www.viantinc.com Open in urlscan Pro
52.21.178.198  Public Scan

Submitted URL: https://protect-us.mimecast.com/s/NUz0CL91x8cNnAgGwSAN4oC?domain=viantinc.com
Effective URL: https://www.viantinc.com/insights/white-papers/digital-advertising-measurement/?utm_source=pardot&utm_medium=email&utm_te...
Submission: On July 28 via manual from MX — Scanned from US

Form analysis 4 forms found in the DOM

GET https://www.viantinc.com/

<form role="search" method="get" class="menu-item__search-form" id="menu-item__search-form" action="https://www.viantinc.com/">
  <div class="menu-item__search-form-inner"><button type="submit" class="menu-item__search-submit" aria-label="search"> <svg width="50" height="50" viewBox="0 0 50 50" fill="none" xmlns="http://www.w3.org/2000/svg">
        <mask id="mask0_939_50513" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="49" height="47">
          <path fill-rule="evenodd" clip-rule="evenodd" d="M0 0H48.0574V46.9966H0V0Z" fill="white"></path>
        </mask>
        <g mask="url(#mask0_939_50513)">
          <path fill-rule="evenodd" clip-rule="evenodd"
            d="M24.0293 3.6194C12.8198 3.6194 3.7002 12.5352 3.7002 23.4971C3.7002 34.459 12.8198 43.3772 24.0293 43.3772C35.2363 43.3772 44.3558 34.459 44.3558 23.4971C44.3558 12.5352 35.2363 3.6194 24.0293 3.6194M24.0302 46.9966C10.7802 46.9966 0 36.4545 0 23.4971C0 10.5397 10.7802 0 24.0302 0C37.2802 0 48.0579 10.5397 48.0579 23.4971C48.0579 36.4545 37.2802 46.9966 24.0302 46.9966"
            fill="#EE2842"></path>
        </g>
        <mask id="mask1_939_50513" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="37" y="37" width="13" height="13">
          <path fill-rule="evenodd" clip-rule="evenodd" d="M37.6035 37.8998H49.9999V50H37.6035V37.8998Z" fill="white"></path>
        </mask>
        <g mask="url(#mask1_939_50513)">
          <path fill-rule="evenodd" clip-rule="evenodd"
            d="M48.1499 50C47.6786 50 47.2049 49.8239 46.8421 49.4716L38.147 40.9925C37.424 40.2855 37.4215 39.1394 38.1445 38.4324C38.865 37.7206 40.037 37.7254 40.7624 38.4276L49.4576 46.909C50.1806 47.616 50.183 48.7598 49.4601 49.4667C49.0998 49.8239 48.6236 50 48.1499 50"
            fill="#EE2842"></path>
        </g>
      </svg></button><input type="text" class="menu-item__search-field" placeholder="Search" value="" name="s"></div>
</form>

GET https://www.viantinc.com/

<form role="search" method="get" class="menu-item__search-form" id="menu-item__search-form" action="https://www.viantinc.com/">
  <div class="menu-item__search-form-inner"><button type="submit" class="menu-item__search-submit" aria-label="search"> <svg width="50" height="50" viewBox="0 0 50 50" fill="none" xmlns="http://www.w3.org/2000/svg">
        <mask id="mask0_939_50513" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="49" height="47">
          <path fill-rule="evenodd" clip-rule="evenodd" d="M0 0H48.0574V46.9966H0V0Z" fill="white"></path>
        </mask>
        <g mask="url(#mask0_939_50513)">
          <path fill-rule="evenodd" clip-rule="evenodd"
            d="M24.0293 3.6194C12.8198 3.6194 3.7002 12.5352 3.7002 23.4971C3.7002 34.459 12.8198 43.3772 24.0293 43.3772C35.2363 43.3772 44.3558 34.459 44.3558 23.4971C44.3558 12.5352 35.2363 3.6194 24.0293 3.6194M24.0302 46.9966C10.7802 46.9966 0 36.4545 0 23.4971C0 10.5397 10.7802 0 24.0302 0C37.2802 0 48.0579 10.5397 48.0579 23.4971C48.0579 36.4545 37.2802 46.9966 24.0302 46.9966"
            fill="#EE2842"></path>
        </g>
        <mask id="mask1_939_50513" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="37" y="37" width="13" height="13">
          <path fill-rule="evenodd" clip-rule="evenodd" d="M37.6035 37.8998H49.9999V50H37.6035V37.8998Z" fill="white"></path>
        </mask>
        <g mask="url(#mask1_939_50513)">
          <path fill-rule="evenodd" clip-rule="evenodd"
            d="M48.1499 50C47.6786 50 47.2049 49.8239 46.8421 49.4716L38.147 40.9925C37.424 40.2855 37.4215 39.1394 38.1445 38.4324C38.865 37.7206 40.037 37.7254 40.7624 38.4276L49.4576 46.909C50.1806 47.616 50.183 48.7598 49.4601 49.4667C49.0998 49.8239 48.6236 50 48.1499 50"
            fill="#EE2842"></path>
        </g>
      </svg></button><input type="text" class="menu-item__search-field" placeholder="Search" value="" name="s"></div>
</form>

