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Conference - Marco Island, FL
Jan 22-24, 2023
Free for qualified brand marketers and agency professionals
$2999.00 - Member Price
$3999.00 - Non-Member
Register
--------------------------------------------------------------------------------
* Overview
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OVERVIEW
It Starts Here.
IAB’s Annual Leadership Meeting (ALM) is where the digital industry first
debated hot topics like the demise of the cookie, DTC brands, supply chain
transparency, fake news, viewability, Government regulation in the data economy,
and making mobile work for advertisers and publishers. It all started here.
2023 is no different. We are at an inflection point with greater headwinds,
familiar and unfamiliar challenges and a plethora of new opportunities. We have
been talking about BIG change for a long time. We must get off the sidelines and
land the plane. We must decide what we want the industry to be… or someone will
decide for us.
It Starts Here every year at ALM, a vision for the industry, an opportunity
uncovered, a path forward, a new connection or a big new idea.
Save the Date for January 22-24, 2023 to join fellow digital pioneers and
business leaders in sunny Florida for executive keynotes, insightful panel
discussions, and curated networking experiences.
Health and Safety Guidelines:
IAB does not require proof of vaccination to attend our events. However, we
strongly recommend that in-person attendees be vaccinated, and that you stay
home if symptomatic.
Review the FAQ page for more information.
Qualified brand marketers and agency professionals can request a pass here
Request A Pass
AGENDA
AGENDA:
Filter by:
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* Breakout Sessions
* Closing Keynote
* Content Presentation
* Deep Dive
* Demo
* Discussion
* Fireside Chat
* In-Person Only
* Industry Insights Presentation
* Innovation Spotlight
* Invite Only
* Keynote
* Main Stage
* Masterclass
* Networking
* Panel
* Panel Discussion
* Roundtable
* Topic Block
* Town Hall
* Walkthrough
* Welcome
* All
* Invite Only
* Main Stage
* Main Stage OR Invite Only
Agenda style:
* Week View
* List View
* --------------------------------------------------------------------------------
JANUARY
SUN. 22
JANUARY
MON. 23
JANUARY
TUE. 24
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* SUNDAY, JANUARY 22
Jump to:
* Day 1
* Day 2
* Day 3
* SUNDAY, JANUARY 22
1:00 PM – 8:00 PM
ARRIVALS AND LEISURE TIME
Arrive in sunny Marco Island and take advantage of all the resort has to
offer! Hit the beach, the pool, or relax at the on-site spa. Activities
can be directly booked at the hotel. Review the JW Marco Paradise Planner
to learn more.
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--------------------------------------------------------------------------------
* SUNDAY, JANUARY 22
8:00 PM – 9:00 PM
ARRIVAL NETWORKING HAPPY HOUR
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--------------------------------------------------------------------------------
* SUNDAY, JANUARY 22
9:05 PM – 9:10 PM
WELCOME OPENING REMARKS
* David Cohen
Chief Executive Officer
IAB
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--------------------------------------------------------------------------------
* SUNDAY, JANUARY 22
9:35 PM – 10:05 PM
SPECIAL SESSION WITH BARATUNDE THURSTON
* Baratunde Thurston
Host
America Outdoors and How To Citizen Podcast
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--------------------------------------------------------------------------------
* SUNDAY, JANUARY 22
10:05 PM – 10:30 PM
LEADERSHIP SPEAKS: CREATING A MORE INCLUSIVE INDUSTRY
* Michele Fino
Head of Branded Entertainment
Crackle Plus
* Christena Pyle
Chief Equity Officer
dentsu Americas
* Lisa Sherman
President and Chief Executive Officer
Ad Council
* Lauren Weinberg
Global Head of Marketing and Communications
Square
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--------------------------------------------------------------------------------
* SUNDAY, JANUARY 22
10:30 PM – 10:35 PM
LIFETIME COMMITMENT AWARD
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* SUNDAY, JANUARY 22
10:35 PM – 10:55 PM
THE HISTORY OF DISRUPTION
* Jeffrey Cole
Director and Chief Executive Officer, Center for the Digital Future
USC Annenberg
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--------------------------------------------------------------------------------
* SUNDAY, JANUARY 22
11:00 PM – 1:00 AM
WELCOME BEACH RECEPTION
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--------------------------------------------------------------------------------
MONDAY, JANUARY 23
Jump to:
* Day 1
* Day 2
* Day 3
* MONDAY, JANUARY 23
3:00 AM – 4:00 AM
NIGHTCAP
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
11:30 AM – 12:30 PM
WELLNESS @ ALM ACTIVITY
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
1:00 PM – 1:45 PM
NETWORKING BREAKFAST
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
2:00 PM – 2:25 PM
‘IT STARTS HERE’
* David Cohen
Chief Executive Officer
IAB
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
2:25 PM – 2:50 PM
EVOLUTION OF PRIVACY AND ACCOUNTABILITY
* Erin Egan
Chief Privacy Officer, Policy
Meta
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
2:50 PM – 3:05 PM
FROM PAIN TO POWER
There’s no shortage of pains in digital advertising today — from siloed
data to protecting consumer privacy and the threats to addressable
advertising. Every day introduces a new complication to how we engage with
our existing customers and find our next best. It’s easy and human to get
sidetracked in our best efforts to address what’s holding our businesses
back. Andy Monfried shares his personal story of dealing with pain and how
his data-empowered approach applies to unlocking the power and potential
of our industry.
* Andy Monfried
Chief Executive Officer and Founder
Lotame
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
3:05 PM – 3:30 PM
IN CONVERSATION WITH STEPHANIE RUHLE
* Stephanie Ruhle
Host of the 11th Hour with Stephanie Ruhle; NBC News Senior Business
Analyst
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
4:00 PM – 4:40 PM
NETWORKING BREAK
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
4:45 PM – 5:45 PM
CONCURRENT TRACK SESSIONS
*
EMBRACING CHANGE IN THE NEW ERA OF PRIVACY
With changes in third party data use, a focus on first-party data, the
development of privacy-centric identity solutions, and shifting
legislative landscape, adapting to the new rules of privacy has become
a daily agenda item. It Starts Here will examine how marketers have
embraced this change and are now prioritizing privacy, responsible data
use and business ethics for business success.
Presented by
11:45AM-11:50AM
Meta
11:50AM-12:10PM
Game Changer – State Privacy Updates in 2023
Michael Hahn
Executive Vice President, General Counsel, IAB and IAB Tech Lab
Jonathan Joseph
Head of Solutions and Marketing, Ketch
Feras Ahmed
Assistant General Counsel, Privacy, Dotdash Meredith
Crystal Skelton
Senior Corporate Counsel, ZipRecruiter
12:10PM-12:25PM
I4G
12:25PM-12:50PM
Does Any of This Matter?
When it comes to addressing people’s evolving privacy concerns, there
have been technical (deprecation of cookies, a rise of clean rooms,
universal identifiers, PETs, consent prompts) and proposed regulatory
solutions (GDPR, CCPA, etc.) each with its own benefits and pitfalls.
Our expert panel takes a deep-dive into what we have learned over the
last few years and what’s next.
Greg Lyons
Chief Marketing Officer, Pepsi
Ryan Pauly
Chief Revenue Officer, Vox Media
Sean Corcoran
U.S. CEO, Mediahub
read more...
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*
BUILDING MORE RESPONSIBLE BUSINESS PRACTICES
Building more responsible business practices is critical in today’s
marketplace. Consumers and employees are demanding to see how companies
are taking care of the environment and that they are creating diverse
and inclusive workspaces. In response, our industry is committed to
making digital ad buying greener, creating a net-zero digital supply
chain, and embracing new workplace dynamics. It Starts Here will spark
conversations about how every organization can improve the work
experience, attract and retain talent, and create a more responsible
business that grows the bottom line.
11:45AM-12:00PM
The State of Sustainable Advertising
Brian O’Kelley
Co-Founder and Chief Executive Officer, Scope3
12:00PM-12:15PM
Getting The World to Zero
Deborah Wahl
Global Chief Marketing Officer, General Motors
12:15PM-12:40PM
Meaningful Strides Towards a Better Tomorrow
Sheryl Goldstein
EVP, Chief Industry Growth Officer, IAB
Alicia Parker
Chief Marketing Officer, Tishman Speyer
Armando Turco
Executive Director, Brand and Creative, Oatly
Deva Bronson
EVP, Global Head of Brand Assurance, dentsu
read more...
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*
RESTORING TRUST, TRANSPARENCY, AND HUMANITY IN THE DIGITAL ECOSYSTEM
The digital ecosystem needs to restore trust in advertising,
technology, responsible data usage, and quality journalism to make the
world a better place. It Starts Here to explore how brands, technology,
our industry and society are working together to innovate new ways to
clarify fact versus opinion, minimize bias (including in AI), and
expand diversity, equity, and inclusion online.
11:45AM-12:00PM
Truth Matters. Facts matter. Values Matter. – In Conversation with
Newmax
Christopher Ruddy
Chief Executive Officer, Newsmax
12:00PM-12:40PM
The Right Stuff – Tools and Tactics for Building Trust
In the wake of the pandemic, brands and media outlets must navigate
complex and sensitive issues, from intensifying political polarization
to calls for social justice and a looming economic recession. Join us
as our expert panel manages the demand for accountability on mis- and
disinformation.
read more...
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*
BREAKTHROUGHS AND PREDICTIONS FOR THE FUTURE OF THE DIGITAL ECONOMY
Web3 will change the dynamics of the industry and the beginnings of
this change are already underway as a new commerce platform develops
in-real-time. Forward-looking brands, publishers, and agencies are
starting to tap into the metaverse, gaming culture, NFTs, and the
creator economy. These brands are taking creativity to the next level
with AR and ML to connect with digital natives and build the future of
loyalty. It Starts Here to examine the future of digital marketing and
to help you decide where to make investments now and when to take a
wait-and-see approach.
