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helia Data Portal
 * 

 * Home
 * Discover
   * Exploratory Data Analysis
   * Single Customer View
   * Meaningful Brands
   * Natural Language Processsing
   * Scenario Planner
 * Design
   * Core Data Strategy
   * Segmentation & Targeting
   * Technology Capability Framework
   * Business Case
   * Test & Learn
   * Customer Journey Planning
 * Deploy
   * Measurement Framework
   * Reporting
   * Knowledge Bank
   * Data Access Tool
   * Channel Execution

 1. Home

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WE ARE
HAVAS HELIA

We make a meaningful difference to the brands, the businesses and the lives of
the people we work with.

What we do:
We create meaningful engagements.

01_Creativity

Creativity

What we say

We use creativity to make people care about the brands we work with. We deliver
meaning through our compelling messages, exciting ideas and flawless execution.

02_Context

Context

Where, when, and to who

Context is just as important as the message itself. We carefully develop
thinking to ensure our messages find the right people, on the right channel at
the right time.

03_Customer
Experience

Customer
Experience

How and why we say it

We work across the entire customer journey, connecting channels, creating
seamless and consistent experiences that make customers want to engage with your
brand again and again.

04_Data

Data

What we understand

We live and breathe data. We'd go so far as to say that we're experts in
analytics, segmentation and performance measurement. From using large volumes of
unstructured data to analysing a client's database to segment and target
customers - we extract real meaning from all possible sources.


OUR CLIENTS




OUR AWARDS

Awards we have won in the past 2 years.

We have developed this data portal to share our best in class products and
services ranging from data segmentation to eCRM tools.

DMAS

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GOLD (travel and leisure):

Havas London / Havas helia – Britain’s Beer Alliance - Long Live the Local

SILVER (best integrated campaign):

Havas London / Havas helia – Ella’s Kitchen – weaning programme

SILVER (best brand building campaign):

Havas London / Havas helia – Ella’s Kitchen – weaning programme

SILVER (best customer acquisition programme):

Havas London / Havas helia – Ella’s Kitchen – weaning programme

SILVER (best b2b):

Havas helia (Cirencester) – Premier Inn – Business Booker

DATA IQ

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Data IQ Talent:

Best Data Professional - Ben Braiden

LOYALTY MAGAZINE

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Loyalty Magazine:

Best Loyalty programme of year


WE ARE
HAVAS HELIA

Within this portal we have separated out some of the tools Havas helia uses to
create more effective solutions for our clients and separated them out to help
you access what you need. We have a 3 step methodology that ensures clients
optimise the opportunities to deliver meaningful consumer experiences, using
insight, tech, data and creative. For more information contact Ol Janus.

Meaningful Brands Process Meaningful Brands Data Products

At this initial stage we understand the experiences that consumers experience
with the Brand today, we assess how consumers feel and think about the brand and
the experiences they have today. We investigate the data, tech and process
enablers used to deliver the experiences. We also assess how success and value
is defined and measured both by the brand and the consumer, we also seek to
uncover new KPI milestones through additional analysis.

Using the insight we have gathered in the Discover phase we use the design stage
to create new consumer experiences we want to deliver by defining the behaviours
we are seeking to influence, how we will ensure the creative idea, dialog and
content is relevant to individuals and consumer segments and what the look and
feel for each touchpoint between the consumer and the brand will be. This stage
results in designed and visualised consumer experiences, what they will deliver
in terms of value, how performance will be measured and what is needed to
deliver them.

At this stage we create the assets and collaborate with your internal operations
and delivery teams to put the right enablers in place that will make it happen.
We will create, test and deliver channel optimised assets for campaign
execution. This is an on-going process with in-flight performance review and
content optimisation.