POST /insights/white-papers/digital-advertising-measurement/#gf_132

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_132" id="gform_132" action="/insights/white-papers/digital-advertising-measurement/#gf_132" data-formid="132">
  <div class="gform-body gform_body">
    <div id="gform_fields_132" class="gform_fields top_label form_sublabel_below description_below">
      <div id="field_132_1" class="gfield gfield--type-text gfield--width-half FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
        data-js-reload="field_132_1"><label class="gfield_label gform-field-label" for="input_132_1">First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_1" id="input_132_1" type="text" value="" class="large" placeholder="First Name" aria-required="true" aria-invalid="false"> </div>
      </div>
      <div id="field_132_3" class="gfield gfield--type-text gfield--width-half FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
        data-js-reload="field_132_3"><label class="gfield_label gform-field-label" for="input_132_3">Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_3" id="input_132_3" type="text" value="" class="large" placeholder="Last Name" aria-required="true" aria-invalid="false"> </div>
      </div>
      <div id="field_132_4" class="gfield gfield--type-email gfield--width-half FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
        data-js-reload="field_132_4"><label class="gfield_label gform-field-label" for="input_132_4">Business Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_email">
          <input name="input_4" id="input_132_4" type="text" value="" class="large" placeholder="Business Email" aria-required="true" aria-invalid="false">
        </div>
      </div>
      <div id="field_132_5" class="gfield gfield--type-text gfield--width-half FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
        data-js-reload="field_132_5"><label class="gfield_label gform-field-label" for="input_132_5">Job Title<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_5" id="input_132_5" type="text" value="" class="large" placeholder="Job Title" aria-required="true" aria-invalid="false"> </div>
      </div>
      <div id="field_132_6" class="gfield gfield--type-text gfield--width-half FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
        data-js-reload="field_132_6"><label class="gfield_label gform-field-label" for="input_132_6">Company Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_text"><input name="input_6" id="input_132_6" type="text" value="" class="large" placeholder="Company Name" aria-required="true" aria-invalid="false"> </div>
      </div>
      <div id="field_132_8" class="gfield gfield--type-select gfield--width-half FormItem FormItem--stacked field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_132_8"><label
          class="gfield_label gform-field-label" for="input_132_8">How did you hear about us?</label>
        <div class="ginput_container ginput_container_select"><select name="input_8" id="input_132_8" class="large gfield_select" aria-invalid="false">
            <option value="" selected="selected" class="gf_placeholder">Select an option...</option>
            <option value="Facebook">Facebook</option>
            <option value="Forrester">Forrester</option>
            <option value="Industry Event">Industry Event</option>
            <option value="Instagram">Instagram</option>
            <option value="LinkedIn">LinkedIn</option>
            <option value="Online Ad">Online Ad</option>
            <option value="Outdoor Ad">Outdoor Ad</option>
            <option value="Podcast">Podcast</option>
            <option value="Referral">Referral</option>
            <option value="TV Ad">TV Ad</option>
            <option value="Twitter">Twitter</option>
            <option value="Webinar">Webinar</option>
          </select></div>
      </div>
      <div id="field_132_13" class="gfield gfield--type-select gfield--width-half FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
        data-js-reload="field_132_13"><label class="gfield_label gform-field-label" for="input_132_13">Country<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_select"><select name="input_13" id="input_132_13" class="large gfield_select" aria-required="true" aria-invalid="false">
            <option value="" selected="selected" class="gf_placeholder">Select a Country...</option>
            <option value="United States">United States</option>
            <option value="Afghanistan">Afghanistan</option>
            <option value="Albania">Albania</option>
            <option value="Algeria">Algeria</option>
            <option value="American Samoa">American Samoa</option>
            <option value="Andorra">Andorra</option>
            <option value="Angola">Angola</option>
            <option value="Anguilla">Anguilla</option>
            <option value="Antarctica">Antarctica</option>
            <option value="Antigua and Barbuda">Antigua and Barbuda</option>
            <option value="Argentina">Argentina</option>
            <option value="Armenia">Armenia</option>
            <option value="Aruba">Aruba</option>
            <option value="Australia">Australia</option>
            <option value="Austria">Austria</option>
            <option value="Azerbaijan">Azerbaijan</option>
            <option value="Bahamas">Bahamas</option>
            <option value="Bahrain">Bahrain</option>
            <option value="Bangladesh">Bangladesh</option>
            <option value="Barbados">Barbados</option>
            <option value="Belarus">Belarus</option>
            <option value="Belgium">Belgium</option>
            <option value="Belize">Belize</option>
            <option value="Benin">Benin</option>
            <option value="Bermuda">Bermuda</option>
            <option value="Bhutan">Bhutan</option>
            <option value="Bolivia">Bolivia</option>
            <option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option>
            <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
            <option value="Botswana">Botswana</option>
            <option value="Bouvet Island">Bouvet Island</option>
            <option value="Brazil">Brazil</option>
            <option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
            <option value="Brunei Darussalam">Brunei Darussalam</option>
            <option value="Bulgaria">Bulgaria</option>
            <option value="Burkina Faso">Burkina Faso</option>
            <option value="Burundi">Burundi</option>
            <option value="Cabo Verde">Cabo Verde</option>
            <option value="Cambodia">Cambodia</option>
            <option value="Cameroon">Cameroon</option>
            <option value="Canada">Canada</option>
            <option value="Cayman Islands">Cayman Islands</option>
            <option value="Central African Republic">Central African Republic</option>
            <option value="Chad">Chad</option>
            <option value="Chile">Chile</option>
            <option value="China">China</option>
            <option value="Christmas Island">Christmas Island</option>
            <option value="Cocos Islands">Cocos Islands</option>
            <option value="Colombia">Colombia</option>
            <option value="Comoros">Comoros</option>
            <option value="Congo">Congo</option>