11:50AM-12:10PM
Building the Plane While Soaring: Achieving New Heights in the
Metaverse
Avery Akkineni
President, Vayner3/VaynerMedia
read more...
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
5:40 PM – 7:00 PM
NETWORKING LUNCH
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
7:05 PM – 7:35 PM
IN CONVERSATION WITH ALEX RODRIGUEZ
* Alex Rodriguez
Chairman and Chief Executive Officer
A-Rod Corp
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
8:00 PM – 9:10 PM
NETWORKING BREAK
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
8:40 PM – 9:10 PM
INTERACTIVE TOWN HALL ROUND 1: SOLVING CRITICAL INDUSTRY CHALLENGES
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
9:15 PM – 9:45 PM
INTERACTIVE TOWN HALL ROUND 2: ADDRESSING LEADERSHIP HURDLES
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
9:50 PM
MAIN STAGE RECONVENES
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
9:50 PM – 10:10 PM
THE STATE OF DIGITAL MEDIA AND ADVERTISING IN DC
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
10:10 PM – 10:35 PM
MONEY TALKS: OPPORTUNITY THROUGH A FINANCIAL INVESTORS LENS
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
10:35 PM – 10:55 PM
FROM NEWSLETTER TO MEDIA EMPIRE: MOVING THE NEEDLE ON MODERN DAY MEDIA
Since hitting send on the first edition of The Daily Skimm 10 years ago,
co-founders and co-Chief Executive Officers Carly Zakin and Danielle
Weisberg have evolved from a daily newsletter into a mission-driven media
company garnering the most sought-after and engaged audience — Millennial
women. With a pulse on this generation like no other, theSkimm has
uniquely mastered a strategy of reaching people beyond inboxes, empowering
them to take back control of their lives and the content they consume,
ultimately helping them live smarter. In this conversation, Carly and
Danielle peel back the curtain on their experience as entrepreneurs,
challenging a conventional approach to media. The discussion will also
highlight the unique challenges Millennials face today and how theSkimm is
providing its audience with the information they need to navigate it.
* Danielle Weisberg
Co-Founder and Co-Chief Executive Officer
theSkimm
* Carly Zakin
Co-Founder and Co-Chief Executive Officer
theSkimm
* Carryl Pierre-Drews
Senior Vice President, Marketing and Communications
IAB
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
10:55 PM – 11:00 PM
CLOSING REMARKS
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--------------------------------------------------------------------------------
* MONDAY, JANUARY 23
11:05 PM – 1:05 AM
NETWORKING DINNER
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--------------------------------------------------------------------------------
TUESDAY, JANUARY 24
Jump to:
* Day 1
* Day 2
* Day 3
* TUESDAY, JANUARY 24
3:00 AM – 4:00 AM
NIGHTCAP
Add to Calendar
--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
11:30 AM – 12:30 PM
WELLNESS @ ALM ACTIVITY
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--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
1:00 PM – 1:45 PM
REGISTRATION OPENS AND NETWORKING BREAKFAST
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--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
2:00 PM – 2:05 PM
OPENING REMARKS AND SERVICE AWARDS
* David Cohen
Chief Executive Officer
IAB
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--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
2:05 PM – 2:25 PM
GOOGLE
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--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
2:30 PM – 2:55 PM
METAVERSE – EXPECTATIONS VS. REALITY
* Matthew Ball
Pioneering Tech Authority, Venture Capitalist, and Bestselling Author
The Metaverse
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--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
3:00 PM – 3:25 PM
AN UNSKIPPABLE CONVERSATION
As an industry we’ve been talking about a state of perpetual disruption
for the past few years—and 2023 is shaping up to be no different.
Especially if Jeremi Gorman has anything to say about it. As the new
president of worldwide advertising at Netflix, she’s ready to enter into
unchartered territory at the streaming giant—jumping feet first into the
ads business for the first time. In this conversation with MediaLink’s
Michael Kassan, we’ll hear about the headwinds that lie ahead, the
opportunities she’s beyond optimistic about and how she plans to turn a
longtime opponent of ads into the industry’s next major success story.
* Michael Kassan
Chief Executive Officer
MediaLink
* Jeremi Gorman
President, Worldwide Advertising
Netflix
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--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
3:25 PM – 3:45 PM
NETWORKING BREAK
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--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
3:45 PM – 4:45 PM
CONCURRENT TRACKS
*
FLEXIBILITY AND FLUIDITY: BLURRING LINES BETWEEN AWARENESS AND DEMAND
The rise of CTV and Advanced Television, podcasts, and other emerging
channels are offering unprecedented opportunities and challenges for
growth. Performance-minded advertisers are bringing their data to the
table to create effective and measurable campaigns as the traditional
marketing funnel continues to disappear. It Starts Here to understand
incrementality through audience development, identity solutions, and a
new creative canvas to drive growth.
10:50AM-11:05AM
Is Beauty in the Eye of the Beholder?
Join us as we discuss the competing notions of premium and how
audiences are navigating content.
Andrea Zapata
Executive Vice President, Research & Measurement, Warner Bros.
Discovery
11:05AM-11:25AM
The Nirvana of Incrementality Starts with Audiences & Identity
Our panel weighs in on finding new audiences and engaging them in a
multi-platform world.
Dan Callahan
Senior Vice President, Data Strategy, Fox Sports
Hamid Saify
Senior Vice President, Digital Retail, Liquid Death
Eric John
Vice President, Media Center, IAB
11:25AM-11:45AM
The New Currency Conversation
As the media and technology landscape rapidly transforms, measurement
struggles to keep up. Hear how leaders are navigating their challenges
more effectively with improved ways to negotiate media to power all
parts of the ecosystem.
read more...
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*
RECALIBRATING MEASUREMENT AND ATTRIBUTION
Measurement as we know it is over…so, what’s next? It Starts Here to
discuss how we reset new measurement frameworks with probabilistic and
deterministic signals to measure and optimize audiences, evaluate
closed-loop measurement solutions such as Retail Media Networks, bridge
the gap with offline and online attribution, and identify ways
companies are preparing for the measurement apocalypse.
Presented by
10:45AM-10:50AM
Scott Howe
Chief Executive Officer, LiveRamp
10:50AM-11:05AM
Built on Trust: How Retail Media (and beyond) is revolutionizing the
advertising ecosystem
Jeffrey Bustos
Vice President, Programmatic+Data Center, IAB
11:05AM-11:25AM
The Building Blocks to Future Proof Measurement
Angelina Eng
Vice President, Measurement, Attribution, and Data Center, IAB
11:25AM-11:45AM
The New Holistic View
Jay Livingston
Chief Marketing Officer, Shake Shack
Paul Gelb
Head of Digital Activation & Investment, Bayer
read more...
Add to Calendar
--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
6:00 PM – 6:05 PM
CLOSING KEYNOTES
Add to Calendar
--------------------------------------------------------------------------------
* TUESDAY, JANUARY 24
6:05 PM – 7:05 PM
DEPARTURE LOUNGE
Make sure to grab something to eat before heading to the airport or
hitting the beach.
Add to Calendar
--------------------------------------------------------------------------------
* tracks: [data-session-id]
* session_types:
SPEAKERS & MODERATORS
SPEAKERS & MODERATORS
ALEX RODRIGUEZ
Chairman and Chief Executive Officer
A-Rod Corp
A-Rod Corp - Chairman and Chief Executive Officer
View bio
ALEX RODRIGUEZ
Chairman and Chief Executive Officer
A-Rod Corp
A-Rod Corp - Chairman and Chief Executive Officer
Close bio
Alex Rodriguez is a businessman and the Chairman and Chief Executive Officer of
A-Rod Corp, a broad-based investment firm that bets on world-class startups and
partners with leading global companies across the real estate, health and
wellness, technology, and sports & entertainment industries. While best known as
one of the world’s greatest athletes (a 14x MLB All-Star and a 2009 World Series
Champion with the New York Yankees), for more than 25 years, Alex leads a team
of experts building high-growth businesses and enhancing the value of more than
30 companies in the A-Rod Corp portfolio.
Alex founded A-Rod Corp in 1995, purchasing a duplex apartment on the theory
that investing his MLB earnings wisely would protect him from the kinds of
financial struggles that afflict too many professional athletes. While he racked
up extraordinary stats on the field (696 home runs and more grand slams than any
other MLB player in history), Alex simultaneously assembled an impressive team
at A-Rod Corp, bought apartment units across the southeastern U.S., and built a
fully integrat-ed real estate and development company. In 2020, Alex joined CGI
Merchant Group’s hotel invest-ment fund to acquire and develop properties across
North America and the Caribbean.
Following his success in real estate, Alex has invested in a variety of sectors
where he has expertise. He looks for long-term opportunities to provide
financial capital, work alongside founders and leadership, and amplify the
growth of each company. In addition to leading A-Rod Corp, Alex is CEO of Slam
Corp, a special purpose acquisition company (SPAC) with Antara Capital Chairman
Himanshu Gulati as equal partner. Slam Corp is seeking to acquire a leader in
the consumer tech, media, entertainment, and health and wellness sectors. Alex
is also the co-founder and a board member of JLo Beauty, a global skincare
company.
Alex co-founded VCP Ventures, an incubator-venture fund, in partnership with
serial entrepreneur Marc Lore, with a mission to invest outsized amounts of
early-stage capital in a concentrated portfolio of companies and visionary
founders.
In 2021, Alex joined the NBA’s Minnesota Timberwolves and Minnesota Lynx
ownership group. In the same year, Alex formed A-Rod Media, a strategic pillar
within the organization to house all media activity. A-Rod Media offers
scalable, multi-media capabilities, including original content creation,
compelling narrative storytelling, and audience engagement across all marketing
platforms.
