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GHOST STORIES SCARE UP NEW LIFE AT THESE HISTORIC HOTELS

From “The Shining” resort in Colorado to an inn with a zombie cat in New York,
these ‘rooms with a boo’ offer up local lore and legends.

Rolling Hills Asylum opened in upstate New York in 1827. It’s one of many
supposedly ghost-filled buildings, cemeteries, and hotels on the state’s Haunted
History Trail. From ghost walks to country inns with spirit-hunting weekends,
paranormal tourism is booming in th...Read MoreRead More
Photograph by Antiquity Echoes
ByRachel Ng
Published October 13, 2021
• 10 min read
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The online reviews for the Shanley Hotel in Napanoch, New York, are a bit
disturbing. Recent visitors to the three-story 1895 Dutch Colonial inn report
spooky footsteps, mysterious whistling, and an invisible zombie cat. 

It’s surprising, then, that those same guests give the place high ratings. The
reason? They’re checking in hoping to see—or feel—ghostly presences.

The Shanley (a ringer for the Amityville Horror house) is part of the Haunted
History Trail, which maps New York State’s creepiest hotels, museums,
cemeteries, and other historic sites (including an asylum and a purportedly
possessed amusement park). Launched in 2013, the list has grown from a handful
of spots to more than 90 supposedly spirit-filled locations.

In New York State’s Hudson River Valley, the Shanley Hotel capitalizes on its’
haunted reputation with ghost-hunting weekends and other spooky events.
Photograph by Steve Shoemaker, Amity Photos
Please be respectful of copyright. Unauthorized use is prohibited.


It’s just one of many manifestations of paranormal tourism in the United States,
including conventions, haunted cruises, and ghost walks. This niche industry has
gained popularity in the last decade, and the COVID-19 pandemic may have fueled
even more interest. 

“Times are really tough right now,” says psychic-medium Patti Negri. “In the
olden days, when times were tough from diseases, famines, and wars, people
turned to religion. Nowadays, everybody wants to go see ghosts.”

To some, travel tied to death and tragedy might seem like dark tourism. For
others, bedding down in digs rumored to span this world and the next is a way to
learn about history and culture. Whether it’s Marilyn Monroe, a Civil War
soldier, or a deceased pet, the presence of a phantom or two on the hotel
registry can often be an amenity, on par with a spa or fluffy robe.

According to a 2019 YouGov poll, 45 percent of Americans believe in supernatural
beings. “Regular tourists and amateur ghost hunters want the chance to
experience real magic, or what psychologists and poets refer to as a sense of
enchantment,” says psychologist James Houran, author of a 2020 market study on
paranormal tourism. “They want to be transported out of their mundane daily
lives to another place that expands their understanding of reality.”

Houran found that older hotels stand out if they’re marketed as haunted. Ghosts
are good for scaring up business, especially for historic properties that
require costly maintenance.


GHOSTS, GOOD FOR THE BOTTOM LINE

Paranormal tourism is an estimated $100 million industry worldwide. According to
Houran, Key West, Florida, alone brings in more than $20 million in paranormal
tourism a year. Cities including New Orleans, Savannah, and Gettysburg rely on
ghost tours to attract visitors.

When the late Salvatore Nicosia purchased the Shanley in 2005 at auction, it was
abandoned and in dire condition. He poured his life savings into restoring the
building; its’ new owner uses revenues from ghost tours and other paranormal
events to help finance its ongoing preservation.


Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
Left: In Kingston, New York, the Old Dutch Church was established in 1659. Its
graveyard is said to be haunted by Revolutionary War-era American settlers who
had their homes torched by the British.
Right: The dilapidated Rolling Hills Asylum near Niagara Falls is open for
flashlight ghost tours and other paranormal activities.
Photograph by Steve Shoemaker, Amity Photos

A ghost in the building can provide both personality and a crash course in local
lore, starring in “what I did on vacation” stories whether you see anything
spooky or not. Check into Massachusetts’ circa-1716 Concord’s Colonial Inn—where
patriot soldiers are rumored to roam the hallways—and you’ll discover the
building once held a Revolutionary War hospital. At Foster’s Hotel in Chama, New
Mexico, specters of a cowboy and a frontier judge emphasize the town’s (and the
rustic 1881 building’s) Wild West past.

(These are the most haunted places in the U.S.)

In early 2021, the Lizzie Borden Bed & Breakfast was sold to a company called
Ghost Adventures for nearly $2 million, four times more than the listing price
for similar properties in Fall River, Massachusetts. In 1996, the site of the
1892 unsolved double murder of Lizzie’s parents, Andrew and Abby Borden, was
turned into a museum and bed-and-breakfast that leaned into the spot’s gruesome
reputation. The new owners are following that (bloody?) footprint.