            <option value="Congo, Democratic Republic of the">Congo, Democratic Republic of the</option>
            <option value="Cook Islands">Cook Islands</option>
            <option value="Costa Rica">Costa Rica</option>
            <option value="Croatia">Croatia</option>
            <option value="Cuba">Cuba</option>
            <option value="Curaçao">Curaçao</option>
            <option value="Cyprus">Cyprus</option>
            <option value="Czechia">Czechia</option>
            <option value="Côte d'Ivoire">Côte d'Ivoire</option>
            <option value="Denmark">Denmark</option>
            <option value="Djibouti">Djibouti</option>
            <option value="Dominica">Dominica</option>
            <option value="Dominican Republic">Dominican Republic</option>
            <option value="Ecuador">Ecuador</option>
            <option value="Egypt">Egypt</option>
            <option value="El Salvador">El Salvador</option>
            <option value="Equatorial Guinea">Equatorial Guinea</option>
            <option value="Eritrea">Eritrea</option>
            <option value="Estonia">Estonia</option>
            <option value="Eswatini">Eswatini</option>
            <option value="Ethiopia">Ethiopia</option>
            <option value="Falkland Islands">Falkland Islands</option>
            <option value="Faroe Islands">Faroe Islands</option>
            <option value="Fiji">Fiji</option>
            <option value="Finland">Finland</option>
            <option value="France">France</option>
            <option value="French Guiana">French Guiana</option>
            <option value="French Polynesia">French Polynesia</option>
            <option value="French Southern Territories">French Southern Territories</option>
            <option value="Gabon">Gabon</option>
            <option value="Gambia">Gambia</option>
            <option value="Georgia">Georgia</option>
            <option value="Germany">Germany</option>
            <option value="Ghana">Ghana</option>
            <option value="Gibraltar">Gibraltar</option>
            <option value="Greece">Greece</option>
            <option value="Greenland">Greenland</option>
            <option value="Grenada">Grenada</option>
            <option value="Guadeloupe">Guadeloupe</option>
            <option value="Guam">Guam</option>
            <option value="Guatemala">Guatemala</option>
            <option value="Guernsey">Guernsey</option>
            <option value="Guinea">Guinea</option>
            <option value="Guinea-Bissau">Guinea-Bissau</option>
            <option value="Guyana">Guyana</option>
            <option value="Haiti">Haiti</option>
            <option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
            <option value="Holy See">Holy See</option>
            <option value="Honduras">Honduras</option>
            <option value="Hong Kong">Hong Kong</option>
            <option value="Hungary">Hungary</option>
            <option value="Iceland">Iceland</option>
            <option value="India">India</option>
            <option value="Indonesia">Indonesia</option>
            <option value="Iran">Iran</option>
            <option value="Iraq">Iraq</option>
            <option value="Ireland">Ireland</option>
            <option value="Isle of Man">Isle of Man</option>
            <option value="Israel">Israel</option>
            <option value="Italy">Italy</option>
            <option value="Jamaica">Jamaica</option>
            <option value="Japan">Japan</option>
            <option value="Jersey">Jersey</option>
            <option value="Jordan">Jordan</option>
            <option value="Kazakhstan">Kazakhstan</option>
            <option value="Kenya">Kenya</option>
            <option value="Kiribati">Kiribati</option>
            <option value="Korea, Democratic People's Republic of">Korea, Democratic People's Republic of</option>
            <option value="Korea, Republic of">Korea, Republic of</option>
            <option value="Kuwait">Kuwait</option>
            <option value="Kyrgyzstan">Kyrgyzstan</option>
            <option value="Lao People's Democratic Republic">Lao People's Democratic Republic</option>
            <option value="Latvia">Latvia</option>
            <option value="Lebanon">Lebanon</option>
            <option value="Lesotho">Lesotho</option>
            <option value="Liberia">Liberia</option>
            <option value="Libya">Libya</option>
            <option value="Liechtenstein">Liechtenstein</option>
            <option value="Lithuania">Lithuania</option>
            <option value="Luxembourg">Luxembourg</option>
            <option value="Macao">Macao</option>
            <option value="Madagascar">Madagascar</option>
            <option value="Malawi">Malawi</option>
            <option value="Malaysia">Malaysia</option>
            <option value="Maldives">Maldives</option>
            <option value="Mali">Mali</option>
            <option value="Malta">Malta</option>
            <option value="Marshall Islands">Marshall Islands</option>
            <option value="Martinique">Martinique</option>
            <option value="Mauritania">Mauritania</option>
            <option value="Mauritius">Mauritius</option>
            <option value="Mayotte">Mayotte</option>
            <option value="Mexico">Mexico</option>
            <option value="Micronesia">Micronesia</option>
            <option value="Moldova">Moldova</option>
            <option value="Monaco">Monaco</option>
            <option value="Mongolia">Mongolia</option>
            <option value="Montenegro">Montenegro</option>
            <option value="Montserrat">Montserrat</option>
            <option value="Morocco">Morocco</option>
            <option value="Mozambique">Mozambique</option>
            <option value="Myanmar">Myanmar</option>
            <option value="Namibia">Namibia</option>
            <option value="Nauru">Nauru</option>
            <option value="Nepal">Nepal</option>
            <option value="Netherlands">Netherlands</option>
            <option value="New Caledonia">New Caledonia</option>
            <option value="New Zealand">New Zealand</option>
            <option value="Nicaragua">Nicaragua</option>
            <option value="Niger">Niger</option>
            <option value="Nigeria">Nigeria</option>
            <option value="Niue">Niue</option>
            <option value="Norfolk Island">Norfolk Island</option>
            <option value="North Macedonia">North Macedonia</option>
            <option value="Northern Mariana Islands">Northern Mariana Islands</option>
            <option value="Norway">Norway</option>
            <option value="Oman">Oman</option>
            <option value="Pakistan">Pakistan</option>
            <option value="Palau">Palau</option>
            <option value="Palestine, State of">Palestine, State of</option>
            <option value="Panama">Panama</option>
            <option value="Papua New Guinea">Papua New Guinea</option>
            <option value="Paraguay">Paraguay</option>
            <option value="Peru">Peru</option>
            <option value="Philippines">Philippines</option>
            <option value="Pitcairn">Pitcairn</option>
            <option value="Poland">Poland</option>
            <option value="Portugal">Portugal</option>
            <option value="Puerto Rico">Puerto Rico</option>
            <option value="Qatar">Qatar</option>