Alex is an Emmy Award-winning MLB analyst for Fox Sports and ESPN. He has been a
judge and investor on ABC’s Shark Tank, mentored financially distressed
ex-athletes on CNBC’s Back in the Game, and currently co-hosts the podcast The
Corp with Barstool Sports’ Dan Katz, interviewing CEOs, entrepreneurs, and
sports legends. Committed to creating opportunities for young people to succeed,
Alex serves on the Board of Directors of the Boys and Girls Clubs of Miami-Dade
where he is an Alumni Hall of Fame Honoree, the Boards of Trustees of the
University of Miami, and The Paley Center for Media. His gifts to the University
of Miami and Florida International University have provid-ed scholarships to
dozens of students. Alex resides in Miami with his daughters, Natasha and Ella.
Close bio
STEPHANIE RUHLE
Host of the 11th Hour with Stephanie Ruhle; NBC News Senior Business Analyst
Host of the 11th Hour with Stephanie Ruhle; NBC News Senior Business Analyst
View bio
STEPHANIE RUHLE
Host of the 11th Hour with Stephanie Ruhle; NBC News Senior Business Analyst
Host of the 11th Hour with Stephanie Ruhle; NBC News Senior Business Analyst
Close bio
Stephanie Ruhle is the host of MSNBC’s “The 11th Hour with Stephanie Ruhle” on
weeknights at 11 p.m. ET. Ruhle also appears across all NBC News and MSNBC
platforms as NBC News’ Senior Business Analyst, including “NBC Nightly News with
Lester Holt,” “TODAY”, NBCNews.com, and TODAY.com’s “On The Money” with
Stephanie Ruhle.
Ruhle has interviewed titans in politics, business, entertainment and sports. As
a Wall Street veteran, she is known for bringing her business acumen and
hard-hitting style to high profile interviews, for her original reporting and
bringing humanity into her news coverage and her daily “Good News Ruhles”
segment.
Ruhle served as the consulting producer of “Diamond Hands: The Legend of
WallStreetBets,” an MSNBC and NBC News Studio film coined by traders within the
social media community of Reddit’s r/WallStreetBets where users post stock and
option trading. Ruhle is also the host of the podcast, “Modern Ruhles:
Compelling Conversations During Culturally Complicated Times.” The show takes
aim at zeitgeist topics with the goal of understanding and respecting ideas that
conflict with our own.
Prior to Bloomberg, Ruhle worked at Deutsche Bank, serving as a Managing
Director in Global Markets Senior Relationship Management. Ruhle began her
career at Credit Suisse, where she was the highest-producing credit derivatives
salesperson in the US.
Ruhle plays an active role in women’s leadership development, having founded the
Corporate Investment Bank Women’s Network and co-chaired Women on Wall Street.
Ruhle is a member of the board of trustees for Girls Inc. NYC and in 2016 was
honored as one of their Women of the Year. She is also on the Leadership Council
at Robin Hood, NYC’s largest poverty-fighting organization.
Ruhle received a bachelor’s degree in International Business from Lehigh
University, living abroad in Guatemala, Kenya and Italy.
Close bio
MATTHEW BALL
Pioneering Tech Authority, Venture Capitalist, and Bestselling Author
The Metaverse
The Metaverse - Pioneering Tech Authority, Venture Capitalist, and Bestselling
Author
View bio
MATTHEW BALL
Pioneering Tech Authority, Venture Capitalist, and Bestselling Author
The Metaverse
The Metaverse - Pioneering Tech Authority, Venture Capitalist, and Bestselling
Author
Close bio
Matthew Ball is the CEO of Epyllion, a diversified holding company which makes
angel investments, provides advisory services, and produces television, films,
and video games.
Ball is also a Venture Partner at Makers Fund, Senior Advisor to KKR, Senior
Advisor to McKinsey & Company, and sits on the board of numerous start-ups. His
first book, “The Metaverse and How it Will Revolutionize Everything”, was
published in July 2022 and became an instant national and international
bestseller. Ball is also an “Occasional Contributor” to The Economist, holds
bylines at Bloomberg, The New York Times, the Wall Street Journal, and wrote the
August 8, 2022 cover story for Time Magazine.
Epyllion’s start-up portfolio includes Genvid Technologies, The Athletic, Dapper
Labs, Polygon, Antenna, Dave’s Hot Chicken, Parrot Analytics, Pushkin
Industries, Blaseball, Headspace, Mirror.XYZ, One More Multiverse,
LivingCities.XYZ, LightForge Games, Noodle Cat Games, RSTLSS, and many other
unannounced companies.
Epyllion is the majority shareholder in Ball Metaverse Research Partners, which
provides the Index behind the world’s largest gaming and/or Metaverse-themed
ETF, the Roundhill Ball Metaverse ETF, which can be found on the New York Stock
Exchange (Ticker: METV), and was also the largest sector ETF launch of 2021.
Epyllion is also a co-founding partner in the Ball Multicoin Bitwise Metaverse
Index Fund, the world’s largest crypto-focused thematic Metaverse fund.
Epyllion Entertainment produced Rival Peak and The Walking Dead: The Last Mile,
and is producing a large TV adaptation of a globally popular video game
franchise, as well as games set in various comicbook, video game shooter, and
video game horror franchises.
Ball was previously the Head of Strategy for Amazon Studios, and an executive at
The Chernin Group’s Otter Media and Accenture. In the 2000s, he was a full-time
wildfire fighter in Canada.
Close bio
BARATUNDE THURSTON
Host
America Outdoors and How To Citizen Podcast
America Outdoors and How To Citizen Podcast - Host
View bio
BARATUNDE THURSTON
Host
America Outdoors and How To Citizen Podcast
America Outdoors and How To Citizen Podcast - Host
Close bio
Baratunde Thurston is an Emmy-nominated, multi platforms toryteller and producer
operating at the intersection of race, tech, democracy, and climate. He is the
host of the PBS television series America Outdoors with Baratunde Thurston
[pbs.org], creator and host of How To Citizen with Baratunde
[baratunde.com]which Apple named one of its favorite podcasts of 2020, and a
founding partner of the new media startup Puck [puck.news].
His comedic memoir, How To Be Black, is a New York Times best-seller. In 2019,
he delivered what MSNBC’s Brian Williams called “one of the greatest TED
[baratunde.com]talks of all time.” Baratunde is unique in his ability to
integrate and synthesize themes of race, culture, politics, and technology to
explain where our nation is and where we can take it. Baratunde serves on the
boards of BUILD.org [build.org]and the Brooklyn Public Library
[bklynlibrary.org]and lives in Los Angeles, California.
Close bio
ERIN EGAN
Chief Privacy Officer, Policy
Meta
Meta - Chief Privacy Officer, Policy
View bio
ERIN EGAN
Chief Privacy Officer, Policy
Meta
Meta - Chief Privacy Officer, Policy
Close bio
Erin Egan leads the global privacy and data public policy team at Meta, formerly
Facebook. She collaborates with policymakers, regulators, advocates, academics,
and other experts on issues related to privacy and data protection, ensuring
Meta’s products and features reflect input from people around the world. She
also works with experts around the world to help shape legislation on data use
issues, including AI, youth, and data localization. She previously served as the
company’s VP of US Public Policy, where she led federal and state public policy
efforts. Prior to joining Meta, Erin was a partner and co-chair of Covington &
Burling’s global data protection practice, where she represented technology and
media companies on privacy and consumer protection matters.
Close bio
GREG LYONS
Chief Marketing Officer
PepsiCo Beverages North America
PepsiCo Beverages North America - Chief Marketing Officer
View bio
GREG LYONS
Chief Marketing Officer
PepsiCo Beverages North America
PepsiCo Beverages North America - Chief Marketing Officer
Close bio
Greg Lyons is the Chief Marketing Officer of PepsiCo Beverages North America
(PBNA), where he leads the strategic, communications and innovation agenda
across PepsiCo’s $22 billion beverage portfolio in the U.S. The portfolio
includes iconic brands like Pepsi, MTN DEW, Gatorade, Tropicana, Starbucks,
Lipton, Pure Leaf, Rockstar Energy, as well as recent innovation like bubly,
LIFEWTR, MTN DEW RISE Energy and Driftwell.
Greg has implemented a holistic portfolio strategy and new innovation framework
to accelerate growth in new categories and ensure future business success on
existing brands. He has moved the innovation agenda forward significantly for
PBNA, delivering more than $2 billion in innovation in 2019 and 2020 through new
brands like bubly, LIFEWTR and Gatorade Zero. He also has led brand Pepsi’s
return to 12 straight quarters of growth.
Passionate about capability building and talent development, Greg established an
award-winning in-house creative content studio, and an in-house media
measurement team that has resulted in a 40% improvement on media ROI since 2017.
He’s invested in the people of PBNA marketing by implementing training across
performance marketing, creative excellence, consumer intimacy and strategic
planning.
His work to strengthen PBNA brands, his team and the industry has led to several
recognitions, including the Advertising Research Federation’s CMO Great Mind
Award, Adweek’s Top 50 Marketing Executive, Adweek’s Top Tech Savvy CMOs,
Business Insider’s Most Innovative CMOs and Campaign Magazine’s CMO 50 list,
among other accolades.
Previously, Greg led the MTN DEW and Energy portfolio. He also held positions as
CMO of PepsiCo’s Canadian Beverage business and was the lead of the Marketing
department for the Walkers business in the UK and Ireland. Early in his PepsiCo
career, Greg worked across all of Frito-Lay’s major brands in the Marketing
department. Prior to PepsiCo, Greg worked in consulting for Marketing Corp of
America.
Greg serves on the Board of Directors for the North American Coffee Partnership.
