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Absolute Last Chance to Submit Your Application. Apply Now! LOGIN SUBSCRIBE * Premium * Design * Tech * Work Life * News * Impact * Podcasts * Video * INNOVATION FESTIVAL | FastCo Works * Capital One * IBM * SAP advertisement 04-17-2024TECH HOW TO USE A MATURITY MODEL TO SHOOT FOR THE STARS Navigate tech adoption through industry benchmarking. [Photo: SolStock/Getty Images] * * * * * * * * BY Ruth Zive3 minute read With a solar eclipse recently plunging parts of the world in darkness—and the #1 show on Netflix highlighting the chaos caused by multiple celestial bodies in motion (3 Body Problem)—it’s safe to say that the stars have captured the popular imagination yet again. Astronomers, physicists, and other scientists have seized the moment to educate the public about their fields, and even local organizations like libraries threw events to capitalize on the interest (and teach people not to look directly at the sun). All of the hubbub about the movement of the spheres reminds us of one simple fact: You can’t know how fast you’re going unless you have a frame of reference. While this certainly applies to physics problems that only people like Einstein (literally) can figure out, it also applies to the business problems many of us face every day. It’s especially important to keep this concept in mind when it comes to implementing new technologies. The newer the tech, the more likely you’ll be lost when it comes to mapping out how well you’re using it, and how you’re positioned relative to competitors in your field. BRING IN A MATURITY MODEL In another article, I described how an AI flywheel can power your movement forward, helping you gain momentum with new technology like generative AI-powered bots. However, as anyone who’s serious about driving growth knows, it’s important not only to start moving in the right direction, but also to keep measuring that movement. This is where a maturity model comes in. While maturity models look different depending upon the technology you’re applying them to, the core principle is this: No matter where you are in your journey, you can evaluate your progress if you compare against industry benchmarks. To return to the celestial metaphors, this provides the frame of reference you need to see how quickly you’re rocketing off toward your goals—and what you need to do to move faster. Let’s bring this down to earth with an example. At LivePerson, we’ve drawn up industry-specific maturity models based on what we know our enterprise customers in each field have achieved so far. The average airline, for example, has a customer satisfaction score of 80% for conversations with bots. If you’re lagging behind at 70%, you’d get a rating of two out of five stars on that specific benchmark. However, let’s also say your airline is successfully shifting many more phone calls into digital conversations than the industry average of 25%, giving you a five out of five star rating for that metric. As you start to look at about 20 of these comparisons, you can get a very good sense of how well you are performing in your field. One of the most powerful aspects of maturity models, regardless of the technologies you’re leveraging or the industry you work in, is that they provide both clarity and direction. They take pieces of information that you already have about your business and turn them into next steps. They can give you the confidence to set goals like “if we can reduce our first response time by 30 seconds and contain 10% more conversations using bots, we’ll be outperforming our competitors on those fronts.” Taking those small steps will add up to a giant leap for your business. When it comes to adopting the tech that will propel your business forward, everyone is on a different point on their journey, and that’s okay. What’s not okay is having no idea where you’re at or how fast you’re moving toward your goals. Luckily, this isn’t actual rocket science, and most of us aren’t facing three-body problems or string theory-level paradoxes. Anyone can get started charting their path with tools like maturity models. Ruth Zive is chief marketing officer at LivePerson and host of the Generation AI podcast. Recognize your technological breakthrough by applying to this year’s Next Big Things in Tech Awards! Extended Deadline to Apply: Friday, July 19. Sign up for our weekly tech digest. * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. SIGN UP This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Privacy Policy -------------------------------------------------------------------------------- EXPLORE TOPICS * artifical intelligence * Impact Council * solar eclipse advertisement Featured Video How Sourcebooks aims to disrupt traditional book publishing Sourcebooks is transforming the book industry by connecting authors directly with readers. More Videos 0 seconds of 0 secondsVolume 0% Press shift question mark to access a list of keyboard shortcuts Keyboard ShortcutsEnabledDisabled Shortcuts Open/Close/ or ? 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View details | Storage details | Privacy policylaunch Consent ROQ.AD GMBH Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent INDEX EXCHANGE INC. Cookie duration: 395 (days). Data collected and processed: Precise location data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline QUANTCAST Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BEESWAXIO CORPORATION Cookie duration: 395 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent SOVRN, INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent ADIKTEEV Doesn't use cookies. Data collected and processed: Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline RTB HOUSE S.A. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent THE UK TRADE DESK LTD Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEXXEN INC. Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EPSILON Cookie duration: 184 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent YAHOO EMEA LIMITED Cookie duration: 397 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ADVENTORI SAS Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Probabilistic identifiers, Device identifiers, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent TRIPLE LIFT, INC. Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline XANDR, INC. Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEORY GMBH Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch Consent NEXXEN GROUP LLC Cookie duration: 365 (days). Data collected and processed: Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEURAL.ONE Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent ADITION (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ACTIVE AGENT (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent TABOOLA EUROPE LIMITED Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent EQUATIV Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ADFORM A/S Cookie duration: 3650 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE, INC. Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline RATEGAIN ADARA INC Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Consent SIFT MEDIA, INC Doesn't use cookies. Data collected and processed: Precise location data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Consent RAKUTEN MARKETING LLC Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LUMEN RESEARCH LIMITED Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline AMAZON AD SERVER Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OPENX Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent YIELDLAB (VIRTUAL MINDS GMBH) Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ROKU ADVERTISING SERVICES Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NANO INTERACTIVE GROUP LTD. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device characteristics, Non-precise location data more View details | Privacy policylaunch Consent SIMPLIFI HOLDINGS LLC Cookie duration: 366 (days). Data collected and processed: Precise location data, Device identifiers, IP addresses more Uses other forms of storage. View details | Privacy policylaunch Consent PUBMATIC, INC Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline COMSCORE B.V. Cookie duration: 720 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent FLASHTALKING Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Consent SHARETHROUGH, INC Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PULSEPOINT, INC. Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent SMAATO, INC. Cookie duration: 21 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SEMASIO GMBH Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, IP addresses more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRIMTAN HOLDINGS LIMITED Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GENIUS SPORTS UK LIMITED Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRITEO SA Cookie duration: 390 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ADLOOX SA Doesn't use cookies. Data collected and processed: Browsing and interaction data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BLIS GLOBAL LIMITED Cookie duration: 400 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent LOTAME SOLUTIONS, INC Cookie duration: 274 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent LIVERAMP Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent GROUPM UK LIMITED Cookie duration: 395 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SONOBI, INC Cookie duration: 60 (days). Data collected and processed: Device identifiers, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOOPME LIMITED Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent DYNATA LLC Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ASK LOCALA Doesn't use cookies. Data collected and processed: Precise location data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent AZIRA Doesn't use cookies. Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline DOUBLEVERIFY INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline BIDSWITCH GMBH Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent IPONWEB GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NEXTROLL, INC. Cookie duration: 183 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch Consent TEADS FRANCE SAS Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline STRÖER SSP GMBH (SSP) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OS DATA SOLUTIONS GMBH & CO. KG Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PERMODO GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent PLATFORM161 B.V. Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent MEDIA.NET ADVERTISING FZ-LLC Cookie duration: 2190 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BASIS GLOBAL TECHNOLOGIES, INC. Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMADEX, S.L.U. Cookie duration: 365 (days). Data collected and processed: Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent BOMBORA INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EASYMEDIA GMBH Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent YIELDMO, INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent REMERGE GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADVANCED STORE GMBH Cookie duration: 365 (days). Data collected and processed: Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE CTV, INC. Cookie duration: 366 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DELTA PROJECTS AB Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline USEMAX ADVERTISEMENT (EMEGO GMBH) Cookie duration: 365 (days). Data collected and processed: Users’ profiles, IP addresses more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent EMETRIQ GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PUBLICIS MEDIA GMBH Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent M.D. PRIMIS TECHNOLOGIES LTD. Cookie duration: 25 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ONETAG LIMITED Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent CLOUD TECHNOLOGIES S.A. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch Consent SMARTOLOGY LIMITED Doesn't use cookies. Data collected and processed: IP addresses more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline IMPROVE DIGITAL Cookie duration: 90 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DT EXCHANGE (FYBER MONETIZATION LTD.) Doesn't use cookies. Data collected and processed: Privacy choices, Device identifiers, Device characteristics, IP addresses more Uses other forms of storage. View details | Privacy policylaunch Consent ADOBE ADVERTISING CLOUD Cookie duration: 365 (days). Data collected and processed: Privacy choices, Device identifiers, Authentication-derived identifiers, IP addresses more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BANNERFLOW AB Cookie duration: 366 (days). Data collected and processed: Privacy choices, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABMO SAS Doesn't use cookies. Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent INTEGRAL AD SCIENCE (INCORPORATING ADMANTX) Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline WIZALY Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent WEBORAMA Cookie duration: 393 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline JIVOX CORPORATION Cookie duration: 30 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent SAGE+ARCHER BV Doesn't use cookies. Data collected and processed: Non-precise location data more View details | Privacy policylaunch Consent ON DEVICE RESEARCH LIMITED Cookie duration: 30 (days). Data collected and processed: Precise location data, Browsing and interaction data, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Consent ROCKABOX MEDIA LTD Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Legitimate interesthelp_outline MOBFOX US LLC Cookie duration: 14 (days). Data collected and processed: Precise location data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent EXACTAG GMBH Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses more Cookie duration resets each session. View details | Privacy policylaunch Consent CELTRA INC. Doesn't use cookies. Data collected and processed: Precise location data, Device