            <option value="Romania">Romania</option>
            <option value="Russian Federation">Russian Federation</option>
            <option value="Rwanda">Rwanda</option>
            <option value="Réunion">Réunion</option>
            <option value="Saint Barthélemy">Saint Barthélemy</option>
            <option value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option>
            <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
            <option value="Saint Lucia">Saint Lucia</option>
            <option value="Saint Martin">Saint Martin</option>
            <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
            <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
            <option value="Samoa">Samoa</option>
            <option value="San Marino">San Marino</option>
            <option value="Sao Tome and Principe">Sao Tome and Principe</option>
            <option value="Saudi Arabia">Saudi Arabia</option>
            <option value="Senegal">Senegal</option>
            <option value="Serbia">Serbia</option>
            <option value="Seychelles">Seychelles</option>
            <option value="Sierra Leone">Sierra Leone</option>
            <option value="Singapore">Singapore</option>
            <option value="Sint Maarten">Sint Maarten</option>
            <option value="Slovakia">Slovakia</option>
            <option value="Slovenia">Slovenia</option>
            <option value="Solomon Islands">Solomon Islands</option>
            <option value="Somalia">Somalia</option>
            <option value="South Africa">South Africa</option>
            <option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
            <option value="South Sudan">South Sudan</option>
            <option value="Spain">Spain</option>
            <option value="Sri Lanka">Sri Lanka</option>
            <option value="Sudan">Sudan</option>
            <option value="Suriname">Suriname</option>
            <option value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option>
            <option value="Sweden">Sweden</option>
            <option value="Switzerland">Switzerland</option>
            <option value="Syria Arab Republic">Syria Arab Republic</option>
            <option value="Taiwan">Taiwan</option>
            <option value="Tajikistan">Tajikistan</option>
            <option value="Tanzania, the United Republic of">Tanzania, the United Republic of</option>
            <option value="Thailand">Thailand</option>
            <option value="Timor-Leste">Timor-Leste</option>
            <option value="Togo">Togo</option>
            <option value="Tokelau">Tokelau</option>
            <option value="Tonga">Tonga</option>
            <option value="Trinidad and Tobago">Trinidad and Tobago</option>
            <option value="Tunisia">Tunisia</option>
            <option value="Turkmenistan">Turkmenistan</option>
            <option value="Turks and Caicos Islands">Turks and Caicos Islands</option>
            <option value="Tuvalu">Tuvalu</option>
            <option value="Türkiye">Türkiye</option>
            <option value="US Minor Outlying Islands">US Minor Outlying Islands</option>
            <option value="Uganda">Uganda</option>
            <option value="Ukraine">Ukraine</option>
            <option value="United Arab Emirates">United Arab Emirates</option>
            <option value="United Kingdom">United Kingdom</option>
            <option value="Uruguay">Uruguay</option>
            <option value="Uzbekistan">Uzbekistan</option>
            <option value="Vanuatu">Vanuatu</option>
            <option value="Venezuela">Venezuela</option>
            <option value="Viet Nam">Viet Nam</option>
            <option value="Virgin Islands, British">Virgin Islands, British</option>
            <option value="Virgin Islands, U.S.">Virgin Islands, U.S.</option>
            <option value="Wallis and Futuna">Wallis and Futuna</option>
            <option value="Western Sahara">Western Sahara</option>
            <option value="Yemen">Yemen</option>
            <option value="Zambia">Zambia</option>
            <option value="Zimbabwe">Zimbabwe</option>
            <option value="Åland Islands">Åland Islands</option>
          </select></div>
      </div>
      <div id="field_132_15" class="gfield gfield--type-select gfield--width-half FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
        data-js-reload="field_132_15"><label class="gfield_label gform-field-label" for="input_132_15">State<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
        <div class="ginput_container ginput_container_select"><select name="input_15" id="input_132_15" class="large gfield_select" aria-required="true" aria-invalid="false">
            <option value="" selected="selected" class="gf_placeholder">Select a State...</option>
            <option value="Alabama">Alabama</option>
            <option value="Alaska">Alaska</option>
            <option value="American Samoa">American Samoa</option>
            <option value="Arizona">Arizona</option>
            <option value="Arkansas">Arkansas</option>
            <option value="California">California</option>
            <option value="Colorado">Colorado</option>
            <option value="Connecticut">Connecticut</option>
            <option value="Delaware">Delaware</option>
            <option value="District of Columbia">District of Columbia</option>
            <option value="Florida">Florida</option>
            <option value="Georgia">Georgia</option>
            <option value="Guam">Guam</option>
            <option value="Hawaii">Hawaii</option>
            <option value="Idaho">Idaho</option>
            <option value="Illinois">Illinois</option>
            <option value="Indiana">Indiana</option>
            <option value="Iowa">Iowa</option>
            <option value="Kansas">Kansas</option>
            <option value="Kentucky">Kentucky</option>
            <option value="Louisiana">Louisiana</option>
            <option value="Maine">Maine</option>
            <option value="Maryland">Maryland</option>
            <option value="Massachusetts">Massachusetts</option>
            <option value="Michigan">Michigan</option>
            <option value="Minnesota">Minnesota</option>
            <option value="Mississippi">Mississippi</option>
            <option value="Missouri">Missouri</option>
            <option value="Montana">Montana</option>
            <option value="Nebraska">Nebraska</option>
            <option value="Nevada">Nevada</option>
            <option value="New Hampshire">New Hampshire</option>
            <option value="New Jersey">New Jersey</option>
            <option value="New Mexico">New Mexico</option>
            <option value="New York">New York</option>
            <option value="North Carolina">North Carolina</option>
            <option value="North Dakota">North Dakota</option>
            <option value="Northern Mariana Islands">Northern Mariana Islands</option>
            <option value="Ohio">Ohio</option>
            <option value="Oklahoma">Oklahoma</option>
            <option value="Oregon">Oregon</option>
            <option value="Pennsylvania">Pennsylvania</option>
            <option value="Puerto Rico">Puerto Rico</option>
            <option value="Rhode Island">Rhode Island</option>
            <option value="South Carolina">South Carolina</option>