He is also active in his community serving on the Board of Directors for the
Ridgefield Boys & Girls Club. Active in the marketing industry, Greg serves on
the CMO Growth Council for the Association of National Advertisers (ANA), the
Adweek Steering Committee, and the Time @100 Advisory Board.
Greg holds a BA in Economics from Amherst College and a MBA from the Kellogg
School of Management at Northwestern University with majors in Marketing &
Management and Strategy. Greg keeps a full house in Ridgefield, CT with his
fiancée Beth, his two children Molly and Jack, his soon-to-be stepchildren
Crawford and Max, and two Bernese Mountain Dogs.
Close bio
KEVIN WARREN
Executive Vice President and Chief Marketing Officer
UPS
UPS - Executive Vice President and Chief Marketing Officer
View bio
KEVIN WARREN
Executive Vice President and Chief Marketing Officer
UPS
UPS - Executive Vice President and Chief Marketing Officer
Close bio
Kevin Warren is Executive Vice President (EVP) and Chief Marketing Officer at
UPS. In this role he’s responsible for U.S. and International Marketing, The UPS
Store, Digital Channels, Revenue Enablement, Business Planning, Forecasting and
Pricing, Digital Marketing, Customer Experience, Brand Relevancy and the
company’s Ware2Go subsidiary. His highly developed perspective on data-centric
business and non-traditional engagement channels is driving change at UPS and
setting new standards in digitally enabled customer experience. As the
e-commerce business era takes shape, Kevin is shaping those critical aspects of
UPS strategy that will deliver the business of the future.
Most recently, Kevin served as Executive Vice President and Chief Commercial
Officer for Xerox Corporation, where he was responsible for marketing, worldwide
channel strategy, salesforce effectiveness and global client engagement for the
company’s diverse portfolio of hardware, software and services.
Previously, Kevin served as president of Global Growth Opportunities,
responsible for accelerating revenue growth outside the United States. In
addition, he had strategic oversight for two Xerox operating units, Global
Imaging Systems and Xerox Canada, as well as leading the company’s 3-D printing
strategy.
He also led the integration activity surrounding Xerox’s $1.5-billion purchase
of Global Imaging Systems. In 2007, he was named chairman, president and chief
executive officer of Xerox Canada and in 2010, was named president of U.S.
Client Operations. Kevin joined Xerox in 1984 as a sales trainee in Washington,
D.C.
Kevin is a board member for Fiserv, Georgetown University and The UPS
Foundation. He is also a current member of the Executive Leadership Council and
a founding member of the Black Executive CMO Alliance (BECA). Previously, Kevin
served on the board of Illinois Tool Works and the national board of Big
Brothers Big Sisters of America.
A native of Washington, D.C., Kevin received his Bachelor of Science in finance
from Georgetown University and is an alumnus of the Harvard Business School,
having completed the Advanced Management Program.
Close bio
AVERY AKKINENI
President
Vayner3
Vayner3 - President
View bio
AVERY AKKINENI
President
Vayner3
Vayner3 - President
Close bio
President of Vayner3, Avery Akkineni, is leading the mission to guide the
world’s largest enterprises and intellectual property owners in navigating the
next iteration of consumer behavior, Web3.
In July 2021, Akkineni launched the VaynerX consultancy, Vayner3 (previously
known as VaynerNFT), alongside serial entrepreneur Gary Vaynerchuk. In less than
twelve months, Akkineni successfully led the expansion of the consultancy to 50+
global Web3 experts in a remote-first environment. Partnering with dozens of
Fortune 500 corporations across industries, Vayner3 has successfully advised
organizations on strategic Web3 initiatives across cryptocurrency applications,
NFT program development, and immersive digital experiences.
A leader, mentor, and investor in pioneering Web3 projects and communities,
Akkineni is also an active advisor for several tech platforms; serving on the
Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for
Salesforce, Meta Creative X, and Facebook’s Metaverse Council, in addition to
being a founding BFF member.
Akkineni has appeared as a featured keynote speaker at global events including
Cannes Lions, SXSW, Consensus, Permissionless, VeeCon, IAB, C2, and others. In
addition, she is frequently featured in publications across the business (WSJ,
CNBC, Forbes), advertising (AdAge, The Drum, Campaign), and crypto industries
(Decrypt, CoinDesk, CoinTelegraph), sharing her knowledge from inside the
burgeoning space.
Before the launch of Vayner3, Avery spearheaded VaynerMedia’s expansion into the
Asia-Pacific region, building a team of 150 people and opening VaynerMedia
offices in Singapore, Bangkok, Tokyo, and Sydney, while securing 2021
Independent Agency of the Year (Gold) within two years. Additionally, Avery has
been honored on the “Woman to Watch” by Campaign, on “NFT100” by NFTNow, and on
“30 Under 30” by The Drum. Before VaynerX, Avery spent her early career at
Google in Silicon Valley, while she now resides in Miami, FL.
Close bio
KRISHAN BHATIA
President and Chief Business Officer, Global Advertising and Partnerships
NBCUniversal
NBCUniversal - President and Chief Business Officer, Global Advertising and
Partnerships
View bio
KRISHAN BHATIA
President and Chief Business Officer, Global Advertising and Partnerships
NBCUniversal
NBCUniversal - President and Chief Business Officer, Global Advertising and
Partnerships
Close bio
Krishan Bhatia serves as President & Chief Business Officer for NBCUniversal’s
Advertising Sales division, reporting to Linda Yaccarino, Chairman, Global
Advertising & Partnerships. Bhatia, with the help of his 500-person team,
oversees Digital & Advanced Advertising Sales as well as the division’s One
Platform Strategy, Partnerships, Product, Technology, Measurement and Operations
functions — spanning a portfolio of TV, CTV/OTT and digital assets that reaches
230M U.S. adults every month, including the company’s ad-supported streaming
platform Peacock.
In 2021, Bhatia launched the company’s Enterprise Data unit with responsibility
for developing a unified first-party data platform that serves NBCUniversal’s
portfolio of industry-leading consumer businesses — including the company’s TV &
streaming properties, the NBC News Group, Universal Filmed Entertainment and
Universal Parks & Resorts.
Bhatia also manages the corporate partnerships with Comcast/Freewheel and Sky
Media, as well NBCU’s advertising partnerships with Amazon, Apple,
Google/YouTube, Hulu, Roku, Snap, The Trade Desk, Twitter and others.
Bhatia took on his role at NBCUniversal after Comcast acquired the company in
2011 and led the integration of the two companies’ advertising businesses. He
joined Comcast in 2005 as a founding executive team member of Comcast
Interactive Media, where he played an instrumental role in creating and growing
the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media
& Entertainment Practice in New York, advising many of the world’s leading media
and technology companies.
Bhatia serves as a board member of the IAB and OpenAP.
Close bio
DEVA BRONSON
Executive Vice President, Global Head of Brand Assurance
dentsu
dentsu - Executive Vice President, Global Head of Brand Assurance
View bio
DEVA BRONSON
Executive Vice President, Global Head of Brand Assurance
dentsu
dentsu - Executive Vice President, Global Head of Brand Assurance
Close bio
As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media
Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety,
and Brand Suitability to address evolving media threats and enable clients to
make the best, most responsible media decisions. In this role, Deva partners
closely with others across the organization, including on the Investment and
Economic Empowerment teams, to constantly monitor and understand best practices
in deliverability, suitability, viewability, responsibility, and sustainability.
Deva is also leading the creation of a global Brand Assurance steering
committee. Prior to taking on the Brand Assurance leadership role this year,
Deva served as the EVP, Head of Digital Investment, leading marketplace strategy
and positioning across digital & publishing for dentsu’s US media agencies.
A true digital native with nearly 20 years of experience in the media industry,
Deva spent several years within GroupM and Publicis agencies, with client
experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial
Services and B2B verticals. Deva also spent three years on the client side
within the KFC Corporation and was responsible for the development and launch of
the brand’s digital marketing discipline.
Close bio
JEFFREY BUSTOS
Vice President, Programmatic+Data Center
IAB
IAB - Vice President, Programmatic+Data Center
View bio
JEFFREY BUSTOS
Vice President, Programmatic+Data Center
IAB
IAB - Vice President, Programmatic+Data Center
Close bio
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the
IAB where he develops industry standards and guides for measurement and
addressability solutions to enable revenue growth, efficiency, and scale with a
focus in Retail Media Networks, Video / Advanced Television, and Privacy
Enhancing Technology. Key projects include: Categorization & Definitions Buyers
Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions
Research, and Attention & Engagement Metrics Standards. Previously Jeffrey
worked at GroupM where he led Data & Audience Strategy for eCommerce clients,
consulting them on cookieless solutions, audience strategy & activation, and
data taxonomy & identity resolution for CDP and Data Clean Room activations.
Close bio
DAN CALLAHAN
Senior Vice President, Data Strategy and Sales Innovation
FOX
FOX - Senior Vice President, Data Strategy and Sales Innovation
View bio
DAN CALLAHAN
Senior Vice President, Data Strategy and Sales Innovation
FOX
FOX - Senior Vice President, Data Strategy and Sales Innovation
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Dan Callahan serves as Senior Vice President of Data Strategy and Sales
Innovation for Fox Ad Sales. He is based in New York and reports to Marianne
Gambelli, President of Fox Ad Sales.
In this role, Callahan leads a team that is focused on the ‘next generation’ of
advertising capabilities, notably around audience and programmatic advertising
solutions and driving their widespread adoption by marketers and agencies. This
includes efforts around the company’s cutting-edge tools, using data, and
automation called FOX Next, that deliver precision and drives impact for the
company’s advertising partners. Additionally, Callahan leads various business
development and strategy initiatives that focus on growing FOX’s digital
footprint and building partnerships that evolve ways the company can target and
measure advertising campaign performance.
