0-2/website-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Website URL</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/website" class="hs-input" type="hidden" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_0-2/industry hs-0-2/industry hs-fieldtype-select field hs-form-field" style="display: none;"><label id="label-0-2/industry-f0bde8a8-398e-41a8-a7e1-8cd6e400143c" class="" placeholder="Enter your Industry"
for="0-2/industry-f0bde8a8-398e-41a8-a7e1-8cd6e400143c"><span>Industry</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="0-2/industry" class="hs-input" type="hidden" value=""></div>
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Gravy Analytics is now part of Unacast! Learn more. WHAT ARE YOU LOOKING FOR? Products * Products * Location Insights * Aggregated Foot Traffic * Location Data * Consumer Data Enrichment * Advertising Audiences * Location Data Processing * Privacy Enhancing Technology * Datasets * Foot Traffic * Trade Areas * Cross-Visitation Solutions * Solutions * Forecasting * Site Selection * Site Performance * Competitive Intelligence * Industries * Supply Chain * Retail * Real Estate * Telco * Consultancies * Government * Software * Adtech Pricing Resources * Resources * Case Studies * Blogs * Whitepapers * Documentation * Blog Understanding Geospatial Analytics: Transforming Data into Actionable Insights Blog Unlocking the Power of Geoanalytics: A Guide to Location Intelligence for Business Growth * View More Blog Posts About * About * Careers * Company * Methodology * Privacy Policy and Retention Schedule Book a Meeting Back UNACAST AND GRAVY ANALYTICS: THE FUTURE OF LOCATION INSIGHTS By Thomas Walle Unacast CEO & Co-Founder Published on: November 29, 2023 November 29, 2023 Last updated: April 22, 2024 GET DATA FOR ANY LOCATION Start your search 8 years ago, my co-founder Kjartan Slette and I founded Unacast to be the easiest and most trustworthy enabler of global location insights. Today, we are excited to announce that Unacast and Gravy Analytics are merging. It’s a move with the goal of redefining the location data and intelligence industry. THE CHALLENGE - UNDERSTANDING THE PHYSICAL WORLD AND LOCATION INSIGHTS When we started Unacast in 2015, no one fully understood the physical world such as mobility insights and foot traffic patterns to retail stores. Paradoxically, the digital world, including our online behaviors, social connections, purchasing habits, and media consumption, was well-understood by major tech firms. We wanted to bridge the gap between the digital realm and the physical world. By bridging this gap, we would be able to provide new insights about human mobility. These insights would lead to companies making better data-driven decisions. We realized this was a hard problem to solve. And in recent years, creating location data insights has become increasingly more challenging: * Privacy innovation - Adhering to evolving privacy regulations and standards. * Quality - Ensuring the reliability and accuracy of our data for informed decision-making. * Use case - Identifying the use cases where location insights offer substantial value. * Access - Making our insights easily accessible to a wide range of users, from data experts to those preferring simple dashboard interfaces. THE OPPORTUNITY - HELPING COMPANIES MAKE BETTER DATA-DRIVEN DECISIONS Despite these challenges, we believe in the necessity of solving this puzzle. Companies need the right information about people movement to make better data-driven decisions. And it’s not only one industry that benefits from such insights. Unacast works with global telcos and Fortune 500 companies to help them improve: * Urban planning - how do we build better and more sustainable cities by understanding the changes in people movement? * Public transportation systems - how can services be improved to become more reliable and efficient? * Investment decisions - what markets and neighborhoods should real estate investors invest in to maximize return? * Site selection - what locations have the highest foot traffic and the right demographic for a store expansion? * Retail operations - retailers know what’s happening in their stores. But where do their customers come from, what’s the demography, and what competitors do they visit? THE FUTURE - MEETING THE CUSTOMER ANYWHERE ON THEIR DATA INTELLIGENCE JOURNEY I’ve known Jeff White, Gravy Analytics CEO, for many years. He was one of the first people I met when I moved to the US with my wife and daughter to build out Unacast. While we’ve been serving adjacent markets, we have always shared the same vision. The combination of our two companies represents a harmonization of two journeys with shared objectives. Gravy’s prowess in contextual analytics aligns perfectly with Unacast’s strength in detailed location data and insights. Together, we can offer our current and future customers a complete customer solution: a full suite of best-in-class data and analytics products to meet the customer anywhere on their data intelligence journey to fulfill our shared mission. 