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KENT HENDRICKS

Marketing, Consumer Psychology, and Human Behavior

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52 THINGS I LEARNED IN 2023

Kent Hendricks · December 28, 2023

Here are some of the most interesting things I learned this year:

1. Every iron object made before 1200 BC came from meteorites. (“Bronze Age
iron: Meteorite or not? A chemical strategy”)
2. Santa’s reindeer are all female. Male antlers don’t start growing antlers
until February, so any reindeer with antlers hauling goods on Christmas Eve
wouldn’t be male. (FDA)
3. Cookie Monster eats approximately two dozen cookies for every Sesame Street
episode filming. The cookies are baked at the home of Lara MacLean, and the
ingredients—pancake mix, puffed rice, Grape-Nuts, instant coffee, with water,
and black glue for the chocolate chips—are optimized to explode into crumbs
without getting stuck in Cookie Monster’s fur. The last human to eat the cookies
was Adam Sandler, in 2009. (“Nom Nom Nom. What’s the Deal With Cookie Monster’s
Cookies?”)
4. Costco is responsible for 50% of all cashew sales in the world. (“Costco
Clothing Is Cheap. WSJ Readers Love It. But Is It Actually Good Value?”)




52 THINGS I LEARNED IN 2022

Kent Hendricks · January 2, 2023

Here are some of the most interesting things I learned this year:
1. In 1992, Southwest Airlines and Stevens Aviation resolved a trademark dispute
with an arm wrestling match between their CEOs. (“Armed and Dangerous: The
Malice in Dallas”)
2. Women are 1.8 times more likely to think the office is too cold.
(“Overcooling of offices reveals gender inequity in thermal comfort”)
3. By the time the Saturn V rocket clears the launch tower, it has burned 4% of
its fuel. (“Rockets, SpaceX, and the quest for reusability”)
4. In 1800, it took 10 minutes of human labor (harvesting milling, etc.) to
produce one kilogram of wheat. By 2021, it took only 2 seconds, a decline of
99.7%. (How the World Really Works)




WHATCOM COUNTY DAIRY FARMERS AND THE UTAH-IDAHO SUGAR COMPANY IN 1924

Kent Hendricks · November 25, 2022

In 1925 the Utah Idaho Sugar Company built a factory in Bellingham, Washington
that produced sugar from beets. Previous attempts to build a factory in 1923 and
1924 failed because not enough farmers grew beets. That changed in 1925, and
this is the first of a series of articles explaining why. The Utah Idaho Sugar
[…]




25 THESES ON THE HUMAN SEXUALITY REPORT

Kent Hendricks · June 7, 2022

In June of 2022, the synod of the Christian Reformed Church will consider the
report and recommendations of the Committee to Articulate a Foundation-laying
Biblical Theology of Human Sexuality, or the Human Sexuality Report (HSR). The
full report is here (the recommendations are found on page 148), and the
Executive Summary is here. Most classes, several […]




52 THINGS I LEARNED IN 2021

Kent Hendricks · December 28, 2021

Here are some of the most interesting things I learned this year: The healthier
version of Quaker’s Apple Cinnamon Instant Oatmeal claims to contain 35% less
sugar, but that’s only because the packaging is smaller. The sugar-per-unit is
the same as the oatmeal in the regular-sized package. (“Quaker Oats boast 35
percent less sugar, actually […]




52 THINGS I LEARNED IN 2020

Kent Hendricks · December 27, 2020

Here are some of the most interesting things I learned this year: The bacteria
RB41 is known to exist in only three places: showerheads, dog noses, and
paleolithic cave paintings. (The Great Indoors: The Surprising Science of How
Buildings Shape Our Behavior, Health, and Happiness) An average pair of jeans
requires 6 miles of thread. […]


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