Callahan serves as FOX’s board member of OpenAP an industry consortium focused
on developing new industry standards around data driven advertising.
A 15-year veteran of the company, Callahan joined Fox in 2007 and has held a
multitude of ascending positions within the Ad Sales Division. In 2014, he was
elevated to VP of Programmatic Sales for FOX Sports and his role expanded the
following year to the Fox Networks Group. In 2019, he was promoted to his
current position.
Callahan graduated from Wake Forest University with a bachelor’s in
Communications. He was also a member of the school’s ACC Championship football
team. He currently resides in New Jersey with his wife Brittany and three
children, Riley, Declan and Liam.
Close bio
DAVID COHEN
Chief Executive Officer
IAB
IAB - Chief Executive Officer
View bio
DAVID COHEN
Chief Executive Officer
IAB
IAB - Chief Executive Officer
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David Cohen joined IAB in April 2020 as President and was named Chief Executive
Officer in September 2020. Cohen is a widely respected advertising agency leader
who, prior to IAB, served as President, North America for MAGNA, Interpublic
Group’s (IPG) centralized media intelligence, investment, and innovation arm. In
this role, Cohen was responsible for more than $20 billion in media spend.
During his tenure, Cohen structured and executed large global transactions on
behalf of IPG and its clients, with such major IAB member companies as Facebook,
Google, Microsoft, Spotify, Twitter, and Verizon Media.
Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that
digital innovation, data, and technology acumen flowed throughout the agency to
drive performance. From 2001 to 2011, Cohen served in critical, transformational
roles at UM during the explosive growth of digital advertising, including Chief
Media Officer, Chief Digital Officer, and Executive Vice President, U.S.
Director of Digital Communications. In the late 1990’s, Cohen was responsible
for launching and building IPG’s digital practice.
Cohen has a long history of working with trade organizations including IAB and
4As, where he served as chairman of the Interactive Marketing Committee from
2009-2013. He has also been instrumental in initiating several vital
industry-wide programs, including the Future of Television, facilitated by EY.
Cohen is a Queens native, with a bachelor’s degree in communications from
Adelphi University. He was recognized by Adweek as a “Media All Star” and was
part of the “Adweek 50” in 2012.
In 2016, David was elected to the Board of Directors of Partnership with
Children a non-profit whose mission is to strengthen the emotional, social, and
cognitive skills of vulnerable children in New York City to help them succeed in
school, society, and life.
David enjoys spending time with his wife and two teenage daughters. A
self-described gadget-geek and sometimes fitness fanatic – he ran the NYC
Marathon in 2014 and 2019 and Boston Marathon in 2016.
Close bio
JEFFREY COLE
Director and Chief Executive Officer, Center for the Digital Future
USC Annenberg
USC Annenberg - Director and Chief Executive Officer, Center for the Digital
Future
View bio
JEFFREY COLE
Director and Chief Executive Officer, Center for the Digital Future
USC Annenberg
USC Annenberg - Director and Chief Executive Officer, Center for the Digital
Future
Close bio
Jeffrey Cole has been at the forefront of media and communication technology
issues both in the United States and internationally for the past three decades.
An expert in the field of technology and emerging media, Cole serves as an
adviser to governments and leading companies around the world as they craft
digital strategies. He is Director of the Center for the Digital Future and a
Research Professor at the USC Annenberg School.
Cole founded and directs the World Internet Project, a long-term longitudinal
look at the effects of Internet technology conducted in more than 30 countries.
He has worked with both the Clinton and George W. Bush White House on media and
telecommunications issues and regularly makes presentations across the U.S. and
in Europe, Asia, Latin America, the Middle East and Africa.
Close bio
ANGELINA ENG
Vice President, Measurement & Attribution
IAB
IAB - Vice President, Measurement & Attribution
View bio
ANGELINA ENG
Vice President, Measurement & Attribution
IAB
IAB - Vice President, Measurement & Attribution
Close bio
A seasoned executive with 24+ years of digital media, marketing and operations
experience, Angelina Eng has focused her career on supporting agencies and
brands to define, build and manage digital media and marketing efforts while
enabling teams to operationally work efficiently and effectively with both
internal and external partners and platforms. She’s been responsible for the
development and management of internal systems and workflow, establishment of
deliverable standards, designing ad trafficking and tracking guidelines,
implementation of emerging platforms, as well as establishing best practices at
companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to
help define, establish and advocate some of the industry standards that we see
in today’s digital media ecosystem (such as ad verification/brand safety, ad
fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016
and AdMonsters Digital Media Leadership Award 2016.
Close bio
MICHELE FINO
Head of Branded Entertainment
Crackle Plus
Crackle Plus - Head of Branded Entertainment
View bio
MICHELE FINO
Head of Branded Entertainment
Crackle Plus
Crackle Plus - Head of Branded Entertainment
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Michele Fino, head of branded entertainment at Crackle Plus, a Chicken Soup for
the Soul Entertainment company and one of the largest operators of
advertising-supported video on demand (AVOD) streaming services, oversees the
company’s Branded Content Studio, which is designed to create new opportunities
for advertisers to reach and connect with new audiences more effectively.
With over 20 years of experience, Michele is an industry veteran whose career
journey includes Branded Entertainment for American Idol at a global production
company, content strategy at a national retailer and marketing at various highly
regarded non-profits, including The Leukemia & Lymphoma Society. Her superpower
is mixing the detailed intricacies of content production with the complex KPIs
of a brand and sprinkling in the power of right time / right audience / right
message with the right platform partner.
Michele lives in Manhattan, is an active Mom of three kids, and is too old to be
a millennial. She is user-friendly, very direct and has a wide collection of gym
shoes but does not currently belong to a gym.
Close bio
JEREMI GORMAN
President, Worldwide Advertising
Netflix
Netflix - President, Worldwide Advertising
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JEREMI GORMAN
President, Worldwide Advertising
Netflix
Netflix - President, Worldwide Advertising
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Jeremi is an experienced Sr. Executive in the media business, where she has
spent her career, first on the client side at Monster.com, and then in various
business leadership positions at Yahoo!, Amazon, and Snap Inc., where she was
the Chief Business Officer from 2018 – 2022. Gorman joined Netflix as the
President of Worldwide Advertising in September of 2022. The team is responsible
for the Ad Supported tier, which launched in early November in 12 markets. Her
team’s remit at Netflix is inclusive of sales and sales operations, advertising
product, measurement strategy, and go-to-market plans for this newly launched
tier. She is actively engaged in the Advertising Community, serving on the Board
of Directors for the Advertising Council and MMA. To serve communities closer to
her heart, Jeremi sits on the Board of Directors for Women-for-Women
International, which invests in women survivors of war and conflict, providing
them with social and economic skills to transform their own lives. In addition,
she is a founding investor in the Los Angeles Women’s Soccer Team, Angel City
Football Club. She is an avid traveler and adrenaline junkie, so when she’s not
at her laptop, she can be found hangliding, zip-lining, jet-skiing, or just
reading on a beach. Gorman holds a Bachelor’s degree from UCLA and remains a
loyal Bruin. She is a Southern California native, and current resident of
Hermosa Beach.
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PAUL GELB
Head of Digital Activation and Investment
Bayer HealthCare
Bayer HealthCare - Head of Digital Activation and Investment
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PAUL GELB
Head of Digital Activation and Investment
Bayer HealthCare
Bayer HealthCare - Head of Digital Activation and Investment
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Paul Gelb is the Sr. Director and NA Head of Media Activation and Investment at
Bayer. In this role, he leads relationships with all major ad marketplace
platforms and creates the strategy, tactics, targeting, advanced optimizations,
and ad operations process across all media channels and brands. He built and
manages the preeminent digital in-house ad-buying function in North America.
Bayer’s media activation was recognized by Adexchanger, winning 2021 Best in
Show award and the Best In-house Media Team in 2020 and 2021.
Previously, Paul was the Head of Programmatic at Twitter, overseeing the
company’s worldwide programmatic agency trading desk business. Before that, he
was the Head of Strategy and Marketplace Development at MoPub, the largest
mobile exchange, which Twitter acquired in 2013. Paul began his digital media
career at Razorfish as the Vice President and Founder of the mobile practice,
which was ranked #2 by Ad Age for agency mobile revenue. He was the youngest
executive to receive Mediaweek’s Media All-Star award. Forrester recognized the
global mobile practice he founded as a mobile marketing agency Industry Leader,
their top rating. Paul’s clients included Mercedes, Disney, Samsung, Unilever,
Starwood, and Citibank. His innovative work won mobile marketer of the year,
luxury mobile marketer of the year, and a Cannes Lion shortlist selection.
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SHERYL GOLDSTEIN
Executive Vice President, Chief Industry Growth Officer
IAB
IAB - Executive Vice President, Chief Industry Growth Officer
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SHERYL GOLDSTEIN
Executive Vice President, Chief Industry Growth Officer
IAB
IAB - Executive Vice President, Chief Industry Growth Officer
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Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer
at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging
the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and
thought leadership programs. Under Sheryl’s watch are the Member Engagement,
Centers of Excellence, Research and L&D teams. She also spearheads talent
development, diversity, equity and inclusion initiatives and runs the IAB CRO
Council.
Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue
growth through consultative selling in the dynamic digital landscape (Yahoo,
AOL, About.com). She is adept at building successful teams, developing
go-to-market strategies and gaining consensus across key stakeholders. Her
background includes a wide variety of digital media platforms and technologies
and numerous leadership roles.
In addition to her experience as a sales leader, Sheryl brings years of talent
development and training to her role and is committed to making the digital
media landscape a great industry for diverse talent to thrive and have a long
and exciting career.
