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MAMA San Francisco
January 
28th
, 
2025



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7:00 PM

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Sebastian Poindexter


Sr. Technology Consultant


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04


Resource Title

Explore why the most dynamic leaders are building strategies for agile event
marketing with a focus on scaling in-person and virtual events that are fast,
flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event


Special guest presenters


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12 pm


Welcome and Introductions




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12 pm


Welcome and Introductions



Mrs Robinson
Wishes you a wonderful day

Anupam Kumar is a host of exceptional ability. Studies show that a vast majority
of guests attending events by Anupam have been known to leave more elated than
visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the
Fountain of Youth.

Anupam Kumar is a host of exceptional ability. Studies show that a vast majority
of guests attending events by Anupam have been known to leave more elated than
visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the
Fountain of Youth.





















Sebastian Poindexter


Sr. Technology Consultant


OPENFORM


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MAMA San Francisco
January
 
28
, 
2025
January
 
28
, 
2025
 
01
/
28
/
2025
 
8:30am
 - 
6:00pm
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Join the fun!




Enhance your user experience and build brand equity with your design vernacular.

Enhance your user experience and build brand equity with your design vernacular.

A Festival of Marketing Insights 





 


Immerse yourself in an unforgettable atmosphere
You’ll feel the vibrant excitement at every MAMA. Prepare for exceptional
experiences that will leave cherished moments to treasure.

Make valuable networking connections
MAMA offers a unique opportunity to connect with industry peers and leaders,
forming genuine relationships and cultivating long-term partnerships.

Engage with thought-provoking speakers and gain impactful insights
The knowledge curated for MAMA is like no other. Gain learnings, skills, and
confidence that will help you navigate the ever-evolving mobile marketing
landscape.

Get motivated to go beyond
Hear motivational success stories, entrepreneurial experiences and discussions.



Featured speakers



Additional speakers

Eran Dunsky

Head of Product,
AppsFlyer

MoEngage


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Christian Espinoza


Senior Marketing Technology Manager,
Dave


OPENFORM


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Adam Miller

Growth Advisor

Zenyum


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Brian Quinn

President & GM,

AppsFlyer

iCar Asia & Wapcar-Autofun

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Adam Smart

Director of
Product Gaming,
AppsFlyer



Google


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Francy Tercero


Senior Customer Success Manager, AppsFlyer


OPENFORM


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Barak Witkowski

Chief Product Officer, AppsFlyer

Imaginary ones


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Eran Dunsky

Head of Product, AppsFlyer




Adam Miller

Growth Advisor




Brian Quinn

President & GM, AppsFlyer

Adam Smart

Director of Product Gaming, AppsFlyer

Barak

Witkowski

Chief Product Officer, AppsFlyer



MAMA San Francisco

Relax and relive the moment.

WATCH NOW
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What was covered

2025 will be the most exciting MAMA yet, with programming designed to connect a
dynamic community of builders to the future of product development.

Key Topics:


What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable
data

Steps you can take right now to introduce agile event marketing into your
business

Grab your favorite snack and tune in.

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MAMA{Name of the city} is supported by:


Platinum Sponsor


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Gold Sponsor




Silver Sponsor




MAMA by Numbers

 4,500+

Attendees since 2017

 46%

Director level and above

21%

Attending companies with annual revenue ranging from $10M to $10B

71

Countries represented

Speakers


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Director of Product - Gaming

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Head of User Acquisition

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Head Growth Marketing
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Agenda

8:30 am 

Arrivals and coffee kickstart
Check in, grab a coffee and meet your fellow attendees



9:30 am


Opening and keynotes
A thorough investigation of the state of mobile - and beyond - with Eric Seufert
and AppsFlyer's Chief Product Officer






10:15 am


Learn and Explore stages open
Explore best practices and dive into frontier questions. Topics include
overcoming signal loss, maximizing first party data, applying AI across your
stack, and integrating mobile into your multi-channel marketing engine





10:30 am 


Roundtables and demo spaces open
Join the discourse among peers in small group discussion, or get hands on with
AppsFlyer's success teams



3:30 pm


Keynotes and closing
Venture into the future of AI-driven marketing with industry maven Noelle
Russell



4:30 pm

Social hour
Finish the day with a happy hour full of tasty drinks, great bites and even
better conversation. Sponsored by MAU Vegas.

 




Interested in speaking?


Looking to participate in the engaging content at MAMA San Francisco? We'd like
to hear from you! Submit a proposal for a MAMA San Francisco speaking
opportunity. Submission deadline is November 27.


Submit a speaking proposal today 


Submit a Proposal
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“

"At MAMA, you connect with top marketers and AppsFlyer experts to unpack
measurement challenges and work together on solutions"

— MAMA 2024 attendee

Thank you to our sponsors



Platinum



Silver







Gold





Silver

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Supporting sponsors

Silver









Speakers


Yuthida Donnelley


Regional Sales Lead, France
Unity

Claire Rozain


Senior Manager, Admonetisation & User Acquisition 
Carry1st & Global Warming Games 


Hélène Gainand

Strategic Partnerships, Privacy & Chrome, EMEA Android Specialist
Google

Sarah Rolland

Senior CSM Team Leader -

France & Middle East
AppsFlyer

Chen Tur Shalom


Product Manager

AppsFlyer

Jerome Chui


Customer Success Manager 


AppsFlyer

Roi Shivek


Senior Product Manager

AppsFlyer

Igal Frid


Head of Industry Insights EMEA & LATAM


AppsFlyer

Speakers


Yevgeny Peres

EVP Product Strategy

AppsFlyer

Sarah Rolland


Senior CSM Team Leader - France & Middle East
AppsFlyer


Jérôme Chui


Customer Success Manager
AppsFlyer

Speakers


August Menahan

August Menahan will be speaking about their experience working as an event
marketer.

Minnie Redding


Minnie Redding will be speaking about their experience as an art director and
organizer of design events.

Reggie Quartz


Reggie Quartz will be speaking about their experience as marketing director.

Your Hosts


Pierre NICOLAS


Head of UA

@Green Panda Games

 


OPENFORM


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Adam SMART


Sr. Technology Consultant


OPENFORM


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Sebastian Poindexter


Sr. Technology Consultant


OPENFORM


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Schedule


4 pm


Welcome and Introductions




1 pm


Plenary Session




2 pm


Roundtable Discussion: “What Makes an Effective Virtual Event?”




Venue

Pier 27
The Embarcadero
San Francisco
, 
CA
, 
94111

Situated on San Francisco's historic Embarcadero waterfront, Pier 27 is the
premier location for MAMA San Francisco 2025. 

MAMA San Francisco starts in


The Final Countdown!
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Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips


5 Tips for Creating Virtual Events

12:45PM


Closing


Final remarks from your hosts


Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the
iFrame embed code of the video below by clicking into it and clicking on the
"Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed
best-practices:

 
How do I resize an iFrame?




What's the difference between iFrame elements and Video elements?




How do I embed webinars or livestreams using an iFrame element?




What can I embed using an iframe into Splash?



Resource List

01


A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event
marketing with a focus on scaling in-person and virtual events that are fast,
flexible, and hyper-effective at driving meaningful connections.

Download
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02


Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing
leaders who have walked through the fire more than once and lived to talk about
it.

Register
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03


How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small
number of tentpole events—doesn't fit into a business world that demands
adaptability and speed.

Watch now
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Meet us at the event:




Hope to see you there.


AppsFlyer


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“

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"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod" 


— Leonard Bernstein


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