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CUSTOMER CHOICE AWARDS WINNERS



For the 15th year in a row, we asked customers to tell us which TJ’s products
are their absolute favorites. Now, the results are in and it’s time to celebrate
the winners in ten different categories!


SEE WINNERS





WELCOME TO TRADER JOE'S!






WHAT'S NEW?

Previous page


FRAGRANCE-FREE BODY BUTTER



What our Fragrance-Free Body Butter lacks in scent, it more than makes up for
with moisturizing power. Our special formula includes squalane (a plant-derived
emollient that helps moisturize and repair dry skin), plus baobab oil (derived
from the seeds of that iconic African tree, also helpful in moisturizing and
preventing water loss). And these excellent emollients are just the icing on the
moisturizing cake, since the base of our Fragrance-Free Body Butter is none
other than soothing & softening shea butter.

Enjoy Trader Joe’s Fragrance-Free Body Butter as a daily lotion that won’t
interfere with the other scents you may wear. Alternatively, you might take this
blank Body-Butter slate as your opportunity to add some essential oils and
invent your own, unique, Body Butter scent!




PEANUT BUTTER FLAVORED BAKING CHIPS



It’s no secret that peanut butter is a blue-chip ingredient in the candy
products at your neighborhood Trader Joe’s (our Dark Chocolate Peanut Butter
Cups are a Customer Choice Awards favorite for a reason). If something could be
enrobed, dipped, or drizzled in the stuff, we’ve probably tried it in the
pursuit of PB goodness. So, you can imagine how delighted we were at a recent
tasting panel, when our product developer presented yet another way to enjoy
peanut butter: Trader Joe’s Peanut Butter Flavored Baking Chips!

Creamy and nutty, sweet and salty, Trader Joe’s Peanut Butter Flavored Baking
Chips truly are a baker’s best friend. While other peanut butter chips on the
market rely on artificial flavors, these Baking Chips get their Peanut flavor
from peanuts (or more specifically, peanut flour). These kosher
(dairy)-certified Chips can of course be used for Baking (cookies, brownies,
pancakes, muffins, etc.), but feel free to let the chips fall where they may:
into a trek mix, atop a bowl of ice cream, or even right into your mouth. All
that from a bag of Chips? You bet! You’ll find Peanut Butter Flavored Baking
Chips on our candy shelves, for a limited time.




RAISIN WALNUT APPLE BARS



It’s a bread! It’s a protein bar! It’s a bag of Trader Joe’s Raisin Walnut Apple
Bars! Inspired by a classic Trader Joe’s bakery item from days primeval, our new
Raisin Walnut Apple Bars put the “fun” in “functional” and the “incredible” in
“Have you tried these? They are incredible!” Made with a blend of high gluten
wheat and barley flours, these protein-powered, appetite-satisfying Bars are
brimming with sweet Raisins, tender Walnuts, and dried Apples. Dashes of date
paste and honey amplify the Bars’ natural sweetness, which is further buoyed by
a hint of warm cinnamon and a touch of salt. From a functional standpoint, these
pleasantly chewy Bars boast five grams of fiber (thank you, wheat bran!), six
grams of sugar (none added!), and 10 grams of protein per serving, making them a
filling, on-the-go option for breakfast, snack, or post-workout recovery. And
while they’re enjoyable on their own, toasting and slathering with cream cheese
or Chevre with Honey Goat’s Milk Cheese takes them to incredible (and tasty) new
heights.




TINY FRUITY CUTIES CEREAL



What does one call a cereal with colorful, flower-shaped and moon-shaped bits?
Little Lunas & Fun-Size Flowers? Mini Moons & Baby Blooms? How about, Smallish
Satellites & Dainty Daisies??? None of these quite had the ring. Ultimately, we
focused on this cereal’s charming petite-ness, and flamboyant fruity flavor,
leading us to call them: Trader Joe’s Tiny Fruity Cuties. Bonus: It’s fun to
say!

Our Tiny Fruity Cuties may cause you to reminisce about the fruity, hoopy
cereals of your past, but the real tricks are not in the nostalgia. The cereal’s
delicious flavor profile and mindful makeup enable it to stand on its own. The
corn and oat construction of these Cuties packs a serious crunch; and it’s a
crunch sustained even after they soak for some time in your milk bowl. Beyond
this tasty texture, their sweet, citrusy flavor yields notes tangy tangerine
with whiffs of lemongrass.

We’ve achieved such a delicious profile using natural flavors. And the fun
colors come from fruit and vegetable juices. All this colorful, cutie-fruitness
may mask the fact that Trader Joe’s Tiny Fruity Cuties are also enriched with
essential vitamins and minerals to help start your day off right—which is not to
imply that they’re only a breakfast food. In fact, a bowl with your favorite
milk is as fitting for a nighttime snack, as it is at the break of dawn—or by
the handful in the middle of the day!




