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Optimize messaging across customers, with easy to share demos
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Upland Software


300+ leads with a 75% engagement score within 90 days
Housecall Pro


Average demo engagement of 75% along with a 50%+ completion rate
SentinelOne



400+ hours of demo time saved in 3 months
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Guide to Interactive Demos in Marketing & Sales

Solutions

Growth & Demand Marketing
Improve conversions by turning more of your website visitors into leads

Sales
Get buyers to experience the product & close deals faster

Product Marketing
Optimize messaging across customers, with easy to share demos

Presales
Spin up demos instantly with fewer resources
Customers

Demo Showcase
Check out how our customers are using Storylane

Customer Stories
See the results our customers are deriving out of Storylane
Resources

Blog
Insights on all things - demo automation, PLG, sales & marketing

Help Docs
Extensive knowledge base to help you get started with Storylane

What’s New
Our weekly product release updates about our demo platform

Partners
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Supercharge your funnel with Interactive Demos
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BOOST PIPELINE & ACCELERATE YOUR SALES VELOCITY.


SEE STORYLANE IN ACTION!


Join businesses like:

Our customers have seen

35%
Increase in pipeline
45%
Increase in sales velocity
2x
Engagement on demos
Storylane is our singular solution to countless pains in sales, marketing,
business development, partnerships and product
Matthew Weisberg

Ex - Director of Solutions Consulting, Upland





BUILD KILLER PRODUCT DEMOS IN 10 MINUTES


Interactive demos to WOW your prospects and close deals faster

Book a demoStart free

4.9 Stars (350+ Reviews)
👉 Take a tour of product
Try Storylane


Trusted by 2500+ industry leaders


Trusted by 1000+ industry leaders




HOW IT WORKS

1



CAPTURE YOUR PRODUCT

With our browser extension you can create a frontend copy of your product. We
track all the product flows and stitch them.



EDIT YOUR DEMO

Do HTML no code edits with our best in the market editor. Change images, content
or files and feel the power of a developer.

2


3


ADD GUIDES

Add widgets so you can tell the story of your product. Focus on specific
features or use cases and get your prospects to experience the aha moment
quickly.



PUBLISH AND SHARE

Create unique links that you can share with prospects. Embed your demos on
landing pages and email campaigns.

4


5


ANALYZE AND ACT

Unlock the power of enriched viewer data from your demos. Understand demo
performance and discover who views, engages and converts.
Use these insights to focus on the hottest leads and tailor your follow-up
strategies.

1


CAPTURE YOUR PRODUCT


With our browser extension you can create a frontend copy of your product. We
track all the product flows and stitch them.
2


EDIT YOUR DEMO


Do HTML no code edits with our best in the market editor. Change images, content
or files and feel the power of a developer.
3


ADD GUIDES


Add widgets so you can tell the story of your product. Focus on specific
features or use cases and get your prospects to experience the aha moment
quickly.
4


PUBLISH AND SHARE


Create unique links that you can share with prospects. Embed your demos on
landing pages and email campaigns.
5


ANALYZE AND ACT


Unlock the power of enriched viewer data from your demos. Understand demo
performance and discover who views, engages and converts.
Use these insights to focus on the hottest leads and tailor your follow-up
strategies.


WHO IS STORYLANE FOR?

For every member in your go-to-market and revenue generating team. We are the
only no-code platform that scales across your organization


Growth & Demand Marketing

Product Marketing

Sales

Presales



CONVERT VISITORS WITH PRODUCT TOURS

Create stories that drive more engagement from your website visitors. Show them
the true value of your product and drive Product-led growth.

Learn more



SHARE COMPELLING PRODUCT DEMOS TO IMPROVE ADOPTION

Keep your buyers as well as customers always excited about your product launches
and feature updates. Ensure they get full value out of your offerings.

Learn more



SHORTEN SALES CYCLES WITH DEMO LEAVE-BEHINDS

Share personalized demos with your prospects. Empower your champions to get
buy-in within their org. Close your deals faster than ever before.