“The entrepreneurial view is that a ‘dated, rundown’ hotel cannot effectively
compete with a new, modern-fitted hotel—that is, unless it is haunted,” Houran
wrote in his study.


ROOM WITH A BOO?

Travelers who overnight at supposedly haunted lodgings might be the same
demographic that chooses historic charm over cookie-cutter rooms or tiny country
inns over mega-hotels. “These stories go beyond the glossy brochure and add
another facet to a historic site,” says Lawrence P. Horwitz, executive vice
president of Historic Hotels of America, a membership directory linked with the
National Trust for Historic Preservation.

Some old-house properties, such as the Shanley, are marketed exclusively as
haunted hotels, hosting paranormal weekends or tours with on-site investigators.
Others—including the Hotel Coronado near San Diego, California; the Driskill in
Austin, Texas; and the Stanley Hotel in Estes Park, Colorado—are touted as
historic properties first and hotspots for paranormal activities second. 

Ghost tours of Oswego, New York, feature many of the historic city’s
19th-century buildings.
Photograph by Steve Shoemaker, Amity Photos
Please be respectful of copyright. Unauthorized use is prohibited.


At the Hotel Bethlehem in Pennsylvania, spirit-hunting visitors can stay in the
reputedly possessed Room 932 where amenities include Wi-Fi, Keurig coffee, and
occasional flashing lamps, flying paper, or mysterious orbs.

(Here’s why historic hotels are worth saving.)

Hotel ghost stories are often handed down as oral traditions, drawn from deaths
that happened onsite or inspired by famous former guests or local notables
buried in nearby graveyards. Some are mere fiction, “recruited” by hotel owners
who hire psychic mediums or ghost hunters to validate (and sometimes “create”)
rumors of abnormal activities. 

Although horror movies (including The Shining and Psycho) paint dire pictures
about the plight of guests at out-of-the-way hotels, lodging owners in smaller
towns find that coverage on spirit-hunting podcasts or shows like Ghost
Hunters and Paranormal States help fill rooms with living customers. “Previously
unknown properties definitely get an uptick in interest from paranormal groups
if they’re featured on a show,” says C.R. Sanders, an associate producer on
Biography Channel’s My Ghost Story.


WHO ARE YOU GONNA CALL?

Mike Fraysse wasn’t planning on running a haunted house hotel when he purchased
the 1907 Burn Brae Mansion in Glen Spey, New York, in 1993. The former Olympic
cycling coach envisaged turning the sprawling Queen Anne house into a training
center. “But there’s no cycling here in the winter because of the snow,” he
says. “My daughter suggested that I open a bed-and-breakfast for people
interested in historic places.” 

Shortly after he opened his inn, guests complained of hearing crying babies,
footsteps, or feeling as if they’d been touched by icy hands. “People got very
upset,” Fraysse says. “They thought we were playing jokes.” 

To get to the bottom of things, he hired South Jersey Ghost Research, a longtime
paranormal investigation outfit. “They came for three days and did a full
investigation with all the machinery and equipment,” he says. “It was
mind-boggling.” 


The 1907 Burn Brae Mansion in Glen Spey, New York, now serves as a hotel and
paranormal tourism hub.
Photograph by Steve Shoemaker, Amity Photos
Please be respectful of copyright. Unauthorized use is prohibited.

The ghost busters used motion sensors, digital cameras, voice recorders, and
infrared thermometers, capturing more than 180 images and sounds of alleged
spirits. Now the hotel website advertises those ghosts, and, says Fraysee, “if
people come in and they don’t experience incredible things, they’re upset.”



(Peek inside the creepy Irish hell caves where Halloween was born.)

Negri says she has encountered spirits at the Hollywood Roosevelt hotel, the
currently-shuttered Cecil Hotel, the Black Dahlia house, and the Shanley. She
believes spirits hang out in certain places because they knew them in life and
they just want to stick around. 

“I once asked a spirit at the Roosevelt why she was there, and the ghost
responded, ‘It is a hotel, isn’t it?’” says Negri. 

In her decades in business, Negri has exorcised bad energy at lawyers’ offices,
factories, and talent agencies, but she’s never been asked to get rid of spirits
in hotels. “I don’t think that would be wise,” she says. “Paranormal tourism is
huge.” 

Rachel Ng is a Hawaii-based writer who has been hanging out at the Big Island’s
Volcano House hotel lately, hoping to run into the ghostly white dog said to
haunt the historic lodge. Follow her on Instagram.

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