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* Additive-Free Tequila Brands * Tequila Geek T-Shirts * Tequila Database * Distillery Rankings * Private Tequila Tastings * Our Videos * The Blog * Tequila Reviews * About Us * Contact Us * Tequila Newsletter * Brand Marketing Programs * Lotecito * Donate * Our Additive-Free Tequila Program: The Details -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- ABOUT US We are Grover and Scarlet, tequila fans who just can’t seem to get enough of tequila. We live in Tlaquepaque, Jalisco. We are founders of the Tequila Matchmaker app and website. Want to know more? NEW NAME, SAME MOVEMENT: INTRODUCING THE “ADDITIVE-FREE ALLIANCE” Grover & Scarlet October 1, 2023 Blog On the heels of Additive-Free Week, we can’t help but be bowled over by the success of our Confirmed Additive Free program. There are so many brands and advocates that have made this a real movement, and we are so grateful Read more THE LIST: ADDITIVE-FREE TEQUILA BRANDS Grover & Scarlet June 1, 2023 Blog In 2020 we launched our Tequila Matchmaker Additive-Free program for brands and distilleries that want to be super transparent about their production processes and their non-use of additives. It is an opt-in program, which needs to be renewed each year. Inspections Read more TEQUILA’S CONSISTENCY CONUNDRUM Scarlet October 6, 2022 Blog How the tequila industry manages the unrealistic expectations put on a natural product Have you ever ordered your favorite tequila and thought, “this tastes a little different than the last time I tried it”? If so, that’s probably a good thing. Read more NO CELEBRITY NEEDED: 10 BLANCO TEQUILAS YOU SHOULD KNOW ABOUT, AND WHY Scarlet August 19, 2022 Blog, Tequila Reviews Blind Taste Test Results Are In from 24 Tasting Panel Members This is a great time for blanco tequila lovers, with a number of excellent, additive-free choices in the market. Although we are lucky enough to try all the brands in Read more 2 GOOD REASONS TO RECONSIDER JOVEN TEQUILAS Grover & Scarlet July 1, 2022 Blog, Tasting Tequila Suave releases rare 5-year XA and blanco blends Among the five official categories of tequila, the “Joven or Oro” expression (as it is labeled in tequila regulations) is probably the most maligned. Blamed for many wild nights and wicked hangovers of Read more WHAT’S IN A NAME? HOW THE ‘AGAVE SPIRITS’ LABEL SEEKS TO REDEFINE “CRAFT” Scarlet December 20, 2021 Blog While the tequila category has seen explosive growth for the last couple of years, slowly but steadily a new trend is starting to form: the rise of the “agave spirit.” This has long been a blanket term for distillates made by Read more NEWCOMERS TROUNCE CELEBRITY TEQUILA BRANDS IN BLIND TASTING Scarlet November 22, 2021 Blog, Tequila Reviews Over the last year or so there have been some excellent blanco tequilas released into the market, so we thought it was high time to put together a blind tasting event to see how these newer products would measure against some Read more WHY TEQUILA PRICES KEEP CLIMBING Scarlet August 5, 2021 Blog High agave prices aren’t the only factor driving up the costs of making tequila. Producers are pointing to a number of mostly pandemic-related issues that are making everything from sourcing bottles, printing labels, and shipping products more difficult and costly. “Covid Read more THE LOTECITO LOG Grover June 23, 2021 Lotecito, Tequila School ALERT! This content is for extreme agave geeks only! You have been warned. The best way to learn is by doing, right? That’s the gist behind our “Lotecito” (small batch) destilado de agave project, which was born amid Covid quarantine but Read more REMEMBERING TOMAS ESTES – 7 QUESTIONS Scarlet May 18, 2021 Blog In a 2018 audio interview, the famed Tequila Ambassador reflects on his life On October 30, 2018 Tomas Estes came to our home in Tlaquepaque, Mexico to interview us for an update he was doing to his book, The Tequila Ambassador. Read more AÑEJO ALARM: WHY AGED TEQUILAS ARE DISAPPEARING Scarlet March 23, 2021 Blog Fans of the aged tequilas, take note. You could be facing a shortage of your favorite sippers, higher prices, or both, as several sources report that they have no more añejo tequila to sell into the marketplace. “Producers have been reluctant Read more TEQUILA FILTRATION – THE GOOD, BAD & SOMETIMES CLOUDY Scarlet November 14, 2020 Blog, Tequila School Tony Salles, Master Distiller at tequila El Tequileño, had a dilemma. His brand had recently achieved wider distribution outside of Mexico and into Canada, and some customers to the North were complaining that they could see solids in their bottles. He Read more THE COOLEST QUARANTINE PROJECT EVER? MAKING AN AGAVE SPIRIT AT HOME Scarlet September 29, 2020 Blog, Lotecito, Tequila School Update: This project continues! You can follow our progress in the “Lotecito Log“. In this strange pandemic year asking adults what they did during quarantine has become as common as asking kids what they did during summer vacation. While most of Read more FORTALEZA WINTER BLEND 2020: PROOF THAT THIS YEAR ISN’T ALL BAD Scarlet September 12, 2020 Our Videos, Tasting Tequila, Tequila Reviews There’s no doubt that 2020 has been one hell of a year, but if you’re a tequila lover there has been some sweet relief: a handful of delicious new products to restore your faith in the world. The latest is Fortaleza’s Read more WHAT’S IN YOUR TEQUILA? AN EDITORIAL. Grover & Scarlet July 14, 2020 Blog, Tequila School Why we decided to address the industry’s lack of transparency on additive use If this headline has given you pause, it should. After all, 100% agave tequila traditionally comprises of three things: cooked agave, water, and yeast (before aging). But increasingly, Read more OUR ADDITIVE-FREE TEQUILA PROGRAM: THE DETAILS Grover & Scarlet July 14, 2020 Blog Versión en español Why it exists, how it works, and what you should expect. For the past several years we’ve been conducting blind tasting events for bartenders, aficionados, and casual tequila fans. These groups of people tend to have wildly different Read more AGING GRACEFULLY – THE ART OF THE AÑEJO Scarlet June 12, 2020 Blog, Tequila School Barrels aren’t new to the tequila industry, but carefully aging products in barrels may be. Back in the early 1800s tequila was transported around Guadalajara in small wooden barrels, according to writer and tequila historian Ted Genoways. Later in that century Read more HOW (NOT) TO START A TEQUILA BRAND Scarlet February 26, 2020 Blog Every week we receive at least 2 emails from people who want to start their own tequila brand, looking for guidance on how to get started. This isn’t really part of what we do—we’re focused on tasting, education and providing information Read more THE TOP TEQUILA TRENDS TO WATCH FOR IN 2020 Scarlet January 10, 2020 Blog, Tequila News & Events Last year was a busy time in the tequila world, and we expect the frenzy to keep rolling into 2020 and beyond. But before we get too far ahead of ourselves with some predictions for the year ahead, let’s take a Read more TEQUILA BLIND TASTE TEST RESULTS (2019) Grover June 16, 2019 Blog, Tasting Tequila Blind tastings are the best way to find out what you really like, free of marketing hype, bias, and previous experiences. They also give you the opportunity to experience tequila in a whole new way—using only your senses. That’s why we Read more Load More © 2009-2022, S2F Online, Inc. - Taste Tequila and Tequila Matchmaker are property of S2F Online, Inc.