Sheryl is a current board member for 212NYC, Makers and was a past Board member
of She Runs It. She serves on the Rutgers Business School Advisory Board for
Marketing and is helping RBS craft a digital marketing graduate program. In
addition, she has served on Boards and Committees for the NY Ad Club, Women in
Communications, Inc. and the IAB and is a member of Chief. She is an
award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner
presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).
Sheryl is a graduate of Syracuse University Newhouse School and lives in New
Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you
can catch her on the pickleball court or riding around the Jersey Shore on her
new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her
husband Michael.
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MICHAEL HAHN
Executive Vice President, General Counsel
IAB and IAB Tech Lab
IAB and IAB Tech Lab - Executive Vice President, General Counsel
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MICHAEL HAHN
Executive Vice President, General Counsel
IAB and IAB Tech Lab
IAB and IAB Tech Lab - Executive Vice President, General Counsel
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Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech
Lab. Michael has responsibility for all legal matters, including the direction
of legal strategy, privacy compliance, antitrust compliance, intellectual
property rights issues, and general corporate matters. Michael is also
responsible for serving as an advocate for the digital advertising industry on
common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served
as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided
clients with strategic counsel around competition, distribution and governance
issues. In the area of litigation, Michael’s matters have included multiparty
class action antitrust defense representation.
Michael served previously as Co-Chair of the New Jersey State Bar Association
Antitrust Law Committee. He also previously served on the Editorial Advisory
Board of Competition Law 360 and the Advisory Board of the American Bar
Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently
publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers
University, M.P.P. from Georgetown University and J.D. for Georgetown University
Law Center.
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ERIC JOHN
Vice President, Media Center
IAB
IAB - Vice President, Media Center
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ERIC JOHN
Vice President, Media Center
IAB
IAB - Vice President, Media Center
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Eric John leads the IAB Media Center, a dedicated unit within the IAB whose
mission is to simplify the video and audio supply chain, providing best
practices and education for brands, agencies, and media companies. Eric drives
the center’s efforts in the development of market-making research, industry
standards, best practices and buyer/seller terms and conditions. Before joining
the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for
Audited Media and as Global Director of Publisher / Developer marketing at
Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior
to Nokia, Eric launched and led advertiser brand engagement solutions for
Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns
for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at
internet advertising pioneer DoubleClick (Google) where he led product
development and marketing within the DART for Publishers (DFP) and DART for
Advertisers (DFA) business units where he launched the industry’s first
post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and
Indiana University (MA) and is a graduate of Columbia University’s Product
Management Program.
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JONATHAN JOSEPH
Solutions and Marketing Lead
Ketch
Ketch - Solutions and Marketing Lead
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JONATHAN JOSEPH
Solutions and Marketing Lead
Ketch
Ketch - Solutions and Marketing Lead
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Jonathan Joseph leads Solutions and Marketing at Ketch, a platform for
programmatic privacy, governance, and security. Passionate about innovation, his
career is focused on data and disruptive technology. Prior to Ketch, Jonathan
held strategy and innovation roles at Salesforce and Krux, a data management
platform.
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MICHAEL KASSAN
Chief Executive Officer
MediaLink
MediaLink - Chief Executive Officer
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MICHAEL KASSAN
Chief Executive Officer
MediaLink
MediaLink - Chief Executive Officer
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Michael E. Kassan is the founder, Chairman and CEO of MediaLink, a leading
strategic advisory firm. Described as the “ultimate power broker,” he is a
trusted advisor to Fortune 100 chief marketing officers, media moguls, Hollywood
visionaries, technology pioneers, advertising holding company heads and Wall
Street investors. They seek his insights and instruction for solving their most
complex business challenges. Kassan and his global team of more than 165
specialists provide counsel for navigating the age of digital disruption in
areas including: marketplace development, talent and organization, brand
transformations, data and technology, agency optimization and investor
strategies.
Kassan is known for his uncanny ability to see – and seize – opportunities
across complementary industries and is often called upon as a keynote speaker
and media commentator on the most pressing and provocative topics impacting the
future of marketing. He has also been instrumental in redefining major tentpole
events like CES, Cannes Lions, and Mobile World Congress for the greater
marketing landscape.
Prior to founding MediaLink in 2003, Kassan was President/COO and Vice-Chairman
of Initiative Media Worldwide, growing billings from $1.5 billion to over $10
billion. Before that, he was President and COO of International Video
Entertainment (Artisan Entertainment). In 2019, Kassan was inducted into the
American Advertising Federation’s Hall of Fame, which is considered the highest
honor in advertising. He has been named one of the top media executives in
America by Ad Age and in 2018 was honored on Adweek’s “Power 100” list and on
Variety’s index of the 500 most influential business leaders shaping the global
entertainment industry. Michael has also been named to The Hollywood Reporter’s
“Silicon Beach 25” list of the most powerful digital players in L.A.
In addition, Kassan has served on the Board of the Hollywood Radio and
Television Society, the Commission on California State Government Organization
and Economy and the Cultural Affairs Commission – City of Los Angeles and has
been Chairman of the State Senate Select Committee on the Entertainment
Industry. Kassan is also a strong supporter of community and not-for-profit
programs; he currently serves as Chair of the UJA-New York Marketing
Communications Committee and is a Board member of the American Advertising
Federation, the Ad Council and the Paley Center for Media.
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TERENCE KAWAJA
Founder and Chief Executive Officer
LUMA Partners
LUMA Partners - Founder and Chief Executive Officer
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TERENCE KAWAJA
Founder and Chief Executive Officer
LUMA Partners
LUMA Partners - Founder and Chief Executive Officer
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ARTHUR LEOPOLD
President
Cameo
Cameo - President
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ARTHUR LEOPOLD
President
Cameo
Cameo - President
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Arthur Leopold is the President of Cameo, the leading marketplace connecting
fans and brands directly with tens of thousands of pop culture personalities in
the form of personalized video messages, engaging fan experiences and marketing
and events partnerships. He oversees our Cameo for Business and Talent
organizations, and the teams behind the newly acquired celebrity merch platform,
Represent.
Arthur joined Cameo as Chief Operating Officer and first employee in 2016 to
build the talent organization from the ground up. He also pioneered Cameo for
Business, bringing the magic of celebrity to over 12,000 unique brand customers
in less than two years. Leopold previously served in various sales and account
executive roles at Sprinklr, LinkedIn and RBC Capital Markets. He is a Duke
University graduate and was the youngest elected delegate for Barack Obama’s
2008 Presidential campaign.
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JAY LIVINGSTON
Chief Marketing Officer
Shake Shack
Shake Shack - Chief Marketing Officer
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JAY LIVINGSTON
Chief Marketing Officer
Shake Shack
Shake Shack - Chief Marketing Officer
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As Chief Marketing officer of Shake Shack, Jay is responsible for marketing,
product (culinary / menu / supply chain) and the digital experience (Shack App /
shakeshack.com / kiosks / delivery). Prior to Shake Shack, Jay served as Chief
Marketing Officer of BARK, makers of BarkBox. Before BARK, Jay was Senior Vice
President of Global Marketing at Bank of America where he held senior marketing
roles across the corporation during his twenty-year career. Jay is also an
active angel investor in over thirty startups, has executive produced several
feature films, and is a founding member of Unite America. Jay is from Knoxville,
Tennessee and lives in New York City.
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ANDY MONFRIED
Chief Executive Officer and Founder
Lotame
Lotame - Chief Executive Officer and Founder
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ANDY MONFRIED
Chief Executive Officer and Founder
Lotame
Lotame - Chief Executive Officer and Founder
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Since founding Lotame in 2006, Andy has been focused on building the world’s
leading data management technology. Andy led Lotame’s successful ad network for
several years, targeting thousands of campaigns valued at millions of dollars,
all delivered and executed through the Lotame platform. In 2011 he shuttered the
ad network to focus the company on its original vision: a full featured, SaaS
based DMP. Under Monfried’s leadership, Lotame has grown into 100+ person
company with offices in the U.S., E.U. and APAC. Prior to founding Lotame, Andy
was an executive with Advertising.com from 1999-2005.
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JOHN OSBORN
U.S. Director
Ad Net Zero
Ad Net Zero - U.S. Director
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JOHN OSBORN
U.S. Director
Ad Net Zero
Ad Net Zero - U.S. Director
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BRIAN O'KELLEY
Co-Founder and Chief Executive Officer
Scope3
Scope3 - Co-Founder and Chief Executive Officer
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BRIAN O'KELLEY
Co-Founder and Chief Executive Officer
Scope3
Scope3 - Co-Founder and Chief Executive Officer
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Brian O’Kelley is CEO and co-founder of Scope3, the source of truth for supply
chain emissions data.
A respected entrepreneur and executive with a track record of building companies
that have defined and led multi-billion dollar categories, Brian was the
co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He
co-founded Waybridge, a supply chain technology company, and served as CTO of
Right Media through its successful acquisition by Yahoo.
Credited with the invention of programmatic advertising and the online ad
exchange, Brian is deeply committed to technology-driven innovations that
benefit society while improving the health of the planet.
Brian is an active board member of Tech:NYC. Brian has been named to Crain’s 40
Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was
recognized as an E&Y Entrepreneur of the Year in the New York region in 2012.
Brian was an early supporter of Girls Who Code and the Marshall Plan for Moms
and is deeply committed to making the technology industry more inclusive.
Brian has a B.S.E. in Computer Science from Princeton University. He lives in
Brooklyn with his wife, two daughters, and two cats.