            <option value="South Dakota">South Dakota</option>
            <option value="Tennessee">Tennessee</option>
            <option value="Texas">Texas</option>
            <option value="Utah">Utah</option>
            <option value="U.S. Virgin Islands">U.S. Virgin Islands</option>
            <option value="Vermont">Vermont</option>
            <option value="Virginia">Virginia</option>
            <option value="Washington">Washington</option>
            <option value="West Virginia">West Virginia</option>
            <option value="Wisconsin">Wisconsin</option>
            <option value="Wyoming">Wyoming</option>
            <option value="Armed Forces Americas">Armed Forces Americas</option>
            <option value="Armed Forces Europe">Armed Forces Europe</option>
            <option value="Armed Forces Pacific">Armed Forces Pacific</option>
          </select></div>
      </div>
      <div id="field_132_9" class="gfield gfield--type-hidden gfield--width-full FormItem FormItem--stacked gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_132_9">
        <div class="ginput_container ginput_container_text"><input name="input_9" id="input_132_9" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_132_10" class="gfield gfield--type-hidden gfield--width-full FormItem FormItem--stacked gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_132_10">
        <div class="ginput_container ginput_container_text"><input name="input_10" id="input_132_10" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_132_11" class="gfield gfield--type-hidden gfield--width-full FormItem FormItem--stacked gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_132_11">
        <div class="ginput_container ginput_container_text"><input name="input_11" id="input_132_11" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
    </div>
  </div>
  <div class="gform_footer top_label"> <button type="submit" id="gform_submit_button_132" class="gform_button button FormItem-action" onclick="if(window[&quot;gf_submitting_132&quot;]){return false;}  window[&quot;gf_submitting_132&quot;]=true;  "
      onkeypress="if( event.keyCode == 13 ){ if(window[&quot;gf_submitting_132&quot;]){return false;} window[&quot;gf_submitting_132&quot;]=true;  jQuery(&quot;#gform_132&quot;).trigger(&quot;submit&quot;,[true]); }">DOWNLOAD NOW</button> <input
      type="hidden" name="gform_ajax" value="form_id=132&amp;title=&amp;description=&amp;tabindex=0">
    <input type="hidden" class="gform_hidden" name="is_submit_132" value="1">
    <input type="hidden" class="gform_hidden" name="gform_submit" value="132">
    <input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
    <input type="hidden" class="gform_hidden" name="state_132"
      value="["{\"13\":[\"3844852a14fe18b1f85e834f3eed36d1\",\"b5ffc3fad50d83540a363b25f92398ff\",\"075841ae34a6771db69be3d7630aaedf\",\"a36537236fba9541ecfb39987593bd3a\",\"a3a3c5cb88f7bd4654d9a0138b2f540f\",\"90aa8d44a676515bbed1a96a05f275f9\",\"c2d5dac8a0396b6c8be7796e290ea8b3\",\"ae2ee93b16b26b973cf43062598cbb37\",\"3d9559a3fe8e3c4d75d256cf23037a48\",\"7e88975fa215e3a1fd8dc51b5f5b3b06\",\"9b6d756247254d898f476729d021c061\",\"dfd1e549c1a30ce15869adfed0c69dfd\",\"186372058ae8be4a4e3a82e8105f2b4b\",\"009178eb516480df8260ec92380ce245\",\"247bd6e83c11ba165ee1545a0962ab7d\",\"4bfaa1c7e7e30fd3931de2f76ae54d35\",\"0344f85aeab733c73ebaaa78eeb36ecf\",\"c162b27896bf20a850278c5b1132ba55\",\"c37057465332aae7bb388ad118466279\",\"cb0cbaab3119d4fcaed297e54298d0c6\",\"e13fc0234d19c312363f82220ef3c162\",\"bcd6dc3ecb8ce3df951117e5970d6f57\",\"9f5c680cf067d81f7651dad5bc881293\",\"1995e3f1662417a83cf6260ce5db115b\",\"955a40429a520bf3316fb3fcb5765ef5\",\"28f2e00b08576808afc1fb2cfcf2df9c\",\"ed91921fcc3d7780647672f4578fd32e\",\"cc840aa78762639ff162542701d9d39e\",\"5d266901f757826bb4ecc4bbe4f60141\",\"d22e4d1305336988b63399293f7093d1\",\"becdc921a903fb4659807f66fc299886\",\"914a61ef1ceae9571712bb7a5ee07d05\",\"a869d6657cdf953f2e3660fa7730a455\",\"4aa5ee1e34c3367f7bd71c5a5897fc90\",\"ae765de3bd41752a7712af75e2489150\",\"cb40ff37bce15c588a5b3affba45fd8c\",\"f4999e3915b2de4cd36a4f9d38889031\",\"965b89f1006d356eca2bd6cf2caf745e\",\"10048ac351bb40819dc042921c79e7b6\",\"021b74a20aea39f67594fd95c9abc322\",\"1fb46c043e4345898c4f605e67866759\",\"3a233b2ecd9919fecb944073be18fc0a\",\"04e9414c92fa1b8f31bb721657f49556\",\"513e6300be209a52aafdcce2a3853a89\",\"248f3c99c060e5aa94e9fdbfe250bfc3\",\"143c0b5f78c53b0af45ecdbfc0a3aeff\",\"de1c181b10bae95fd040781a8467cd19\",\"e739a39e2f9adfcaa2b2a3ef1cd328c0\",\"e00f87381836e240967b54d9bf3e24e5\",\"3fc764cb1cd8cc98e851263f82657acd\",\"ebf2e3818ef658818cddf0b57d3e6a22\",\"264969e0f2ace155b2f247cf9ab9c992\",\"b65a56dd1a062ccbcfc89e86baf58e5b\",\"60d847990135cde23d6916592622a2e9\",\"005ebf5ace92ab9fd888dccc0ec6af19\",\"cb6c1fffb44b9cc96f99b55a2628a34d\",\"155860c15ecd9331f822b5426f580789\",\"25dc24bad6dc9407276804424fd342c7\",\"1d1458dc095a7351d813dba7ee6b9043\",\"29b4ca9cc9120de52243bf4d8ab9f66d\",\"43b21ab85f0a590af40b14fba221e7ed\",\"c1c5a316f075f53dafc73855b3d7ded2\",\"5f92a02350ac39f3764a0d8bd77614ac\",\"a51fff132c5203095b5d97bdcfe7a5b1\",\"58615896c720e09b3619999db64686c1\",\"ab867131b4c2695284a6aa6f7a10dd0e\",\"f6b063cedf00b0d65f94cc7afe4a52df\",\"057935288cc17b0f3f4568935880aa60\",\"1bf7311e2c3bf05e6973dfec29e3fc52\",\"55996c024580d9ccf73d571d30811c78\",\"76e50a7ce467f08c1c84a039a7183cbd\",\"12c887e6f704a47df0303a0122a7139e\",\"8bd9fa3742e6841124056fbf864c9f73\",\"179583a0532f9c0ebc86cd01063a8a29\",\"4cd89245ef023e514bf21517c49e9bbf\",\"14656af2032e8bb5d7f75d31249f21f0\",\"a7997f7188873f1c42c5f351dca80504\",\"f99e1d860dc9995c3181e11f70259788\",\"21bc805ef56db7d8769f7d6435541825\",\"85312075de7230cde051d67926e1d641\",\"4edd9ec2d2d87744f17bac08c9424f88\",\"d34768bbc8b260fd7a552c27bc8f8f1c\",\"0a5e435fbdd0bb4075ef74a78713a392\",\"5034f47f4b782a2321c9ed827c523863\",\"229b8089399d31e9eed1ade7aeefd4a3\",\"494937572312a2dcfc5d7f12d062571a\",\"4386a4d67dd314d7d7bc79c72c12b582\",\"784228f495e62d17160c13ad4e830284\",\"807c824078648c0310f811d52889ff98\",\"426312cdf55c2b9db8d62c63a8ba4aa7\",\"321b4b5d523ad560b97d1248ca01e98c\",\"b75c64ec76ac3f8dc121608fc721d189\",\"7d6f10d2882703663d7d822f5e941c60\",\"f89e94d621098e035cdafd87fcf9fc12\",\"b9b797090f059f79fb16aa6ec0e2010f\",\"52d758b9e552a6507032e844444446c3\",\"bf64cffe052e80166a9d868b8dc8b0be\",\"28f2f339ec0f8e094e25dda6fad6e738\",\"47f300376306fa3798c2aab27d32933a\",\"877218f6a91cfd673262eebf1de9bb89\",\"1a4d2b964af84ea79345af498a74b73e\",\"cf679786f3354d34e86b9bd3986b7a28\",\"3660941718c947a252e28178dda16667\",\"c76fe28cd29f6e55eb36e515ef012eac\",\"fdbe280459239f78558304d8975d6b67\",\"4a35c6ac20ffa0861250aa105abf309b\",\"24a97c08ce5d818e8f2bd3e15f4562bb\",\"c05a66fca66d276ce4c59e3464f80f1f\",\"74cb4347cc8a11dcd595ec6316a0d2c0\",\"c2a3bccd631399232a2e80a3b8960dd6\",\"1ee6633907e348069920ce0552eadc8c\",\"7c117f70cf33323d33e9fc5965f9313e\",\"c1fa2d96db70a0f42639abf831c136e4\",\"a5886a96da8fe3802fa30b2782178b9c\",\"e5b42e8767bd8140345a058609c36324\",\"5b58af5035ae9a89ab40ee64d8659bff\",\"a3c1ab2bbd8194429aff2d3c3521acd0\",\"77b8e3e655c9d3b172820f95993d8447\",\"c988d7d94ab1f22f0b3269face594d7e\",\"4356f8f5d00ff731768ad1de2851d43d\",\"a3ead92e218461f30ea0a3131a86df8e\",\"5876a5b6b3d1105974f2f999b5318262\",\"8bb3d12fa929e609530acd3b05224ec2\",\"44d239bd5919df15293078ffc2996f5f\",\"57cbe1f32ef11ebabfc