JERSEY GOUDA



From their idyllic dairylands within the Groene Hart (literally “Green Heart”)
of mid-Western Holland, the craftspeople behind our newest Spotlight Cheese are
dedicated to the art of creating fine, flavorful Goudas using traditional
cheesemaking methods. Within their estimable assortment, they take particular
pride in their selection of Jersey Goudas, made from the extra
protein-and-calcium-rich milk of purebred Dutch Jersey cows. So, what do you get
when you combine rich, full-flavored, high-quality milk with time-honored
craftsmanship and expertise? You get Trader Joe’s Jersey Gouda, of course!

Available for a limited time in our cheese section, Trader Joe’s Jersey Gouda is
aged for four to five months to give it a full body, creamy mouthfeel, and
well-ripened, savory flavor. It’s the kind of cheese that fits just as well on a
grilled cheese sandwich as it does a full charcuterie spread, and is just as
enjoyable when served with a chilled bottle of Chardonnay or Riesling as it is
when idly snacked on, right out of the fridge. And for a nice bit of
complementary sweetness and texture, you can’t go wrong pairing this Jersey
Gouda with fresh slices of Honeycrisp apple.




FRAGRANCE-FREE BODY BUTTER



What our Fragrance-Free Body Butter lacks in scent, it more than makes up for
with moisturizing power. Our special formula includes squalane (a plant-derived
emollient that helps moisturize and repair dry skin), plus baobab oil (derived
from the seeds of that iconic African tree, also helpful in moisturizing and
preventing water loss). And these excellent emollients are just the icing on the
moisturizing cake, since the base of our Fragrance-Free Body Butter is none
other than soothing & softening shea butter.

Enjoy Trader Joe’s Fragrance-Free Body Butter as a daily lotion that won’t
interfere with the other scents you may wear. Alternatively, you might take this
blank Body-Butter slate as your opportunity to add some essential oils and
invent your own, unique, Body Butter scent!




PEANUT BUTTER FLAVORED BAKING CHIPS



It’s no secret that peanut butter is a blue-chip ingredient in the candy
products at your neighborhood Trader Joe’s (our Dark Chocolate Peanut Butter
Cups are a Customer Choice Awards favorite for a reason). If something could be
enrobed, dipped, or drizzled in the stuff, we’ve probably tried it in the
pursuit of PB goodness. So, you can imagine how delighted we were at a recent
tasting panel, when our product developer presented yet another way to enjoy
peanut butter: Trader Joe’s Peanut Butter Flavored Baking Chips!

Creamy and nutty, sweet and salty, Trader Joe’s Peanut Butter Flavored Baking
Chips truly are a baker’s best friend. While other peanut butter chips on the
market rely on artificial flavors, these Baking Chips get their Peanut flavor
from peanuts (or more specifically, peanut flour). These kosher
(dairy)-certified Chips can of course be used for Baking (cookies, brownies,
pancakes, muffins, etc.), but feel free to let the chips fall where they may:
into a trek mix, atop a bowl of ice cream, or even right into your mouth. All
that from a bag of Chips? You bet! You’ll find Peanut Butter Flavored Baking
Chips on our candy shelves, for a limited time.




RAISIN WALNUT APPLE BARS



It’s a bread! It’s a protein bar! It’s a bag of Trader Joe’s Raisin Walnut Apple
Bars! Inspired by a classic Trader Joe’s bakery item from days primeval, our new
Raisin Walnut Apple Bars put the “fun” in “functional” and the “incredible” in
“Have you tried these? They are incredible!” Made with a blend of high gluten
wheat and barley flours, these protein-powered, appetite-satisfying Bars are
brimming with sweet Raisins, tender Walnuts, and dried Apples. Dashes of date
paste and honey amplify the Bars’ natural sweetness, which is further buoyed by
a hint of warm cinnamon and a touch of salt. From a functional standpoint, these
pleasantly chewy Bars boast five grams of fiber (thank you, wheat bran!), six
grams of sugar (none added!), and 10 grams of protein per serving, making them a
filling, on-the-go option for breakfast, snack, or post-workout recovery. And
while they’re enjoyable on their own, toasting and slathering with cream cheese
or Chevre with Honey Goat’s Milk Cheese takes them to incredible (and tasty) new
heights.