identifiers, Device characteristics, IP addresses more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent MAINADV SRL Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent GEMIUS SA Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent INMOBI PTE LTD Doesn't use cookies. Data collected and processed: Precise location data, Browsing and interaction data, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent THE KANTAR GROUP LIMITED Cookie duration: 914 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent NIELSEN MEDIA RESEARCH LTD. Cookie duration: 120 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOLOCAL SA Cookie duration: 396 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PIXALATE, INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Storage details | Privacy policylaunch Consent ORACLE ADVERTISING Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NUMBERLY Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent AUDIENCEPROJECT A/S Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DEMANDBASE, INC. Cookie duration: 730 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent EFFILIATION / EFFINITY Cookie duration: 30 (days). Data collected and processed: Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ARRIVALIST CO. Cookie duration: 365 (days). Data collected and processed: IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent SEENTHIS AB Doesn't use cookies. Data collected and processed: Device characteristics, IP addresses more View details | Privacy policylaunch COMMANDERS ACT Cookie duration: 365 (days). Data collected and processed: Device identifiers, IP addresses more View details | Storage details | Privacy policylaunch Consent TRAVEL AUDIENCE GMBH Cookie duration: 397 (days). Data collected and processed: Precise location data, Browsing and interaction data, Users’ profiles, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent HUMAN Doesn't use cookies. Data collected and processed: Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline ADLUDIO LTD. Doesn't use cookies. Data collected and processed: Device characteristics more View details | Privacy policylaunch Consent BLENDEE SRL Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent INNOVID LLC Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PAPIRFLY AS Doesn't use cookies. Data collected and processed: Device characteristics more View details | Privacy policylaunch Legitimate interesthelp_outline NEUSTAR, INC., A TRANSUNION COMPANY Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline VERVE GROUP EUROPE GMBH Doesn't use cookies. Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent OTTO (GMBH & CO KG) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM Cookie duration: 180 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent LOCALSENSOR B.V. Doesn't use cookies. Data collected and processed: Precise location data, Privacy choices, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent ONLINE SOLUTION Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent RELAY42 NETHERLANDS B.V. Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses more View details | Storage details | Privacy policylaunch Consent GP ONE GMBH Cookie duration: Uses session cookies. Data collected and processed: Browsing and interaction data, Privacy choices, User-provided data, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE MEDIAGRID INC. Cookie duration: 365 (days). Data collected and processed: Precise location data, Browsing and interaction data, Privacy choices, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent MINDTAKE RESEARCH GMBH Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses more Uses other forms of storage. View details | Privacy policylaunch Consent CINT AB Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses more Uses other forms of storage. View details | Privacy policylaunch Consent GOOGLE ADVERTISING PRODUCTS Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline GFK GMBH Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, User-provided data, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent REVJET Cookie duration: 730 (days). Data collected and processed: Privacy choices, Users’ profiles, Device identifiers, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent PROTECTED MEDIA LTD Doesn't use cookies. Data collected and processed: Browsing and interaction data, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses more View details | Privacy policylaunch Legitimate interesthelp_outline CLINCH LABS LTD Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Users’ profiles, Probabilistic identifiers, Device identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ORACLE DATA CLOUD - MOAT Doesn't use cookies. Data collected and processed: IP addresses, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline HEARTS AND SCIENCE MÜNCHEN GMBH Cookie duration: 60 (days). 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Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent OBJECTIVE PARTNERS BV Cookie duration: 90 (days). Data collected and processed: Device identifiers more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ENSIGHTEN Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Legitimate interesthelp_outline MOBKOI LTD Doesn't use cookies. 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View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline HURRA COMMUNICATIONS GMBH Cookie duration: 366 (days). Data collected and processed: Precise location data, Browsing and interaction data, Probabilistic identifiers, Device identifiers, Authentication-derived identifiers, Device characteristics, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent Ad partners help_outline AKAMAI Privacy policylaunch Consent META Privacy policylaunch Consent AUNICA Privacy policylaunch Consent BOOKING.COM Privacy policylaunch Consent C3 METRICS Privacy policylaunch Consent IBM Privacy policylaunch Consent EVIDON Privacy policylaunch Consent ADACADO Privacy policylaunch Consent INTELLIAD Privacy policylaunch Consent DSTILLERY Privacy policylaunch Consent MEDIAMATH Privacy policylaunch Consent ZMS Privacy policylaunch Consent OMNICOM MEDIA GROUP Privacy policylaunch Consent PLATFORMONE Privacy policylaunch Consent RESONATE Privacy policylaunch Consent SOJERN Privacy policylaunch Consent TRADEDOUBLER AB Privacy policylaunch Consent TRUSTARC Privacy policylaunch Consent TRUEFFECT Privacy policylaunch Consent TRAVEL DATA COLLECTIVE Privacy policylaunch Consent ADVOLUTION.CONTROL Privacy policylaunch Consent LIFESTREET Privacy policylaunch Consent ADMAXIM Privacy policylaunch Consent BATCH MEDIA Privacy policylaunch Consent VODAFONE GMBH Privacy policylaunch Consent MAGNITE Privacy policylaunch Consent SCENESTEALER Privacy policylaunch Consent NETQUEST Privacy policylaunch Consent MAIL.RU Privacy policylaunch Consent MANAGE.COM Privacy policylaunch Consent CLOUDFLARE Privacy policylaunch Consent SALESFORCE DMP Privacy policylaunch Consent NETFLIX Privacy policylaunch Consent EBUILDERS Privacy policylaunch Consent APPLOVIN CORP. 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