611b72a61bed3\",\"2449dac6f3353c5a0e391c5ae2740f04\",\"b03c50ef4994fc4f3dd3c853eaadb114\",\"9fdd71921be12012ecdb28cb8583f9e5\",\"911153b9171ac433dc901c0720465d68\",\"471a963f35a3feffca94402ed0228181\",\"78385295858704303b5d51d8914507b1\",\"2d61816bc1a776da08bfac30c29bd46a\",\"2493af4a9974880066a89477a946ccc8\",\"df4bfa7e41e7816f87202a1be08e8135\",\"b3dd65549aa07dd14cf82a3bd475d1e8\",\"4cd444cca09af75fa10d6fd123bce3bc\",\"cde3b82d077666c3f966273df57b9cab\",\"7e96df5e4da79c473af50d3f487a525d\",\"801547b1f89512c11d528c9caf412195\",\"496a9b87079d55658598d768d5feecc2\",\"129267eee58aeda630be8c6abbcd6cab\",\"efc532b2a9f2979a779c320ce0fcef82\",\"e47117b61253ef9b5e7557b7fe0d2afd\",\"db9f337937ba5228db4fbd60be9e9d75\",\"43347850f32822bae9ddb061946db8e6\",\"ddfc0c978d3ddf5d05c61a743a1361ed\",\"cd7095b4b3a3fd8da683f63c5a8cb3cf\",\"713b4abd153e07b2e2559bad15b82667\",\"bc9a1cf2ff89d45511dfd1ebddfc4d41\",\"687eb3578be98fb181ff7b79d427148d\",\"cfa40bf99ffbe1d6360c0c4a4fb531c3\",\"9d0150140eccabafb84ffcf439601a30\",\"ee5db857d18641ec50483623f7cc5ff5\",\"7dbf32cf3f718cf653fe1f2da07432e0\",\"ac636a991578ec7a6d3928ea5dcb1e0c\",\"a7d0dba713eb6984c0d0267ed2489645\",\"f5ed0005e4a6c4674d03bdc43199811d\",\"04a78230da2a51c2bbdd119ce8640a41\",\"8d695599cb63bd919e00b0922b3687cd\",\"dd3cf265b3d7a7b1d8462b63ca5aca86\",\"861e1391f8d2778f26bf2caaf60ba2c9\",\"095782f04366a5e15013a9c49994c5d1\",\"0792646d497c11f39cd095c24fd198c0\",\"da25b75ed591c9dd89465d87a409c280\",\"7ba401d6846fb1f193c8febde910d575\",\"2beb630e6d64c77a4d3777d46a9bc17f\",\"d4e0a781b22452edf67968dd416f7852\",\"27ee28bbd6087130d8209b71c2fa444f\",\"b2d8bb83a0684d7b3e42773c1bf94a03\",\"c127b55343c5b56efd551e93e09b684d\",\"5df3b48bf2e35fdb80e36956a1209ee3\",\"7c7469f512fe00a6ce69d324edbc86de\",\"aab2534129adac6223056897e648f537\",\"70cee32bff64b2788c58754a9fc448d7\",\"dbcb8862d8102b6da942e271838192fc\",\"2c583bf098e7a43fe47eb1da87f76194\",\"545900a19eee45a3736b3053621c06ad\",\"7bc9bf6aa3794ea98eba543bf53da47d\",\"f698a0637778f3e30a44f4588a2895a2\",\"f3ff288ec51650b08797824e06981b15\",\"db51e6179100cf947b48bf54878f01e3\",\"8d2dcbce7ef57dce434cd96d54119040\",\"b6f6a8f6bd06bd55e9b9a75335a5d408\",\"a44e7887b7847e905812bf649f87e2b5\",\"e8c3744ab211f829d070ebb80b9df63b\",\"afb42e2d2a6c6d70143ed30e812ed3ca\",\"7814b4ef24596927d27dcd664b26eb69\",\"7d3b2972869347bd434308eb6ddb5e97\",\"c4d7d3da5c204d25f52f453bb5699e8f\",\"e50a60636ea6b5d46b2562e6b0f0f373\",\"f834f97b928e8f0261e79fe3fdf55771\",\"bc4523c8094a2d275ecdaf25f94a5752\",\"dd7e0d449d8a38f7bb640e07159ae208\",\"722e5a8eb7aebf683047c0f48906e442\",\"ecf77148b5e83e7326a8a4c418280fd7\",\"4a4c0725a312ae2c27b2b077040a0bcb\",\"4ef1702323bcb3b99f714fcaaf15ec6e\",\"a83bfc1aa5e4407c8ae75670f17ab1f7\",\"d7971773b2189f36879f7a0e19aec598\",\"f44d24daf4093b30fbbb26e639996574\",\"6a199a2bcc20455fe1f60638cc2b003e\",\"3b7e087f7d80ba84a9d41d9caafefe49\",\"82b3171c6b643c013b248c1f4fbe529b\",\"a2ce0e63be664ace04ad9855ab943796\",\"0414a3917b20b0aa3ba8d2a58ea0aaf0\",\"91a585dc7906cfa0d75ac0c61313b63e\",\"efda3c1e2d865cd1f46e769dfaeb0839\",\"95c8f7ca2556dbff2885008ba2994087\",\"0b99623fdd8db1f6cb039024f4a327f0\",\"8b024b72a1c7d2dcb21857bdb7381358\",\"d5ba50b56f656174e0d49ee1a6a1c238\",\"654c2a594ec0192155d97b0465e1f74c\",\"65a752996b243045324311e91d6fde77\",\"be95db13f71910999c1da8f10839929e\",\"8f934bd5d7d5c031383f43de06f5e029\",\"e894a748a1f0778dbd6934b57eecec7c\",\"30865f3cc10c6a050ff08af9ce55085a\",\"3947326d571727a701f63e97dfb330ff\",\"c50476c063529569d58460ec837257f1\",\"d7c29d6a7d00568cb973d1fe44221ce7\",\"7eac5fcef6892d4dd955245432cc7483\",\"4682570e7c792addca67967b72efd5ed\",\"814c716d3cabf7751e4cf3cd82008724\",\"7cf8a7146a48d1e2a5661214fd1c279e\",\"e1d9fd56b7597348cce4352cc224ee3e\",\"232de18b3d2351a17fbdf9172b7c6d95\",\"f9c9be105211c992f2a9c324215803d4\",\"b796afb13b6c5cb80610d6e08bbe0cc4\",\"5978dfc1cd480e06447bc63d78fa09b6\",\"d07d8f68635a910b9fdf0d89cd68bb80\",\"fc509d165c651c0d022f6a7ead42e393\",\"dc599d1f09067ae1def49bbb93e657e7\",\"82bd376a62df55c4444ca65d38d5c0ba\",\"2bfdae98076ce77550e7a3f6d20d3ad9\",\"05ca3767d27e42526e053efcd6ca0aee\",\"8d0f93badd4ac0b5e1d9ef43a0d01f17\",\"092721197eacdc2cfcfe88a457daf7ff\",\"305ccdedf0189ea70cd94fb302452a7c\",\"9de48bc3b4751a61ce64b0b760054364\",\"67188f0d386d909dc41b66fa89da06a4\",\"6a531ed5f1cb96cb353e07d7767350c3\",\"5238b2f583b42e7fc1df32fecdc6dc6d\",\"cf275ad7811f3a5e7a45668c1dd45f29\",\"0af26888e508698c24420c306592aaca\",\"af1d6351e56618cc305aa75e5b877938\",\"1ed44b151cf94b0b3f5fed8d2b2cc65f\",\"5c835f6aae776cb1a27f42b3574a1e99\",\"d245605f3f8bed13a3cba2328c06f424\",\"db9c716687cb633ec4043e52a30a3145\"],\"15\":[\"7a994c3a08fa4ef6d46f4fcfb2782bcc\",\"58a831b9e18532d0604e30efcf91b163\",\"a3a3c5cb88f7bd4654d9a0138b2f540f\",\"db11fe1f8868cf63a567ab96a7942243\",\"fe239001c2fbc086b6588c7803870c1a\",\"07a684d81f6185a333b54e23025ecad1\",\"d48f3b840729b519b595481799db1d49\",\"dd257a0d08e8901afe4bd0eea34c99e8\",\"0b9a1a9a65f98f625f58fd7111cb7211\",\"970e88223b6ad2c769bf81bf89925cf7\",\"524e0953d177e0e27416730a32967ebc\",\"0a5e435fbdd0bb4075ef74a78713a392\",\"321b4b5d523ad560b97d1248ca01e98c\",\"3f99c79c9f6bc87763d2eea2bbf3b8cc\",\"81e5ca4139c9a716dc5b4a2ea8949641\",\"6b517596eadb0b84a00a7e5cd2a07184\",\"be7f178d57e5519cc934f5d04cd797e9\",\"876195be4f7fe24ca12f3272dc36072d\",\"be766bdd8ce4847f36955b875c58efe0\",\"831bddfd5777e6061fa13cd772788534\",\"37a38f89e67965c1da5f7aa80c0db30d\",\"9bc5f5da08b94b62fd65de6d921890fa\",\"9526c1462f93b9c8f9a0237d9d04e039\",\"75446bd62f27297b59228986272b7384\",\"a3d8caebefca8f371e221d69a9b358b1\",\"dad784739a9296ce2d4e8b31bf9cb39d\",\"8fe0456c7b5cd79ffb6f2b8565751dda\",\"8573044639937b8d2309e5a2644b765b\",\"f518ad22f5c4b1a1703ff66ea0322908\",\"9bb42046fda5403145819e4945282beb\",\"a09fde54614b9d0a080493a15540a416\",\"62bdd8862645f1bdcca6dffc2855308a\",\"100152a187dfa05b1f8dcd30cb0ea71b\",\"2a6879252aa2ee84fb369a4b0b6b1843\",\"a6f80b00503bf99192168787cabb1b54\",\"b19934430d653c48d19ada8c98cc9034\",\"63c7e213526247d1f891e25cc4cd85ae\",\"2beb630e6d64c77a4d3777d46a9bc17f\",\"af30c416dc5dca24061498a888b08798\",\"f461b56e7c24fe4a50ef9a8781803d15\",\"517d63291289b0745f94fa84f0237666\",\"2df342f8676538a73a515b4eebc2c952\",\"f3ff288ec51650b08797824e06981b15\",\"ef308d5964a5bcbd83de17471f21e26b\",\"d296eb1d8fde34d03eef7948e6e3971b\",\"30b3b7b343759db7e585789cd207fb58\",\"e915e2a4bbfe06de540a1c52a11557c0\",\"caf4f6d4494eb868515002e903160d9b\",\"3b506efa9eecea40da0ddd820438f8c0\",\"a700ad70ffa2011e3eca19263606248e\",\"c446c021ba8af57c30b588e65ccd207c\",\"a886e1a27a3fc4a52af8d49dd258d9ba\",\"4abd896eaf8a906f23f8bd938f21ea47\",\"9fb9c615e15b1001f7a34902df714db0\",\"04c969d676af66f097cdd3b8acd1e98a\",\"2400ece4612feed43e567c5cb71a2781\",\"04202b044f9f808eaef22775f69e1dad\",\"a558e720258560fdfdd7caf26c5a5b43\",\"9081addd96e1cf25938f066b7ab840ca\"]}","ddafdab936175dd953597813c3bdf90c"]">
    <input type="hidden" class="gform_hidden" name="gform_target_page_number_132" id="gform_target_page_number_132" value="0">
    <input type="hidden" class="gform_hidden" name="gform_source_page_number_132" id="gform_source_page_number_132" value="1">
    <input type="hidden" name="gform_field_values" value="">
  </div>
  <p style="display: none !important;"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="1690519616182">
    <script>
      document.getElementById("ak_js_2").setAttribute("value", (new Date()).getTime());
    </script>
  </p>
</form>

