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Who We AreWhat We DoLinkedIn Ads Lab

BOOK A CALL

BOOK A CALL




LINKEDIN ADS AGENCY


TURNING YOUR LINKEDIN ADS INTO PIPELINE AND REVENUE

The trusted partner to innovative B2B marketing/demand gen leaders

BOOK A CALL



Rob Muldoon
CEO, ex-LinkedIn marketer

TRUSTED BY




A LINKEDIN ADS AGENCY BUILT ON INSIDER KNOWLEDGE. WE IMPLEMENT THE SECRETS
LINKEDIN REPS DON’T TELL YOU.



CXL Course Instructor

Top 100 Most Influential PPC Leaders

7 Years working @ LinkedIn Ads

95% Client Retention

OUR WORK


WANT YOUR LINKEDIN AD CREATIVES TO LAND AND EXPAND CUSTOMERS?

We create genuine connection between businesses and their audiences in the
LinkedIn feed



Time to bring LinkedIn Ads expertise to your team?

Discover how to get great results with Tuned Social

BOOK A CALL



Our APPROACH


WE BUILD AROUND YOU.

B2B is often complex and our approach to your LinkedIn Ads Strategy is built
around you, we don’t believe in the idea of a universal playbook. However,
there’s some areas we’re consistent across all our clients:

Pinpoint targeting

We centre our audience research around your customer

Strategic Lens

We analyse all your data sources, review competitors and provide an outside view
on the optimal strategy for your marketing plan

Creative Excellence

You want to stand out in the LinkedIn feed, right? Our benchmark for creative is
2x the industry benchmark - our aim is that you lead in the feed.

Data-driven Decision Making

Our decisions are mainly influenced by deep understand of the qualitative and
quantitative data. Once we've done the research, we let intuition do the rest.

Data-Driven Growth

Turn insights

into action.

Expert Strategy

Tailored to your

business goals.

Creative Excellence

Stand out in the
LinkedIn feed

Targeted Reach

Connect with decision-
makers  that matter







OUR PROCESS


YOUR MARKETING STRATEGY IS KEY TO OUR PROCESS

Our initial research ensures we align with your marketing goals while adding our
expertise

The key aim here is to build a repository of intelligence based on what you can
provide us. CRM Data, Audience Research, Sales Calls, Content – we collect and
consume it all to paint the clearest picture possible of you and your customer.

Step 1

The Discovery Stage

Based on what you can provide us, we then build you a proposal which covers 7
key areas: Strategy, Positioning, Targeting, Content, Creative, Setup and Ad
Formats. This gives you an insight into what direction we think your LinkedIn
Ads project should take.

Step 2

The Proposal

If you like what you see, we make things official and get to work on the plan.
This fleshes out the 7 keys areas to map out what needs to be done and provide
you with an idea of what your first 30/60/90 days of LinkedIn Ads will look
like.

Step 3

The Plan

We put together your LinkedIn account: targeting, creative, tracking, reporting
and retargeting so that you have everything needed to capitalize on all advanced
things the LinkedIn Ads tool has to offer.

Step 4

The Build

On your approval, we set everything live and leave your competitors for dust…

Step 5

The Activation







PRICING


PRICING

We'll remove 30% of wasted ad spend in your first week with us. This means
deliver agency ROI for most clients before they reap the rewards of great
performance.

Power Hour

Extract as much knowledge from Rob as possible in 1 Hr



Add Rob to your account

Send your challenges

Send your questions

Get Insights

BUY A POWER HOUR

250 EUR + VAT

LinkedIn Ads Management

Full end-to-end strategy, management and reporting



Full LinkedIn Account Audit (if active)

Flexible contract (3-month minimum)

Dedicated Account Manager

Demand Gen/Lead Gen Plan

Full Execution

Dynamic Reporting (every 24 hours)

Access to LinkedIn API tool

Creative Builds (additional as required)

BOOK A CALL

Pricing available based on scope

In-Depth Ads Audit

Diagnose your LinkedIn Ads performance



LinkedIn Ads Performance Review

Account Structure Review

Audience Analysis

Competitor Analysis

Auction Analysis

Creative + Copy Review

BOOK AN AUDIT

750 EUR + VAT

TRUSTED BY




FAQ

How do your contracts work?


We have built our contracting model to suit our clients, rather than us. Our
minimum term is 3-months and after that, your contract rolls month to month.
This means you can pause for a month or two while planning or scale down your
budget for a while if you want to review things.