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ALICIA PARKER
Chief Marketing Officer
Tishman Speyer
Tishman Speyer - Chief Marketing Officer
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ALICIA PARKER
Chief Marketing Officer
Tishman Speyer
Tishman Speyer - Chief Marketing Officer
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CHRISTENA PYLE
Chief Equity Officer
dentsu Americas
dentsu Americas - Chief Equity Officer
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CHRISTENA PYLE
Chief Equity Officer
dentsu Americas
dentsu Americas - Chief Equity Officer
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Christena Pyle is Chief Equity Officer of dentsu Americas. She has been a
driving force in creating diversity and battling gender inequality in creative
industries, most recently as Executive Director, Advertising at TIME’S UP. In
this role, she drove cross-industry impact beyond advertising and marketing,
spearheading the development of TIME’S UP’s Guide to Equity and Inclusion During
Crisis, which was lauded in Fast Company as “guidance disrupting leadership’s
reaction to crisis.”
Prior to joining TIME’S UP, Christena was Omnicom Group’s Director of Diversity
and Inclusion, responsible for accelerating diversity, equity, and inclusion
outcomes for underrepresented communities across the global network and carrying
forward the company’s cultural vision: becoming an example of sustainable
diversity and inclusion for corporations worldwide.
In addition to her role at Omnicom, Christena pushed to expand and deepen the
conversation around inclusion in her role as Director of ADCOLOR, where she
helped to launch the ADCOLOR Conference, ADCOLOR Awards, and ADCOLOR Futures
programs, all of which spotlight the importance of diversity and community in
the creative and tech industries. Through these efforts, along with her
involvement in organizations like the 4A’s MAIP and Ad Club of New York as well
as speaking engagements at Cannes, Advertising Week, Ad Age, and 3% Conference,
she has been deeply involved in shaping the direction creative industries have
now adopted around inclusion.
Over the course of her career, Christena has received numerous awards and
recognition for her leadership, activism, and diversity efforts. She was
recently named to the Black List 100 and was presented The AD Club of New York
Icons, Rockstar & Innovators Award. Christena was named to Adweek’s 2019 Women
Trailblazers list, which celebrates women who are breaking down barriers and
opening up opportunities for others, and received the first-ever Advertising
Week “Future Is Female” Award for her proven achievements, demonstrated ability
to effect organizational change, commitment to external impact, and capacity to
mentor others. Christena was also listed as Adweek’s 2018 Young Influentials,
which celebrates media, marketing, and tech talents innovating from AR to
Activism, Data to Diversity.
Christena’s passion, optimism, and drive to inspire change propel her tireless
work to improve creative industries by making it safer, more welcoming, and
equitable to people of all kinds — and ultimately, more successful. She is most
proud of running all 26.2 miles of the 2019 New York City Marathon alongside her
partner and on behalf of the TIME’S UP Foundation.
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CHRISTOPHER RUDDY
Chief Executive Officer
Newsmax
Newsmax - Chief Executive Officer
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CHRISTOPHER RUDDY
Chief Executive Officer
Newsmax
Newsmax - Chief Executive Officer
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Christopher Ruddy, Chief Executive Officer Christopher Ruddy founded Newsmax
Media, Inc. in 1998 and serves as its CEO. Newsmax today is one of the nation’s
leading broadcasting and digital media companies. The Company includes the
Newsmax network, the 4th highest-rated cable news channel in the U.S., according
to Nielsen. Ruddy began his career as a journalist at the New York Post and
Pittsburgh Tribune-Review. Multichannel News named him to its “News Titans” list
of the top 10 people to know in television news. Newsweek ranked him one of
America’s top 20 most influential news media personalities. Ruddy has also
served as a member of the Knight Foundation’s Commission on Trust, Media and
American Democracy. He holds a Bachelor of Arts degree summa cum laude from St.
John’s University in New York and a Master’s Degree from the London School of
Economics. He has been a Media Fellow at the Hoover Institution on War,
Revolution and Peace at Stanford University.
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MALLORY RUSSELL
Global Head of Marketing
Square
Square - Global Head of Marketing
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MALLORY RUSSELL
Global Head of Marketing
Square
Square - Global Head of Marketing
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Mallory Russell is the Head of Global Content Marketing for Square, overseeing
content marketing strategy as well as our editorial, social media, SEO, and lead
generation functions. In her role, she builds content experiences and journeys
that educate and inspire businesses of all sizes and help grow the brand and the
business.
She previously led content marketing at Change.org where she used social and
editorial channels to tell stories of people making change all over the world.
Before working in tech, Mallory reported on the world of marketing at
Advertising Age and Business Insider and worked at some of San Francisco’s most
storied ad agencies.
Mallory holds a B.A. in Communication from the University of Southern California
and an M.A. in Business and Economic Journalism from New York University.
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HAMID SAIFY
Senior Vice President, Digital Retail
Liquid Death
Liquid Death - Senior Vice President, Digital Retail
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HAMID SAIFY
Senior Vice President, Digital Retail
Liquid Death
Liquid Death - Senior Vice President, Digital Retail
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Hamid is SVP of Digital Retail at Liquid Death, where he oversees revenue growth
across a wide range of digital partners. Hamid was the first VP of Marketing at
Liquid Death and helped drive the rapid rise of the brand as the fastest growing
beverage brand in history.
Prior to Liquid Death, Hamid worked in advertising, working on brands like
Nestle, PlayStation, Volkswagen, Taco Bell, Zillow, and many others.
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LISA SHERMAN
President and Chief Executive Officer
Ad Council
Ad Council - President and Chief Executive Officer
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LISA SHERMAN
President and Chief Executive Officer
Ad Council
Ad Council - President and Chief Executive Officer
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Lisa Sherman is an innovative leader and accomplished operating executive with
deep experience in the private and non-profit sectors. She has over 35 years of
experience building, transforming and growing organizations. As president and
CEO of the Ad Council, she leads all aspects of this national institution.
Working at the intersection of media, marketing, technology, entertainment and
advertising, the Ad Council convenes the world’s best marketers to create public
engagement campaigns. By leveraging cutting-edge products, approaches and
digital technologies, the organization tackles the most pressing issues facing
the country.
Prior to the Ad Council, Lisa was at Viacom, where she built a powerful media
business, launching and leading Logo TV, the first cable network for LGBTQ
audiences. She also held a number of senior operating roles at Verizon, IPG
agency Hill Holliday and the Women’s Sports Network, the VC-backed marketing
company she co-founded.
Lisa a board director of My Code Media, a privately held company and the largest
tech enabled multicultural digital marketplace. She also serves as an advisor to
Guild Education, an EdTech Unicorn preparing the workforce of today for the jobs
of tomorrow. In additon to her accomplishments in the commercial world, she is
an experienced non-profit board member and serves as a Trustee at her alma mater
Dickinson College, and is on the World Economic Forum Stewards Board.
Lisa is a thought leader, frequent public speaker, and was recognized as the
2020 Marketer of the Year by the American Marketing Association, and in 2021 was
named one of Fast Company’s “Most Creative People in Business.”
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CRYSTAL SKELTON
Senior Corporate Counsel
ZipRecruiter
ZipRecruiter - Senior Corporate Counsel
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CRYSTAL SKELTON
Senior Corporate Counsel
ZipRecruiter
ZipRecruiter - Senior Corporate Counsel
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ARMANO TURCO
Executive Director, Brand and Creative (NA)
Oatly
Oatly - Executive Director, Brand and Creative (NA)
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ARMANO TURCO
Executive Director, Brand and Creative (NA)
Oatly
Oatly - Executive Director, Brand and Creative (NA)
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Armando Turco is Executive Director of Brand & Creative at Oatly North America.
In his role leading the Oatly Department of Mind Control in North America,
Armando is responsible for all regional brand and creative development – and
ultimately activating the company’s mission to make it easy for people to eat
better and live healthier lives by providing options that are less taxing on the
planet – through brand voice, creativity, influence, partnerships, and other
marketing-type things.
Prior to joining Oatly, Armando was the SVP of Content at Vox Media for five
years, where he helped connect hundreds of brands to audiences through the
things they care about. He oversaw development of all branded content including
several original podcasts, events, and two documentary films: A Woman’s
Place with KitchenAid (Hulu, 2020) and The Beauty of Blackness with Sephora (HBO
Max, 2022).
Before landing at Vox Media, Armando spent 15 years at creative agencies like
BBH and McCann in various management positions, partnering with brands including
Sony PlayStation, Axe, Johnny Walker and ABSOLUT.
He lives in New York City with his husband Matt and rescue mutt Andre Johnson.
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DEBORAH WAHL
Global Chief Marketing Officer
General Motors Company
General Motors Company - Global Chief Marketing Officer
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DEBORAH WAHL
Global Chief Marketing Officer
General Motors Company
General Motors Company - Global Chief Marketing Officer
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Deborah Wahl is the global CMO of General Motors.
Previously, Ms. Wahl served as the global CMO of Cadillac and, prior to joining
General Motors, as the SVP and CMO for McDonald’s. Additionally, Ms. Wahl has
held a number of CMO and marketing leadership positions, including at
PulteGroup, Chrysler, and Lexus.
Ms. Wahl earned a bachelor’s in economics from Wellesley College and an M.B.A.
from The Wharton School of the University of Pennsylvania. She also has a
master’s from The Lauder Institute.
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MARIA WEAVER
President
WMX
WMX - President
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MARIA WEAVER
President
WMX
WMX - President
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Maria Weaver serves as President of WMX, Warner Music Group’s next generation
services division that connects artists with fans and amplifies brands in
creative, immersive, and engaging ways. Weaver oversees the vast array of
resources and areas of expertise under the WMX umbrella, including Artist & Fan
Experiences, streaming account management & playlisting, direct-to-fan and
merchandising operations, consumer acquisition, content creation, legal &
business affairs, and finance. In addition, she leads the growth of Warner’s
network of owned-and-operated consumer brands, which encompasses EMP, the
merchandising e-tailer; and the company’s Media and Content division, which
includes UPROXX, the youth culture & music destination; Songkick, the live music
app; and HipHopDX, a leading hip-hop media platform, among other digital
destinations.