POST /insights/white-papers/digital-advertising-measurement/#gf_22

<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_22" id="gform_22" class="form-newsletter" action="/insights/white-papers/digital-advertising-measurement/#gf_22" data-formid="22">
  <div class="gform-body gform_body">
    <div id="gform_fields_22" class="gform_fields top_label form_sublabel_below description_below">
      <div id="field_22_2" class="gfield gfield--type-hidden gfield--width-full FormItem FormItem--stacked gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_22_2">
        <div class="ginput_container ginput_container_text"><input name="input_2" id="input_22_2" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_22_3" class="gfield gfield--type-hidden gfield--width-full FormItem FormItem--stacked gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_22_3">
        <div class="ginput_container ginput_container_text"><input name="input_3" id="input_22_3" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_22_4" class="gfield gfield--type-hidden gfield--width-full FormItem FormItem--stacked gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_22_4">
        <div class="ginput_container ginput_container_text"><input name="input_4" id="input_22_4" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
      </div>
      <div id="field_22_1"
        class="gfield gfield--type-email gfield--width-half gf-email-icon FormItem FormItem--stacked gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible"
        data-js-reload="field_22_1"><label class="gfield_label gform-field-label" for="input_22_1">Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label>
        <div class="ginput_container ginput_container_email">
          <input name="input_1" id="input_22_1" type="text" value="" class="large" placeholder="Email" aria-required="true" aria-invalid="false">
        </div>
      </div>
      <div id="field_submit" class="gfield gfield--type-submit gfield--width-half field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-field-class="gform_editor_submit_container"
        data-field-position="inline" data-js-reload="true"><button type="submit" id="gform_submit_button_22" class="gform-button gform-button--white  button FormItem-action"
          onclick="if(window[&quot;gf_submitting_22&quot;]){return false;}  window[&quot;gf_submitting_22&quot;]=true;  "
          onkeypress="if( event.keyCode == 13 ){ if(window[&quot;gf_submitting_22&quot;]){return false;} window[&quot;gf_submitting_22&quot;]=true;  jQuery(&quot;#gform_22&quot;).trigger(&quot;submit&quot;,[true]); }">SUBSCRIBE</button></div>
    </div>
  </div>
  <div class="gform_footer top_label"> <input type="hidden" name="gform_ajax" value="form_id=22&amp;title=&amp;description=&amp;tabindex=0">
    <input type="hidden" class="gform_hidden" name="is_submit_22" value="1">
    <input type="hidden" class="gform_hidden" name="gform_submit" value="22">
    <input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
    <input type="hidden" class="gform_hidden" name="state_22" value="WyJbXSIsImZkZTllN2I0NmJhZGVmZmZkNDZkMWJjMjJkZjlmMzg1Il0=">
    <input type="hidden" class="gform_hidden" name="gform_target_page_number_22" id="gform_target_page_number_22" value="0">
    <input type="hidden" class="gform_hidden" name="gform_source_page_number_22" id="gform_source_page_number_22" value="1">
    <input type="hidden" name="gform_field_values" value="">
  </div>
  <p style="display: none !important;"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="1690519616393">
    <script>
      document.getElementById("ak_js_1").setAttribute("value", (new Date()).getTime());
    </script>
  </p>
</form>

Text Content

Press Alt+1 for screen-reader mode, Alt+0 to cancelAccessibility Screen-Reader
Guide, Feedback, and Issue Reporting Skip to content
 * Login >
    * Adelphic® DSP

 * Solutions >
    * Demand Side Platform>
      * Planning & Buying
      * Omnichannel Execution
      * Identity Resolution
      * Household ID
      * Publisher Solutions
      * Data Solutions
      * Machine Learning Optimization
      * Advanced Reporting
    * Data Platform>
      * Onboarding
        
        Easily onboard customer lists and create targeting segments in Viant’s
        Adelphic DSP.
      
      * Partners
        
        Get the most out of Viant’s Adelphic DSP with industry-leading
        integrations from our partners.
      
      * Audience Insights
    * Industry Solutions>
      * Auto
      * B2B
      * Casino & Online Gambling
      * CBD
      * CPG
      * Education
      * Entertainment
      * Gaming
      * Healthcare
      * Politics
      * QSR
      * Retail
      * Travel & Tourism

 * Company >
    * Investor Relations
    * Newsroom
    * Events

 * Careers
 * Learning >
    * Certification
    * Programmatic Foundations

 * Insights >
    * White Papers
    * Videos
    * Case Studies
    * Blog

 * Contact Us

 * Login >
    * Adelphic® DSP

Contact Us



MEASUREMENT TACTICS FOR A COOKIELESS WORLD: A 4-STEP GUIDE TO PROVING THE VALUE
OF YOUR MEDIA SPEND






VALIDATE YOUR DIGITAL AD SPEND WITH AD MEASUREMENT

There’s never been more pressure to prove the value of your marketing efforts,
which means measuring digital advertising success is no longer just nice to have
– it’s crucial. But measurement remains a challenge to many marketers who still
struggle to tie media spend to real-world outcomes. This is especially true as
the industry prepares for a cookieless future; it’s never been more important to
act now in determining your marketing objectives up front and with confidence.

In our new guide, Measurement Tactics for a Cookieless World: A 4-Step Guide to
Proving the Value of Your Media Spend, we lay out an easy-to-follow plan that
any marketer can employ to prove their campaign dollars are working. This
playbook will empower you to understand the impact of your marketing efforts,
regardless of your industry, business goals or budgets, and regardless of the
cookie apocalypse.

Download our digital advertising measurement white paper to learn:


CHOOSE THE RIGHT KPIS FOR YOUR DIGITAL ADS BASED ON YOUR REAL-WORLD GOALS

After determining your overall campaign objectives, it’s time to determine your
“guiding light” KPIs – the performance indicators that will be most valuable to
you. But there’s one major advertising measurement mistake we see brands make
over and over: not aligning their KPIs to their campaign setup.

For example, if you’re a retail brand and your main KPI is driving in-store
foot-traffic visits, holding your teams accountable for additional KPIs –
click-through rates, perhaps, or conversion rate – may have unintended negative
consequences. We’ll show you how to ensure you’re choosing the right KPIs based
on your priorities and how to set up your campaign accordingly.


WHY INCREMENTALITY IN DIGITAL ADVERTISING IS SO VALUABLE AND HOW BEST TO MEASURE
IT

Any brand’s true success metric is not conversion rate itself, but rather the
incremental lift in conversion rate relative to a non-exposed control group –
that is, the increase in conversion rate of those exposed to an ad versus the
conversion rate of a group of people who weren’t exposed to that ad.

But what’s the best way to calculate incrementality? Confusion in the
marketplace remains, which is why we’re breaking down the fundamentals of
incrementality testing, as well as exploring incrementality’s key benefits you
may not have considered.


ADJUST YOUR DIGITAL ADVERTISING MEASUREMENT STRATEGY TO PREPARE FOR THE END OF
THIRD-PARTY COOKIES

With the end of the cookie fast approaching, marketers are aware of the method
that once powered attribution 100% will soon fall to 0%. We also know the mobile
ad ID won’t work as a long-term option, and iOS14’s stricter user opt-ins for
location tracking will also significantly reduce the measurable universe.

There’s a silver lining, though, for most brands. Those who have been executing
media in an omnichannel format may already be on their way to a future-proof
measurement strategy for a cookieless future, and we’ll break it down.

Fill out the form below to download the report and learn more ›

For questions on the report’s research findings, or for press inquiries, please
contact Viant’s Growth Marketing team at growthmarketing@viantinc.com.