We’re confident in our approach and the results we deliver for our clients so
we’re willing to take all the risk and happy to provide you that flexibility.

Are LinkedIn Ads worth it?



LinkedIn Ads are not for every company.

In our experience, the companies that get the most out of LinkedIn Ads are those
that need to reach difficult-to-reach decision-makers in a professional context.
Some of the industries that we see get the most out of LinkedIn Ads are Tech
SaaS, Finance, Biotech and Manufacturing.

If your company has an average deal size below ($/£/€) 5k, then other
advertising channels may be more suitable for you.

Are LinkedIn Ads expensive?



In terms of upfront costs, the average CPC and CPMs on LinkedIn are more
expensive than other social media platforms such as Meta, X or Reddit but they
are comparable and oftentimes cheaper than Google Ads.

However, the real value of LinkedIn Ads is its precision targeting, so while you
may be paying more for an impression/click within an audience segment – we can
help make sure it’s quality and worth your money.

This oftentimes leads to LinkedIn Ads working out more effectively in terms of
ROI than other advertising platforms, especially for B2B and high-ticket B2C
companies.

Should I hire a LinkedIn Ads Agency?


If you’re trying to understand if a LinkedIn Ads Agency is right for you then
there are a few questions you should ask yourself.

1. Are our LinkedIn Ads working?
If not, then you should speak to an expert in LinkedIn Ads.
‍
2. Do LinkedIn Ads take too much of my time? If yes, then you should consider
outsourcing to a LinkedIn Ads Agency

3. We are unsure if LinkedIn Ads is the right for our business? Then you should
speak to a LinkedIn Ads agency like Tuned Social, who will give you an honest
answer.

Who manages our LinkedIn Ads?


At Tuned Social we’re a small team managing a select number of clients and we’re
very careful about the clients we take on. We’re challenging the traditional
agency model so there are a few agency cliches we're being careful to avoid.

#1. We won’t disappear once the contract is signed – our founder Rob guides the
strategy and 50% of his time is dedicated to client problem solving.

You’ll also work with a dedicated Client Lead who will be responsible for the
day-to-day intricacies between you, Tuned Social and an additional Campaign
Manager, who will be responsible campaign builds, account setup, targeting,
bidding, data analysis and reporting based on our guidance.

Time to bring LinkedIn Ads expertise to your team?

Discover how to get great results with Tuned Social

BOOK A CALL



TESTIMONIALS


HERE'S WHY WE RETAIN 95% OF OUR CLIENTS:

Avril Attias

B2B Marketing Manager



“Rob's exceptional support in strategic LinkedIn B2B marketing surpassed our
expectations.”

Tuned Socials support in our strategic LinkedIn B2B marketing at Lumon was
absolutely invaluable. Under Rob’s guidance, we witnessed a remarkable
improvement in audience quality. We gained access to a high-profile Ideal
Customer Profile (ICP), including CFOs and CEOs, which opened doors to
invaluable connections.

Hannah Davenish

 Digital Marketing Manager



"Working with Tuned Social has been amazing"

We’d done some promotion previously but we found LinkedIn expensive,
underwhelming, and were unsure how to develop a robust strategy that delivers
results. We quickly realised the potential of the platform once we brought Rob
on board. He really listened to our own brief and helped us to refine and expand
audience segmentation, as well as advise on best practice for creatives. As a
result of Rob’s hard work and invaluable insights due to his many years working
in-house at LinkedIn, we have increased registrations, website traffic, and
reaching all the right people.

David Campbell

Digital Marketing

"We couldn't be happier with the work Tuned Social has done for us."

As a marketing team, our strength is SEO and Google and we had been doing
LinkedIn but we realised it just needed more focus and speciality that we didn't
have. Earlier this year, we brought in Rob to do an audit and consult us
monthly. He quickly spotted where the gaps were, prompting us to entrust him
with managing our paid campaigns since May. The impact, although short, has been
immediate and significant. Rob’s deep understanding of LinkedIn is clear and he
strips away the fluff, to only reach the right people. He's absolutely an
expert, any business would be lucky to have him.

123

Your LinkedIn Ads not quite in tune?

Audit, management & strategy for LinkedIn Ads.

BOOK A CALL



Rob Muldoon
CEO, ex-LinkedIn marketer

Who We AreWhat We DoLinkedIn Ads LabLinkedIn Ads Consultation
Privacy Policy
rob@tuned.socialLinkedIn: Rob Muldoon

All rights reserved. Tuned Social Limited. 2024.




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