TINY FRUITY CUTIES CEREAL



What does one call a cereal with colorful, flower-shaped and moon-shaped bits?
Little Lunas & Fun-Size Flowers? Mini Moons & Baby Blooms? How about, Smallish
Satellites & Dainty Daisies??? None of these quite had the ring. Ultimately, we
focused on this cereal’s charming petite-ness, and flamboyant fruity flavor,
leading us to call them: Trader Joe’s Tiny Fruity Cuties. Bonus: It’s fun to
say!

Our Tiny Fruity Cuties may cause you to reminisce about the fruity, hoopy
cereals of your past, but the real tricks are not in the nostalgia. The cereal’s
delicious flavor profile and mindful makeup enable it to stand on its own. The
corn and oat construction of these Cuties packs a serious crunch; and it’s a
crunch sustained even after they soak for some time in your milk bowl. Beyond
this tasty texture, their sweet, citrusy flavor yields notes tangy tangerine
with whiffs of lemongrass.

We’ve achieved such a delicious profile using natural flavors. And the fun
colors come from fruit and vegetable juices. All this colorful, cutie-fruitness
may mask the fact that Trader Joe’s Tiny Fruity Cuties are also enriched with
essential vitamins and minerals to help start your day off right—which is not to
imply that they’re only a breakfast food. In fact, a bowl with your favorite
milk is as fitting for a nighttime snack, as it is at the break of dawn—or by
the handful in the middle of the day!




JERSEY GOUDA



From their idyllic dairylands within the Groene Hart (literally “Green Heart”)
of mid-Western Holland, the craftspeople behind our newest Spotlight Cheese are
dedicated to the art of creating fine, flavorful Goudas using traditional
cheesemaking methods. Within their estimable assortment, they take particular
pride in their selection of Jersey Goudas, made from the extra
protein-and-calcium-rich milk of purebred Dutch Jersey cows. So, what do you get
when you combine rich, full-flavored, high-quality milk with time-honored
craftsmanship and expertise? You get Trader Joe’s Jersey Gouda, of course!

Available for a limited time in our cheese section, Trader Joe’s Jersey Gouda is
aged for four to five months to give it a full body, creamy mouthfeel, and
well-ripened, savory flavor. It’s the kind of cheese that fits just as well on a
grilled cheese sandwich as it does a full charcuterie spread, and is just as
enjoyable when served with a chilled bottle of Chardonnay or Riesling as it is
when idly snacked on, right out of the fridge. And for a nice bit of
complementary sweetness and texture, you can’t go wrong pairing this Jersey
Gouda with fresh slices of Honeycrisp apple.




FRAGRANCE-FREE BODY BUTTER



What our Fragrance-Free Body Butter lacks in scent, it more than makes up for
with moisturizing power. Our special formula includes squalane (a plant-derived
emollient that helps moisturize and repair dry skin), plus baobab oil (derived
from the seeds of that iconic African tree, also helpful in moisturizing and
preventing water loss). And these excellent emollients are just the icing on the
moisturizing cake, since the base of our Fragrance-Free Body Butter is none
other than soothing & softening shea butter.

Enjoy Trader Joe’s Fragrance-Free Body Butter as a daily lotion that won’t
interfere with the other scents you may wear. Alternatively, you might take this
blank Body-Butter slate as your opportunity to add some essential oils and
invent your own, unique, Body Butter scent!



Next page
 * 1
 * 2
 * 3
 * 4
 * 5






PODCAST

Episode 69


TRADER JOE'S RINGS IN THE NEW YEAR... WITH BUBBLES!

20 min 13 sec

Past ‘Casts





BELIEVE-EAT-OR-NOT RECIPES

Yum!


SRIRACHA FURIKAKE TOFU FRIES



If you've been to a poké bar, you're likely familiar with Furikake—it's a
multi-purpose Japanese seasoning that's a fan favorite on the fast-fish scene.
But Furikake isn't just for fish, folks—sprinkle it on scrambled eggs, roasted
veggies, tofu, French fries—or even tofu fries! 




Serves 4 - 5Time 45 mins
Delish!


GLUTEN FREE DOUBLE-CHEESE PIZZA



For your next pizza party, ditch the gluten and double down on the cheese! We’re
topping Trader Joe’s Gluten Free Pizza Crusts with creamy mozzarella and tangy
goat cheese for a positively phenomenal pizza-eating experience. This cheesy
combo is paired with the cruciferous crunch of Shaved Brussels Sprouts and
thinly sliced red onion that adds a savory sweetness to every slice. Don’t
forget a hefty sprinkle of Organic Crushed Red Pepper for a harmonious hit of
heat.



Serves 4Time 20 mins
So. Good.