DOWNLOAD THE REPORT

"*" indicates required fields

First Name*

Last Name*

Business Email*

Job Title*

Company Name*

How did you hear about us?
Select an option...FacebookForresterIndustry EventInstagramLinkedInOnline
AdOutdoor AdPodcastReferralTV AdTwitterWebinar
Country*
Select a Country...United StatesAfghanistanAlbaniaAlgeriaAmerican
SamoaAndorraAngolaAnguillaAntarcticaAntigua and
BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire,
Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish
Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo
VerdeCambodiaCameroonCanadaCayman IslandsCentral African
RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCongo,
Democratic Republic of theCook IslandsCosta
RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican
RepublicEcuadorEgyptEl SalvadorEquatorial
GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe
IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern
TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard
Island and McDonald IslandsHoly SeeHondurasHong
KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of
ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic
People's Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People's Democratic
RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall
IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew
CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth
MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State
ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto
RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena,
Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint MartinSaint
Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and
PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint
MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the
South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan
MayenSwedenSwitzerlandSyria Arab RepublicTaiwanTajikistanTanzania, the United
Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and
TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUS Minor Outlying
IslandsUgandaUkraineUnited Arab EmiratesUnited
KingdomUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands, BritishVirgin
Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands
State*
Select a State...AlabamaAlaskaAmerican
SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of
ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew
HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana
IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth
DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest
VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces
Pacific



DOWNLOAD NOW

Δ

Note: By filling out this form, you agree to the Viant Privacy Policy and to
join Viant’s mailing list from which you can unsubscribe at any time.

AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the
concept of television went from one big… Read More
The Persuadables: How Advertisers Can Use the Principles of Recency and… The
Persuadables How Advertisers Can Use the Principles of Recency and Spend Level
to Boost… Read More
The Total Economic Impact™ of Adelphic, the Viant DSP — Understanding… Learn How
Marketers Achieved 143% ROI with Viant's Adelphic DSP Viant's recently
commissioned Forrester study,… Read More
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences…
Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences
to Drive ROAS MAY… Read More
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World
Emerging channels such as digital out-of-home (DOOH), streaming audio and
connected TV (CTV) have presented… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 2023 is shaping up
to be a monumental year for digital advertising. An uncertain economic… Read
More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… It’s well
known that the days of the third-party cookie are coming to an end.… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm
elections historically have lower voter turnout — but 2022 is shaping up to be…
Read More
Demystifying Data Lakes By 2025, it is estimated that the digital universe will
create 463 exabytes of data… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… Validate
Your Digital Ad Spend With Ad Measurement There's never been more pressure to
prove… Read More
Digital Audio Advertising: A 101 Guide In 2020, US adults turned from
terrestrial radio to digital audio due in large part… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak,
consumers were shopping online more than ever before. But a… Read More
TV’s Role in an Omnichannel World Television’s role in today’s increasingly
omnichannel world is changing – what worked in 2015 won’t… Read More
Programmatic Advertising In The Trenches In 2019 alone, marketers will spend $60
billion on programmatic advertising – and it is… Read More
Introduction To Programmatic Advertising: In-housing For Brands INNOVATING IN A
NEW OPEN WEB Viant is a pioneer in people-based advertising - the… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers
marketers to reach consumers by the masses with personalized and timely… Read
More
Programmatic Advertising for Pharma Marketers INNOVATING IN A NEW OPEN WEB Viant
is a pioneer in people-based advertising - the… Read More
Demystifying Quick Service Restaurant Customers With the right technology,
today’s quick service restaurant (QSR) marketers can understand their customers
better… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of
TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising The digital advertising
ecosystem is well known for its abundance of buzzwords and acronyms, with… Read
More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the
concept of television went from one big… Read More
The Persuadables: How Advertisers Can Use the Principles of Recency and… The
Persuadables How Advertisers Can Use the Principles of Recency and Spend Level
to Boost… Read More
The Total Economic Impact™ of Adelphic, the Viant DSP — Understanding… Learn How
Marketers Achieved 143% ROI with Viant's Adelphic DSP Viant's recently
commissioned Forrester study,… Read More
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences…
Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences
to Drive ROAS MAY… Read More
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World
Emerging channels such as digital out-of-home (DOOH), streaming audio and
connected TV (CTV) have presented… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 2023 is shaping up
to be a monumental year for digital advertising. An uncertain economic… Read
More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.

Email(Required)

SUBSCRIBE


Δ


SOLUTIONS

Demand Side Platform
Household ID
Omnichannel Marketing
Planning & Buying
Data Platform
Advanced Reporting

INSIGHTS

White Papers
Case Studies
Videos
Blog

COMPANY

Investor Relations
Careers
Newsroom
Events

PRIVACY CENTER

Opt Out
My Cookie Preferences
New Enterprise-wide State Privacy Policy
New Viant Platform Notice
New Viant Privacy Policy
New Viant HR Policy
To Opt-Out Online, Visit Our CCPA Portal

SOLUTIONS

Demand Side Platform
Household ID
Omnichannel Marketing
Planning & Buying
Data Platform
Advanced Reporting

INSIGHTS

White Papers
Case Studies
Videos
Blog

COMPANY

Investor Relations
Careers
News Room
Events

PRIVACY CENTER

Opt Out
My Cookie Preferences
New Enterprise-wide State Privacy Policy
New Viant Platform Notice
New Viant Privacy Policy
New Viant HR Policy
To Opt-Out Online, Visit Our CCPA Portrait

©2023 - Viant Technology LLC | All Rights Reserved

©2023 - Viant Technology LLC | All Right Reserved



Notifications







DO NOT SELL/SHARE/TARGET

Under the various U.S. Privacy Laws, consumers have the right to opt-out of
processing of personal info for "targeted advertising," and activities that are
classified as "sale" and/or "sharing," which may include data collection by
cookies categorized below as “optional.” To submit an opt-out request for
optional cookies (Share or Sale of Personal Data), toggle that category below to
the left and click “Confirm My Choices,” which will have the effect of opting
you out of "sale," "sharing," and "targeted advertising" on the browser you are
currently using. You must exercise your preferences on each of our websites you
visit, from each browser you use, and on each device that you use. Since your
browser opt-out is designated by a cookie, if you clear or block cookies, your
preferences will no longer be effective and you will need to enable them again
via this tool. In addition, this tool only has the capability of applying your
opt-out to cookies.

If you would like to submit an opt-out request with respect to your non-cookie
personal info (e.g., your email address) visit our webform to opt-out of
sale/sharing/targeting with respect to non-cookie personal info here.

In addition, we have our own advertising platform cookie which you can opt-out
of (do not sell/share/target) here.


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY (REQUIRED)

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.

SHARE OR SALE OF PERSONAL DATA (OPTIONAL)

Share Or Sale of Personal Data (Optional)

You have the right to opt-out of the sale or sharing of your personal
information to third parties and of processing your personal information for
targeted ads. These third party cookies may collect information in ways that may
be a sale, sharing or targeting (e.g., to personalize your experience with
targeted ads, to interact with third party social media services, etc.). You may
exercise your right to opt out of sale/sharing/targeting regarding these third
party cookies on the browser you are using now with this toggle switch (move
toggle to the left). If you have enabled some types of privacy controls on your
browser (such as a “global privacy control” plugin or “online privacy preference
signal”, but not “do not track” signals), we will process that as a request to
opt-out without you needing to toggle left (i.e., we will toggle left for you).
If you opt-out you may lose some cookies that enable site functionality (e.g.,
third party social media interactions). You may change your choice and opt back
in by revisiting and toggling right.

Back Button


PERFORMANCE COOKIES



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
Switch Label label
Switch Label label
Switch Label label

CONFIRM MY CHOICES