5 years ago, I could count at least 30 companies providing location data and insights. But as mentioned, this is a big challenge to solve. Quality, innovation, and distribution are paramount to success. Today, and as part of the maturing process of our industry, I count a handful of companies succeeding. However, combining Unacast and Gravy gives us an unparalleled opportunity to amplify the scale, scope, and quality of our insights. To the benefit of current and future customers, we will initiate a period of accelerated new product development and market expansion. Through synergies in data processing, we will quickly ramp up investments in machine learning, our self-service Unacast Insights platform, and a suite of new analytic APIs. The time has come for a renaissance in the location data and intelligence industry - we are excited to welcome you on this journey and will continue to share more about our plans while staying true to our enduring mission: to unlock profound layers of understanding that can inspire smarter, better-informed, collective decision-making on a global scale. Thomas Walle CEO RESOURCES Sort Sep 30, 2024 Understanding Geospatial Analytics: Transforming Data into Actionable Insights Explore how geospatial analytics transforms location data into actionable insights, helping businesses enhance operations, optimize strategies, and drive growth. Sep 25, 2024 Unlocking the Power of Geoanalytics: A Guide to Location Intelligence for Business Growth Unlock the potential of geoanalytics to drive business growth. Discover how location intelligence reveals insights, optimizes operations, and enhances decision-making. Sep 4, 2024 The 5 Best Privacy-Enhancing Technologies for Your Business Discover the top 5 privacy-enhancing technologies (PETs) to secure data, ensure compliance, and protect your business in today’s data-driven world. No items found. BOOK A MEETING Meet with us and put Unacast’s data to the test. First name* Last name* Work email* Product of interest* Please SelectDevice-level location data (global)Aggregated foot traffic datasets (U.S.)Location insights platform (U.S)Consumer data enrichmentAdvertising audiencesProcessing my company’s data UTM Source UTM Medium UTM Campaign UTM Content utm_term Lead Source (Most Recent) Lead Source Detail (Most Recent) Industry (Apollo) Annual Revenue (Apollo) Company name Country/Region THE INDUSTRY’S EXPERT IN LOCATION DATA SIGN UP FOR UNACAST'S NEWSLETTER First name Last name Company name Phone number State/Region Country/Region Job title Department LinkedIn company page Phone number Website URL Industry City State/Region Country/Region UTM Medium UTM Source UTM Content UTM Campaign utm_term Lead Source (Most Recent) Lead Source Detail (Most Recent) DATA SETS * Location Insights * Aggregated Foot Traffic * Location Data * Consumer Data Enrichment * Advertising Audience * Location Data Processing * Privacy Technology * Foot Traffic * Trade Areas * Cross Visitation SOLUTIONS * Forecasting * Site Selection * Site Performance * Competitive Intelligence INDUSTRIES * Retail * Real Estate * Supply Chain * Insurance * Financial Services * Telco * Consultancies * Government * Marketing * Software * Adtech RESOURCES * Customers * Blog * White Papers * Documentation * Newsroom * Methodology * What is Location Data? * How Accurate is Our Data? * Foot Traffic: The Definitive Guide * The Complete Guide to Location Intelligence for Business ABOUT * Company * Careers * Pricing * Contact * Privacy Policy and Retention Schedule HEADQUARTERS * Ashburn, VA © 2024 Unacast All Rights Reserved Privacy Policy and Retention Schedule / Terms of Use / Opt Out & Do Not Sell By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. 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