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Skip to main content Home Library Language If you are having trouble accessing these lessons or have any questions/feedback about this tool, please contact support@blueoceanbrain.com. Do not respond to this email. VIDEO: REINFORCING ASSUMPTIONS VIDEO: REINFORCING ASSUMPTIONS Print Unconscious biases can be insidious, in large part because we don’t realize they’re there or the extent to which they shape our world until we run headfirst into one. And perhaps the most troubling part? Implicit biases are self-perpetuating. When we act on our assumptions about others, we often reinforce those assumptions. Consider the name bias. If a manager chooses between two equally qualified applicants but asks one in for an interview based on the recognizability of their name, suddenly, that person is the “best fit” for the job, regardless of actual qualifications. The Pervasiveness of Name Bias The name bias, like other implicit biases, affects many areas of life: Students with “Black-sounding" names are more likely to be labeled troublemakers.Residents with “Black-sounding" names who contact their local government are less likely to get a response.Name bias in hiring processes is so pervasive that the Confederation of British Industry recommended all names be removed from applications.Reports found that an applicant named Mohammad received car insurance quotes for hundreds of dollars more than an applicant named John who was otherwise identical. The more we learn about neuroscience, the more we learn about unconscious biases. For instance, they’re formed throughout our lives thanks mostly to societal and parental conditioning, and our subconscious uses them to categorize the millions of bits of information we take in each day. Watch: Presented by Australian news program Today Tonight and using both anecdotal and scientific evidence, this story highlights the real-life struggles of job seekers with names that aren’t easily identifiable for those in the majority. This video is not created or hosted by Blue Ocean Brain, its accessibility cannot be guaranteed. If this video is no longer viewable, please reach out to Support@BlueOceanBrain.com. Take Away: Alongside other unconscious biases, recognizing the name bias is essential not only to keep us from perpetuating an unequal system, but because, as author of The Diversity Advantage Ruchika Tulshyan says, “Learning to pronounce a colleague’s name correctly is not just a common courtesy, but it’s an important effort in creating an inclusive workplace, one that emphasizes psychological safety and belonging.” SHOW WHAT YOU KNOW According to the study mentioned within the video, of the 4,000 identical applications submitted, candidates with Anglo-sounding names received callbacks _____ percent of the time? Please provide an answer 35 60 50 45 Submit Answers FEATURE TOPIC HELLO, MY NAME IS... Imagine this: A white manager is looking through applications ... read more VIDEO: REINFORCING ASSUMPTIONS Unconscious biases can be insidious, in large part because we don’t ... read more Current VIDEO: GETTING THE PRONUNCIATION RIGHT While the consequences of the name bias can be large, thankfully the fix ... read more 1 2 3 × ×