Prior to WMX, Weaver was Senior Vice President & Chief Marketing Officer at
Comcast Advertising where she oversaw the company’s advertising sales division,
Effectv, including leading its rebrand from Comcast Spotlight. She also oversaw
Comcast’s full-service creative agency Mnemonic, as well as FreeWheel, which
provides advertising software and solutions for the television ecosystem.
Previously, Weaver was one of the founders of Interactive One, the digital
division of Urban One (formerly Radio One) and held senior marketing and
creative services posts at HBO and Showtime.
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LAUREN WEINBERG
Global Head of Marketing and Communications
Square
Square - Global Head of Marketing and Communications
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LAUREN WEINBERG
Global Head of Marketing and Communications
Square
Square - Global Head of Marketing and Communications
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Lauren Weinberg is an experienced and goal-oriented marketing executive with
over 20 years of experience. She’s an expert in finding insights in data and
using them to drive strategic marketing plans that fuel revenue growth.
She is currently the Chief Marketing and Communications Officer at Square,
driving marketing and comms strategy globally, which includes investment
decisions, optimization of marketing channels, brand strategy, analytics,
marketing technology, creative execution and communications. As part of her
remit, she is responsible for managing Square’s entire marketing budget to
ensure the company achieves its revenue and brand goals. She also directs the
channel and creative strategy across all of Square’s marketing channels
including search, online display, organic social and content, email, television,
audio and digital video. Prior to Square, Lauren was the founder of LMW
Consulting, a strategic advisory firm assisting startups and established
businesses alike in marketing strategy. Before consulting, Lauren served as
Yahoo’s Vice President of Marketing Strategy and Insights, where she oversaw
media planning and buying, brand and marketing effectiveness research, consumer
analytics and industry research. Prior to Yahoo, Lauren was Vice President of
Digital Insights and Research at Viacom. She spent the three previous years at
Advertising.com as Director of Research and worked at Nielsen and comScore as a
Media Analyst and Product Manager, respectively.
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DANIELLE WEISBERG
Co-Founder and Co-Chief Executive Officer
theSkimm
theSkimm - Co-Founder and Co-Chief Executive Officer
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DANIELLE WEISBERG
Co-Founder and Co-Chief Executive Officer
theSkimm
theSkimm - Co-Founder and Co-Chief Executive Officer
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Carly Zakin and Danielle Weisberg are co-founders and co-CEOs of theSkimm, a
digital media company dedicated to succinctly giving women the information they
need to make confident decisions and helping them live smarter. The former news
producers disrupted the media landscape a decade ago with the launch of
theSkimm, and have built a brand that continues to be a trusted source for a
community of millions. Today theSkimm ecosystem includes the Daily Skimm, the
Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, top-rated
podcasts: “Skimm This” and “9 to 5ish with theSkimm,” theSkimm mobile app,
virtual course series SkimmU, and Skimm Studios which creates innovative
in-house video and audio content. theSkimm’s first book, How to Skimm Your Life,
was released in June 2019 and debuted at #1 on The New York Times Best Seller
list.
Carly and Danielle have been featured on a number of prominent lists including:
Forbes 30 Under 30 in Media, Vanity Fair’s The Next Establishment, Fortune’s 40
Under 40, Variety’s Power of Women and Adweek’s Young Influentials; and have
received numerous accolades including the Goldman Sachs Builders and Innovators
Summit as one of the most 100 Intriguing Entrepreneurs. Carly is a Henry Crown
Fellow with the Aspen Institute.
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CARLY ZAKIN
Co-Founder and Co-Chief Executive Officer
theSkimm
theSkimm - Co-Founder and Co-Chief Executive Officer
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CARLY ZAKIN
Co-Founder and Co-Chief Executive Officer
theSkimm
theSkimm - Co-Founder and Co-Chief Executive Officer
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Carly Zakin and Danielle Weisberg are co-founders and co-CEOs of theSkimm, a
digital media company dedicated to succinctly giving women the information they
need to make confident decisions and helping them live smarter. The former news
producers disrupted the media landscape a decade ago with the launch of
theSkimm, and have built a brand that continues to be a trusted source for a
community of millions. Today theSkimm ecosystem includes the Daily Skimm, the
Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, top-rated
podcasts: “Skimm This” and “9 to 5ish with theSkimm,” theSkimm mobile app,
virtual course series SkimmU, and Skimm Studios which creates innovative
in-house video and audio content. theSkimm’s first book, How to Skimm Your Life,
was released in June 2019 and debuted at #1 on The New York Times Best Seller
list.
Carly and Danielle have been featured on a number of prominent lists including:
Forbes 30 Under 30 in Media, Vanity Fair’s The Next Establishment, Fortune’s 40
Under 40, Variety’s Power of Women and Adweek’s Young Influentials; and have
received numerous accolades including the Goldman Sachs Builders and Innovators
Summit as one of the most 100 Intriguing Entrepreneurs. Carly is a Henry Crown
Fellow with the Aspen Institute.
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ANDREA ZAPATA
Executive Vice President, Research & Measurement
Warner Bros. Discovery
Warner Bros. Discovery - Executive Vice President, Research & Measurement
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ANDREA ZAPATA
Executive Vice President, Research & Measurement
Warner Bros. Discovery
Warner Bros. Discovery - Executive Vice President, Research & Measurement
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SCOTT HOWE
Chief Executive Officer
LiveRamp
LiveRamp - Chief Executive Officer
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SCOTT HOWE
Chief Executive Officer
LiveRamp
LiveRamp - Chief Executive Officer
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Scott Howe is the Chief Executive Officer of LiveRamp (NYSE: RAMP), the leading
data connectivity platform for the safe and effective use of data. Powered by
core identity capabilities and an unparalleled network, LiveRamp enables
companies and their partners to better connect, control, and activate data to
transform customer experiences and generate more valuable business outcomes.
From 2011 to Sept. 2018, Howe served as CEO and president of LiveRamp’s former
parent company, Acxiom—a technology and services company dedicated to providing
the data foundation for the world’s best marketers. In 2014, Fast Company named
Howe one of the World’s Most Creative People. Before taking the reins at Acxiom
in 2011, Howe held executive roles at Microsoft and aQuantive, where his teams
built the world’s largest digital agency (Avenue A|Razorfish); pioneered
people-based media buying (DRIVE Performance Media, aka the Microsoft Media
Network); and developed the systems utilized for ad serving and attribution
(Atlas International). He began his career at The Boston Consulting Group and
Kidder, Peabody & Company, Inc.
Howe is currently a board member of the Interactive Advertising Bureau (IAB).
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SEAN CORCORAN
U.S. CEO
Mediahub
Mediahub - U.S. CEO
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SEAN CORCORAN
U.S. CEO
Mediahub
Mediahub - U.S. CEO
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Sean is responsible for growing and managing the U.S. Mediahub offices in New
York, Boston, Los Angeles, Minneapolis, and North Carolina, overseeing a team of
850+ people. Previously, Sean helped drive the digital vision for Mediahub using
his expertise in online advertising, social marketing, emerging media, ad
technology, analytics, and agency relationships and structure. Prior to joining
Mediahub, Sean spearheaded social media and digital research at Forrester.
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CARRYL PIERRE-DREWS
Executive Vice President, Chief Marketing Officer
IAB
IAB - Executive Vice President, Chief Marketing Officer
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CARRYL PIERRE-DREWS
Executive Vice President, Chief Marketing Officer
IAB
IAB - Executive Vice President, Chief Marketing Officer
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Carryl Pierre-Drews is EVP, Chief Marketing Officer at the Interactive
Advertising Bureau (IAB) where she is responsible for providing executive
leadership and management of the IAB marketing and communications organization
and activities to forward the IAB’s position as a digital, marketing, and media
industry thought leader and agenda-setter. Carryl has stewardship of the IAB
Brand inclusive of Events, Marketing, PR, Digital, Social, Mobile, Video, and
Audio channels with the goal of elevating IAB’s profile with media and tech
CEOs, CMOs, and the marketing and advertising industry at large.
Previously, Carryl held the title of Vice President of Marketing at Fullscreen,
a next-gen social marketing agency, where she built and led the agency’s brand
marketing, PR, digital/social channels, influencer engagements, and global
industry activations featuring marketers from American Eagle, AT&T, HP,
Marriott, Mars, Mattel, Visa and more. Carryl was instrumental in catalyzing key
strategic decisions that drove business growth, elevated visibility, and
increased shareholder value positioning Fullscreen for the AT&T acquisition in
2018 and eventual WarnerMedia integration in 2019. Prior to Fullscreen, Carryl
was Senior Vice President of Strategic Marketing at USA Network, a division of
NBCUniversal, where she led the integrated marketing, communications strategy,
and client experiences teams.
Carryl serves as Chair of the Marketing & Communications Committee of Pet
Partners Board of Directors, where she helps devise strategies to further
communicate and expand the vital role of therapy animals in our lives. As a
therapy animal team with her dog Mika, Carryl has seen firsthand the effect
therapy animals have on overall health and well-being. Carryl is also passionate
about creating a culture of inclusion and diversity in the advertising,
marketing, and media industry and has been an active member of She Runs It, an
organization invested in women’s achievement, for 19 years, with six spent on
the Board (2012-2018). She was honored twice by CableFax Magazine as one of the
most influential minorities in cable — in 2013 “The Leaders” and in 2012 “The
Influentials.” In 2019 Carryl was nominated and became a founding member of
Chief, a private network focused on connecting and supporting women leaders.
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ABOUT THE VENUE
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JW Marriott Marco Island, FL
400 S Collier Blvd,
Marco Island, Florida 34145
IAB ALM attendees will receive a discounted group rate of $393/night + taxes and
fees. This rate expires on December 21 or when the room block is sold out. Rooms
are limited. Information on how to book your room will be sent in your ticket
confirmation email.
View Map of Venue
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