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USER TESTED
How the World's Top Companies Use Human Insight to Create Great Experiences
Order now
Image
A PRACTICAL GUIDE ON HOW TO PUT CUSTOMERS BACK INTO THE CENTER OF YOUR BUSINESS
MODEL
With so many digital experiences touching our lives—and businesses—it’s
understandable to feel like you’re drowning in data. There’s a dashboard or
chart for just about everything, but data alone can’t help you understand and
empathize with your customers. No amount of it will take you inside their heads,
help you see the world through their eyes, or let you experience what it’s
really like to be your customer. Only human insight from real people can do
that.
ABOUT THE BOOK
Perfect for any industry, User Tested: How the World's Top Companies Use Human
Insight to Create Great Experiences was co-authored by the chief insights
officer and the CEO of UserTesting—a SaaS company fundamentally changing the way
both B2B and consumer brands find out what real people think and feel. The book
reflects the authors’ commitment to helping you position the customer squarely
in the center of your business model by weaving their true voices throughout
your company’s decision making.
HEAR FROM AUTHORS JANELLE ESTES AND ANDY MACMILLAN AS THEY DISCUSS THEIR LATEST
PROJECT
WHO IS USER TESTED FOR?
User Tested gives both individual contributors and executives an approachable,
pragmatic playbook for stepping beyond standard business metrics and infusing
real human insight into every business decision, design, and experience.
IN THIS BOOK YOU’LL:
* Learn how businesses became obsessed with data—but disconnected from their
customers—and why that’s not sustainable
* Get the basics about how to capture human insight through user testing,
including how to find the right people, ask the right questions, and make
sense of and act on all the insights you uncover
* Dive into a detailed playbook that shares real-world examples of how you can
collect and operationalize human insight across the teams in your
organization.
* Learn how to evangelize the power of human insight throughout your
organization
Image
BREAKING IT DOWN
Part 1: The Challenge: Understanding Customers as Human, Not Data Points
* Competing in the Experience Economy
* Why & How Human Insight Powers Great Experiences
Part 2: The Solution: Human Insight Powers Customer-Centric Actions
* Matching A User Test Approach to Your Desired Learnings
* How to Get Access to the Perspectives That Matter
* Capture & Analyze: Sifting Through the Noise to Find the Signal
* Take Action on Human Insight: Decide Where and How to Apply Your Learnings
Part 3: The Playbook: How Human Insight Fits Into Your Business
* Product Development: Creating Products People Love
* Getting Inside the Heads of Your Buyers
* Optimizing the Holistic Customer Journey
Part 4: The Culture Shift: Applying Human Insight at Scale
* Bottom Up: The Grassroots Movement
* Top Down: How Executives Can Support and Model Change
GET YOUR COPY TODAY
Order Now
PRAISE FOR USER TESTED
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to a slide using the slide dots.
As a product leader that prides myself on being strong analytically, there is no
stronger lesson I've learned than you can't spend enough time listening to your
users. User Tested not only explains why but gives you the tips and tools to do
it effectively.
- Ashish Desai, VP Consumer Product, Handshake
A deep understanding of your customers is the cornerstone to building an
exceptional product or service. It’s what sets leading companies apart from
their competitors. Andy MacMillan and Janelle Estes are masterful in their
ability to transform data into human insight and customer knowledge.
- Jennifer Tejada, CEO and Chairperson, PagerDuty
This book highlights that we’re all living in the Age of the Customer—and that
crafting exceptional customer experiences starts with listening to your most
important stakeholders and turning feedback into true human insight.
- Zander Lurie, CEO of Momentive.ai
As a product leader that prides myself on being strong analytically, there is no
stronger lesson I've learned than you can't spend enough time listening to your
users. User Tested not only explains why but gives you the tips and tools to do
it effectively.
- Ashish Desai, VP Consumer Product, Handshake
A deep understanding of your customers is the cornerstone to building an
exceptional product or service. It’s what sets leading companies apart from
their competitors. Andy MacMillan and Janelle Estes are masterful in their
ability to transform data into human insight and customer knowledge.
- Jennifer Tejada, CEO and Chairperson, PagerDuty
This book highlights that we’re all living in the Age of the Customer—and that
crafting exceptional customer experiences starts with listening to your most
important stakeholders and turning feedback into true human insight.
- Zander Lurie, CEO of Momentive.ai
As a product leader that prides myself on being strong analytically, there is no
stronger lesson I've learned than you can't spend enough time listening to your
users. User Tested not only explains why but gives you the tips and tools to do
it effectively.
- Ashish Desai, VP Consumer Product, Handshake
A deep understanding of your customers is the cornerstone to building an
exceptional product or service. It’s what sets leading companies apart from
their competitors. Andy MacMillan and Janelle Estes are masterful in their
ability to transform data into human insight and customer knowledge.
- Jennifer Tejada, CEO and Chairperson, PagerDuty
This book highlights that we’re all living in the Age of the Customer—and that
crafting exceptional customer experiences starts with listening to your most
important stakeholders and turning feedback into true human insight.
- Zander Lurie, CEO of Momentive.ai
As a product leader that prides myself on being strong analytically, there is no
stronger lesson I've learned than you can't spend enough time listening to your
users. User Tested not only explains why but gives you the tips and tools to do
it effectively.
- Ashish Desai, VP Consumer Product, Handshake
A deep understanding of your customers is the cornerstone to building an
exceptional product or service. It’s what sets leading companies apart from
their competitors. Andy MacMillan and Janelle Estes are masterful in their
ability to transform data into human insight and customer knowledge.
- Jennifer Tejada, CEO and Chairperson, PagerDuty
*
*
ABOUT THE AUTHORS
Image
JANELLE ESTES
Janelle is an expert research practitioner fascinated by human behavior and
intrigued by data insight. She brings over 15 years of experience conducting
large-scale customer research initiatives for both B2C and B2B companies across
a variety of industries to help them transform their customer, user, and brand
experiences. Janelle is responsible for stewarding the future of Human Insight
and translating that into opportunities to evolve the UserTesting platform.
Prior to UserTesting, Janelle held UX research consulting roles at Nielsen
Norman Group and Forrester Research.
Image
ANDY MACMILLAN
Andy brings 20 years of enterprise SaaS experience to UserTesting. As a former
product executive at Oracle and Salesforce, he saw the critical role that
customer-centricity plays in creating great experiences. By helping companies
become more customer-centric, he has grown multiple enterprise SaaS businesses
to hundreds of millions of dollars.
ORDERING USER TESTED FOR YOUR TEAM?
Click below for special bulk order pricing!
BULK ORDER HERE
Real. Human. Insight.
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