Learn more



DELIVER MORE DEMOS WITH LESS EFFORT

Automate your demos in a breeze. You can clone your environment in minutes and
provide best product experience. No coding required.

Learn more

Growth & Demand Marketing





CONVERT VISITORS WITH PRODUCT TOURS

Create stories that drive more engagement from your website visitors. Show them
the true value of your product and drive Product-led growth.

Learn more

Product Marketing





SHARE COMPELLING PRODUCT DEMOS TO IMPROVE ADOPTION

Keep your buyers as well as customers always excited about your product launches
and feature updates. Ensure they get full value out of your offerings.

Learn more

Sales





SHORTEN SALES CYCLES WITH DEMO LEAVE-BEHINDS

Share personalized demos with your prospects. Empower your champions to get
buy-in within their org. Close your deals faster than ever before.

Learn more

Presales





DELIVER MORE DEMOS WITH LESS EFFORT

Automate your demos in a breeze. You can clone your environment in minutes and
provide best product experience. No coding required.

Learn more



WHO IS STORYLANE FOR?

For every member in your go-to-market and revenue generating team. We are the
only no-code platform that scales across your organization


Growth & Demand Marketing
Product Marketing
Sales
Presales


CONVERT VISITORS WITH PRODUCT TOURS

Create stories that drive more engagement from your website visitors. Show them
the true value of your product and drive Product-led growth.

Learn more



SHARE COMPELLING PRODUCT DEMOS TO IMPROVE ADOPTION

Keep your buyers as well as customers always excited about your product launches
and feature updates. Ensure they get full value out of your offerings.

Learn more



SHORTEN SALES CYCLES WITH DEMO LEAVE-BEHINDS

Share personalized demos with your prospects. Empower your champions to get
buy-in within their org. Close your deals faster than ever before.

Learn more



DELIVER MORE DEMOS WITH LESS EFFORT

Automate your demos in a breeze. You can clone your environment in minutes and
provide best product experience. No coding required.

Learn more



CONNECT YOUR MARKETING & SALES STACK

Scale your MQL engagement with Product Qualified Leads and push them into your
sales funnel as SQLs.

Native integrations with HubSpot, Salesforce, Marketo, Pardot, along with 3000
more via Zapier.

Learn more

Learn more



IMPACT OUR CUSTOMERS HAVE SEEN

35%
Increase in Pipeline
3x
Engagement
45%
Increase in Sales Velocity

Malek Bergeron
Marketing Manager @Quadient

"The interactive demo we built blew away everyone at my company. I'm getting
messages everyday about what tool I used and how I built our interactive demo.
It's incredibly easy to set up and use."

Matt slotten
Marketing @Nutanix

"StoryLane is intuitive, powerful, and easy to use platform. Their tech
replicates real product giving it true look and feel experience !"

Nash Heywood
Dir Marketing @Gong

"Html editing is awesome - Can't wait to see what all Gong will do with
Storylane!"

Jeremy Goldstein
Sr. PMM @SentinelOne

"I love the ease of capturing HTML demos, dynamic tokenization, and Salesforce &
Marketo integrations. Within 2 months, we implemented Storylane and have it
running in demand gen campaigns, at events, and our sales enablement tool."

Emily Elizabeth
VP Marketing @Onspring

"Love the ability to create vignettes that tell a story about our software. It
is so fast and simple, it's eliminated the need for a video budget to showcase
similar features. Our executive team continues to rave about how well Storylane
visualizes our own tool!"

Martin Kurowski
PMM @Rockwell Automation

"Storylane's HTML Capturing is by far the easiest and most reliable to use out
of other competitors. Great pricing, great support team and great use for
product walkthroughs and tutorials"

Megan Prokott
Marketing Manager  @McGraw Hill

"Storylane gives a realistic experience of using the platform while controlling
variables. I found the set-up of my tours to be very user-friendly, and it is a
vast improvement upon a different platform I was using before to do the same
thing."