GREEN JUICE SMOOTHIE



It's not always easy to get your greens, especially when you're on the go or in
a hurry. As vital as verdant veggies like kale and spinach are to a healthy
diet, they can be easy to overlook in your day-to-day eating. That's why we
recommend getting them in your day-to-day hydrating, in the form of Trader Joe's
Organic Cold Pressed Green Juice Beverage—a delicious and refreshing blend of
leafy greens, veggies, and zesty citrus fruit.    

As brilliantly green as it is brilliantly concocted, each serving (about eight
fl. ounces) of this Green Juice Beverage contains the following: one cucumber,
two stalks of celery, a quarter of a grapefruit, a quarter of a head of lettuce,
one kale leaf, four spinach leaves, six sprigs of parsley, a teaspoon of mint
tea, and a bit of lemon. In other words, there's close an entire garden's worth
of veggies, cold pressed and ready to drink inside each bottle - and an organic
garden, at thatip it plain, or use it to give your morning smoothies a boost of
fresh, vegetal flavor. 




Serves 1Time 5 mins

see more recipes




AND THERE'S MORE...

Guides


NEW YEAR, NEW DINNER GOALS

January 2, 2024

Interested in turning over a new leaf when it comes to answering the eternal
question of “What’s for dinner?” You’re in luck! Trader Joe’s offers a curated
collection of fresh produce and pantry essentials to help achieve your dinner
goals. Case in point: Trader Joe’s Organic Coconut Aminos Seasoning Sauce,
featured in this weeknight-winning recipe for Seared Salmon & Quick-Pickled
Cucumbers...

 * Stories
   
   
   LA BURGONDIE CRÉMANT DE BOURGOGNE
   
   December 22, 2023
   
   

 * Entertaining
   
   
   BAGEL BRUNCH BOARD
   
   December 26, 2023
   
   


DISCOVER MORE





READ IT & EAT


 1. PRODUCT HALL OF FAME
    
    Here in this hallowed Hall, you’ll find some of the very best of the very
    best that Trader Joe’s has to offer. We invite you take a tour, at your
    leisure, and learn a bit about each product’s proud legacy. You might just
    find yourself inspired to head to your neighborhood TJ’s and try them for
    yourself…
    
    January 2, 2023


 2. CHICKEN SOUP TWO WAYS
    
    Whether you think of it as a balm for the soul, the cure for what ails you,
    or simply a go-to weeknight meal option, there’s nothing like a hearty bowl
    of chicken soup to warm you up. You can find what you need to brew up a
    belly-warming, soul-reviving bowl of chicken soup at your neighborhood
    Trader Joe’s.
    
    October 16, 2023


Guide to... Everything







SO, WHAT ELSE IS NEW?

Previous page
Candies & Cookies


TWISTED COOKIE STICKS

$1.99/2.65 Oz

add to list

Loaves, Rolls, Buns


OLIVE FOUGASSE

$3.49/12 Oz

add to list

Entrées & Sides


PORTUGUESE BACALHAU TARTLETTES

$4.99/9.3 Oz

add to list

Entrées & Sides


TORTILLA ESPAÑOLA

$5.49/21.16 Oz

add to list

Candies & Cookies


TINIEST CHOCOLATE CHIP COOKIES

$3.99/8 Oz

add to list

Coffee & Tea


CHOCOLATE HAZELNUT GROUND COFFEE

$6.99/12 Oz

add to list

Candies & Cookies


TWISTED COOKIE STICKS

$1.99/2.65 Oz

add to list

Loaves, Rolls, Buns


OLIVE FOUGASSE

$3.49/12 Oz

add to list

Entrées & Sides


PORTUGUESE BACALHAU TARTLETTES

$4.99/9.3 Oz

add to list

Entrées & Sides


TORTILLA ESPAÑOLA

$5.49/21.16 Oz

add to list

Candies & Cookies


TINIEST CHOCOLATE CHIP COOKIES

$3.99/8 Oz

add to list

Coffee & Tea


CHOCOLATE HAZELNUT GROUND COFFEE

$6.99/12 Oz

add to list

Candies & Cookies


TWISTED COOKIE STICKS

$1.99/2.65 Oz

add to list

Loaves, Rolls, Buns


OLIVE FOUGASSE

$3.49/12 Oz

add to list

Entrées & Sides


PORTUGUESE BACALHAU TARTLETTES

$4.99/9.3 Oz

add to list

Next page
 * 1
 * 2







IN CASE YOU MISSED IT!

 * Recalls
   
   
   VOLUNTARY RECALL: POTENTIAL SALMONELLA IN CANTALOUPE
   
   November 29, 2023
 * Store Openings
   
   
   FOREST HILLS, NY—NOW OPEN!
   
   November 2, 2023
 * Store Openings
   
   
   LAKEWOOD RANCH, FL—NOW OPEN!
   
   October 19, 2023






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