Matthew W
Sales @Upland

"It's so good, I almost want to keep it as secret... They are singular solution
to innumerable pains in Sales, Marketing, Service, BD etc.. Storylane has
practically no limit to its utility"

Mark Barrera
VP @TrustRadius

"Such a great value for software buyers and sellers! Can't wait to see everyone
take advantage of these great demos."

Harry Solomon
Director @Ignition

"Storylane fits in perfectly to nurture our customers, how we want to optimize
our funnel, and how we ultimately want to run as a marketing team, which is
data-driven.”

Taylor Morrison
Product Manager @Housecall Pro

"Storylane is a game changer for creating product demos. Building the demos is
surprisingly easy, and I love the flexibility in swapping out screens if the
product changes in the future without starting from scratch."

Kasey Rubenstein
Content @Macmillan

"Compared to making videos I found Storylane to be simpler and more flexible as
it allows customers to choose their own adventure. Also the demos are easier to
edit and remain at the same link compared to a video!"

Marcus King
PMM @PaperCut

"Storylane is an easy to use tool that enabled our team to showcase our product
in an efficient and prompt manner. The learning curve is very small and it is
quite easy to hit the ground running with it."

Jenn Deering Davis
CMO @Gradient Works

"Storylane - the product we used to make this demo - is pretty slick. Highly
recommended for easy and pretty interactive demos"

Colin Lachance
CEO @JurisageAI

"Really enjoyed my first experience using Storylane to develop an interactive
demo for Jurisage AI."

Hugh McFall
PM @Chargepoint

"Great Execution !! Very impressed with how easy it was to put together high
quality demo tour. Now, we have much needed resource we can use for our sales
team."

Kathleen Booth
SVP @Pavilion

"I've had the opportunity to test drive the platform and have been blown away by
how easy it is to use and its potential impact on the companies that use it -
Thanks to Storylane."

Jeffrey Schenck
VP PMM  @Linedata

"Storylane provides an easy-to-use, highly intuitive alternative to traditional
screen capture product demos. I'm looking forward to really putting Storylane to
work in our product marketing, pre-sales, lead gen, website, and events
activities and channels!"







FAST MOVING MARKETING AND SALES TEAMS RELY ON STORYLANE TO IMPROVE THEIR
BOTTOMLINE


See customer demo showcase




COMPANIES ARE WINNING WITH STORYLANE

Read how

Storylane helps our prospects test the product at their own pace. It also
enables more people to actually assess the product during the proof of concept
stage, leading to much higher conversions.

Matthew Weisberg
Director of Solutions Consulting
We had significant traffic, but we needed to engage these website visitors and
move them further down the funnel. Now 10% of those who watch a Storylane demo
become a customer of Ignition.

Michael Hadjipourou
‍Global Lifecycle Marketing Lead

Storylane is intuitive and only takes a few minutes to ship one. We use it as a
visual aid during live sales demos as well as onboarding setup guides to enhance
the digital onboarding experience for our customers.

Andrea Lee
‍Global Product Marketing Manager
Storylane has been really helpful and easy to directly communicate the product's
value to prospects. It has been an incredible tool for unlocking product led
sales for us at Quorum.

Henry Bowditch
‍Enterprise Sales

Slide 2 of 4.



Storylane helps our prospects test the product at their own pace. It also
enables more people to actually assess the product during the proof of concept
stage, leading to much higher conversions.

Matthew Weisberg
Director of Solutions Consulting

Built with






CURIOUS TO SEE LIVE EXAMPLES OF OUR CUSTOMERS' DEMOS?

Check out our showcase




SUPERCHARGE YOUR FUNNEL WITH INTERACTIVE DEMOS

Get a demo and discover how 2500+ industrial leaders use Storylane to
supercharge their conversions.
Book a demo
Build Killer Product Demos
in 10 Minutes

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